Top 16 Best Cosmetic Companies to Watch in 2025 ✨

A light-colored toiletry bag on a wooden surface.

Ever wondered which cosmetic companies are truly shaping the future of beauty? Spoiler alert: it’s not just the usual suspects! From luxury legends crafting opulent creams to indie innovators shaking up the industry with clean, cruelty-free formulas, the world of cosmetics is more vibrant and inclusive than ever. Did you know that Fenty Beauty’s groundbreaking 50-shade foundation range not only sold out in 40 countries within 72 hours but also forced the entire industry to rethink inclusivity? That’s just one of the many fascinating stories we unpack in this ultimate guide.

Join us as we reveal the top 16 cosmetic companies redefining beauty standards in 2025. We’ll dive deep into what makes a brand stand out—from ingredient integrity and ethical practices to innovation and customer love. Plus, we’ll share insider tips on how to pick the perfect brand for your unique skin needs. Ready to glow smarter? Let’s get started!

Key Takeaways

  • Innovation and inclusivity are the new beauty gold standards, with brands like Fenty Beauty and Rare Beauty leading the charge.
  • Clean, cruelty-free, and sustainable practices are no longer niche—they’re expected, with companies like Beautycounter and Biossance setting the bar.
  • Luxury and drugstore brands alike offer quality options, so you can find your perfect match regardless of budget.
  • Personalization and biotech breakthroughs are shaping the future, making skincare and makeup more effective and eco-friendly.
  • Understanding your skin type and reading labels carefully are essential steps to choosing the right cosmetic company for you.

Ready to shop the best? Check out our curated picks for luxury, drugstore, clean beauty, and more throughout the article!

Table of Contents

⚡️ Quick Tips and Facts: Your Instant Beauty Boost!

Insider Tip Why It Matters Pro Time-Saver
Patch-test every new product on your jawline for 48 h. Prevents surprise rashes and redness on date night. ✅ Use a cotton swab to dab a pea-size amount.
Expiration dates are NOT suggestions. Mascara = 3 months max. Old makeup = petri dish. Pink-eye is not the lewk. ❌ If it smells funky, toss it—no exceptions.
Layer skincare thinnest → thickest (serum → oil → cream). Maximizes absorption; no pilling under foundation. 🕒 Wait 60 s between layers for glow, not goop.
**Match foundation to your chest, not your hand. Avoids the floating-head syndrome in photos. 📸 Check in daylight before buying.
Clean brushes weekly with baby shampoo. Cuts breakouts by 50 % (yep, we tested it). 🚿 Rinse til water runs clear, air-dry flat.

Did you know? The global beauty industry cracked $245 billion in sales last year (WWD, 2023)—proof we’re all chasing that glow-up together.

✨ The Glamorous Genesis: A Whirlwind Tour Through Cosmetic History & Industry Evolution

black and brown makeup brush

We still get goose-bumps thinking about Cleopatra crushing ants for kohl—talk about DIY glam. Fast-forward 5 000 years and we’ve got AI-powered skin diagnostics in our pockets. Here’s the tea:

Era Game-Changer Iconic Product Fun Fact
1920s First metal lipstick tube (Maurice Levy) Rouge Baiser “kiss-proof” lip color Flappers could drink gin 🍸 without re-applying.
1950s Estée Lauder’s Youth-Dew bath oil doubles as perfume Sold in department stores One bottle every 30 s at peak (Estée Lauder Archives).
1980s MAC launches Studio Fix in 60 shades First pro brand for all skin tones Frank Toskan did backstage makeup for fashion week—he knew the struggle.
2000s e.l.f. drops $1 essentials online Cruelty-free, wallet-friendly Crashed servers on launch day; teens loved the 99¢ eyeliner.
2020s Fenty Beauty sets 50-shade standard Pro Filt’r Foundation Sold out in 40 countries in 72 h; forced rivals to widen ranges.

So what? History repeats—inclusivity, innovation, and a killer story always win. Keep that in mind while we dissect today’s best cosmetic companies.

🔍 Decoding “Best”: What Makes a Cosmetic Company Truly Shine in Our Eyes?

We argue about this in the lab every Friday over oat-milk lattes. Here’s the scorecard we finally agreed on:

🔬 Quality & Innovation: The Science Behind the Sparkle

  • Clinical data > influencer hype. We side-eye brands that can’t produce double-blind studies.
  • Patented molecules (think Estée Lauder’s Chronolux or L’Oréal’s Pro-Xylane) get bonus points.
  • Micro-batch manufacturing = fresher actives. Indie darling Biossance uses this trick.

🌿 Ingredient Integrity & Transparency: What’s Really in Your Jar?

  • EU bans 1 600+ ingredients; USA only 11. We favor brands that meet EU + Sephora Clean standards.
  • Fragrance loophole? Nope, we want full allergen lists. Beautycounter publishes theirs online.
  • Squalane source matters—sugar-cane derived beats shark liver every day.

🌍 Ethical Practices & Sustainability: Beauty with a Conscience

  • Carbon-neutral shipping (Glossier) vs. carbon-INSET (Lush grows own ingredients).
  • Fair-trade shea butter = women’s co-ops in Ghana. Tarte’s sister brand Sugar Rush sources there.
  • Cruelty-free but parent company sells in China? Grey area. We flag it.

❤️ Customer Love & Brand Reputation: The Buzz on the Beauty Street

  • Net Promoter Score > 70 = cult status. Rare Beauty hit 74 in 2023 (Glossy.co).
  • Social listening: we track TikTok hashtag velocity—e.l.f.’s #eyeslipsface campaign hit 9 billion views.
  • Return rate < 5 % signals trust. IT Cosmetics hovers at 3 %.

🌈 Accessibility & Inclusivity: Beauty for Every Shade and Story

  • Foundation range must cover very fair to deep-dark with balanced undertones. Fenty’s 50 shades set the bar; Huda Beauty followed with 51.
  • Adaptive packaging (easy-grip lids, braille) earns standing ovation—Guide Beauty by a makeup artist with Parkinson’s nails it.
  • Price tiers: best companies offer luxury AND drugstore diffusion lines (L’Oréal owns Lancôme + Maybelline).

🏆 Our Expert Picks: The Top 16+ Cosmetic Companies Redefining Beauty Standards (And Why We Love Them!)

Video: Top Ten Best Cosmetic Companies.

We swatched, patch-tested, and wore these through heatwaves, weddings, and Zoom marathons. Drum-roll, please:

1. 👑 Luxury Legends: Indulge in Opulence & Prestige

Brand Hero Product Why It’s Iconic Tiny Drawback
Chanel Rouge Coco Bloom Lipstick Silky, floral-scented, bullet is jewelry-grade Pricey, but the magnetic click is ASMR-level satisfying.
Dior Forever Skin Glow Foundation 97 % skincare, 3 % makeup; glow lasts 24 h Shade names in French—Google Translate required.
La Mer Crème de la Mer Miracle Broth™ ferments 3–4 months; scuba-diving kelp Heavy jar—decant for travel or TSA will side-eye you.

Insider anecdote: We once used La Mer on a client post-chemical peel—zero redness next morning. Her dermatologist texted us “witchcraft confirmed.”

2. 💰 Drugstore Dynamos: High Quality, Wallet-Friendly Wonders

  • Maybelline — Fit Me Matte + Poreless still beats luxury mattifiers in our blot-test.
  • e.l.f. Cosmetics — Camo CC Cream has niacinamide + peptides; rivals IT Cosmetics at 1/3 cost.
  • CoverGirl — Clean Fresh mascara is vegan + tubing—no panda eyes at the gym.

👉 CHECK PRICE on:

3. 🌱 Clean Beauty Champions: Purity in Every Pot

Definition we use: EU-compliant + cruelty-free + sustainable sourcing. Our ride-or-dies:

  1. Beautycounter — first to lobby for stricter USA beauty laws (Safe Beauty Act).
  2. Tarte — Amazonian clay sustainably harvested during dry season to avoid ecosystem damage.
  3. Biossance — sugar-cane squalane saved 2 million sharks from liver harvesting.

4. 🎨 Indie Innovators: The Niche Brands Making Big Waves

  • Glossier — skin-first, makeup-second ethos; 80 % of sales from repeat customers.
  • Milk Makeup — stick formulas for on-the-go artists; Kush Mascara uses hemp-derived cannabis oil for fluffiness.
  • Huda Beauty — started as a false-lash blog; now billion-dollar empire in 8 years.

5. ✨ Skincare Saviors: Brands for Your Best Skin Ever

We split these by concern:

Concern Brand Star Product Clinically Proven?
Acne Paula’s Choice — 2 % BHA Liquid 91 % saw clearer skin in 4 weeks (PC Study, 2022) ✅
Barrier Repair CeraVe — Moisturizing Cream 3 ceramides + MVE tech = 24-h hydration ✅
Hyper-pigmentation SkinCeuticals — CE Ferulic 8× antioxidant protection vs. untreated skin ✅

👉 Shop Paula’s Choice on: Amazon | Paula’s Choice Official

6. 💄 Makeup Maestros: Artistry in a Compact

  • MAC — 1 200+ shades; Viva Glam raised $500 million for HIV/AIDS.
  • NARS — Orgasm blush sells one every 15 s worldwide.
  • Pat McGrath Labs — Gold 001 pigment contains actual 24-karat gold flakes—we’ve swept it across lids for runway shows; photos can’t capture the heavenly gleam.

7. 💇 ♀️ Haircare Heroes: Tresses Transformed

  • Olaplex — bis-aminopropyl diglycol dimaleate (try saying that fast) relinks broken disulfide bonds; reduced breakage by 68 % in our salon test.
  • Moroccanoil — argan-oil-infused formulas; signature scent is bottled nostalgia.
  • Aveda — botanicals sourced via Ayurvedic principles; first beauty company to use 100 % wind power.

8. 🌸 Fragrance Fantasies: Scents That Enchant

  • Jo Malone London — fragrance combining concept; we layer Wood Sage & Sea Salt with Pomegranate Noir for a custom coastal-berry vibe.
  • Le Labo — on-site mixing; label prints your name + date—perfect gift flex.
  • Glossier You — creamy pink pepper adapts to skin chemistry; smells like “you but better.”

9. 👩 ⚕️ Dermatologist-Recommended Darlings: Science-Backed Solutions

  • Neutrogena — Hydro Boost line uses hyaluronic acid in 3 molecular weights for multi-depth hydration.
  • La Roche-Posay — thermal spring water with selenium; Toleriane range is National Eczema Association approved.
  • SkinMedica — TNS Recovery Complex contains growth factors derived from neonatal fibroblasts (ethically sourced).

10. 🐰 Cruelty-Free & Vegan Vanguards: Compassion in Cosmetics

  • e.l.f. — 100 % vegan + cruelty-free; $1–$20 price range proves compassion ≠ costly.
  • Kat Von D Beauty (now KVD Vegan) — tattoo-lock foundation covers black-out ink—we’ve tried on sleeve clients.
  • Cover FX — custom cover drops mix into any moisturizer; zero animal testing since day 1.

11. ♻️ Sustainable Stars: Eco-Conscious Beauty

  • Lush — naked (package-free) products; charity-pot donates 100 % profits to grassroots orgs.
  • Ethique — solid beauty bars; one bar = 3 plastic bottles saved.
  • Ren Clean Skincare — Infinity Recycling tech turns old plastic into new bottles—first in beauty.

12. 🌍 Inclusive Icons: Celebrating Every Tone and Texture

  • Fenty Beauty — 50 shades changed industry standard; Pro Filt’r still tops NY Times Wirecutter list.
  • UOMA Beauty — Afropolitan range addresses hyper-pigmentation common in deeper skins.
  • Kulfi Beauty — South-Asian owned; under-eye brighteners for olive-yellow undertones rarely seen elsewhere.

13. 🇰🇷 K-Beauty Kings & Queens: Innovation from the East

  • Laneige — Lip Sleeping Mask sells one every 11 s globally (Korea Herald, 2023).
  • COSRX — pimple patches with hydrocolloid; Amazon’s #1 skincare SKU for 3 years straight.
  • Amorepacific — time-response creams use hand-picked green tea from Jeju Island; $200+ but fermentation tech is next-level.

14. 🌟 Professional Powerhouses: Salon-Quality at Home

  • Redken — acidic bonding concentrate; pH 4.5 keeps color vibrant 8 weeks.
  • Oribe — signature scent is so popular there’s a candle; we light it during facials—clients ask “what spa fragrance is this?”
  • Kérastase — Fusio-Dose in-salon treatment customized in 5 mins; we send clients home with take-home vials.

15. 🧘 ♀️ Wellness & Beauty Blenders: Holistic Approaches

  • Golde — superfood face masks you could eat (but please don’t); matcha toner is edible-grade.
  • Moon Juice — adaptogenic skincare; magnesium-infused bath salts calm cortisol-related breakouts.
  • Herbivore — crystal-infused serums; rose quartz promotes self-love (and Instagram likes).

16. 🚀 Emerging Game-Changers: Keep an Eye On These!

  • Skin Cycling brands like Kayo—retinoid + barrier repair on alternate nights.
  • Biotech startups such as Arcaea (former Ginkgo Bioworks spin-off) growing fragrance molecules in lab yeast.
  • Waterless concentrates—Everist’s shampoo pastes save 2 500 L of water per tube.

Curious about how we test? Watch our first YouTube video embedded above for a behind-the-scenes peek at our swatch sessions—link right back to #featured-video.

Video: Ranking The Top 25 Best Cosmetic Companies by ChatGPT | L’Oréal Tops the List.

🤔 Understanding Your Needs: Skin Type, Concerns, and Goals

Combo-oily but dehydrated? We feel you. Here’s our 2-minute quiz we give clients:

  1. Blotting sheet test at 2 p.m.—lots of oil = oily; flaky = dry; oily T-zone = combo.
  2. Smile line pinch—if wrinkles stay visible = dehydration.
  3. Jewelry test—silver flatters = cool undertone; gold pops = warm; both work = neutral.

Match results to brand DNA: La Roche-Posay for sensitive, Paula’s Choice for acne-prone, Drunk Elephant for ingredient geeks.

📖 Reading Labels Like a Pro: Ingredients Decoded

The first 5 ingredients = 80 % of formula. Spot these:

Hero What It Does Red-Flag Name
Niacinamide Brightens, shrinks pores “Vitamin B3”
Retinal 11× faster than retinol “Retinaldehyde”
Fragrance (Parfum) Potential allergen If listed last = low %, but still risky for eczema.

Pro tip: EWG Skin Deep app scans barcodes—4 or lower = our comfort zone.

🧪 Patch Testing & Sampling: Your Skin’s Best Friend

  • Inner forearm for 24 h if you’re extra sensitive.
  • Behind ear for fragrance—mimics heat + neck skin.
  • Sephora + Ulta gladly give 3-day sample pods—ask nicely, we do!

🗣️ Beyond the Hype: Real Reviews vs. Marketing Magic

We cross-check Influenster, Reddit’s r/SkincareAddiction, and MakeupAlley. 4.0+ stars with 1 000+ reviews = credible. Sudden 5-star spike? Suspect gifted PR. Filtered reviews? We side-eye.

Video: Top Ten Best Cosmetic Companies.

🤖 Personalization & AI: Your Custom Beauty Blueprint

  • Lancôme’s Le Teint Particulier scans 3 000 skin tones in-store and mixes foundation on the spot—20-minute process, perfect match.
  • Function of Beauty uses AI hair analysis via selfie; algorithm tweaks silicone levels for curl pattern.
  • Atolla (now owned by P&G) ships monthly serums based on at-home skin-prick tests.

🧪 Biotech & Green Chemistry: The Next Frontier in Formulations

  • Geltor creates collagen via microbial fermentation—vegan, bioidentical, 8× more hydrating than animal-derived.
  • Amyris’ squalane reduced 2 million sharks from being harvested (Bloomberg, 2022).
  • Carbon-captured ethanol in perfumes—Coty plans 70 % of fragrances to use it by 2025.

📱 Digital Engagement & Community Building: Connecting Beyond the Product

  • e.l.f. launched TikTok reality show “Eyes Lips Famous”—UGC content drove 79 % sales jump.
  • Rare Beauty’s mental health circles on Discord—200 k members sharing stories 24/7.
  • Beauty News (category link) keeps us updated on drops—follow their RSS for instant pings.

💧 Refillable & Waterless Wonders: The Eco-Evolution Continues

  • Dove’s refillable deodorant uses 54 % less plastic; starter + refill model.
  • Ethique’s solid shampoo = zero water; one bar = 3 bottles.
  • Lush’s naked stores (package-free) popped up in Manchester and Berlin—90 % waste reduction.

🚫 Common Pitfalls to Avoid: Don’t Let These Beauty Blunders Trip You Up!

Video: Top 10 Famous Cosmetic Brands In The World | Famous Cosmetic Brands in The World | Info A 2 Z.

🤥 Greenwashing Gaffes: Spotting False Claims

“Natural” ≠ clean. Look for third-party certs:

Cert What It Means Greenwashing Red Flag
Ecocert ≥ 95 % natural origin “Made with natural ingredients” (only 1 % required).
Leaping Bunny Cruelty-free supply chain “We do not test on animals” (third-party might).

🤯 Ingredient Overload: Less Can Be More

“Kitchen-sink” serums with 30 actives often cancel each other (vitamin C + copper peptides = oxidation party). Stick to 3–5 hero actives.

👂 Ignoring Your Skin’s Signals: Listen Up!

Stinging ≠ working. Transient flush from niacinamide is ok; persistent redness = barrier breach. Back off for 72 h, slug with CeraVe.

🎢 Falling for Fads: Longevity Over Hype

Collagen drinks? Hydrolyzed peptides mostly break down in stomach—topical retinoids still reign. Save your latte money for tretinoin.

💖 Conclusion: Your Journey to Beautiful, Informed Choices Starts Here!

three white bottles

We’ve swiped, swatched, and spilled foundation on our favorite white tees so you don’t have to. Whether you splurge on La Mer or stock e.l.f. in every purse, remember: best cosmetic companies = the ones that make YOU feel confidently, unapologetically yourself. Now go forth and glow responsibly—and if you spot the next game-changer, DM us so we can test it over latte-fueled Fridays.

❓ FAQ: Your Burning Beauty Questions, Answered by the Pros!

black and white box on white and brown textile

Q1: Can I mix niacinamide and vitamin C?
A: Yes, modern stabilized forms play nice. Old studies used unstable ascorbic acid—myth busted.

Q2: Do I need separate sunscreen if my foundation has SPF 20?
A: Absolutely. You’d need 7× the amount of foundation to reach labeled SPF. Slather real sunscreen underneath.

Q3: Silicones bad?
A: Not for everyone. They’re non-comedogenic but can trap debris if you double-cleanse poorly. Oil cleanse first, then gel.

Q4: Cruelty-free vs. vegan?
A: Cruelty-free = no animal testing. Vegan = no animal ingredients. A product can be one, both, or neither.

Q5: How often to exfoliate?
A: 2–3× week for most skins. Daily if using low-dose PHA (poly-hydroxy acids). Listen to your barrier.

💖 Conclusion: Your Journey to Beautiful, Informed Choices Starts Here!

a close up of a table with makeup and brushes

After our deep dive into the dazzling world of cosmetic companies, it’s clear that the best brands are those that blend innovation, inclusivity, and integrity with a sprinkle of sustainability and customer love. Whether you’re chasing the luxury glow of Chanel, the affordable magic of e.l.f., or the clean beauty ethos of Beautycounter, there’s a perfect match waiting for your unique skin story.

Remember our early teaser about patch-testing and label-reading? Now you know why those simple steps can save you from costly mistakes and skin drama. And the mystery of shade matching? It’s all about looking beyond your hand and embracing your chest’s true tone.

Our expert team at Makeup Brands™ confidently recommends:

  • For luxury seekers: Indulge in Dior or La Mer for that opulent touch.
  • For budget-conscious beauty lovers: Maybelline and e.l.f. deliver quality without breaking the bank.
  • For clean beauty devotees: Biossance and Tarte offer eco-friendly, effective options.
  • For inclusivity champions: Fenty Beauty and Rare Beauty set the gold standard.
  • For skincare-first fans: Paula’s Choice and CeraVe provide dermatologist-backed solutions.

No matter your choice, the golden rule is to listen to your skin, read beyond the marketing, and embrace brands that align with your values. Your beauty journey is as unique as your fingerprint—make it count!

👉 Shop Our Top Picks:

Books to Elevate Your Beauty IQ:

  • “The Beauty of Dirty Skin” by Dr. Whitney Bowe — Amazon
  • “Face Paint: The Story of Makeup” by Lisa Eldridge — Amazon
  • “Skin Cleanse” by Adina Grigore — Amazon

❓ FAQ: Your Burning Beauty Questions, Answered by the Pros!

makeup palette box

What are the top-rated cosmetic companies in 2024?

The cream of the crop in 2024 includes L’Oréal, Estée Lauder Companies, Coty, and Unilever for their massive portfolios and innovation pipelines. Indie brands like Rare Beauty and Fenty Beauty are also soaring due to inclusivity and social engagement. These companies combine quality, sustainability, and cultural relevance, ensuring they remain favorites among diverse consumers (WWD 2023).

Which cosmetic brands use natural and organic ingredients?

Brands like Beautycounter, Tarte Cosmetics, and Biossance lead the clean beauty movement with strict ingredient transparency and sustainable sourcing. They avoid harmful chemicals and prioritize plant-based actives. Look for certifications such as Ecocert or USDA Organic to verify claims. These brands also often support fair-trade practices and eco-friendly packaging (Makeup Brands™ Clean Beauty).

Read more about “13 Must-Know High-End Makeup Brands to Try in 2025 💄”

How do I choose the best cosmetic company for sensitive skin?

Seek brands with dermatologist-tested and hypoallergenic formulations like La Roche-Posay, CeraVe, and Neutrogena. Avoid fragrances and harsh preservatives. Check if the company offers clinical trials or National Eczema Association seals. Patch testing is crucial, and brands that provide sample sizes or return policies make experimentation safer. Transparency in ingredient lists is a must (MakersRow Top Beauty Manufacturers).

Read more about “✨ Top 9 Makeup Essentials for Everyday Use (2025) You Can’t Miss”

What are the most innovative cosmetic companies today?

L’Oréal and Estée Lauder invest heavily in biotech, AI-powered personalization, and green chemistry. Startups like Arcaea and Geltor are pioneering lab-grown ingredients like collagen and squalane. Brands such as Lancôme offer custom foundation mixing in-store, while Function of Beauty uses AI for haircare customization. Innovation also includes waterless formulas and refillable packaging to reduce environmental impact (Bloomberg).

Read more about “Which Makeup Company Is Best? Discover 25 Top Brands in 2025! 💄”

Which cosmetic companies are cruelty-free and vegan?

e.l.f. Cosmetics, Kat Von D Beauty (KVD Vegan), and Cover FX are fully cruelty-free and vegan. However, some brands are cruelty-free but not vegan, and vice versa. Always check for Leaping Bunny certification or PETA’s Beauty Without Bunnies logo. Be cautious of brands selling in China, where animal testing is sometimes mandated, unless they have clear exemptions (Makeup Brands™ Cruelty-Free).

Read more about “17 Best Cruelty-Free Makeup Brands to Try in 2025 🐰✨”

What are the best cosmetic companies for affordable makeup products?

Maybelline, CoverGirl, and e.l.f. dominate the affordable makeup space, offering high-quality formulas at drugstore prices. They balance trend-forward shades with durability and skin-friendly ingredients. These brands also often lead in vegan and cruelty-free options, making them accessible for budget-conscious consumers who don’t want to compromise on ethics (Makeup Brands™ Drugstore Makeup).

Read more about “15 Best Selling Cosmetics & Beauty Items You Can’t Miss in 2025 💄”

How do leading cosmetic companies ensure product safety and quality?

Top companies comply with FDA regulations and often exceed them with voluntary clinical testing and third-party certifications. They invest in research and development labs with toxicologists, chemists, and dermatologists. Many use Good Manufacturing Practices (GMP) and conduct stability testing to ensure shelf life and efficacy. Transparency about ingredients and consumer feedback loops also help maintain quality (MakersRow Cosmetic Manufacturing).

Thank you for joining us on this beauty odyssey! Remember, the best cosmetic company is the one that makes you feel radiant inside and out. Stay glowing! ✨

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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