What is the #1 Makeup Brand in the US? [2024]

Have you ever wondered what the number one makeup brand in the US is? Well, you’re in luck because we have all the answers for you! In this article, we will delve into the world of makeup brands and reveal the top makeup brand in the US. Get ready to discover the ultimate makeup brand that reigns supreme in the beauty industry.

Table of Contents

Quick Answer

The number one makeup brand in the US is L’Oréal. With its wide range of high-quality products and strong brand recognition, L’Oréal has established itself as a leader in the beauty industry. From foundations to lipsticks, L’Oréal offers a diverse selection of makeup products that cater to different skin tones and preferences. If you’re looking for a reliable and trusted makeup brand, L’Oréal is the way to go.

CHECK PRICE on: Amazon | Walmart | Etsy | L’Oréal Official Website

Quick Tips and Facts

  • L’Oréal is known for its innovative and high-quality makeup products.
  • The brand offers a wide range of shades to cater to diverse skin tones.
  • L’Oréal has a strong presence in the US market and is widely recognized by consumers.
  • The brand is committed to sustainability and has implemented various initiatives to reduce its environmental impact.
  • L’Oréal has a loyal customer base and continues to innovate in the beauty industry.

Background

close-up photography of assorted cosmetics

Makeup has been an integral part of human culture for centuries. From ancient civilizations to modern times, people have used makeup to enhance their beauty and express themselves. Today, the beauty industry is booming, with countless makeup brands competing for consumers’ attention. With so many options available, it can be challenging to determine which brand is the best.

In this article, we will focus on the makeup brand that holds the top spot in the US. We will explore the brand’s history, product offerings, and why it has become the go-to choice for makeup enthusiasts across the country.

The Most Well-Known Makeup Brands in the US

When it comes to makeup brands, there are several well-known names that have gained popularity in the US. These brands have built a strong reputation for their quality products and innovative formulas. Let’s take a look at some of the most well-known makeup brands in the US:

Brand Brand Awareness
L’Oréal 83%
Revlon 80%
Avon 77%
COVERGIRL 77%
Maybelline New York 76%
Estée Lauder 71%
e.l.f. 62%
M.A.C. 57%
bareMinerals 56%
Kylie Cosmetics 48%
NYX 46%
Fenty Beauty 45%
Urban Decay 43%

Source: Statista

While brand awareness is an essential factor in determining the popularity of a makeup brand, it doesn’t necessarily mean that it is the most popular brand among consumers. Popularity can be influenced by various factors, including product quality, customer reviews, and social media presence.

Based on these factors, the most popular makeup brand in the US is L’Oréal. With its extensive range of makeup products and commitment to quality, L’Oréal has won the hearts of many makeup enthusiasts. The brand offers a wide selection of foundations, concealers, mascaras, lipsticks, and more, catering to different skin tones and preferences.

L’Oréal’s products are known for their high-quality formulas, long-lasting wear, and innovative features. Whether you’re looking for a natural everyday look or a glamorous evening makeup, L’Oréal has got you covered. The brand’s dedication to inclusivity and diversity has also contributed to its popularity, as it strives to provide makeup options for people of all backgrounds.

The #1 Beauty Brand

While L’Oréal is the number one makeup brand in the US, it’s important to note that there is a distinction between makeup brands and beauty brands. A beauty brand encompasses a broader range of products, including skincare, haircare, and fragrance.

When it comes to the number one beauty brand in the US, Estée Lauder takes the crown. Estée Lauder is a powerhouse in the beauty industry, offering a wide range of products across various categories. From skincare to makeup to fragrances, Estée Lauder has established itself as a leader in the beauty world.

The brand’s commitment to innovation, quality, and luxury has earned it a loyal customer base. Estée Lauder’s skincare products, in particular, are highly regarded for their effectiveness and luxurious formulations. If you’re looking for a comprehensive beauty brand that covers all your beauty needs, Estée Lauder is the top choice.

CHECK PRICE on: Amazon | Walmart | Etsy | Estée Lauder Official Website

The #1 Makeup Brand in the World

While L’Oréal is the number one makeup brand in the US, it’s interesting to explore which brand holds the top spot globally. When it comes to the global makeup market, M.A.C. Cosmetics takes the crown as the number one makeup brand in the world.

M.A.C. Cosmetics is renowned for its professional-quality makeup products and extensive shade range. The brand has a strong presence in the global beauty industry and is beloved by makeup artists and beauty enthusiasts alike. M.A.C. offers a wide range of products, including foundations, lipsticks, eyeshadows, and more, catering to diverse skin tones and preferences.

The brand’s commitment to inclusivity and diversity has been a driving force behind its success. M.A.C. has collaborated with various celebrities and influencers to create limited-edition collections that resonate with consumers worldwide. If you’re looking for a makeup brand that combines quality, inclusivity, and creativity, M.A.C. Cosmetics is the ultimate choice.

CHECK PRICE on: Amazon | Walmart | Etsy | M.A.C. Cosmetics Official Website

The #1 Skincare Brand in the US

While makeup is a significant part of the beauty industry, skincare plays an equally important role in achieving a flawless complexion. When it comes to skincare, the number one brand in the US is Estée Lauder.

Estée Lauder’s skincare products are highly regarded for their effectiveness and luxurious formulations. The brand offers a wide range of skincare products, including cleansers, moisturizers, serums, and more, targeting various skin concerns. Whether you’re looking to hydrate, brighten, or firm your skin, Estée Lauder has a solution for you.

The brand’s commitment to research and innovation has led to the development of groundbreaking skincare technologies. Estée Lauder’s Advanced Night Repair serum, for example, is a cult favorite among skincare enthusiasts, known for its ability to repair and rejuvenate the skin overnight. If you’re looking for a skincare brand that delivers visible results, Estée Lauder is the top choice.

CHECK PRICE on: Amazon | Walmart | Etsy | Estée Lauder Official Website

FAQ

black and gold box mod

The most popular makeup brand in the USA is L’Oréal. With its wide range of high-quality products and strong brand recognition, L’Oréal has become a favorite among makeup enthusiasts.

Read more about “Is MAC considered high end makeup? …”

What is the #1 beauty brand?

The number one beauty brand in the US is Estée Lauder. With its comprehensive range of skincare, makeup, and fragrance products, Estée Lauder has established itself as a leader in the beauty industry.

Read more about “What are the Top Beauty Retail Brands in 2024?”

Who is the No 1 makeup brand in the world?

The number one makeup brand in the world is M.A.C. Cosmetics. Known for its professional-quality products and extensive shade range, M.A.C. has a strong presence in the global beauty industry.

Read more about “Best Face Makeup Products …”

What is the #1 skincare brand in the US?

The number one skincare brand in the US is Estée Lauder. Renowned for its effective and luxurious formulations, Estée Lauder offers a wide range of skincare products to cater to different skin concerns.

Read more about “The Most Popular Makeup Brand in the USA: 2024”

Conclusion

a woman's hand holding a bottle of lotion

In conclusion, the number one makeup brand in the US is L’Oréal. With its wide range of high-quality products and strong brand recognition, L’Oréal has become a trusted name in the beauty industry. Whether you’re looking for a foundation, lipstick, or mascara, L’Oréal has got you covered.

If you’re interested in exploring other well-known makeup brands, be sure to check out our articles on Beauty Brands, Cosmetics Industry, and Drugstore Makeup. And if you want to discover the top makeup brands of the year, don’t miss our article on the 2023 Ultimate Makeup Brands List.

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Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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