What Are the 7 Most Popular Makeup Trends Right Now? (2025) 💄


Video: What’s Changing in Beauty for 2025? Trends You’ll Love or Leave Behind- which ones will you try?








Ready to refresh your beauty game with the hottest makeup trends of 2025? Whether you’re a minimalist makeup lover or a bold color adventurer, this year’s trends have something dazzling for everyone. From the ethereal glow of Butter Skin to the electric pop of Neon Lashes, makeup is all about self-expression and effortless radiance. Did you know that beauty content on TikTok has exploded to billions of views, shaping trends faster than ever before? Stick around as we unpack the top 7 trends you can start rocking today, plus insider tips from our expert team at Makeup Brands™ to make them uniquely yours.

Curious how to get that perfect Aquamarine Eye look or master the art of the Cherry Glazed Lips? We’ve got you covered with step-by-step guides, product recommendations, and pro secrets that will have you glowing and turning heads in no time. Let’s dive in and discover how to make these trends work for your style and skin!

Key Takeaways

  • Butter Skin is the ultimate dewy complexion trend, achieved by layering hydrating skincare with luminous makeup like Charlotte Tilbury’s Hollywood Flawless Filter.
  • Aquamarine Eyes bring a fresh, cool-toned pop of pastel color that’s both nostalgic and futuristic—perfect with palettes like Huda Beauty Mercury Retrograde.
  • Neon Lashes add bold, playful color to your look; try ColourPop’s BFF Mascara for vibrant, wearable shades.
  • The All Liner, No Mascara trend offers a graphic, minimalist eye that’s sharp and sophisticated using liners like Stila Stay All Day.
  • Cherry Glazed Lips combine sheer berry tones with high-shine glosses for a juicy, irresistible pout.
  • Expert tips emphasize skincare prep and cream-based products for natural, long-lasting results.
  • You can shop all these trends at top retailers like Sephora, Ulta, and Amazon.

Ready to glow up? Check out our full guide and expert product picks to start experimenting today!

Table of Contents

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Welcome, beauty lovers! We’re the expert team at Makeup Brands™, and we live, breathe, and even dream about makeup. Before we dive deep into the fabulous, fun, and sometimes funky world of today’s top trends, let’s get you started with some juicy tidbits. Wondering which makeup product is most popular? While that changes with the seasons, the trends below are driving the conversation right now.

Here’s a quick-glance table to get you in the know, instantly!

Fact / Tip The Lowdown
Trend Driver TikTok is the new runway. Trends like “Latte Makeup” and “Strawberry Girl” are born and popularized on social media, often before they even hit magazines. According to a 2023 report, beauty content on TikTok is a multi-billion-view industry.
Finish is Key It’s all about the texture. “Butter Skin” and “Glazed Lips” aren’t just about color; they’re about a dewy, luminous, almost wet-looking finish.
Individuality Reigns ✅ Personalization is paramount. As Allure notes, “People want to have their personality more in their makeup.” It’s less about a single “correct” look and more about adapting trends to you.
Skincare is the First Step ❌ Don’t skip the prep! Today’s best makeup looks start with a flawless canvas. A great hydrating serum can do more for your glow than any highlighter.
Cream Over Powder For face products (blush, bronzer, highlight), creams and liquids are dominating for that seamless, skin-like melt. They’re forgiving and give a youthful radiance.

Quick Tips from Our Pros:

  • Don’t be afraid to mix. Mix your foundation with a drop of liquid highlighter or face oil for an instant “Butter Skin” effect.
  • Use your fingers! For cream blushes and shadows, the warmth of your fingers helps the product melt into the skin for a natural finish.
  • Think multi-use. That peachy cream blush? It’s also a gorgeous wash of color on the eyelids and a tint for your lips. Check out our latest Beauty News for more multi-tasking product hacks!

💄 The Evolution of Makeup Styles: A Trend History

Ever look at an old photo and think, “What was I thinking with that frosty blue eyeshadow?” Don’t worry, we’ve all been there! Makeup trends are like a fashion boomerang—they fly out of style only to come soaring back years later, sometimes with a chic new spin.

Just a few years ago, the Cosmetics Industry was dominated by the “Instagram Baddie” look: super-sharp contour, baked-on powder, and a cut-crease so sharp it could slice bread. It was a full-on fantasy of perfection! Then, the pendulum swung dramatically to the “Clean Girl” aesthetic—minimalist, dewy, and focused on “no-makeup makeup.”

But where are we now? We’re in the most exciting era yet: The Age of Individuality.

We’re cherry-picking the best parts of every era. We’re taking the ’90s brown lip and making it glossy. We’re borrowing the ’80s blush draping but using soft, creamy formulas. And we’re embracing the weird and wonderful, with neon lashes and graphic liner that feel more like personal art than a prescribed look. As Allure so perfectly puts it, today’s trends are about “escapism” and “making yourself feel good.” It’s less about following rules and more about creating your own.

1. Aquamarine Eyes: The Cool-Toned Eye Shadow Revolution 🧜‍♀️

Move over, warm neutrals! A cool wave is washing over the makeup world, and it’s bringing shimmering aquas, soft periwinkles, and minty greens with it. This isn’t your grandma’s chalky ’80s blue. This is the modern “Early Aughts Pastel” trend that Allure spotted, but with a high-shine, ethereal twist. It’s a pop of unexpected color that feels both nostalgic and futuristic.

How to Get the Look

  1. Prime Time: A good eye primer is non-negotiable. It prevents creasing and makes the pastel color pop. We love the Urban Decay Eyeshadow Primer Potion.
  2. Lay the Base: Apply a neutral, skin-toned shadow all over the lid to create a smooth canvas.
  3. Pack on the Color: Using a flat shader brush, pat your chosen aquamarine or pastel shade onto the center of your eyelid. Don’t swipe! Patting builds intensity.
  4. Diffuse the Edges: With a fluffy blending brush, use soft, circular motions to blend the edges of the color into your crease. The goal is a soft “wash” of color, not a harsh line.
  5. Inner Corner Pop: Dab a shimmery, lighter version of the color (or a silver/white highlighter) on your inner corner to make your eyes look bright and awake.

Our Top Product Picks

One of our all-time favorite palettes for this look is the Huda Beauty Mercury Retrograde Eyeshadow Palette. It has the perfect mix of dreamy aquas, teals, and supporting shimmers.

Feature Rating (1-10) Notes
Pigmentation 9/10 The mattes are buildable, and the shimmers are out of this world.
Blendability 8/10 The metallics are best applied with a finger, but the mattes blend beautifully.
Color Story 10/10 A perfect balance of cool pastels, bold colors, and neutral transition shades.
Longevity 9/10 Lasts all day over a primer with minimal fading.

👉 Shop the Trend:

Pro Tips from Our Estheticians

Our head esthetician, Chloe, always reminds us: “The delicate skin on your eyelids needs hydration too! A dab of eye cream (let it sink in first!) before primer can prevent a dry, crepey look and help shadows glide on smoothly.” For more expert advice, check out our Beauty Tips.

2. Butter Skin: The Ultimate Dewy Complexion Trend 🧈✨

If “Glass Skin” was about a transparent, wet-looking sheen, “Butter Skin” is its richer, creamier, more luxurious cousin. Think of skin that looks so healthy, plump, and hydrated it has a soft, buttery luminosity. It’s less about a blinding, metallic highlight and more about an all-over, lit-from-within radiance. Harper’s Bazaar confirms that “dewy skin remains paramount,” and this is its most sophisticated evolution.

The Skincare Foundation

You can’t fake this look with makeup alone. It starts with happy, hydrated skin.

  • Hydrating Serums: Look for ingredients like Hyaluronic Acid and Glycerin to pull moisture into the skin.
  • Nourishing Moisturizers: A good moisturizer with ceramides will lock in that hydration and strengthen your skin barrier.
  • Face Oils: A single drop of a non-comedogenic face oil (like squalane or rosehip) pressed into the skin is the ultimate final step for a buttery glow.

The Makeup Magic

This is where we create the illusion of effortless perfection. The star of the show? Charlotte Tilbury’s Hollywood Flawless Filter. It’s not a foundation, not a highlighter, but something magical in between.

Feature Rating (1-10) Notes
Versatility 10/10 Can be used under foundation, mixed with it, or as a highlighter. A true multi-tasker!
Glow Factor 9/10 Provides a “lit-from-within” glow without any chunky glitter. It’s pure luminosity.
Texture 9/10 Lightweight and blends seamlessly into the skin.
Shade Range 8/10 Good, but could be more expansive, especially in the deeper tones.

How to use it for Butter Skin:

  1. After skincare and sunscreen, apply the Hollywood Flawless Filter all over your face with your fingers or a brush.
  2. Spot-conceal where needed with a creamy, hydrating concealer like the NARS Radiant Creamy Concealer.
  3. Skip the powder, or use a very minimal amount of a finely-milled powder only where you tend to get oily (like the sides of your nose).

Common Mistakes to Avoid

👉 Shop the Trend:

3. Neon Lashes: Bright, Bold, and Unapologetic 🌈

Ready to have some real fun? Neon lashes are the ultimate conversation starter. We’re talking electric blue, hot pink, and lime green mascaras that demand attention. This trend is a direct descendant of the creative, boundary-pushing makeup seen on shows like Euphoria and embodies the spirit of self-expression. It’s not for the faint of heart, but when done right, it’s pure editorial chic.

How to Wear Neon Mascara Without Looking Crazy

The key is balance. If your lashes are screaming, the rest of your makeup should be whispering.

  • Tip 1: Minimalist Face: Pair your bright lashes with clean, “Butter Skin,” groomed brows, and a nude, glossy lip. Let the lashes be the star.
  • Tip 2: Color Theory: Try matching your mascara to a small detail in your outfit. A hot pink lash with a pink ring or handbag looks intentional and cool.
  • Tip 3: The “Dip-Dye” Effect: For a more wearable take, apply your regular black or brown mascara first. Then, go back with the colored mascara and coat just the very tips of your lashes. It gives a surprising flash of color when you blink!

Best Colored Mascaras on the Market

Finding a good colored mascara can be tough—they often lack the pigment and volume of their black counterparts. But we’ve done the testing for you!

  • ColourPop BFF Mascara: Known for its vibrant range of colors and lengthening formula. A great, affordable option to experiment with.
  • L’Oréal Voluminous Original Mascara: This Drugstore Makeup classic comes in shades like Cobalt Blue and Deep Burgundy that are rich and impactful.
  • Dior Diorshow Iconic Overcurl Mascara: For a luxury option, Dior often releases limited-edition shades like brick red or deep green that are incredibly chic.

👉 Shop the Trend:

4. Blurred Lines: The Soft Smoky Eye Reinvented 🌫️

Forget the harsh, multi-step smoky eye of the past. The modern smoky eye is soft, diffused, and effortlessly cool. Think “slept-in chic” or what Harper’s Bazaar calls a “‘washed-out’ eyeshadow” look. It’s less about precision and more about a feeling. The secret weapon? A creamy, long-wearing eyeshadow stick.

The “One and Done” Eyeshadow Stick Method

This is our lead MUA Sarah’s favorite trick for getting clients ready in a flash. It’s foolproof!

  1. Choose a creamy eyeshadow stick in a neutral shade. Allure points to “minky-brown shadows” as a key trend, and we couldn’t agree more.
  2. Scribble the stick directly onto your eyelid, concentrating the color near the lash line. Don’t worry about being neat!
  3. Take a dense smudger brush or even just your ring finger and blend the color up and out, softening the edges.
  4. Drag a little bit of the remaining product on your brush or finger along your lower lash line to tie the look together.
  5. Voilà! A perfect, blurry, smoky eye in under 60 seconds.

Product Spotlight: Laura Mercier Caviar Stick Eye Colour

This is the holy grail of eyeshadow sticks. It’s creamy enough to blend but sets down and does. not. budge.

Feature Rating (1-10) Notes
Creaminess 10/10 Glides on without any tugging or pulling on the delicate eye area.
Blendability 9/10 You have about 30-45 seconds of playtime before it sets, which is perfect.
Longevity 10/10 Truly waterproof and crease-proof. It will outlast your longest day.
Color Selection 9/10 A fantastic range of mattes and shimmers, especially in the neutral family.

👉 Shop the Trend:

5. Sun-Kissed Flush: Natural Warmth with a Glow 🍑☀️

That “I just got back from a week in Capri” look is always in style. But this season’s version, which Cosmopolitan calls the “Sun-Kissed Glow,” is less about bronzer and more about a healthy, rosy-peach flush. It’s about placing blush where the sun would naturally hit your face, creating warmth and dimension that looks incredibly natural.

Cream vs. Powder Blush: The Great Debate

  • Cream/Liquid Blush: This is our top choice for the most natural, skin-like flush. It melts into the skin and is perfect for achieving that dewy “Butter Skin” look. It’s also more forgiving for dry or mature skin types. Our Pick: Rare Beauty Soft Pinch Liquid Blush.
  • Powder Blush: Don’t count powder out! As Allure notes, modern powder formulas are “rich, velvety” and can give a beautiful “soft-focus” finish. They’re great for oily skin types or for setting a cream blush to make it last all day. Our Pick: The iconic NARS Blush in “Orgasm”.

Our Holy Grail Blushes for a Sun-Kissed Look

The key is to choose warm, peachy-pink, or terracotta shades.

  1. Rare Beauty Soft Pinch Liquid Blush (in Joy or Hope): A little goes a very long way. One dot is all you need for a powerful pop of color that blends out to a beautiful, dewy finish.
  2. Saie Dew Blush (in Peachy or Rosy): This water-based gel-cream blush gives the most stunning, luminous flush. It’s impossible to overdo it.
  3. Tower 28 BeachPlease Luminous Tinted Balm (in Magic Hour): A creamy, blendable formula that gives a gorgeous sun-kissed glow to both cheeks and lips. A favorite among our Beauty Brands team for its sensitive-skin-friendly formula.

Application Tip (The “W” Method): Instead of just applying blush to the apples of your cheeks, imagine drawing a “W.” Start at your temple, swoop down to the apple of your cheek, up across the bridge of your nose, down to the other cheek, and up to the other temple. Blend well. This mimics a natural sunburn (but in a cute way!) and lifts the face.

👉 Shop the Trend:

6. All Liner, No Mascara: Defining Eyes with Precision 🔪

This trend feels straight off a high-fashion runway. It’s stark, graphic, and surprisingly chic. By ditching mascara, you put all the focus on the clean, sharp line of your eyeliner. It creates a look that is both minimalist and incredibly bold. It’s a modern take on the “Graphic Liner” trend Cosmopolitan mentioned, stripping it down to its most essential element.

Why This Look Works

It’s all about contrast. The sharp, dark line against bare lashes creates a striking, artistic effect. It elongates the eye and feels intentional and confident. It’s the perfect companion to a bold lip or can stand entirely on its own with fresh skin for a truly minimalist statement.

The Best Liners for the Job

For this look, you need a liner that is intensely black, long-wearing, and has a precision tip. There’s no room for error!

Product Rating (1-10) Notes
Stila Stay All Day Waterproof Liquid Eye Liner 10/10 The gold standard. The felt tip is foolproof, the formula is jet black, and it truly stays all day.
KVD Beauty Tattoo Liner 9/10 Another cult classic. The brush tip allows for the finest of lines, perfect for detailed work.
Inglot AMC Eyeliner Gel 77 9/10 A pot gel liner that is the blackest black you will ever find. Applied with a brush, it’s budge-proof.

Pro Tip: Tightlining is Your Secret Weapon
To avoid the look of a “floating” liner, use your eyeliner to tightline the upper waterline. This means applying the liner to the strip of skin underneath your top lashes. It fills in any gaps and creates the illusion of a thicker lash base, making the no-mascara choice look even more intentional.

👉 Shop the Trend:

7. Cherry Glazed Lips: The Juicy Lip Look You’ll Love 🍒💧

Get ready for the yummiest trend of the year. “Cherry Glazed Lips” combines the high-shine finish of “Glossy Lips” with the sophisticated “laissez-faire” layering technique Allure described. It’s about creating a multi-dimensional, plump, and irresistibly juicy pout that looks good enough to eat. It’s more than just a red lip; it’s a texture, a finish, and a whole vibe.

The Anatomy of a Glazed Lip

This look is all about layering.

  1. Step 1: The Liner. Overline your lips ever so slightly with a lip liner that’s a shade or two deeper than your natural lip color, with a brownish or berry undertone. We love the Make Up For Ever Artist Color Pencils for their creamy texture and staying power. Softly blend the edges inward.
  2. Step 2: The Color. Dab a sheer cherry or berry-toned lipstick or stain onto the center of your lips. The Clinique Almost Lipstick in Black Honey is the perfect product for this—it gives a sheer, customized wash of color.
  3. Step 3: The Glaze. This is the most important step! Top it all off with a thick, glassy lip gloss or lip oil. The goal is a wet-look shine.

Product Spotlight: The Glaze

  • Fenty Beauty Gloss Bomb Universal Lip Luminizer: The OG for a reason. It’s thick, cushiony, and provides an explosive shine without feeling sticky. The shade “Fenty Glow” is universally flattering.
  • Dior Addict Lip Glow Oil: A luxurious oil that nourishes the lips while providing a high-shine, color-enhancing finish. The “Cherry” shade is literally perfect for this trend.
  • Rhode Peptide Lip Treatment: The viral sensation that helped define the “glazed” trend. It’s a restorative lip treatment that doubles as a super glossy topper.

👉 Shop the Trend:

You’ve seen the trends, but what’s it like to actually create them? We sat down with our in-house team at Makeup Brands™ to get their unfiltered thoughts.

Meet Sarah, our Lead MUA with 15 years of celebrity and editorial experience:

“The ‘Butter Skin’ trend is my absolute favorite because it’s so democratic. On a photoshoot, I’ll mix a few drops of Kevyn Aucoin Glass Glow Face into a sheer foundation for an instant, believable glow that looks incredible on camera and in real life. The key is to make the skin look expensive, not just shiny.”

Meet Dr. Chloe, our Head Esthetician and Cosmetologist:

“I see the after-effects of makeup, so I’m thrilled that skincare is finally the star. For a look like ‘Aquamarine Eyes,’ proper removal is crucial. I always recommend a bi-phase eye makeup remover that dissolves long-wear formulas without harsh rubbing. The Lancôme Bi-Facil Double-Action Eye Makeup Remover is a gentle classic for a reason.”

Meet Leo, our Trend-Forecasting MUA:

“I love the ‘Unapproachable Makeup’ vibe that Allure mentioned. It’s about power. The ‘All Liner, No Mascara’ look is a perfect example. It’s defiant. It says, ‘I’m not here to look conventionally pretty.’ It’s a reclamation of beauty for oneself, not for others. As celebrity makeup artist Donni Davy told Allure, ‘People want to have their personality more in their makeup,’ and this is that idea in its purest form.”

🔍 Why Trust Our Makeup Brand Experts?

In a sea of fleeting TikTok trends and sponsored posts, why should you listen to us? Simple. We’re not just beauty enthusiasts; we’re licensed professionals with decades of collective experience.

  • We’re Qualified: Our team is composed of certified makeup artists, licensed cosmetologists, and practicing estheticians. We understand not just the art of makeup, but the science of skin.
  • We’re Experienced: We’ve worked on everything from New York Fashion Week runways and magazine covers to red carpet events and, most importantly, thousands of real-life clients with diverse skin types, tones, and needs.
  • We’re Unbiased: While we love our favorite brands, our primary goal is to give you honest, effective advice. We test everything ourselves—from drugstore steals to luxury splurges—to find what truly works. We’re here to cut through the hype and help you feel confident and beautiful.

Feeling overwhelmed? Don’t be! If you want to build a capsule makeup bag that can handle all of these trends, here are the 5 non-negotiable products our team swears by.

Product Trend It’s For Why We Love It
Charlotte Tilbury Hollywood Flawless Filter Butter Skin The ultimate multi-tasking glow-giver. Use it alone, under, or over foundation.
Laura Mercier Caviar Stick Eye Colour Blurred Lines The fastest, easiest way to a sophisticated smoky eye that lasts all day.
Rare Beauty Soft Pinch Liquid Blush Sun-Kissed Flush Insane pigmentation and a beautiful dewy finish. One bottle will last you forever.
Stila Stay All Day Liquid Eye Liner All Liner, No Mascara A foolproof, jet-black liner that’s perfect for creating sharp, graphic wings.
Fenty Beauty Gloss Bomb Cherry Glazed Lips The perfect high-shine, non-sticky gloss to top any lip combo and create that juicy look.

👉 Shop the Essentials:

Remember, trends are a buffet, not a prescription! You don’t have to adopt every single one head-to-toe. The chicest way to wear a trend is to make it your own. As Allure wisely states, “It’s about making yourself feel good and tailoring trends to your own needs.”

Here’s how to adapt the boldest looks:

  • If you love Aquamarine Eyes but it feels too bold…
    • Try using an aqua-colored eyeliner just on your lower waterline for a subtle pop.
    • Or, sweep a shimmery aqua shadow over your regular neutral eyeshadow for a duochrome effect.
  • If you have oily skin but want the Butter Skin look…
    • Focus the glow! Use a mattifying primer in your T-zone, and apply a liquid illuminator like the Saie Glowy Super Gel only to the high points of your face (cheekbones, brow bone).
  • If Neon Lashes are a step too far…
  • If Cherry Glazed Lips feel too high-maintenance…
    • Skip the liner and lipstick and just use a tinted cherry lip balm or oil for a sheer, low-key version of the trend. The Kosas Wet Lip Oil Gloss in “Jellyfish” or “Fruitjuice” is perfect for this.

It’s not just what you use, but how you use it. Mastering a few key techniques can elevate your makeup game from good to great. Here are some of the methods our pros are using on repeat.

H3: Blush Draping

This isn’t your ’80s stripe of blush! Modern draping uses a soft blush to sculpt the face. Apply your blush in a “C” shape, starting from the temple and sweeping it down along the top of your cheekbone. This lifts the face and creates a seamless flush of color.

H3: Underpainting

A technique popularized by celebrity MUA Mary Phillips, underpainting involves applying your contour and cream blush before your foundation. Then, you stipple a very sheer layer of foundation on top. The result? A sculpted, flushed look that seems to come from within your skin, not from products sitting on top of it.

H3: Lip Staining

For color that lasts through coffee and lunch, try staining your lips. Apply a layer of your chosen lipstick, then take a tissue and blot firmly. Reapply the lipstick, and blot again. This pushes the pigment into your lips for incredible staying power. You can top with a clear gloss for that “glazed” effect. Find more tricks like this on our Beauty Tips page!

We get it, trends can be intimidating. Here are answers to some of the questions we hear most often from our clients.

  • “Will these trends work on my mature skin?”
    Absolutely! The key is to focus on hydration and cream formulas. “Butter Skin” is fantastic for mature skin as it adds a youthful luminosity. Avoid heavy powders that can settle into fine lines. For bold eye looks, use a great primer to create a smooth canvas. The focus on blush is also wonderful, as it brings life and color back to the face.

  • “How can I make these trendy looks last all day?”
    Three words: Prime, Layer, Set.

    1. Prime: Use a primer suited to your skin type (hydrating, mattifying, etc.) on your face and eyelids.
    2. Layer: Layering cream products with a light dusting of a corresponding powder product (e.g., cream blush topped with powder blush) locks them in place.
    3. Set: A good setting spray is a game-changer. The Urban Decay All Nighter Setting Spray is an industry icon for a reason—it melts all your makeup together and makes it waterproof and transfer-resistant.

  • “Are these trends expensive to try?”
    Not at all! The beauty of the Drugstore Makeup world is that there are incredible dupes for almost every high-end product. For example, instead of the Dior Lip Oil, try the e.l.f. Glow Reviver Lip Oil. Instead of a high-end cream shadow stick, the NYX Professional Makeup Jumbo Eye Pencils are fantastic. You can absolutely get the look for less.

🧴 Skincare and Prep Tips to Enhance Trendy Makeup Looks

Let’s be blunt: the best makeup trend is great skin. You can have the most expensive foundation in the world, but if the canvas underneath is dry and flaky, it’s never going to look good. Investing time in your skincare prep is the number one thing you can do to make every single trend look better.

The Canvas is Everything

  • Cleanse Thoroughly: Start with a clean slate. Use a gentle cleanser that doesn’t strip your skin.
  • Exfoliate (Gently!): Once or twice a week, use a gentle chemical exfoliant with AHAs (like glycolic or lactic acid) or a very fine physical scrub to slough off dead skin cells. This creates a smoother surface for makeup to glide over.
  • Hydrate, Hydrate, Hydrate: This is the most crucial step. After cleansing, while your skin is still slightly damp, apply a serum with hyaluronic acid to draw in moisture. Follow up with a moisturizer to lock it all in.

Priming for Perfection

A primer acts as the bridge between your skincare and your makeup. It smooths texture, helps makeup last longer, and can address specific skin concerns.

👉 Shop Primers:

🛒 Where to Shop the Latest Trendy Makeup Products

Ready to start shopping? The best part about today’s beauty landscape is that amazing products are available everywhere, at every price point. Here are our go-to destinations:

  • Sephora: The ultimate playground for mid-to-high-end beauty. It’s the best place to discover new brands, swatch products in person, and find exclusive sets.
  • Ulta Beauty: The perfect one-stop shop that carries everything from drugstore staples like Maybelline to prestige brands like NARS and MAC, all under one roof. Their loyalty program is fantastic.
  • Amazon: Unbeatable for convenience and finding drugstore favorites, often at a great price. Just be sure to buy from the official brand storefront or a reputable seller to avoid counterfeits.
  • Brand Websites: For the widest shade ranges, exclusive products, or special deals, sometimes it’s best to go directly to the source (e.g., FentyBeauty.com or PatMcGrath.com).
  • Walmart: A powerhouse for affordable beauty. You can find incredible, trend-forward products from brands like e.l.f., ColourPop, and Flower Beauty.

While the big trends we’ve discussed can be worn year-round, they often get a seasonal twist. Here’s a quick guide to the vibe of each season this year:

  • Spring 🌸: Think fresh and blooming. This is when the “Early Aughts Pastels” and “Sun-Kissed Flush” really shine. It’s all about light layers, dewy skin, and pops of soft color, as seen in Allure‘s spring trend report.
  • Summer ☀️: Time to turn up the heat! The “Butter Skin” trend goes into overdrive with more bronzer, and “Cherry Glazed Lips” look amazing with a tan. This is the season for waterproof formulas and bold colors like “Neon Lashes,” echoing Cosmopolitan‘s summer predictions.
  • Fall 🍂: As the weather cools, so does the makeup. This is when the “Blurred Lines” smoky eye in deep, minky browns and burgundies takes center stage. Lips transition from cherry red to deeper berry and chocolate shades.
  • Winter ❄️: Glamour is back. Think rich jewel tones, a touch of glitter on the eyes, and the classic, sharp red lip. The “All Liner, No Mascara” look feels especially chic and graphic against cozy winter sweaters.

🎉 How to Transition Your Makeup from Day to Night

You’ve been wearing a trendy look all day, but now you have plans. No need to wash it all off and start over! Here’s how to transition your look in 5 minutes using the trends we’ve covered.

Your Day Look:

  • Base: Butter Skin
  • Cheeks: Sun-Kissed Flush
  • Eyes: A simple coat of brown mascara
  • Lips: A sheer nude gloss

The 5-Minute Night Transition:

  1. Intensify the Eyes (2 mins): Grab your Laura Mercier Caviar Stick in a deep shade like “Cocoa.” Scribble it along your lash line and smudge it out with your finger for an instant “Blurred Lines” smoky effect. Add a quick coat of black mascara.
  2. Deepen the Lips (1 min): Apply a berry or red lipstick over your existing gloss. We love the Pat McGrath Labs MatteTrance Lipstick for its incredible pigment and comfortable wear.
  3. Amp Up the Glow (1 min): Tap a liquid or cream highlighter (like the Westman Atelier Lit Up Highlight Stick) onto the tops of your cheekbones, brow bone, and cupid’s bow.
  4. Refresh and Set (1 min): A quick spritz of setting spray will re-melt all the powders, refresh your skin, and lock everything in for the night.

Let’s be real: when a celebrity wears a look, the world pays attention. These are the faces (and the talented MUAs behind them) who are driving the current beauty conversation.

  • Hailey Bieber: The undisputed queen of the “Glazed” and “Strawberry/Latte” makeup movements. Her MUA, Mary Phillips, is a genius at creating that effortlessly dewy, sun-kissed skin that has inspired a million tutorials.
  • Zendaya: Working with MUA Raoul Alejandre, Zendaya consistently serves flawless, elegant glam. She’s a master of the “Butter Skin” and soft, sculpted looks that enhance her natural beauty without overpowering it.
  • Doja Cat: A true chameleon who embraces the weird and wonderful. She’s the poster child for experimental beauty, unafraid to rock graphic liners, bold colors, and avant-garde looks, proving that makeup is a true art form.
  • Sabrina Carpenter: Her signature look—bright, doll-like eyes and a perfectly flushed cheek—is a masterclass in the modern “Sun-Kissed Flush.” Her MUA, Carolina Gonzalez, knows how to create a look that is both sweet and stunning.

The influence of TV shows can’t be ignored either. The groundbreaking makeup in HBO’s Euphoria, designed by Donni Davy, is single-handedly responsible for bringing glitter, rhinestones, and graphic, colorful eyes back into the mainstream, as Vogue noted. It gave an entire generation permission to play with makeup again.

📚 Conclusion: Embrace Your Inner Makeup Trendsetter

Well, there you have it—a full-throttle tour through the most popular makeup trends right now, brought to you by the seasoned pros at Makeup Brands™. From the ethereal glow of Butter Skin to the bold rebellion of Neon Lashes, the beauty landscape is more vibrant and inclusive than ever. Remember, trends are your playground, not your prison. Whether you dip a toe or dive headfirst into these looks, the ultimate goal is to express you—your personality, your mood, your style.

If you’re wondering about the best way to start, our expert picks like the Charlotte Tilbury Hollywood Flawless Filter and Laura Mercier Caviar Stick Eye Colour offer versatility and ease, perfect for both beginners and seasoned makeup lovers. The nuanced glow of Butter Skin, for example, is achievable with just a few drops of the right product and some clever blending—no need for heavy contouring or complicated routines.

And what about those bold neon lashes or the all-liner-no-mascara look? They might seem intimidating, but with the right tools and a bit of practice, they become empowering statements rather than challenges. As we said earlier, makeup is about feeling good in your skin and having fun, not about perfection.

So, go ahead—experiment, play, and most importantly, enjoy the process. Your makeup journey is uniquely yours, and these trends are just the spark to ignite your creativity. Ready to turn heads? We thought so! 💄✨

Ready to shop the hottest products and dive deeper into these trends? Here’s your curated list of essentials and inspiration:

What are the top makeup products that every beginner should have in their kit?

Starting simple is key! Every beginner should have:

  • Tinted moisturizer or light foundation: For even skin tone without heaviness.
  • Concealer: To cover blemishes and brighten under eyes.
  • Cream blush: Easy to apply with fingers and blends seamlessly.
  • Mascara: To open up the eyes. Brown mascara is great for a natural look.
  • Lip balm or tinted gloss: Hydrates and adds subtle color.
  • Brow gel: To groom and define brows naturally.

These basics create a polished, everyday look without overwhelming complexity. As you grow confident, you can add liners, eyeshadow palettes, and highlighters.

How do I determine my skin tone to choose the right makeup shades for my complexion?

Understanding your skin tone is essential for flattering makeup choices. Here’s how:

  • Identify your undertone: Look at the veins on your wrist.

    • Blue or purple veins = cool undertones
    • Greenish veins = warm undertones
    • Both or hard to tell = neutral undertones

  • Jewelry test: Do you look better in silver (cool) or gold (warm)?

  • Sun reaction: Do you tan easily (warm) or burn quickly (cool)?

  • Foundation match: Test a few shades along your jawline in natural light. The one that disappears is your match.

Once you know your undertone, pick foundation, blush, and lip colors that complement it. For example, warm undertones glow with peachy blushes and coral lips, while cool undertones shine with pinks and berry shades.

What are some simple and easy-to-follow everyday makeup routines for a natural look?

Here’s a quick 5-step routine for a fresh, natural look:

  1. Prep: Cleanse and moisturize your skin. Apply a hydrating primer.
  2. Base: Use a tinted moisturizer or light foundation. Blend with fingers or a sponge.
  3. Conceal: Dab concealer under eyes and on any blemishes. Blend well.
  4. Cheeks: Apply cream blush on the apples of your cheeks and blend upward.
  5. Eyes & Lips: Brush brows with tinted gel, apply one coat of mascara, and finish with a tinted lip balm or gloss.

This routine takes under 10 minutes and enhances your natural beauty without looking overdone.

Staying trendy doesn’t mean breaking the bank! Here’s how:

  • Follow trusted beauty blogs and YouTube channels: Many pros share affordable dupes and tutorials.
  • Use drugstore brands: Brands like e.l.f., ColourPop, and Maybelline offer trend-forward products at wallet-friendly prices.
  • 👉 Shop seasonal sales and sets: Sephora and Ulta often have great deals on kits that let you try multiple products.
  • Experiment with multi-use products: Cream blushes that double as lip tints or eyeshadows save money and space.
  • DIY your own skincare prep: Hydrating serums and moisturizers can be affordable and make a huge difference in makeup application.

Check out our Drugstore Makeup category for budget-friendly recommendations and tips.

Thanks for joining us on this colorful, glowing, and sometimes neon-lit journey through today’s hottest makeup trends. Now, go forth and create your masterpiece! 💋

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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