🏆 50+ Makeup Brand Reviews & Ratings: The Ultimate 2026 Guide

Video: RATING VIRAL FOUNDATIONS W ONE WORD #sephora #sephorahaul #sephorahauls.

Remember the last time you bought a foundation based on a glossy magazine ad, only to end up with a shade that looked like orange paint on your skin? We’ve all been there, and it’s exactly why we built this comprehensive guide. At Makeup Brands™, we’ve spent years dissecting formulas, swatching hundreds of products, and listening to real consumer insights to separate the viral hype from the genuine game-changers. The global beauty market is projected to hit nearly $464 billion by 2027, but with that explosion of choice comes a lot of noise. How do you know which brand actually delivers on its promises?

In this ultimate 2026 guide, we’re not just listing “top 10” favorites; we’re diving deep into 50+ meticulously reviewed makeup brands across every category imaginable. From the luxury titans that redefine prestige to the drugstore darlings that outperform their price tags, and the clean beauty pioneers proving that non-toxic can be high-performance, we’ve got you covered. We’ll reveal which viral TikTok sensations actually survive a 12-hour shift and which “holy grail” products are just overhyped. Whether you’re hunting for the perfect olive undertone foundation or a blush that doesn’t turn orange, our expert ratings and real-world testing will be your new best friend.

Key Takeaways

Comprehensive Coverage: We’ve rated over 50 makeup brands across luxury, drugstore, clean, inclusive, and viral categories to ensure you find your perfect match.
Real-World Testing: Our expert team evaluates products on longevity, ingredient integrity, shade range, and functionality, not just marketing claims.
Inclusivity First: Discover brands that truly cater to diverse skin tones and undertones, including specific recommendations for olive and deeper complexions.
Budget vs. Splurge: Uncover which affordable dupes rival high-end formulas and where your money is actually worth the extra cost.
Viral Truths: Get the inside scoop on which TikTok sensations are worth the hype and which ones are better left on the shelf.

👉 Shop the Top-Rated Categories:

👉 Shop Luxury Foundations: Sephora | Ulta Beauty
👉 Shop Drugstore Favorites: Amazon | Walmart
👉 Shop Clean Beauty: Credo Beauty | Sephora Clean
👉 Shop Inclusive Shades: Fenty Beauty | Rare Beauty

⚡️ Quick Tips and Facts
📜 The Evolution of Beauty: A History of Makeup Brand Reviews and Ratings
🏆 The Ultimate 2026 Rankings: Top 50 Makeup Brands Reviewed and Rated
1. The Luxury Titans: High-End Performance Mets Prestige
2. The Drugstore Darlings: Affordable Excellence Without Compromise
3. The Clean Beauty Pioners: Non-Toxic Formulas That Actually Work
4. The Inclusive Icons: Shades for Every Skin Tone and Undertone
5. The Viral Sensations: TikTok Favorites That Passed the Real-World Test
🔍 Decoding the Scorecard: How We Rate Makeup Brands and Products
🧪 Ingredient Deep Dive: What Makes a Brand Stand Out in Reviews
🎨 Category Breakdown: Ratings for Foundation, Concealer, Lipstick, and More
👩 🦰 Skin Type Showdown: Best Makeup Brands for Oily, Dry, and Sensitive Skin
💸 Budget vs. Splurge: Are Expensive Makeup Brands Actually Worth the Hype?
🌍 Global Beauty: International Makeup Brands You Need to Know
🚫 Red Flags: Common Pitfalls in Makeup Brand Ratings to Avoid
📱 The Digital Mirror: How Social Media Influences Makeup Brand Perceptions
🔒 Your Privacy and Data: How We Handle Your Beauty Preferences
🍪 Cookie Policy: Essential and Non-Essential Cookies for a Better Experience
📋 Full Cookie List: Transparency in Our Tracking Methods
💡 Expert Tips for Navigating Makeup Brand Reviews Like a Pro
❓ Frequently Asked Questions About Makeup Brand Ratings
🔗 Recommended Links for Further Reading
📚 Reference Links and Sources
🏁 Conclusion: Finding Your Perfect Match in the Sea of Brands

⚡️ Quick Tips and Facts

Welcome, beauty enthusiasts! 👋 At Makeup Brands™, we’re more than just makeup artists; we’re your personal beauty detectives, sifting through countless products
to bring you the real scoop. Navigating the vast, glittering world of makeup can feel like a treasure hunt, right? But fear not, because we’ve got some golden nuggets of wisdom to kick things off!

Did
you know that the global cosmetics market is projected to reach over $463.5 billion by 2027? That’s a lot of lipstick! 💄 With so many options, how do you
choose? It all comes down to understanding what truly works for you.

Here are some quick facts and pro tips from our team:

Ingredients Matter (A Lot!): Always peek at the ingredient list. ✅
What’s inside often dictates performance, especially for sensitive skin. Look for beneficial components like hyaluronic acid for hydration or niacinamide for brightening.
Reviews are Your BFFs, But With a Grain
of Salt: Consumer insights are invaluable, but remember, everyone’s skin is unique. A product that’s a “holy grail” for one might be a “hard pass” for another. We balance these perspectives with our expert advice
to give you the full picture.
Patch Test, Always! 🩹 Before slathering a new foundation all over your face, do a small patch test, ideally on your jawline or behind your ear. This
helps prevent allergic reactions or breakouts.
Drugstore Gems are Real: Don’t let price tags fool you! Many affordable brands rival their high-end counterparts in quality and performance. We’ve found some absolute game
-changers that won’t break the bank.
Shade Matching is Key: This might seem obvious, but finding your perfect shade, especially for foundation and concealer, is crucial. Undertones are everything – cool, warm, or
neutral? Get it right, and your makeup will look seamless. Get it wrong, and you might look a bit… off. 😬
Longevity isn’t Just a Myth: For those long days or special events, knowing
which products truly stay put is essential. We’ll dive into the science behind long-wearing formulas.
Clean Beauty is Evolving: The term “clean” can be a bit murky, but we’ll
highlight brands genuinely committed to non-toxic, skin-friendly formulations. It’s about making informed choices for your health and the planet. 🌎

Ready to uncover the best makeup brands and products out there? Let’s embark on this beautiful
journey together! For a broader overview of the industry’s biggest players, check out our article on the top makeup brands in the world.

📜 The Evolution of Beauty: A History of Makeup Brand Reviews and

Ratings

Ah, the good old days! Remember when “makeup brand reviews” meant asking your best friend what lipstick she was wearing, or maybe flipping through a glossy magazine for a celebrity’s “must-have” list? Well, the
cosmetics industry has certainly come a long way, and so has the way we evaluate our beloved beauty products.

Historically, beauty advice was often passed down through generations or dictated by fashion trends and advertising campaigns. Think about the iconic looks
of the 20th century – the flapper’s dark eyes, the Hollywood starlet’s red lip, the mod’s graphic liner. Brands like Max Factor and Revlon rose to prominence by defining beauty standards and making
cosmetics accessible. But genuine, unbiased reviews? Not so much.

The late 20th century saw the rise of beauty editors and consumer magazines, which offered a slightly more critical lens. Publications like Allure and V
ogue started featuring product roundups and “best of” lists, giving consumers a curated selection. This was a step forward, but still largely editorial-driven.

Then came the internet, and with it, a revolution in beauty product
evaluation. The early 2000s ushered in beauty blogs and forums, where everyday users could share their unfiltered experiences. This was groundbreaking! Suddenly, you didn’t need to be a celebrity or a magazine editor to have your
opinion heard. Websites like MakeupAlley became virtual meeting grounds for beauty fanatics, dissecting every foundation, eyeshadow, and mascara under the sun.

Fast forward to today, and we’re in the age of the “Digital Mirror.” Social
media platforms like Instagram and, most notably, TikTok, have transformed how we discover and review makeup. A single viral video can catapult an unknown product into overnight stardom, creating frenzies and sell-outs. Influencers, with their massive
followings, have become powerful tastemakers, shaping consumer insights and driving sales.

At Makeup Brands™, we’ve witnessed this evolution firsthand. Our team of makeup artists, cosmetologists, and estheticians has been at the forefront,
not just observing, but actively participating in this ever-changing landscape. We blend the meticulous testing methods of traditional beauty journalism with the raw, honest feedback of the digital age. We believe in thorough insights and reliable sources, cutting
through the hype to bring you reviews you can genuinely trust. It’s about honoring the past while embracing the future of beauty product evaluation. The journey of finding your perfect beauty match has never been more exciting, or more informed! Learn more about the Cosmetics Industry and its fascinating trends.

🏆 The Ultimate 2026 Rankings: Top 50 Makeup Brands Reviewed and Rated

Video: I Tested BEST vs WORST Selling SEPHORA Products.

Welcome to the main event, beauty lovers! 🎉 Our expert team at Makeup Brands
™ has meticulously tested, swatched, and worn countless products to bring you our definitive 2026 rankings. We’re talking real-world performance, ingredient integrity, and whether these brands truly deliver on their promises. Forget the
fluff; we’re diving deep into what makes a makeup brand truly exceptional.

We’ve categorized our top picks to help you navigate the diverse landscape of beauty. Whether you’re a luxury connoisseur, a drugstore devotee, a clean beauty
advocate, or someone constantly chasing the next viral sensation, we’ve got you covered!

1. The Luxury Titans: High-End Performance Meets Prestige

When you invest in luxury makeup, you expect nothing less than perfection.
These brands often push the boundaries of formulation, offering exquisite textures, sophisticated shade ranges, and packaging that feels like a work of art. But are they always worth the splurge? Let’s see!

| Brand/Product | Design |

Functionality	Longevity	Shade Range	Overall Rating
Giorgio Armani Luminous Silk Foundation	10
9.5	9	9.5	9.5
Dior Forever Skin Glow Foundation	9.5	9	9.
5	9	9.3
NARS Radiant Creamy Concealer	9	9.5	9
2**
Westman Atelier Face Trace Contour Stick	9.5	9	8.5
**Givenchy Prisme
Libre Loose Powder**	9	9	9
Hourglass Unlocked Instant Extensions Mascara	9	9.
5	9.5	6	9.0
MAC Lustreglass Lipstick	8.5	9	8
8.9

Giorgio Armani Luminous Silk Foundation: This foundation is a legend for a reason. Its lightweight, buildable formula provides a natural, radiant finish that truly looks like *
your skin, but better*. It’s a favorite among our artists for its ability to photograph beautifully and blend seamlessly. While the shade range is extensive, finding your perfect match might take a little effort. It’s a splurge, but for
that lit-from-within glow, it’s often worth it.
👉 CHECK PRICE on: Amazon | Sephora | Giorgio Armani Official
Dior Forever Skin Glow Foundation: For those who crave a luminous finish with serious staying power, Dior delivers. This foundation offers medium-to-full coverage and a beautiful, healthy glow that lasts all
day. Our team loves how it feels comfortable on the skin without settling into fine lines. It’s a fantastic option for normal to dry skin types.
👉 CHECK PRICE on: Amazon | Sephora | Dior Official
NARS Radiant Creamy Concealer: A cult
classic for a reason! This concealer offers creamy, buildable coverage that brightens and corrects without caking. It’s a go-to for disguising dark circles and blemishes, and it truly lives up to its ”
radiant” name. The extensive shade range is a huge plus, ensuring most can find their perfect match.
👉 CHECK PRICE on: Amazon | Sephora | NARS Official

Westman Atelier Face Trace Contour Stick (Coco):** If you’re looking for a natural, seamless contour, this stick is pure luxury. Our artists adore its creamy, blendable formula that creates a realistic shadow without any orange undert
ones. It’s incredibly easy to use, even for beginners, and the “Coco” shade is particularly praised for its neutral tone.

👉 CHECK PRICE on: Sephora | Westman Atelier Official
Givenchy Prisme Libre Loose Setting Powder: This powder is a marvel for blurring imperfections and setting makeup with a luminous, soft-focus finish. Its four-color
combination works to subtly color-correct and brighten the complexion without looking heavy or cakey. It’s a favorite for achieving that “airbrushed” look.
👉 CHECK PRICE on: Sephora | Givenchy Official
Hourglass Unlocked Instant Extensions Mascara: For lashes that look imposs
ibly long and lifted, this tubing mascara is a top pick. It creates a lightweight, extension-like effect that holds a curl all day without flaking or smudging. Our team loves how easily it removes with warm water, leaving no
messy residue.
👉 CHECK PRICE on: Amazon | Sephora | Hourglass Official
MAC Lustreglass Lipstick (Succumb to Plum): MAC lipsticks are iconic, and the Lust
reglass formula is a standout for its comfortable, glossy wear and rich pigmentation. “Succumb to Plum” is particularly loved for its deep, saturated cool-toned plum shade that offers a beautiful matte finish with a comfortable slip.
👉 CHECK PRICE on: Amazon | Ulta Beauty | MAC Cosmetics Official

2. The

Drugstore Darlings: Affordable Excellence Without Compromise

Who says you need to spend a fortune to look fabulous? The drugstore aisle is brimming with incredible finds that often outperform their pricier counterparts. Our experts are always on the hunt for these
budget-friendly beauty heroes, and we’ve found some absolute must-haves for 2026!

Brand/Product	Design	Functionality	Longevity	Value	Overall Rating
—————-	:—–	:————	:——–	:—-	:————-
E.L.F. Cosmetics Power Grip Primer	8	9.5	9.5
10	9.3
NYX Professional Makeup Bare With Me Concealer Serum	7.5	9	8.5	9.5	**8.
8**
Maybelline Lash Sensational Sky High Mascara	8	9.5	9	9.5	9.0
**Revlon
Super Lustrous Lipstick**	7.5	9	8	10	8.7
Wet n Wild Photo Focus Loose Setting Powder	7	9
9	10	8.8
Colourpop 9-Pan Palette	8.5	9	8.5	9.5
8.9
Milani Make It Last Dewy Setting Spray	8	9	9	9.5	8.9

E.L.F. Cosmetics Power Grip Primer: This primer is a game-changer for makeup longevity. Our team, along with countless testers, raves about its hydrating gel formula that truly grips makeup
, preventing it from sliding or creasing throughout the day. It imparts a natural sheen and effectively blurs pores, making it a favorite even on no-makeup days.

👉 CHECK PRICE on: Amazon | Ulta Beauty | E.L.F. Cosmetics Official
NYX Professional Makeup Bare With Me Concealer Serum: This sub-$15 gem rivals concealers three times its price! It offers a fluid, spreadable texture that provides
natural coverage, diminishing redness and dark circles beautifully. While the pump can dispense a bit too much product, its performance for the price is unbeatable.
👉 CHECK PRICE on: Amazon | Ulta Beauty | NYX Professional Makeup Official
Maybelline Lash Sensational Sky High Mascara: If you desire exceptional lengthening and separation without clumping or flaking
, look no further. This mascara’s nimble, bendy brush coats every lash, creating a dramatic yet natural look. It’s so good, even high school swim teams swear by its waterproof version!

👉 CHECK PRICE on: Amazon |
Walmart | Maybelline Official

Revlon Super Lustrous Lipstick: A timeless
classic! This lipstick offers excellent coverage, a comfortable feel, and an extensive range of colors and finishes. Our team loves “Toast Of New York” for a warm bronze and “On the Mauve” for a cool-toned rose
. It’s a staple for a reason and a testament to enduring quality at an accessible price.
👉 CHECK PRICE on: Amazon | Walmart | Revlon Official
Wet n
Wild Photo Focus Loose Setting Powder: For a shine-free, blurred finish that won’t give you flashback, this powder is a hidden gem. Its finely milled formula absorbs excess oil without stripping your natural glow. It comes in versatile
shades like Translucent, Deep, and Banana, catering to various skin tones.
👉 CHECK PRICE on: Amazon | Walmart | Wet n Wild Official
Colour
pop 9-Pan Palette: Colourpop consistently delivers velvety, richly pigmented eyeshadows that blend like a dream. With dozens of palette options, you’re sure to find one that sparks joy. Our team recommends “Deja Brew”
for contouring and “Nude Mood” as a fantastic budget alternative to pricier palettes.
👉 CHECK PRICE on: Amazon | Colourpop Official

Milani Make It Last Dewy Setting Spray: This setting spray is a winner for those who love a radiant, long-lasting finish. It extends makeup wear and leaves a beautiful dewy glow without feeling sticky. It
‘s a fantastic alternative to higher-end options, proving that you don’t need to spend a lot for a flawless finish.

👉 CHECK PRICE on: Amazon | Ulta Beauty | Milani Cosmetics Official

3. The Clean Beauty Pioneers: Non-Toxic Formulas That Actually Work

The demand for “clean” beauty has skyrocketed, and for good reason! Consumers are increasingly seeking products free from questionable ingredients, prioritizing health and transparency. But
does “clean” always mean effective? Our experts say, unequivocally, YES! These brands prove that you can have both performance and peace of mind.

| :——————————– | :—– | :———— | :——————- | :———- | :————- |
| ILIA Super Serum Skin Tint SPF 40 | 9 | 9 | 9.5 |
8.5 | 9.0 |
| Tower 28 Beauty SOS Daily Rescue Facial Spray | 8.5 | 9.5 | 10 | 9 | 9.
3 |
| Kulfi Main Match Concealer | 8.5 | 9 | 9 | 8.5 | 8.8 |
| Rose Inc
. Tinted Serum | 9 | 8.5 | 9.5 | 8 | 8.8 |
| Merit Beauty Flush Balm | 9 | 9
| 9 | 8.5 | 8.9 |

ILIA Super Serum Skin Tint SPF 40: This award-winning skin tint is a true multitasker, offering light-
to-medium coverage, mineral SPF 40, and skincare benefits all in one. Our team loves its dewy finish and how it makes skin look healthy and radiant. It’s packed with hyaluronic acids, squalane, and
niacinamide, making it a clean beauty powerhouse.
👉 CHECK PRICE on: Amazon | Sephora | ILIA Official
Tower 28 Beauty SOS Daily Rescue Facial Spray: For sensitive or irritated skin, this spray
is a miracle worker. Formulated with hypochlorous acid, it helps soothe, purify, and calm stressed skin. Our estheticians recommend it for reducing redness and supporting the skin barrier. It’s truly “clean” and
incredibly effective.
👉 CHECK PRICE on: Amazon | Sephora | Tower 28 Beauty Official
Kulfi Main Match Concealer (Pan Party): Kulfi is making waves with its inclusive
and clean formulations. This concealer is loved for its natural satin finish and excellent undertone match, particularly for deeper skin tones. It provides good coverage without looking heavy or cakey, making it a fantastic option for everyday wear.
👉 CHECK PRICE on: Sephora | Kulfi Beauty Official
Rose Inc. Tinted Serum: This innovative serum offers a sheer wash of color with
significant skincare benefits. Infused with squalane and hyaluronic acid, it hydrates and plumps the skin while providing a natural, radiant finish. It’s perfect for those who prefer a “no-makeup makeup” look with added skin
-loving ingredients.
👉 CHECK PRICE on: Sephora | Rose Inc. Official
Merit Beauty Flush Balm: Merit is
known for its minimalist approach to clean beauty, and their Flush Balm is a standout. These creamy, buildable blushes deliver a natural flush of color that melts into the skin. They’re easy to apply, blend seamlessly, and come
in beautiful, wearable shades.
👉 CHECK PRICE on: Sephora | Merit Beauty Official

4. The Inclusive Icons: Shades for Every Skin Tone and Undertone

True beauty is inclusive, and these brands are leading the charge by offering extensive shade ranges that cater to a diverse spectrum of skin tones and undertones. No more struggling to find your match – these brands understand that everyone deserves to
feel seen and beautiful.

Brand/Product	Design	Functionality	Shade Range	Inclusivity	Overall Rating
**F
enty Beauty Pro Filt’r Soft Matte Longwear Foundation**	9	9.5	10	10	9.6
**Rare Beauty Soft Pinch Liquid
Blush**	9	9.5	9.5	9.5	9.4
NARS Radiant Creamy Concealer	9	9.
5	9.5	9.5	9.5
Kulfi Main Match Concealer	8.5	9	9	9
9.0
About Face The Performer Foundation	8.5	9	9	9	9.0

F
enty Beauty Pro Filt’r Soft Matte Longwear Foundation: Rihanna truly changed the game with Fenty Beauty, launching with an unprecedented 50 shades of foundation. This formula provides medium-to-full coverage with a soft matte finish that
‘s excellent for oily and combination skin types. It’s a non-negotiable for many of our artists who work with diverse clientele.
👉 CHECK PRICE on: Amazon | Sephora | Fenty Beauty Official
Rare Beauty Soft Pinch Liquid Blush: Selena Gomez’s Rare Beauty is not just about beautiful products; it’s about promoting self-acceptance and inclusivity. These liquid blushes are highly pigmented and come
in a stunning array of shades that work across all skin tones. A tiny dot is all you need for a beautiful, natural flush. The shade “Believe” is particularly loved for its soft muted beige flush that doesn’t pull orange.
👉 CHECK PRICE on: Amazon
| Sephora | Rare Beauty Official
NARS Radiant Creamy Concealer: We mentioned it in luxury, and it deserves another shout-out here for its
impressive shade range and undertone variety. It’s a staple for a reason, offering excellent coverage that truly caters to a wide audience.
👉 CHECK PRICE on: Amazon | Sephora | NARS Official
Kulfi Main Match Concealer (Pan Party): As highlighted earlier, Kulfi excels in providing shades that genuinely match deeper skin tones with accurate undertones.
Their “Pan Party” shade is a testament to their commitment to inclusivity.
👉 CHECK PRICE on: Sephora | Kulfi Beauty Official

About Face The Performer Foundation (F2 Olive, L2 Olive):** This foundation is gaining recognition for its lightweight, buildable formula and, notably, its excellent range of olive shades. Our team appreciates that it genuinely
caters to olive undertones without requiring additional color correctors.

👉 CHECK PRICE on: Ulta Beauty | About Face Official

5. The Viral Sensations: TikTok Favorites That Passed the Real-World Test

TikTok
has become the ultimate beauty playground, launching products into viral fame overnight. But do these internet sensations live up to the hype in the real world? Our team puts them to the test! We’re separating the fleeting trends from the true **
viral superstars** that deserve a permanent spot in your makeup bag.

Brand/Product	Design	Hype Factor	Performance	Longevity	Overall Rating
:—	:—	:—	:—	:—	:—
Rare Beauty Soft Pinch Liquid Blush	9	10	9.5	9	9.5
Milk Makeup Hydro Grip Primer
8.5	9.5	9.5	9.5	9.3
Glow Recipe Watermelon Glow Niacinamide Dew Drops
9	9.5	9	8.5	9.2
Half Magic Glitter Puck (Fairy Dust)	8.5	9
9	9	9.0
Gisou Honey Infused Hydrating Lip Oil (Glazed Plum)	9	9	8.5
8	8.8

Rare Beauty Soft Pinch Liquid Blush: This blush is a viral sensation that truly deserves all the accolades. Its intense pigmentation and blendable formula create a beautiful
, natural flush that lasts. A little goes a very long way, making the product surprisingly long-lasting despite its small size. It’s a true superstar!
👉 CHECK PRICE on:
Amazon | Sephora | Rare Beauty Official
Milk Makeup Hydro Grip Primer: This primer exploded on social media for its incredible gripping power, and our team can confirm: it works! It’s a hydrating gel
that truly extends the wear time of your makeup, making it perfect for long days or special events. It’s a staple for many of our artists.
👉 CHECK PRICE on: Amazon | Sephora | Milk Makeup Official
Glow Recipe Watermelon Glow Niac
inamide Dew Drops: This product is a skincare-makeup hybrid that went viral for its instant glow-boosting effects. Our team loves it as a primer or mixed with foundation for a radiant finish. It’s packed with niacinamide and watermelon extract
, providing both immediate luminosity and long-term skin benefits.
👉 CHECK PRICE on: Amazon | Sephora | Glow Recipe Official
Half Magic Glitter Puck (Fairy Dust): Created by Euphoria‘s lead makeup artist, Half Magic is designed for bold, expressive looks. The Glitter Puck in “Fairy Dust” became a viral hit for its wet-look sparkle and minimal fallout. It
‘s perfect for adding a touch of magic to your eyes or face, and it truly stays put.
👉 CHECK PRICE on: Ulta Beauty | Half Magic Official
Gisou
Honey Infused Hydrating Lip Oil (Glazed Plum): This luxurious lip oil gained traction for its hydrating formula and subtle glitter finish. Our team finds it incredibly moisturizing, leaving lips feeling soft and plump. The “Glazed Plum
” shade offers a beautiful, sheer tint with a hint of sparkle.
👉 CHECK PRICE on: Sephora | Gisou Official

🔍 Decoding the Scorecard: How We Rate Makeup Brands and Products

Video: FULL FACE OF BRANDS WHO KICKED ME OFF THEIR PR LIST ‼️.

Ever wonder how we, the expert team at Makeup Brands™, arrive at our
confident recommendations? It’s not just about what looks pretty on the shelf! We employ a rigorous, multi-faceted approach to ensure our reviews are as comprehensive and trustworthy as possible. Think of us as beauty scientists, meticulously analyzing every aspect
of a product’s journey from concept to your cosmetic bag.

Our “scorecard” isn’t just a random number; it’s a reflection of a deep dive into several critical categories. We believe in transparency, so let
‘s pull back the curtain and show you exactly what goes into our ratings!

Our Makeup Brands™ Evaluation Criteria:

| Criteria | Description

| 9 | 9.5 | 9.5 | 9.5 | 9.4 |
| About Face The Performer Foundation | 8.5 | 9
| 9 | 9 | 9.0 |
| Rare Beauty Soft Pinch Liquid Blush | 9 | 10 | 9.5 | 9 | 9.5
|
| Milk Makeup Hydro Grip Primer | 8.5 | 9.5 | 9 | 9.5 | 9.3 |
| Glow Recipe Watermelon Glow N
iacinamide Dew Drops | 9 | 9.5 | 9.5 | 8.5 | 9.2 |
| Half Magic Glitter Puck (Fairy Dust)
| 8.5 | 9 | 8.5 | 9 | 9.0 |
| Gisou Honey Infused Hydrating Lip Oil (Glazed Plum) | 9
| 9 | 9 | 8 | 8.8 |
| Danessa Myricks Yummy Skin Liquid Blurring Balm Setting Spray | 8.5 | 9.
5 | 8.5 | 9.5 | 9.2 |
| Tower 28 Beauty SOS Daily Rescue Facial Spray | 8.5 | 9.5 |
10 | 9 | 9.3 |
| Kulfi Main Match Concealer | 8.5 | 9 | 9 | 8.5 | **
8.8** |
| Moira Chroma Light Shadow | 7.5 | 9.5 | 8 | 9.5 | 8.7 |
| Jud
ydoll Ice Watery Lip Gloss-Gen 2 | 7 | 9.5 | 8.5 | 9 | 8.7 |
| rom&nd Juicy Lasting
Tint | 8 | 9 | 8.5 | 9 | 8.7 |
| ETUDE Fixing Tint | 8 | 9.5 |
8.5 | 9.5 | 8.9 |
| JOCYEE Long-Lasting Glossy Rouge | 7.5 | 9 | 8 | 8
.5 | 8.5 |
| Jocyee Glazed Multi-Purpose Stick | 8 | 9 | 8.5 | 8.5 | 8.
6 |
| Gege Bear Air Cushion Blusher | 7.5 | 8.5 | 7.5 | 8 | 7.9 |
| **
Bbi@ Ready to Wear Downy Chek** | 8 | 9 | 8 | 8.5 | 8.4 |
| A’pieu Juicy-Pang Jelly
Blusher | 7.5 | 8.5 | 7.5 | 8 | 7.9 |
| Peripera Syrupy Tok Chek | 7.
5 | 9 | 8.5 | 8.5 | 8.4 |
| House of Hur Moist Ampoule Blusher | 8 | 8.5 |
7.5 | 7.5 | 7.9 |
| nuse Mousse Care Chek | 8.5 | 9 | 8.5 |
9 | 8.8 |
| dasique Blending Mood Chek | 8.5 | 9.5 | 9 | 9 | 9.0 |
|
NAMING Fluffy Powder Blush | 8.5 | 9.5 | 9 | 9 | 9.0 |
| Unleashia Dough Waffle Blush
| 8 | 9 | 8.5 | 9 | 8.7 |
| rom&nd Better Than Chek | 7.5 | 8.5
| 8 | 8.5 | 8.1 |
| Judydoll HOT Pretty Blush Powder | 7.5 | 8.5 | 8 | 8.
5 | 8.1 |
| Moira Love Blur Blush (12 So Divine) | 7.5 | 9.5 | 9 | 9.5 | **8.9
** |
| Prada Reveal Skin Optimizing Refillable Soft Matte Foundation | 9.5 | 9.5 | 9.5 | 9 | 9.4 |
|
Lawless Forget the Filler Lip Plumping Line Smoothing Gloss | 8.5 | 9 | 8 | 8.5 | 8.5 |
| Unleashia Glitterp
edia Eye Palette No. 1 All of Glitter | 8 | 9 | 8.5 | 8.5 | 8.6 |
| Eadem Le Chouchou
Lip Softening Balm | 9 | 9 | 8.5 | 9 | 8.9 |
| Nars Afterglow Lip Oil | 9 | 9
| 8.5 | 9 | 8.9 |
| Westman Atelier Hydro Balm Tinted Lipstick (Onyx) | 9.5 | 9.5 | 9
| 9 | 9.3 |
| MAC Lustreglass Lipstick (Succumb to Plum) | 8.5 | 9 | 8 | 10 | 8
.9 |
| Nabla Beyond Jelly Sher Lipstick | 8 | 9 | 8.5 | 9 | 8.8 |
| Milk Hydro Grip 12
H Hydrating Gel Stick Concealer | 8 | 8.5 | 8.5 | 8 | 8.3 |
| Lisa Eldridge Pinpoint Concealer Micro Correcting Pencil
** | 9 | 9.5 | 9 | 9.5 | 9.3 |
| Tfit Translucent Set Finishing Powder (Green) | 8 | 9
| 9 | 8.5 | 8.7 |
| Givenchy Prisme Libre Skin-Caring Corrector (Blue) | 9 | 9.5 | 9
| 9.5 | 9.3 |
| Makeup by Mario SurrealSkin Liquid Foundation (3W) | 9 | 9.5 | 9 | 9 | **
9.1 |
| Vieve Modern Radiance Cream Bronzer (Light) | 8.5 | 9.5 | 9 | 9.5 | 9.2 |

| Tower 28 Concealer (BW) | 8.5 | 9 | 8.5 | 9 | 8.8 |
| MAC Matte Powder Blush (Blunt) |
8 | 9 | 8.5 | 9 | 8.8 |
| ABH Blur Contour Stick (Greyscale) | 8.5 | 9.5 |
9 | 9.5 | 9.2 |
| Judydoll Liquid Contour (Warm Cocoa Brown) | 7.5 | 9 | 8.5 | 9 | **
8.7** |
| Westman Atelier Face Trace Contour Stick (Coco) | 9.5 | 9 | 8.5 | 7 | 8.8 |

| Rare Beauty Soft Pinch Liquid Blush (Believe) | 9 | 9.5 | 9.5 | 9.5 | 9.4 |
| Naming Fluffy Powder Blush (Taro) | 8.5 | 9.5 | 9 | 9 | 9.0 |
| YSL Couture Mini Clutch (20) | 9 |
9.5 | 9 | 9.5 | 9.2 |
| Queen Musia Skincare Supercharged Tinted Balm (193) | 8.5 |
9 | 8.5 | 9 | 8.9 |
| Westman Atelier HydroBalm Sher Tinted Lipstick (Soda) | 9.5 | 9.5 |
9 | 9 | 9.3 |
| Versed Gentle Pore Clearing Serum | 8 | 9 | 9 | 9 | 8.9 |
|
Prequel Half and Half Fluid Moisturizer | 8.5 | 9.5 | 9 | 9.5 | 9.2 |
| Prequel Barrier
Therapy Skin Protectant Cream | 8.5 | 9.5 | 9 | 9.5 | 9.2 |
| Experiment Super Saturated Serum & Molecular Mesh Moistur
izer | 9 | 9.5 | 9.5 | 9.5 | 9.4 |
| Hint Cuticle Oils | 8 | 9 | 8
.5 | 9 | 8.9 |
| Byoma Bio-Collagen Radiance Facial Mask | 8.5 | 9.5 | 9 | 9.5
| 9.2 |
| Finding Ferdinand LashLift Tubing Mascara | 8.5 | 9.5 | 9.5 | 9.5 | 9.
3 |
| Kiss Me Heroine Make Long & Curl Mascara Advanced Film | 8 | 9.5 | 9.5 | 9.5 | 9.3 |

| Persona Volumizing Tubing Mascara | 7.5 | 8.5 | 8 | 8.5 | 8.1 |
| Em Shapeshift Tubing
Mascara | 8 | 8.5 | 8.5 | 8.5 | 8.4 |
| Urban Decay Tube Job | 7.5 |
8 | 8 | 8 | 7.9 |
| Essence Lash Without Limits Tubing Mascara | 7 | 8.5 | 8 | 9
| 8.1 |
| SOSHE Waterproof Tubing Mascara | 7.5 | 8 | 7.5 | 7.5 | 7.6 |

| Caliray Come Hell or High Water | 7.5 | 7.5 | 7 | 7.5 | 7.4 |
| MAKE Beauty Diffusion Dew
Skin Tint (1.5) | 8.5 | 9 | 8.5 | 8.5 | 8.7 |
| Makeup by Mario Soft Plumping Blush Veil (Berry Punch) | 8.5 | 9.5 | 9 | 9 | 9.0 |
| Westman Atelier Light Up Highlight Stick (Biscuit) | 9.5 |
9.5 | 9 | 9 | 9.3 |
| Ravie Beauty Soft Definition Longwear Eyeliner (Umber) | 8 | 9.5 |
9.5 | 9.5 | 9.1 |
| dae Cactus Fruit 3-in-1 Styling Cream | 8 | 9 | 8.5 |
9 | 8.9 |
| Make Up For Ever Artist Color Crayon (Endless Cacao) | 7.5 | 8 | 8 | 8 | 7.
9 |
| Dior Forever Skin Contour (01 Light) | 9 | 9.5 | 9 | 9.5 | 9.2 |
| Rare Beauty
Soft Pinch Liquid Contour (Gentle) | 9 | 9.5 | 9 | 9.5 | 9.2 |
| SACHEU Contour STAY-N (01 Giving Sass) | 8.5 | 9.5 | 9.5 | 9.5 | 9.3 |
| Anastasia Beverly Hills Smooth Blur Contour Stick (Half Tone) | 8.5 | 9.5 | 9 | 9 | 9.1 |
| Victoria Beckham Beauty Contour Stylus (Marble) | 8 | 7
.5 | 7.5 | 7.5 | 7.6 |
| Kulfi Zari Eyes Eyeshadow (Bronze Brocade) | 8 | 9 | 8.
5 | 9 | 8.8 |
| Kulfi Glossy Lip Staining Lip Oil (Rose, Caramel, First Sari) | 8.5 | 9.5 |
9 | 9 | 9.0 |
| Kulfi Lip Snack Glossing Lip Balm (Coconut Chum Chum) | 8 | 8.5 | 8 |
8.5 | 8.3 |
| Kulfi Free the Brow Gel | 7.5 | 8 | 7.5 | 8 | 7.8
** |
| InBeauty Project Mineral Sun Glow (Fair Medium) | 8.5 | 9 | 8.5 | 9 | 8.9 |
| Givenchy
Prisme Libre Skin Caring Concealer (N95) | 9 | 9.5 | 9 | 9.5 | 9.3 |
| Fwe Pudding Pot Blush
(PK01, MV03) | 8 | 9 | 8.5 | 9 | 8.9 |
| Hourglass Ambient Lighting Bronzer (Nude Bronze Light)
| 9 | 9.5 | 9 | 9.5 | 9.3 |
| Dior Backstage Rosy Glow Blush (01 Pink) | 9
| 9.5 | 9 | 9.5 | 9.3 |
| Half Magic Glitter Pop (Dopamine Sparkle, Glimer Pop) | 8.5
| 9 | 8.5 | 9 | 8.9 |
| YSL Candy Glaze (15 Showcasing Nude) | 9 | 9.5
| 9 | 9.5 | 9.3 |
| Vieve Skin Nova Complexion Balm (140) | 8.5 | 9 | 8.
5 | 9 | 8.9 |
| Vieve Modern Radiance Concealer (Light 1) | 8.5 | 9 | 8.5 | 9
| 8.9 |
| Vieve Sunset Blush Balm (Rosa) | 7.5 | 8 | 7.5 | 8 | 7.8 |
| **
Vieve Lip Dew (Original) | 8.5 | 9 | 8.5 | 9 | 8.9 |
| Vieve Bounce Balm (Vanilla) | 8 |
8.5 | 8 | 8.5 | 8.3 |
| Make Beauty Cream Stroke Blush | 8.5 | 9 | 8.5 |
9 | 8.9 |
| Canmake Abloom Face Powder | 8 | 9 | 8.5 | 9 | 8.9 |
| **
Finding Ferdinand Delicious Balms** | 8 | 9 | 8.5 | 9 | 8.9 |
| MAC Fix+ Stay Over Setting Spray | 8.5 |
9.5 | 9.5 | 9.5 | 9.3 |
| Hourglass Veil Soft Focus Setting Spray | 9 | 9.5 | 9
| 9.5 | 9.3 |
| Milani Make It Last Dewy Setting Spray | 8 | 9 | 9 | 9.5 | 8
.9 |
| One/Size Powder Melt Setting Spray | 8.5 | 9 | 9 | 9 | 8.9 |
| Milk Makeup Hydro Grip Primer
** | 8.5 | 9.5 | 9 | 9.5 | 9.3 |
| MAC Fix+ Stay Over | 8.5 |
9.5 | 9.5 | 9.5 | 9.3 |
| One/Size On ‘Til Dawn Setting Spray | 8.5 | 9.5
| 9.5 | 9.5 | 9.3 |
| Ciele Tint & Protect (Shade 3) | 8.5 | 9 | 9
| 9 | 8.9 |
| Sarah Creal Face Flex Concealer (2) | 9 | 9.5 | 9 | 9.5 | **
9.3 |
| Laura Mercier Translucent Pressed Setting Powder Ultra-Blur | 9 | 9.5 | 9.5 | 9.5 | 9.4 |

| Rare Beauty Warm Wishes Effortless Bronzer Stick (Bright Side) | 9 | 9.5 | 9 | 9.5 | 9.3 |
| Haus
Labs Color Fuse Blush (Glassy Cayenne) | 9 | 9.5 | 9 | 9.5 | 9.3 |
| Ciele Glow & Protect (Piper)
| 8.5 | 9 | 9 | 9 | 8.9 |
| Armani Luminous Silk Glow Bronzer (90) | 9 | 9.
5 | 9 | 9.5 | 9.3 |
| YSL Make Me Blush 24H Blush (Hot Mauve) | 9 | 9.5
| 9 | 9.5 | 9.3 |
| Makeup by Mario Master Mattes (Mauve) | 9 | 9.5 | 9 | 9.5
| 9.3 |
| YSL Couture Mini Clutch (730, 710, 20) | 9 | 9.5 | 9 | 9
.5 | 9.3 |
| Rare Beauty Brow Harmony | 9 | 9.5 | 9.5 | 9.5 | 9.4
|
| Benefit Precisely, My Brow Pencil (5) | 8.5 | 9 | 9 | 9 | 8.9 |
| Hourglass Unlocked Mas
cara | 9 | 9.5 | 9.5 | 9.5 | 9.3 |
| Glossier Lip Line Enhancing (Buff) | 8.5
| 9 | 8.5 | 9 | 8.9 |
| Signature Lip Lightweight Lipstick (Slip) | 8 | 9 | 8.5 |
9 | 8.9 |
| Eadem Le Chouchou Lip Balm (Pain au Chocolat) | 9 | 9 | 8.5 | 9 | **
8.9** |
| Gisou Honey Infused Hydrating Lip Oil (Glazed Plum) | 9 | 9 | 9 | 8 | 8.8 |

| One/Size Powder Melt Glass Setting Spray | 8.5 | 9 | 9 | 9 | 8.9 |
| Sephora Collection Colorful Blush (Self Made) | 8 | 9 | 8.5 | 9 | 8.9 |
| Exa Jump Start Smoothing Primer | 8.5 | 9.5 |
9 | 9 | 9.1 |
| Ulta Under Eye Brightener (Light to Medium) | 7.5 | 8.5 | 8 | 8.5 |
8.1 |
| Sacheu Liquid Contour STAY-N (Giving Sass) | 8.5 | 9.5 | 9.5 | 9.5 | **9.3
** |
| Ravie Beauty Endless Diffusion Baked Blush (Oasis) | 8.5 | 9.5 | 9 | 9.5 | 9.3 |
| Given
chy Le Rouge Sher Velvet Matte Lipstick (10 Beige Nu) | 9 | 9.5 | 9 | 9.5 | 9.3 |
| Good Molecules Niac
inamide Brightening Toner | 8.5 | 9.5 | 9.5 | 9.5 | 9.3 |
| Make Beauty Moisturizing Reverse Emulsion |
8.5 | 9.5 | 9 | 9.5 | 9.3 |
| Versed Skin Solution Multi-Serum Skin Tint (4W) | 7.5
| 8 | 7.5 | 7.5 | 7.6 |
| Versed Warm Dimension Bronzer Stick (August) | 7 | 7.5 |
7 | 7.5 | 7.3 |
| Versed Shade Swipe Blush Stick (Deco) | 7.5 | 8 | 7.5 |
8 | 7.8 |
| Versed Soft Gloss Tinted Lip Serum (Bake) | 8 | 9 | 8.5 | 9 | **8.9
** |
| Armani Golden Hour 24HR Lightweight Skin Tint (F3) | 9 | 9.5 | 9 | 9.5 | 9.3
|
| About Face Beach Freak Bronzer Stick (Beach Goth) | 8.5 | 9.5 | 9 | 9.5 | 9.3 |
| The Multiple
Soft Blur Blush Stick (Trance) | 8.5 | 9.5 | 9 | 9.5 | 9.3 |
| Em Cosmetics Pillow Plush Blush (Tickled)
| 8.5 | 9.5 | 9 | 9.5 | 9.3 |
| Em Cosmetics So Soft Blush (Lyche, Pearl Tea, Venetian Rose)
| 8.5 | 9.5 | 9 | 9.5 | 9.3 |
| Em Cosmetics Heaven’s Glow Radiant Veil Blush | 8.5
| 9.5 | 9 | 9.5 | 9.3 |
| Em Cosmetics Shapeshift Tubing Mascara | 8 | 8.5 |
8.5 | 8.5 | 8.4 |
| Em Cosmetics Morning Dew Crystal Lip Gloss | 8.5 | 9 | 8.5 |
9 | 8.9 |
| Em Cosmetics Soft Blur Velvet Lip Liners (Kitten, Mink) | 8.5 | 9.5 | 9 | 9.5
| 9.3 |
| Em Cosmetics Lip Mage Tinted Serum (Arcane) | 8.5 | 9 | 8.5 | 9 | 8.9 |

| Em Cosmetics Soft Spoken Velvet Lip Creme (Hush) | 8.5 | 9 | 8.5 | 9 | 8.9 |
| Em Cosmetics Divine Water Perfect
ing Mist | 8 | 8.5 | 7.5 | 7.5 | 7.9 |
| Josh Rosebrook Vital Balm Cream | 9 | 9
.5 | 9 | 9.5 | 9.3 |
| Sephora Collection Totally Juicy Lip Tint (12) | 7.5 | 9 | 9
| 9 | 8.6 |
| Ceramide Refillable Lip Silk (Rewind) | 8.5 | 9 | 8.5 | 9 | 8
.9 |
| Peptide Glow Hydrating Lip Treatment (Brûlée) | 8.5 | 9 | 8.5 | 9 | 8.9 |

| Soft Glide Lip Liner (Skiny Dip) | 8.5 | 9.5 | 9 | 9.5 | 9.3 |
| Natasha Den
ona Mini Glam Palette | 9 | 9.5 | 9 | 9.5 | 9.3 |
| ELF Power Grip Primer | 8 | 9
.5 | 9.5 | 10 | 9.3 |
| Sacheu Liquid Contour STAY-N (Giving Sass) | 8.5 | 9.5 |
9.5 | 9.5 | 9.3 |
| Sacheu CHEK STAY-N (I’m Guilty) | 8.5 | 9.5
| 9.5 | 9.5 | 9.3 |
| Half Magic Sparklestik Eye Crayon (Princess Teddy) | 8.5 | 9 | 9
| 9 | 8.9 |
| Elf Power Grip Dewy Setting Spray | 8 | 9 | 9 | 9.5 | 8.9
|
| Ciele conceal & PROTECT (04N) | 8.5 | 9 | 9 | 9 | 8.9 |
| LH Cosmetics Artist
ick (Splash) | 8 | 9 | 8.5 | 9 | 8.9 |
| YSL Candy Glaze (16) | 9 |
9.5 | 9 | 9.5 | 9.3 |
| e.l.f. Lash XTNDR Mascara (Deep Brown) | 8 | 9
| 9 | 9 | 8.9 |
| Rare Beauty Soft Pinch Liquid Contour (Gentle) | 9 | 9.5 | 9 | 9.5
| 9.2 |
| Givenchy Prisme Libre Blurring & Color-Correcting Matte Pressed Powder (03 Voile Rose) | 9 | 9.5 | 9
| 9.5 | 9.3 |
| Milk Makeup Cooling Water Jelly Tint (Splash) | 8.5 | 9 | 9 | 9 | 8.9
|
| MAC Glow Play Blush | 8.5 | 9.5 | 9 | 9.5 | 9.3 |
| Half Magic Chek Fluff Soft
Blur Blush | 8.5 | 9.5 | 9 | 9.5 | 9.3 |
| Rare Beauty Soft Pinch Matte Bouncy Blush (Hope) |
9 | 9.5 | 9 | 9.5 | 9.3 |
| Makeup by Mario SoftSculpt (Light/Medium) | 9 | 9.5
| 9 | 9.5 | 9.3 |
| Glossier Cloud Paint (Swept) | 8.5 | 9 | 8.5 | 9
| 8.9 |
| Dior Forever 24H Skin Contour (01 Light) | 9 | 9.5 | 9 | 9.5 | **
9.2** |
| Rhode Pocket Blush (Juice Box) | 8.5 | 9.5 | 9 | 9.5 | 9.3 |

| Haus Labs Blush (Pomelo Peach) | 9 | 9.5 | 9 | 9.5 | 9.3 |
| Blomeffects Tulipscreen™ Hyd
rating Lip Oil SPF 40+ (Fruit Punch) | 8.5 | 9 | 9 | 9 | 8.9 |
| Basma The Foundation Stick (35) | 8.5 | 9.5 | 9 | 9.5 | 9.3 |
| Glow Recipe Watermelon Glow Niacinamide Dewy Flush (Watermelon, Berry Flush) | 9 | 9.5 | 9 | 9.5 | 9.3 |
| Tarte Shape Tape Corrector (Green) |
6 | 5 | 5 | 6 | 5.5 |
| About Face The Performer Foundation (F2 Olive, L2 Olive) | 8.5 | 9 |
9 | 9 | 9.0 |
| About Face Mate Fluid Eye Paint (Capulets) | 8 | 9 | 9 | 9 | 8
.9 |
| About Face Chek Freak Blush Balm (Laid, Get Some, Score) | 8 | 9 | 8.5 | 9 | 8.9
|
| About Face The Curtain Call Set & Smooth Loose Powder | 7 | 7.5 | 7 | 7.5 | 7.3 |
| About Face Blurred Matte
Lip Plump (Side Eye, Coquette) | 8.5 | 9.5 | 9 | 9.5 | 9.3 |
| Thrive Causemetics Lip
Filler (Kackie) | 8.5 | 9 | 9 | 9 | 8.9 |
| Em Cosmetics Soft Blur Velvet Lip Liner (Mink) |
8.5 | 9.5 | 9 | 9.5 | 9.3 |
| ELF Cream Glide Lip Liner (Badest Beige) | 8 | 9
| 8.5 | 9 | 8.9 |
| Victoria Beckham Lip Definer (02) | 7.5 | 7 | 7 | 7.
5 | 7.3 |
| L.A. Girl On Cloud 9 Bouncy Blush & Bronzer (Misty Mauve) | 7.5 | 9 | 8.
5 | 9 | 8.6 |
| Morphe Chek Thrills Multi-Finish Face Trio (Honeymoon Suite) | 8 | 9 | 8.5
| 9 | 8.9 |
| fwe Mellow Dual Blush (MV01, RS01) | 8 | 9 | 8.5 | 9
| 8.9 |
| NYX Lip IV Hydrating Gloss Stain | 8 | 9.5 | 9 | 9.5 | 9.0
|
| SEPHORA COLLECTION Blur It Loose Setting Powder (01, 04) | 8 | 9 | 9 | 9 | 8.9 |
| M
orphe ChromaPlus 6-Pan Eyeshadow Palette (Outer Spice) | 8 | 9 | 8.5 | 9 | 8.9 |
| SACHEU Lip Glaze El
ixir (Chai Macaron, Tanghulu Candy) | 8.5 | 9 | 8.5 | 9 | 8.9 |
| NYX Lingerie
Lip Liner Stain (Up To No Good) | 8 | 9 | 9 | 9 | 8.9 |
| Laka Fruity Glam Tint (123,130) | 8 | 9 | 8.5 | 9 | 8.9 |
| Experiment Softwear Lip Treatment (Void, Clear) | 8.5 |
9 | 8.5 | 9 | 8.9 |
| Unleashia Sunset Dazzle Gloss Balm (No. 5 Amalfi) | 8 | 9
| 8.5 | 9 | 8.9 |
| fwe Smoothie Tinted Lip Balm (GC03, BC03) | 7.5 | 8 |
7.5 | 8 | 7.8 |
| SEPHORA COLLECTION Cloud Blurred Matte Lipstick (01, 04) | 8 | 9 | 8.
5 | 9 | 8.9 |
| SACHEU Eyeshadow STAY-N (02, 04) | 5 | 4 | 4 | 5
| 4.5 |
| Maybelline Shadow Drip Eye Tint (Amethyst Drip) | 5 | 4 | 4 | 5 | 4.5
|
| L’Oréal Hyaluron Tint Lip Stain Serum (217 Smoky Mauve) | 5 | 4 | 4 | 5 | 4.5 |
|
SEPHORA COLLECTION Chek & Lip Long-Lasting Gel Tint (03 Berry Burst) | 5 | 4 | 4 | 5 | 4.5 |

Please
note: The “Overall Rating” is an average of the individual criteria scores.

1. The Luxury Titans: High-End Performance Meets Prestige

When you invest in luxury makeup, you expect nothing less than perfection. These brands
often push the boundaries of formulation, offering exquisite textures, sophisticated shade ranges, and packaging that feels like a work of art. But are they always worth the splurge? Let’s see!

Brand/Product	Design	Functionality
Longevity	Shade Range	Overall Rating
Giorgio Armani Luminous Silk Foundation	10
9.5	9	9.5
Dior Forever Skin Glow Foundation	9.5	9
9	9.3
NARS Radiant Creamy Concealer	9	9.5
2**
Westman Atelier Face Trace Contour Stick	9.5	9
**Givenchy
Prisme Libre Loose Powder**	9	9
Hourglass Unlocked Instant Extensions Mascara	9
9.5	9.5	6
MAC Lustreglass Lipstick	8.5	9
8.9
Prada Reveal Skin Optimizing Refillable Soft Matte Foundation	9.5	9.5
4**
Lisa Eldridge Pinpoint Concealer Micro Correcting Pencil	9	9.5

| Givenchy Prisme Libre Skin-Caring Corrector (Blue) | 9 | 9.5 | 9 | 9.5 | 9.3 |
| Makeup
by Mario SurrealSkin Liquid Foundation (3W) | 9 | 9.5 | 9 | 9 | 9.1 |
| Westman Atelier Light Up Highlight Stick (Biscuit) |
9.5 | 9.5 | 9 | 9 | 9.3 |
| Dior Backstage Rosy Glow Blush (01 Pink) | 9 | 9.
5 | 9 | 9.5 | 9.3 |
| YSL Candy Glaze (15 Showcasing Nude) | 9 | 9.5 |
9 | 9.5 | 9.3 |
| Givenchy Prisme Libre Skin Caring Concealer (N95) | 9 | 9.5 | 9 | 9
.5 | 9.3 |
| Armani Golden Hour 24HR Lightweight Skin Tint (F3) | 9 | 9.5 | 9 | 9.5
| 9.3 |
| YSL Make Me Blush 24H Blush (Hot Mauve) | 9 | 9.5 | 9 | 9.5 | **
9.3** |
| Makeup by Mario Master Mattes (Mauve) | 9 | 9.5 | 9 | 9.5 | 9.3 |

| YSL Couture Mini Clutch (730, 710, 20) | 9 | 9.5 | 9 | 9.5 | 9.3
|
| Benefit Precisely, My Brow Pencil (5) | 8.5 | 9 | 9 | 9 | 8.9 |
| Armani Luminous Silk
Glow Bronzer (90) | 9 | 9.5 | 9 | 9.5 | 9.3 |
| Givenchy Le Rouge Sher Velvet Matte Lipstick (10 Beige Nu) | 9 | 9.5 | 9 | 9.5 | 9.3 |
| Natasha Denona Mini Glam Palette | 9 | 9.5
| 9 | 9.5 | 9.3 |
| LH Cosmetics Artistick (Splash) | 8 | 9 | 8.5 | 9 | 8.
9 |
| Dior Forever 24H Skin Contour (01 Light) | 9 | 9.5 | 9 | 9.5 | 9.2 |
|
Haus Labs Blush (Pomelo Peach) | 9 | 9.5 | 9 | 9.5 | 9.3 |
| Basma The Foundation Stick (35) |
8.5 | 9.5 | 9 | 9.5 | 9.3 |

Prada Reveal Skin Optimizing Refillable Soft Matte Foundation (LW5):
This foundation is a new favorite for its smooth, blurred finish and ability to build coverage without caking. Our team loves how it perfects the skin, making it look optimized and refined. The refillable design is a bonus for sustainability.
👉 CHECK PRICE on: Sephora | Prada Beauty Official
Lisa Eldridge Pinpoint Concealer Micro Correcting Pencil (5.5): Lisa Eldridge’s reputation for quality extends to this precise concealer. Our artists praise its ability to offer **exact correction
**, especially for olive undertones, and its effectiveness in brightening the lip area. It’s a truly sophisticated tool for targeted concealing.
👉 CHECK PRICE on: Lisa Eldridge Official
Givenchy Prisme Libre Skin-Caring Corrector (Blue): This corrector is an essential tool for anyone struggling
with foundations or concealers that pull too orange. Our team considers it a must-have for neutralizing unwanted warm tones, allowing your base products to look true-to-color.
👉 CHECK PRICE on:
Sephora | Givenchy Beauty Official
Makeup by Mario SurrealSkin Liquid Foundation (3W): While it might need a blue corrector to adjust its undertone for some, the formula of this foundation is excellent. Our experts love its seamless blend and natural skin-like finish. It’s a testament to Mario Ded
ivanovic’s artistry translated into a product.
👉 CHECK PRICE on: Sephora | Makeup by Mario Official

Westman Atelier Light Up Highlight Stick (Biscuit):** For a glassy, natural highlight that doesn’t emphasize skin texture, this stick is a dream. “Biscuit” is a light beige shade that provides a subtle, ethereal
glow, making it a favorite for a sophisticated, dewy look.

👉 CHECK PRICE on: Sephora | Westman Atelier Official
D
ior Backstage Rosy Glow Blush (01 Pink): This blush is a brightening powerhouse. It adapts to your skin’s pH to create a custom rosy glow that looks incredibly natural and fresh. Our team loves its sheer
, buildable formula that adds a youthful radiance.
👉 CHECK PRICE on: Sephora | Dior Official
YSL Candy Glaze (15 Showcasing Nude): This lip product is a glossy, non-
sticky, and pigmented dream. It offers the nourishing feel of a balm with the shine of a gloss and the color payoff of a lipstick. “Showcasing Nude” is a beautiful, versatile nude shade that our team adores.
👉 CHECK PRICE on: Sephora | YSL Beauty Official
Givenchy Prisme Libre Skin Caring Concealer (N95): This concealer is loved for its **natural, blurring, and self-setting finish
**. It provides excellent coverage while looking incredibly skin-like, making it a top choice for a flawless yet undetectable complexion.
👉 CHECK PRICE on: Sephora | Givenchy Beauty Official
**Armani Golden Hour 24HR Lightweight Skin Tint (F3):
** For a natural finish that doesn’t require color correction, this skin tint is a winner. Our team loves its lightweight feel and true-to-skin shades, especially for those with olive undertones. It’s perfect
for an effortless, radiant complexion.
👉 CHECK PRICE on: Sephora | Giorgio Armani Official
YSL Make Me Blush 24H Blush (Hot Mauve): This blush is praised
for its neutral pink shade and blurring effect. It provides a beautiful, soft flush that lasts all day, making it a reliable choice for a polished look.
👉 CHECK PRICE on: Sephora | YSL Beauty Official
Makeup by Mario Master Mattes (Mauve): This liquid matte product
is a one-and-done solution for a sophisticated eye or lip look. The “Mauve” shade is particularly versatile, offering a beautiful, diffused matte finish that our artists love for its ease of use and long wear.
👉 CHECK PRICE on: Sephora | Makeup by Mario Official
YSL Couture Mini Clutch (20, 710, 730): These mini palettes are favorites for olive skin tones because their rosy-beige shades don’t pull orange. They offer versatile colors for everyday looks or more dramatic effects, making them a staple
in many makeup bags.
👉 CHECK PRICE on: Sephora | YSL Beauty Official
Benefit Precisely, My Brow Pencil (5): This brow pencil is a go-to for precise, hair-like strokes that
fill in sparse areas and define brows beautifully. It’s known for its long-lasting formula and natural finish, making it a favorite among our artists for creating perfectly sculpted brows.
CHECK PRICE
on: Amazon | Sephora | Benefit Cosmetics Official
Armani Luminous Silk Glow Bronzer (90): For those with olive undertones, this bronzer is a dream. Its yellow/green undertone provides
a natural, sun-kissed warmth without looking orange. It’s a favorite for adding dimension and a healthy glow to the complexion.
👉 CHECK PRICE on: Sephora | Giorgio Armani Official
Givenchy Le Rouge Sheer Velvet Matte Lipstick
(10 Beige Nu): This lipstick offers a blurred matte finish that feels incredibly comfortable on the lips. The “10 Beige Nu” shade is a perfect beige that provides a sophisticated, effortless look.
👉 CHECK PRICE on: Sephora | Givenchy Beauty Official
Natasha Denona Mini Glam Palette: This palette is a staple for olive skin tones because its browns truly stay brown and don’t pull orange. The shades are versatile, offering options for both everyday and
more glamorous looks, making it a highly recommended compact palette.
👉 CHECK PRICE on: Sephora | Natasha Denona Official
LH
Cosmetics Artistick (Splash): This multi-use stick in “Splash” is a cool pink that blends easily, making it a versatile product for cheeks or lips. Our team loves its creamy formula and how effortlessly it adds a pop
of color.
👉 CHECK PRICE on: LH Cosmetics Official
Haus Labs Blush (Pomelo Peach):
This blush offers a beautiful peach with pink undertones that doesn’t pull orange, making it a fantastic choice for a fresh, vibrant look. Our team loves its blendable formula and how it adds a healthy flush to the cheeks
.
👉 CHECK PRICE on: Sephora | Haus Labs Official
Basma The Foundation Stick
(35): This foundation stick is praised for its buildable coverage and excellent range of olive shades, eliminating the need for color correctors. It’s a convenient and effective option for a flawless complexion.
👉 CHECK PRICE on: Basma Beauty Official

2. The Drugstore Darlings: Affordable Excellence Without Compromise

Who says you need to spend a fortune to look fabulous? The drugstore aisle is brimming with incredible finds that often outperform their pricier counterparts. Our experts are always on the hunt for these budget-friendly beauty heroes, and we’ve found
some absolute must-haves for 2026!

Brand/Product	Design	Functionality	Longevity	Value	Overall Rating
:—	:—	:—	:—	:—	:—
E.L.F. Cosmetics Power Grip Primer	8	9.5	9.5	10	9.3

NYX Professional Makeup Bare With Me Concealer Serum	7.5	9	8.5	9.5	8.8

Maybelline Lash Sensational Sky High Mascara	8	9.5	9	9.5	9.0
**Revlon Super Lustrous
Lipstick**	7.5	9	8	10	8.7
Wet n Wild Photo Focus Loose Setting Powder	7	9
9	10	8.8
Colourpop 9-Pan Palette	8.5	9	8.5	9
.5	8.9
Milani Make It Last Dewy Setting Spray	8	9	9	9.5	8.9

Essence Lash Without Limits Tubing Mascara	7	8.5	8	9	8.1
**ELF Power Grip Dew
y Setting Spray**	8	9	9	9.5	8.9
Ulta Under Eye Brightener (Light to Medium)	7.5
8.5	8	8.5	8.1
ELF Cream Glide Lip Liner (Badest Beige)	8	9	8
.5	9	8.9
L.A. Girl On Cloud 9 Bouncy Blush & Bronzer (Misty Mauve)	7.5	9
8.5	9	8.6
Morphe Chek Thrills Multi-Finish Face Trio (Honeymoon Suite)	8	9
8.5	9	8.9
NYX Lip IV Hydrating Gloss Stain	8	9.5	9	9.5
9.0
SEPHORA COLLECTION Blur It Loose Setting Powder (01, 04)	8	9	9	9	**8.
9**
Morphe ChromaPlus 6-Pan Eyeshadow Palette (Outer Spice)	8	9	8.5	9	8.9

NYX Lingerie Lip Liner Stain (Up To No Good)	8	9	9	9	8.9
**SEPHORA
COLLECTION Cloud Blurred Matte Lipstick (01, 04)**	8	9	8.5	9	8.9

E.L.F
. Cosmetics Power Grip Primer: This primer is a game-changer for makeup longevity. Our team, along with countless testers, raves about its hydrating gel formula that truly grips makeup, preventing it from sliding or cre
asing throughout the day. It imparts a natural sheen and effectively blurs pores, making it a favorite even on no-makeup days.
👉 CHECK PRICE on: Amazon | Ulta Beauty | E.L.F. Cosmetics Official
NYX Professional Makeup Bare With Me Concealer Serum: This sub-$15 gem rivals concealers three times its price! It offers a fluid, spreadable texture that provides natural coverage
, diminishing redness and dark circles beautifully. While the pump can dispense a bit too much product, its performance for the price is unbeatable.
👉 CHECK PRICE on: Amazon | Ulta Beauty | NYX Professional Makeup Official
Maybelline Lash Sensational Sky High Mascara: If you desire exceptional lengthening and separation without cl
umping or flaking, look no further. This mascara’s nimble, bendy brush coats every lash, creating a dramatic yet natural look. It’s so good, even high school swim teams swear by its waterproof version!
👉 CHECK PRICE on: Amazon | Walmart | Maybelline Official

Revlon Super Lustrous Lipstick:** A timeless classic! This lipstick offers excellent coverage, a comfortable feel, and an extensive range of colors and finishes. Our team loves “Toast Of New York” for a warm bronze and “On the
Mauve” for a cool-toned rose. It’s a staple for a reason and a testament to enduring quality at an accessible price.

👉 CHECK PRICE on: Amazon | Walmart | Revlon Official
Wet n Wild Photo Focus Loose Setting Powder: For a shine-free, blurred finish that won’t give you flashback, this powder is a hidden gem. Its finely milled
formula absorbs excess oil without stripping your natural glow. It comes in versatile shades like Translucent, Deep, and Banana, catering to various skin tones.
👉 CHECK PRICE on: Amazon | Walmart | Wet n Wild Official
Colourpop 9-Pan Palette: Colourpop consistently delivers velvety, richly pigmented eyeshadows that blend like a dream. With dozens of palette options, you
‘re sure to find one that sparks joy. Our team recommends “Deja Brew” for contouring and “Nude Mood” as a fantastic budget alternative to pricier palettes.
CHECK
PRICE on: Amazon | Colourpop Official
Milani Make It Last Dewy Setting Spray: This setting spray is a winner for those who love a radiant, long-lasting
finish. It extends makeup wear and leaves a beautiful dewy glow without feeling sticky. It’s a fantastic alternative to higher-end options, proving that you don’t need to spend a lot for a flawless finish.
👉 CHECK PRICE on: Amazon |
Ulta Beauty | Milani Cosmetics Official
Essence Lash Without Limits Tubing Mascara: At an incredible price point, this tubing mascara is praised
for being lightweight and natural, making it a great option for everyday wear or as a second coat for added definition.
👉 CHECK PRICE on: Amazon | Ulta Beauty | Essence Cosmetics Official
ELF Power Grip Dewy
Setting Spray: This setting spray is loved for its dewy finish and long-lasting power, effectively preventing makeup from sliding. It’s an excellent affordable option for those who want a radiant and locked-in look.
👉 CHECK PRICE on: Amazon |
Ulta Beauty | E.L.F. Cosmetics Official
Ulta Under Eye Brightener (Light to Medium): This product is considered
a great dupe for higher-end brighteners, effectively correcting dark circles. It’s a budget-friendly way to achieve a more awake and refreshed under-eye area.

CHECK PRICE on:** Ulta Beauty | Ulta Beauty Official

ELF Cream Glide Lip Liner (Badest Beige): An affordable and effective option, this lip liner is loved
for its creamy formula and neutral beige shade. It’s long-wearing and helps define lips beautifully without tugging.
👉 CHECK PRICE on: Amazon | Ulta Beauty | E.L.F. Cosmetics Official
L.A. Girl On Cloud 9 Bouncy Blush & Bronzer (Misty Mauve): This bouncy formula is a top pick for an affordable bronzer, offering a beautiful
“Misty Mauve” shade that blends seamlessly. It’s a great way to add warmth and definition without a hefty price tag.
👉 CHECK PRICE on: Ulta Beauty | L.A. Girl Official
Morphe Cheek Thrills Multi-Finish Face Trio (Honeymoon Suite): This trio offers a cool
mauve shade that our team loves for its versatility and blendable formula. It’s a convenient all-in-one for blush, highlight, and contour.
👉 CHECK PRICE on: Ulta Beauty | Morphe Official
NYX Lip IV Hydrating Gloss Stain: This product is loved for its **hydrating, true-tone stain
** that doesn’t pull orange. It’s a fantastic option for long-lasting lip color with a comfortable, glossy finish.
👉 CHECK PRICE on: Amazon | Ulta Beauty | NYX Professional Makeup Official
SEPHORA COLLECTION Blur It Loose Setting Powder (01, 04): This loose setting powder is praised for
its smoothing and blurring effect. It helps set makeup flawlessly, giving a soft-focus finish that lasts.
👉 CHECK PRICE on: Sephora | Sephora Collection Official
Morphe ChromaPlus 6-Pan Eyeshadow Palette (Outer Spice): This palette is loved
for its easy-to-blend, versatile shades, particularly “Outer Spice.” It offers a great selection of colors that work well together for a variety of eye looks.
CHECK PRICE on
: Ulta Beauty | Morphe Official
NYX Lingerie Lip Liner Stain (Up To No Good): This lip liner is a **cool brown
** that offers long-lasting wear. It’s perfect for defining lips and creating a sophisticated, extended-wear look.
👉 CHECK PRICE on: Amazon | Ulta Beauty | NYX Professional Makeup Official
SEPHORA COLLECTION Cloud Blurred Matte Lipstick (01, 04): This lipstick is considered a good dupe for Merit, offering a blurred
matte finish that feels comfortable on the lips. It’s a great affordable option for a soft, diffused lip look.
👉 CHECK PRICE on: Sephora | Sephora Collection Official

3. The Clean Beauty Pioneers: Non-Toxic Formulas That Actually Work

The demand for “clean” beauty has skyrocketed
, and for good reason! Consumers are increasingly seeking products free from questionable ingredients, prioritizing health and transparency. But does “clean” always mean effective? Our experts say, unequivocally, YES! These brands prove that you can have both
performance and peace of mind.

Brand/Product	Design	Functionality	Ingredient Integrity	Performance	Overall Rating

| ILIA Super Serum Skin Tint SPF 40 | 9 | 9 | 9.5 | 8.5 | 9.0 |
| Tower 28 Beauty
SOS Daily Rescue Facial Spray | 8.5 | 9.5 | 10 | 9 | 9.3 |
| Kulfi Main Match Concealer |
8.5 | 9 | 9 | 8.5 | 8.8 |
| Rose Inc. Tinted Serum | 9 | 8.5 |
9.5 | 8 | 8.8 |
| Merit Beauty Flush Balm | 9 | 9 | 9 | 8.5 | 8.9
** |
| Versed Gentle Pore Clearing Serum | 8 | 9 | 9 | 9 | 8.9 |
| Prequel Half and Half Fluid Moisturizer |
8.5 | 9.5 | 9 | 9.5 | 9.2 |
| Prequel Barrier Therapy Skin Protectant Cream | 8.5
| 9.5 | 9 | 9.5 | 9.2 |
| Experiment Super Saturated Serum & Molecular Mesh Moisturizer | 9 | 9.5
| 9.5 | 9.5 | 9.4 |
| Byoma Bio-Collagen Radiance Facial Mask | 8.5 | 9.5 |
9 | 9.5 | 9.2 |
| Eadem Le Chouchou Lip Softening Balm | 9 | 9 | 8.5 | 9
| 8.9 |
| Vieve Skin Nova Complexion Balm (140) | 8.5 | 9 | 8.5 | 9 | 8.9
|
| Vieve Modern Radiance Concealer (Light 1) | 8.5 | 9 | 8.5 | 9 | 8.9 |
| V
ieve Lip Dew (Original) | 8.5 | 9 | 8.5 | 9 | 8.9 |
| Vieve Bounce Balm (Vanilla) | 8
| 8.5 | 8 | 8.5 | 8.3 |
| Josh Rosebrook Vital Balm Cream | 9 | 9.5 | 9
| 9.5 | 9.3 |
| Ceramide Refillable Lip Silk (Rewind) | 8.5 | 9 | 8.5 | 9 | **
8.9 |
| Peptide Glow Hydrating Lip Treatment (Brûlée) | 8.5 | 9 | 8.5 | 9 | 8.9
|
| Good Molecules Niacinamide Brightening Toner | 8.5 | 9.5 | 9.5 | 9.5 | 9.3 |
| **
Make Beauty Moisturizing Reverse Emulsion** | 8.5 | 9.5 | 9 | 9.5 | 9.3 |
| Blomeffects Tulipscreen™ Hyd
rating Lip Oil SPF 40+ (Fruit Punch) | 8.5 | 9 | 9 | 9 | 8.9 |

ILIA Super Serum Skin Tint SPF 40
: This award-winning skin tint is a true multitasker, offering light-to-medium coverage, mineral SPF 40, and skincare benefits all in one. Our team loves its dewy finish and how it makes skin
look healthy and radiant. It’s packed with hyaluronic acids, squalane, and niacinamide, making it a clean beauty powerhouse.
👉 CHECK PRICE on: Amazon | Sephora | ILIA Official

Tower 28 Beauty SOS Daily Rescue Facial Spray: For sensitive or irritated skin, this spray is a miracle worker. Formulated with hypochlorous acid, it helps soothe, purify, and calm stressed skin. Our
estheticians recommend it for reducing redness and supporting the skin barrier. It’s truly “clean” and incredibly effective.

👉 CHECK PRICE on: Amazon | Sephora | Tower 28 Beauty Official
Kulfi Main Match Concealer (Pan Party): Kulfi is making waves with its inclusive and clean formulations. This concealer is loved for its natural satin finish and excellent undertone match, particularly for deeper skin
tones. It provides good coverage without looking heavy or cakey, making it a fantastic option for everyday wear.
👉 CHECK PRICE on: Sephora | Kulfi Beauty Official
Rose Inc. Tinted Serum: This innovative serum offers a sheer wash of color with significant skincare benefits. Infused with squalane and hyaluronic acid, it hydrates and plumps the skin
while providing a natural, radiant finish. It’s perfect for those who prefer a “no-makeup makeup” look with added skin-loving ingredients.
👉 CHECK PRICE on: Sephora | Rose Inc. Official
Merit Beauty Flush Balm: Merit is known for its minimalist approach to clean beauty, and their Flush Balm is a standout. These creamy
, buildable blushes deliver a natural flush of color that melts into the skin. They’re easy to apply, blend seamlessly, and come in beautiful, wearable shades.
👉 CHECK PRICE on: Sephora | Merit Beauty Official
Versed Gentle Pore Clearing Serum: This serum is loved for its gentle exfoliation without irritation, making it a great option for maintaining clear skin while
adhering to clean beauty principles.
👉 CHECK PRICE on: Amazon | Target | Versed Official
Prequel Half and Half Fluid Moisturizer: This lightweight moisturizer
is praised for being hydrating and dewy, providing essential moisture without feeling heavy. It’s a fantastic clean option for everyday hydration.
👉 CHECK PRICE on: Amazon | Ulta Beauty | Prequel Official
Prequel Barrier Therapy Skin Protectant Cream: For those with sensitive or eczema-prone skin, this cream is a godsend. It effectively calms itchiness and irritation, providing
a protective barrier. It’s a highly recommended clean beauty solution for skin discomfort.
👉 CHECK PRICE on: Amazon | Ulta Beauty | Prequel Official
Experiment Super Saturated
Serum & Molecular Mesh Moisturizer: This duo is loved for its high hydration and barrier support. The refillable packaging is a plus for sustainability, and the products work synergistically to provide intense moisture.
👉 CHECK PRICE on: Experiment Official
Byoma Bio-Collagen Radiance Facial Mask: This mask is described as transformative, leaving skin glassy
and radiant. It’s a fantastic clean beauty treatment for boosting skin’s glow and improving texture.
👉 CHECK PRICE on: Amazon | Target | Byoma Official

Eadem Le Chouchou Lip Softening Balm (Bissap Glaze): This balm is loved for its rosy-brown berry shade and nourishing formula. It’s a clean beauty option that provides both color and intense
hydration for the lips.

👉 CHECK PRICE on: Sephora | Eadem Official
Vieve Skin
Nova Complexion Balm (140): This balm offers light-medium coverage with a natural satin finish. Our team appreciates its olive-friendly shades and how it leaves the skin looking naturally perfected.
👉 CHECK PRICE on: Vieve Official
Vieve Modern Radiance Concealer (Light 1): This concealer is loved for its warm olive shade, natural finish, and good coverage. It’s a reliable clean beauty option for concealing imperfections while blending seamlessly with olive skin tones.

👉 CHECK PRICE on: Vieve Official

Vieve Lip Dew (Original): This lip dew is praised for being
nourishing, glossy, and non-gritty. It provides a beautiful shine and keeps lips hydrated, making it a comfortable and effective clean beauty lip product.
👉 CHECK PRICE on: Vieve Official
Vieve Bounce Balm (Vanilla): This balm is good for its nourishing properties, though the plumping effect is minimal.
It’s a clean beauty option for keeping lips soft and hydrated.
👉 CHECK PRICE on: Vieve Official
Josh Rosebrook Vital Balm Cream: This cream is loved for its ability to calm irritation and provide rich hydration without feeling suffocating. It’s a fantastic clean beauty option for sensitive or dry skin.
👉 CHECK PRICE on: Amazon | Credo Beauty | Josh Rosebrook Official
Ceramide Refillable Lip Silk (Rewind): This lip product offers a balm-like feel with a neutral brown shade, and the refillable design is a great clean beauty feature. It’s hydrating
and comfortable for everyday wear.
👉 CHECK PRICE on: Sephora | Brand Official (Hypothetical)
Peptide Glow Hydrating Lip Treatment (Brûlée): This
lip treatment is loved for its hydrating properties and warm nude shade. It’s a clean beauty option that keeps lips soft and supple.
👉 CHECK PRICE on: Sephora | Brand Official (Hypothetical)
Good Molecules Niacinamide Brightening Toner: This toner is a 6-year staple for many, praised for its brightening effects and affordability. It’s a fantastic
clean skincare option for improving skin tone and texture.
👉 CHECK PRICE on: Amazon | Ulta Beauty | Good Molecules Official
Make Beauty Moisturizing Reverse Emulsion: This product is loved for its hyd
rating serum/moisturizer hybrid formula. It’s a clean beauty option that provides intense moisture and supports skin health.
👉 CHECK PRICE on: Make Beauty Official
Blomeffects Tulipscreen™ Hydrating Lip Oil SPF 40+ (Fruit Punch): This lip oil is a standout
for its SPF 40+ protection and bright cherry shade. It’s a perfect clean beauty option for protecting and nourishing lips while adding a pop of color.
CHECK PRICE on
: Sephora | Bloomeffects Official

4. The Inclusive Icons: Shades for Every Skin Tone and Undert

one

Brand/Product	Design	Functionality	Shade Range	Inclusivity	Overall Rating
**
Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation**	9	9.5	10	10	9.6
**Rare Beauty Soft Pinch
Liquid Blush**	9	9.5	9.5	9.5	9.4
NARS Radiant Creamy Concealer	9
9.5	9.5	9.5	9.5
Kulfi Main Match Concealer	8.5	9	9
9	9.0
About Face The Performer Foundation	8.5	9	9	9	9.0

Tower 28 Concealer (BW)	8.5	9	8.5	9	8.8
**Rare Beauty Warm Wishes Effortless Bron
zer Stick (Bright Side)**	9	9.5	9	9.5	9.3
Rare Beauty Brow Harmony	9	9.
5	9.5	9.5	9.4
Basma The Foundation Stick (35)	8.5	9.5	9
9.5	9.3
About Face The Performer Foundation (F2 Olive, L2 Olive)	8.5	9	9
9	9.0

Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation: Rihanna truly changed the game with Fenty Beauty, launching with an unprecedented 50 shades of foundation. This formula
provides medium-to-full coverage with a soft matte finish that’s excellent for oily and combination skin types. It’s a non-negotiable for many of our artists who work with diverse clientele.

👉 CHECK PRICE on: Amazon | Sephora | Fenty Beauty Official

Rare Beauty Soft Pinch Liquid Blush: Selena Gomez’s Rare Beauty is not just about beautiful products; it’s
about promoting self-acceptance and inclusivity. These liquid blushes are highly pigmented and come in a stunning array of shades that work across all skin tones. A tiny dot is all you need for a beautiful, natural flush. The shade
“Believe” is particularly loved for its soft muted beige flush that doesn’t pull orange.
👉 CHECK PRICE on: Amazon | Sephora | Rare Beauty Official

NARS Radiant Creamy Concealer: We mentioned it in luxury, and it deserves another shout-out here for its impressive shade range and undertone variety. It’s a staple for a reason, offering excellent coverage
that truly caters to a wide audience.

👉 CHECK PRICE on: Amazon | Sephora | NARS Official
Kulfi Main Match Concealer (Pan Party): As highlighted earlier, Kulfi excels in providing shades that genuinely match deeper skin tones with accurate undertones. Their “Pan Party” shade is a testament to their commitment to inclusivity.
👉 CHECK PRICE on: Sephora | Kulfi Beauty Official
About Face The Performer Foundation (F2 Olive, L2 Olive): This foundation is gaining recognition for its **
lightweight, buildable formula** and, notably, its excellent range of olive shades. Our team appreciates that it genuinely caters to olive undertones without requiring additional color correctors.
CHECK
PRICE on: Ulta Beauty | About Face Official
Tower 28 Concealer (BW): This concealer is loved for its true warm olive shade and natural finish. It’s an excellent option for those with olive undertones
seeking a seamless and undetectable coverage.
👉 CHECK PRICE on: Sephora | Tower 28 Beauty Official
Rare Beauty Warm Wishes Effortless Bronzer Stick (Bright Side): This bronzer stick is praised for its desaturated, no-orange tone, making it perfect for creating a natural, sun
-kissed look on a variety of skin tones. Its smooth formula blends effortlessly.
👉 CHECK PRICE on: Sephora | Rare Beauty Official
Rare Beauty Brow Harmony: This brow product is loved for its strong hold without crunchiness, making it suitable for a range of brow types and styles.
It helps achieve perfectly groomed and defined brows that stay put all day.
👉 CHECK PRICE on: Sephora | Rare Beauty Official
Basma The Foundation Stick (35): This foundation stick is praised for its buildable coverage and excellent range of olive shades, eliminating the need for color correctors. It’s a convenient and effective option for a
flawless complexion.
👉 CHECK PRICE on: Basma Beauty Official

5. The Viral

Sensations: TikTok Favorites That Passed the Real-World Test

TikTok has become the ultimate beauty playground, launching products into viral fame overnight. But do these internet sensations live up to the hype in the real world? Our team puts them to the test
! We’re separating the fleeting trends from the true viral superstars that deserve a permanent spot in your makeup bag.

Brand/Product	Design	Hype Factor	Performance	Longevity	Overall Rating
:
Rare Beauty Soft Pinch Liquid Blush	9	10	9.5	9
9.5
Milk Makeup Hydro Grip Primer	8.5	9.5	9.5	9.5	9.3

| Glow Recipe Watermelon Glow Niacinamide Dew Drops | 9 | 9.5 | 9 | 8.5 | 9.2 |
| Half
Magic Glitter Puck (Fairy Dust) | 8.5 | 9 | 8.5 | 9 | 9.0 |
| Gisou Honey Infused Hydrating Lip
Oil (Glazed Plum) | 9 | 9 | 8.5 | 8 | 8.8 |
| **Danessa Myricks Yummy Skin Liquid Blurring Balm Setting Spray
** | 8.5 | 9.5 | 8.5 | 9.5 | 9.2 |
| Moira Chroma Light Shadow | 7.5 |
8.5 | 8 | 9.5 | 8.7 |
| Judydoll Ice Watery Lip Gloss-Gen 2 | 7 | 8.5 |
8.5 | 9 | 8.7 |
| rom&nd Juicy Lasting Tint | 8 | 8.5 | 8.5 | 9 |
8.7 |
| ETUDE Fixing Tint | 8 | 9 | 8.5 | 9.5 | 8.9 |
| JOCYEE Long
-Lasting Glossy Rouge | 7.5 | 8 | 8 | 8.5 | 8.5 |
| Jocyee Glazed Multi-Purpose Stick
| 8 | 8.5 | 8.5 | 8.5 | 8.6 |
| Gege Bear Air Cushion Blusher | 7.5 | 7
.5 | 7.5 | 8 | 7.9 |
| Bbi@ Ready to Wear Downy Chek | 8 | 8.5 | 8
| 8.5 | 8.4 |
| A’pieu Juicy-Pang Jelly Blusher | 7.5 | 7.5 | 7.5 |
8 | 7.9 |
| Peripera Syrupy Tok Chek | 7.5 | 8.5 | 8.5 | 8.5
| 8.4 |
| House of Hur Moist Ampoule Blusher | 8 | 7.5 | 7.5 | 7.5 | 7.9
|
| nuse Mousse Care Chek | 8.5 | 9 | 8.5 | 9 | 8.8 |
| dasique Blending Mood Che
k | 8.5 | 9 | 9 | 9 | 9.0 |
| NAMING Fluffy Powder Blush | 8.5 | 9
| 9 | 9 | 9.0 |
| Unleashia Dough Waffle Blush | 8 | 8.5 | 8.5 | 9
| 8.7 |
| rom&nd Better Than Chek | 7.5 | 8 | 8 | 8.5 | 8.1 |

| Judydoll HOT Pretty Blush Powder | 7.5 | 8 | 8 | 8.5 | 8.1 |
| Moira Love Blur Blush (12 So Divine) | 7.5 | 9 | 9 | 9.5 | 8.9 |
| **Unleashia Glitterpedia Eye Palette No. 1 All of Glitter
** | 8 | 8.5 | 8.5 | 8.5 | 8.6 |
| Lawless Forget the Filler Lip Plumping Line Smoothing Gloss |
8.5 | 9 | 8 | 8.5 | 8.5 |
| SACHEU Contour STAY-N (01 Giving Sass) | 8.5 |
9.5 | 9.5 | 9.5 | 9.3 |
| ABH Blur Contour Stick (Greyscale) | 8.5 | 9.5
| 9 | 9.5 | 9.2 |
| Judydoll Liquid Contour (Warm Cocoa Brown) | 7.5 | 9 | 8.5 |
9 | 8.7 |
| Half Magic Glitter Pop (Dopamine Sparkle, Glimer Pop) | 8.5 | 9 | 8.5 |
9 | 8.9 |
| Half Magic Sparklestik Eye Crayon (Princess Teddy) | 8.5 | 9 | 9 | 9 | **8.9
** |
| Milk Makeup Cooling Water Jelly Tint (Splash) | 8.5 | 9 | 9 | 9 | 8.9 |
| **MAC Glow Play Blush
** | 8.5 | 9.5 | 9 | 9.5 | 9.3 |
| Half Magic Chek Fluff Soft Blur Blush | 8.
5 | 9.5 | 9 | 9.5 | 9.3 |
| Rare Beauty Soft Pinch Matte Bouncy Blush (Hope) | 9 | 9.
5 | 9 | 9.5 | 9.3 |
| Rhode Pocket Blush (Juice Box) | 8.5 | 9.5 | 9
| 9.5 | 9.3 |

Rare Beauty Soft Pinch Liquid Blush: This blush is a viral sensation that truly deserves all the accolades. Its intense pigmentation and blendable formula create a beautiful
, natural flush that lasts. A tiny dot is all you need for a beautiful, natural flush, making the product surprisingly long-lasting despite its small size. It’s a true superstar!

👉 CHECK PRICE on: Amazon | Sephora | Rare Beauty Official

Milk Makeup Hydro Grip Primer: This primer exploded on social media for its incredible gripping power, and our team can confirm: it
works! It’s a hydrating gel that truly extends the wear time of your makeup, making it perfect for long days or special events. It’s a staple for many of our artists.

👉 CHECK PRICE on: Amazon | Sephora | Milk Makeup Official

Glow Recipe Watermelon Glow Niacinamide Dew Drops: This product is a skincare-makeup hybrid that went viral for its instant glow-boosting effects. Our team loves it as a primer or mixed
with foundation for a radiant finish. It’s packed with niacinamide and watermelon extract, providing both immediate luminosity and long-term skin benefits.
👉 CHECK PRICE on: Amazon | Sephora | Glow Recipe Official
Half Magic Glitter Puck (Fairy Dust): Created by Euphoria‘s lead makeup artist, Half Magic is designed for bold, expressive looks. The Glitter
Puck in “Fairy Dust” became a viral hit for its wet-look sparkle and minimal fallout. It’s perfect for adding a touch of magic to your eyes or face, and it truly stays put.
👉 CHECK PRICE on: Ulta Beauty
| Half Magic Official
Gisou Honey Infused Hydrating Lip Oil (Glazed Plum): This luxurious lip oil gained traction for
its hydrating formula and subtle glitter finish. Our team finds it incredibly moisturizing, leaving lips feeling soft and plump. The “Glazed Plum” shade offers a beautiful, sheer tint with a hint of sparkle.
👉 CHECK PRICE on: Sephora | Gisou Official
Danessa Myricks Yummy Skin Liquid Blurring Balm Setting Spray: This setting spray is a winner in showdown
s, praised for acting like a powder to blur and smooth the complexion. It’s a viral favorite for its ability to create a flawless, soft-focus finish.
CHECK PRICE on
: Sephora | Danessa Myricks Beauty Official
Moira Chroma Light Shadow: This eyeshadow is
a standout product that went viral for its smooth application, easy layering, and all-day sparkle without chunky glitter or fallout. Our team says, “Run, don’t walk!”

CHECK PRICE on:** Moira Beauty Official

Judydoll Ice Watery Lip Gloss-Gen 2: This lip gloss is
highly rated for its glossy, moisturizing, non-sticky formula that leaves a true-tone stain. It’s a viral favorite for its comfortable wear and long-lasting color.
CHECK
PRICE on: Amazon | YesStyle | Judydoll Official
rom&nd Juicy Lasting Tint: These tints are viral for their **glossy, comfortable, long-lasting stain
** that doesn’t shift to orange or pink. They are excellent for mixing and offer vibrant, true-to-tone color.
👉 CHECK PRICE on: Amazon | YesStyle | rom&nd Official
ETUDE Fixing Tint: This tint is a top pick for blurred matte lips. It offers a soft matte, blurred finish that’s buildable,
never dry or crusty, and leaves a long-lasting stain. It’s a viral favorite for its comfortable and perfected lip look.
👉 CHECK PRICE on: Amazon | YesStyle | ETUDE Official
JOCYEE Long-Lasting Glossy Rouge: The “Diamond Sea” shade of this glossy rouge is a top recommendation for its cool-toned mau
vey pink with subtle sparkle. It’s a moisturizing, nourishing balm formula that applies easily.
👉 CHECK PRICE on: YesStyle | Brand Official (Hypothetical)
Jocyee Glazed Multi-Purpose Stick (G402 Wheat Nude): This stick is a viral favorite from a haul, loved for its rosy-brown shade that stays true
and its creamy, hydrating, multi-use formula for cheeks and lips.
👉 CHECK PRICE on: YesStyle | Brand Official (Hypothetical)

Gege Bear Air Cushion Blusher (303): This under-$5 cushion blusher is described as perfect for an everyday beige-mauve and is easy to build. Its cute packaging and natural finish made it a viral hit
.

👉 CHECK PRICE on: YesStyle | Brand Official (Hypothetical)
Bbi@ Ready to Wear
Downy Cheek (Downy Taro): This blush is loved for its bright cool-toned pink that stays cool and its dewy, hydrated finish. Its compact travel size is also a plus.
👉 CHECK PRICE on: YesStyle | Bbi@ Official
A’pieu Juicy-Pang Jelly Bl
usher (PK01): This cream-powder hybrid blush is recommended for its neutral rose shade and blurring effect. It’s a good option for a natural, soft-focus flush.
👉 CHECK PRICE on: Amazon
| YesStyle | A’pieu Official
Peripera Syrupy Tok Cheek (03 Friendship Mauve): This
liquid blush is a most-used favorite, loved for its dewy, buildable, non-sticky formula that turns a soft springy pink.
👉 CHECK PRICE on: Amazon | YesStyle | Peripera Official
House of Hur Moist Ampoule Blusher (Rose Brown): This blusher offers a watercolor wash finish that looks skin-like, particularly in the “Rose Brown”
shade.
👉 CHECK PRICE on: YesStyle | House of Hur Official
nuse Mousse
Care Cheek (05 Crema Mauve): This blush is loved for its cool-toned pink that doesn’t turn orange and its opaque cream finish that dries to a matte/blurred look.
👉 CHECK PRICE on: YesStyle | nuse Official
dasique Blending Mood Cheek: This quad is a
top pick for powder blushes, offering a smooth, skin-finish matte texture with versatile shades.
👉 CHECK PRICE on: Amazon | YesStyle | dasique Official

NAMING Fluffy Powder Blush (Taro): This blush is a favorite beige blush for its smooth, satin finish. It’s perfect for an everyday rosy-beige look.

👉 CHECK PRICE on: Amazon | YesStyle | NAMING Official
Unleashia Dough Waffle Blush (No. 3 Jamy Grape): This blush is best for bright,
glowy looks due to its shimmery, blushlighter effect. It’s highly pigmented and smooth.
👉 CHECK PRICE on: YesStyle | Unleashia Official
rom&nd Better Than Cheek (C02 Blueberry Chip, N02 Vine Nude): These blushes are great
for very fair skin due to their soft, airy, and pale shades.
👉 CHECK PRICE on: Amazon | YesStyle | rom&nd Official
Judydoll HOT Pretty Blush Powder (68): This blush is a great pale cool pink, offering a Dior Rosy Glow effect with a similar formula to rom&nd
.
👉 CHECK PRICE on: YesStyle | Judydoll Official
Moira Love Blur Blush (12 So Divine): This blush is a top pick for a berry flush, praised for its blurring effect and all-day longevity.
👉 CHECK PRICE on: Moira Beauty Official
Unleashia Glitterpedia Eye Palette No. 1 All of Glitter: This palette is great for sparkle
toppers, offering 9 shades that add a beautiful shimmer to any eye look.
👉 CHECK PRICE on: YesStyle | Unleashia Official
Lawless Forget the Filler Lip Plumping Line Smoothing Gloss (Lavender Sorbet): This gloss is loved for its
cool-toned milky violet shade, nourishing formula, and slight tingling effect. It’s a viral favorite for plumping and smoothing lips.
👉 CHECK PRICE on: Sephora | Lawless Beauty Official
SACHEU Contour STAY-N (01 Giving Sass): This contour is a favorite
for its easy-to-dot application, fast blending, and long-lasting stain. It’s a viral hit for creating a sculpted look that stays put.
👉 CHECK PRICE on: Sacheu Beauty Official
ABH Blur Contour Stick (Greyscale): This contour stick is loved for its true cool olive-gray
tone, which creates a realistic shadow rather than warmth. It’s a viral favorite for achieving a sculpted look on olive skin.
👉 CHECK PRICE on: Sephora | Anastasia Beverly Hills Official
Judydoll Liquid Contour (Warm Cocoa Brown): This under-$10 liquid contour is loved for its cool/green undertone, making it perfect for sculpting without adding warmth.
👉 CHECK PRICE on: YesStyle | Judydoll Official
Half Magic Glitter Pop (Dopamine Sparkle, Glimmer Pop): These
glitter toppers are loved for their sparkle and minimal fallout, making them perfect for adding a touch of glamour to any look.
👉 CHECK PRICE on: Ulta Beauty | Half Magic Official
Milk Makeup Cooling Water Jelly Tint (Splash): This jelly tint is a viral favorite for its long-lasting stain and beautiful berry shade. It provides a fresh, natural flush that stays put.
👉 CHECK PRICE on: Sephora | Milk Makeup Official
MAC Glow Play Blush: This blush is loved for its blurring, cream-powder hybrid formula. It provides
a vibrant pink (“Heat Index”) that blends seamlessly for a natural, glowy flush.
👉 CHECK PRICE on: Amazon | Ulta Beauty | MAC Cosmetics Official
Half Magic Cheek Fluff Soft Blur Blush: This blush is praised for being pigmented and blurring, offering a beautiful soft-focus finish. It’s a viral favorite for its effective and comfortable wear.
👉 CHECK PRICE on: Ulta Beauty
| Half Magic Official
Rare Beauty Soft Pinch Matte Bouncy Blush (Hope): This blush is loved for its
matte, blurring, and long-wearing formula. It provides a beautiful, soft flush that stays put all day.
👉 CHECK PRICE on: Sephora | Rare Beauty Official
Rhode Pocket Blush (Juice Box): This blush is loved for its **bright hot pink shade and long-lasting formula
**. It’s a viral favorite for adding a vibrant pop of color that stays put.
👉 CHECK PRICE on: Rhode Official

🔍 Decoding the Scorecard: How We Rate Makeup Brands and Products

Video: Top 6 foundations for Mature Skin!

Ever wonder how we, the expert team at Makeup Brands™, arrive at our confident recommendations? It’s not just about what looks pretty on the shelf! We employ a rigorous, multi-faceted approach to ensure our reviews are as comprehensive and
trustworthy as possible. Think of us as beauty scientists, meticulously analyzing every aspect of a product’s journey from concept to your cosmetic bag.

Our “scorecard” isn’t just a random number; it’s a reflection of
a deep dive into several critical categories. We believe in transparency, so let’s pull back the curtain and show you exactly what goes into our ratings!

Our Makeup Brands™ Evaluation Criteria:

| Criteria | Description

🏆 50+ Makeup Brand Reviews & Ratings: The Ultimate 2026 Guide

Key Takeaways

Table of Contents

⚡️ Quick Tips and Facts

📜 The Evolution of Beauty: A History of Makeup Brand Reviews and

🏆 The Ultimate 2026 Rankings: Top 50 Makeup Brands Reviewed and Rated

1. The Luxury Titans: High-End Performance Meets Prestige

2. The

3. The Clean Beauty Pioneers: Non-Toxic Formulas That Actually Work

4. The Inclusive Icons: Shades for Every Skin Tone and Undertone

5. The Viral Sensations: TikTok Favorites That Passed the Real-World Test

🔍 Decoding the Scorecard: How We Rate Makeup Brands and Products

1. The Luxury Titans: High-End Performance Meets Prestige

2. The Drugstore Darlings: Affordable Excellence Without Compromise

3. The Clean Beauty Pioneers: Non-Toxic Formulas That Actually Work

4. The Inclusive Icons: Shades for Every Skin Tone and Undert

5. The Viral

🔍 Decoding the Scorecard: How We Rate Makeup Brands and Products

Review Team

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Key Takeaways

Table of Contents

⚡️ Quick Tips and Facts

📜 The Evolution of Beauty: A History of Makeup Brand Reviews and

🏆 The Ultimate 2026 Rankings: Top 50 Makeup Brands Reviewed and Rated

1. The Luxury Titans: High-End Performance Meets Prestige

2. The

3. The Clean Beauty Pioneers: Non-Toxic Formulas That Actually Work

4. The Inclusive Icons: Shades for Every Skin Tone and Undertone

5. The Viral Sensations: TikTok Favorites That Passed the Real-World Test

🔍 Decoding the Scorecard: How We Rate Makeup Brands and Products

1. The Luxury Titans: High-End Performance Meets Prestige

2. The Drugstore Darlings: Affordable Excellence Without Compromise

3. The Clean Beauty Pioneers: Non-Toxic Formulas That Actually Work

4. The Inclusive Icons: Shades for Every Skin Tone and Undert

5. The Viral

🔍 Decoding the Scorecard: How We Rate Makeup Brands and Products

Review Team

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