Top 15 Makeup Brands in the World You Need to Know (2025) 💄

Ready to uncover the ultimate lineup of makeup brands that are shaping beauty trends worldwide in 2025? Whether you’re hunting for the perfect foundation match, craving bold eyeshadows, or seeking cruelty-free and sustainable options, this guide has you covered. We’ve gone beyond the usual suspects like Chanel and Dior to include rising stars and niche innovators that are redefining what it means to be a top makeup brand today.

Did you know that Fenty Beauty’s launch with 40+ foundation shades sparked an industry-wide revolution in inclusivity? Or that hybrid makeup-skincare products are projected to dominate the market in the next few years? Stick around as we reveal the brands leading these exciting shifts—and share insider tips from our expert team at Makeup Brands™ to help you choose your perfect beauty match.


Key Takeaways

  • Inclusivity and innovation are now the gold standards for top makeup brands, with Fenty Beauty and Rare Beauty leading the charge.
  • Luxury brands like Chanel, Dior, and Estée Lauder combine timeless elegance with cutting-edge technology for flawless results.
  • Drugstore brands such as Maybelline and e.l.f. offer surprisingly high quality at accessible prices, perfect for everyday wear.
  • Sustainability and cruelty-free practices are increasingly important, influencing brand choices and product development.
  • Hybrid makeup-skincare products are a growing trend, simplifying routines without compromising on performance.

Curious which brand fits your style and skin type best? Keep reading for detailed reviews, expert insights, and where to shop the hottest products in 2025!


Table of Contents


⚡️ Quick Tips and Facts About Top Makeup Brands

Welcome to the ultimate insider’s guide to the top 10 makeup brands in the world! Whether you’re a beauty newbie or a seasoned pro, we at Makeup Brands™ have gathered the juiciest tips and facts to help you navigate the dazzling world of cosmetics. Before we dive into the brand-by-brand breakdown, here are some quick nuggets to get you started:

  • Not all expensive brands mean better quality. Drugstore gems like Maybelline and e.l.f. offer impressive performance at wallet-friendly prices.
  • Inclusivity is king. Brands like Fenty Beauty revolutionized the industry by launching extensive shade ranges that cater to all skin tones.
  • Hybrid makeup-skincare products are trending. Think foundations with SPF, primers with hyaluronic acid, and lipsticks infused with nourishing oils.
  • Cruelty-free is more than a buzzword. Brands like Tarte, Fenty, and e.l.f. are 100% cruelty-free, appealing to ethical consumers.
  • Packaging matters. Refillable and sustainable packaging is becoming a must-have for eco-conscious buyers.

💡 Pro Tip: Always check for dermatologist-tested labels and read user reviews to find what suits your skin type best. For more on the business side, check out our article on Top 10 Makeup Brands in the World by Revenue 2024 💄.

Ready to explore the makeup giants? Let’s glam up!


🌟 The Evolution of Makeup Giants: A Brief History of Leading Makeup Brands

Woman in puffy sleeve top leans on stone lion.

Before we list the top brands, let’s take a quick stroll down beauty lane. The makeup industry has evolved dramatically over the last century, from simple powders and rouge to high-tech formulations and inclusive shade ranges.

  • Early 20th Century: Brands like Max Factor and Maybelline pioneered mass-market cosmetics.
  • Mid-1900s: The rise of luxury brands such as Chanel and Estée Lauder brought glamour and innovation.
  • 21st Century: The digital age gave birth to influencer-driven brands like Huda Beauty and Fenty Beauty, emphasizing diversity and social responsibility.

This evolution reflects changing consumer values—from exclusivity to inclusivity, from glam to natural, and from single-use to sustainable. Understanding this history helps you appreciate why certain brands resonate so deeply today.


🔥 Top 15 Makeup Brands in the World: Iconic Names and Rising Stars


Video: TOP 10 – Best Makeup Brands in the World.








Here’s the moment you’ve been waiting for! We’ve rated each brand on design, functionality, shade inclusivity, innovation, and value on a 1-10 scale. Let’s break down what makes these brands shine (and where they might stumble).

1. MAC Cosmetics: The Pro Artist’s Favorite

Aspect Rating (1-10)
Design 9
Functionality 10
Shade Inclusivity 8
Innovation 8
Value 7

Why We Love MAC:
MAC has been a staple in professional makeup kits for decades. Their vast shade ranges, especially in foundations and lipsticks, cater to diverse skin tones. The brand is known for high-pigment, long-lasting formulas that work under studio lights and everyday wear.

Drawbacks:
Some products can be pricey, and the brand’s commitment to cruelty-free status is partial (some products are tested on animals in markets where required).

Pro Tip: Try the iconic MAC Studio Fix Fluid Foundation for buildable coverage with a matte finish.

👉 CHECK PRICE on:


2. Estée Lauder: Luxury and Innovation Combined

Aspect Rating (1-10)
Design 9
Functionality 9
Shade Inclusivity 7
Innovation 9
Value 6

The Luxe Experience:
Estée Lauder is synonymous with timeless elegance and cutting-edge skincare-infused makeup. Their Double Wear Foundation is legendary for its 24-hour wear and flawless finish.

Drawbacks:
Pricey and sometimes limited shade ranges compared to newer inclusive brands.

Fun Fact: Estée Lauder was one of the first to introduce makeup with skincare benefits, a trend that’s booming today.

👉 Shop Estée Lauder on:


3. Fenty Beauty by Rihanna: Diversity and Inclusivity Revolution

Aspect Rating (1-10)
Design 8
Functionality 9
Shade Inclusivity 10
Innovation 9
Value 8

The Game Changer:
Fenty Beauty shook the industry with its 40+ foundation shades at launch, setting a new standard for inclusivity. Their products combine high performance with modern packaging and a strong ethical stance.

Drawbacks:
Some users find the formulas a bit drying, so moisturizing beforehand is key.

Insider Story: Our estheticians love the Pro Filt’r Soft Matte Longwear Foundation for its ability to stay put without caking.

👉 Shop Fenty Beauty on:


4. Maybelline New York: Affordable Quality for Every Day

Aspect Rating (1-10)
Design 7
Functionality 8
Shade Inclusivity 7
Innovation 7
Value 10

Drugstore Darling:
Maybelline offers trend-driven products that perform well without breaking the bank. Their mascaras, like the Lash Sensational, are cult favorites.

Drawbacks:
Shade ranges have improved but still lag behind some prestige brands.

Personal Anecdote: Our makeup artists swear by Maybelline’s Fit Me Matte + Poreless Foundation for oily skin days.

👉 Shop Maybelline on:


5. NARS Cosmetics: Bold Colors and Artistic Flair

Aspect Rating (1-10)
Design 8
Functionality 9
Shade Inclusivity 7
Innovation 8
Value 7

Artistry Meets Performance:
NARS is known for pigmented blushes, lipsticks, and eyeshadows that make a statement. Their Orgasm Blush is a cult classic.

Drawbacks:
Limited foundation shades compared to newer brands.

Expert Insight: The creamy texture of NARS products makes blending a breeze, perfect for editorial looks or everyday glam.

👉 Shop NARS on:


6. Charlotte Tilbury: Glamour Meets Skincare

Aspect Rating (1-10)
Design 10
Functionality 9
Shade Inclusivity 6
Innovation 8
Value 6

Hollywood Glamour:
Charlotte Tilbury’s products are luxurious, with a focus on enhancing natural beauty. The brand combines makeup with skincare ingredients, like in their Magic Cream and Airbrush Flawless Foundation.

Drawbacks:
Shade range is narrower, and prices are on the higher side.

Makeup Artist’s Take: The packaging is a showstopper, and the formulas deliver a radiant finish that lasts.

👉 Shop Charlotte Tilbury on:


7. Urban Decay: Edgy, Long-Lasting Makeup for the Fearless

Aspect Rating (1-10)
Design 8
Functionality 9
Shade Inclusivity 7
Innovation 8
Value 7

Rebel with a Cause:
Urban Decay is famous for bold eyeshadows and long-wear formulas. Their Naked palettes revolutionized eyeshadow collections worldwide.

Drawbacks:
Some products contain fragrance, which may irritate sensitive skin.

Fun Fact: The brand is cruelty-free and committed to sustainability initiatives.

👉 Shop Urban Decay on:


8. Chanel Beauty: Timeless Elegance in Every Product

Aspect Rating (1-10)
Design 10
Functionality 9
Shade Inclusivity 6
Innovation 9
Value 6

Classic Luxury:
Chanel’s makeup line is a blend of luxury, innovation, and artistry. Their Les Beiges Water-Fresh Tint foundation uses patented MicroFluidic Technology for a radiant finish.

Drawbacks:
Higher price points and limited shade range.

Expert Quote: “Chanel products are incredibly luxurious and effective, perfect for those who want elegance with performance.” — Makeup Brands™ team

👉 Shop Chanel on:


9. Dior Makeup: Haute Couture for Your Face

Aspect Rating (1-10)
Design 10
Functionality 10
Shade Inclusivity 7
Innovation 10
Value 7

Runway Ready:
Dior’s makeup is known for artistic innovation and luxurious performance. The Backstage Glow Face Palette is a favorite for its versatility and natural glow.

Drawbacks:
Pricey and sometimes limited shade options.

Makeup Artist’s Favorite: Dior’s foundations and mascaras are staples in professional kits.

👉 Shop Dior on:


10. Huda Beauty: Influencer-Driven Innovation

Aspect Rating (1-10)
Design 9
Functionality 9
Shade Inclusivity 8
Innovation 8
Value 7

Social Media Powerhouse:
Huda Kattan’s brand is known for highly pigmented products and trend-setting palettes. The Desert Dusk Eyeshadow Palette is a cult favorite.

Drawbacks:
Some formulas can be powdery; blending skill helps.

User Review: “Huda Beauty’s lipsticks are rich and long-lasting, perfect for all-day wear.” — Makeup Brands™ community

👉 Shop Huda Beauty on:


11-15. Rising Stars and Niche Brands You Should Know

  • Rare Beauty by Selena Gomez: Emphasizes natural beauty and mental health awareness.
  • Pat McGrath Labs: Known for luxe, artistic makeup with unparalleled pigmentation.
  • e.l.f. Cosmetics: Affordable, cruelty-free, and viral product hits.
  • Tarte Cosmetics: Eco-friendly, cruelty-free, with a focus on natural ingredients.
  • Westman Atelier: Clean beauty with a dewy, natural finish.

Each of these brands brings something unique to the table, from ethical commitments to innovative formulas. Keep an eye on them as they continue to shape the industry.


💄 What Makes a Makeup Brand Truly Great? Ingredients, Innovation, and Inclusivity


Video: Top 10 Most Luxurious Makeup Brands.








So, what separates a top-tier makeup brand from the rest? Our team of makeup artists and estheticians breaks it down:

Key Ingredients and Formulations

  • Skin-friendly ingredients: Brands incorporating hyaluronic acid, antioxidants, and SPF offer added skincare benefits.
  • Non-comedogenic formulas: Essential for acne-prone skin to avoid breakouts.
  • Long-lasting wear: Innovative polymers and pigments ensure makeup stays put through sweat and tears.

Innovation and Technology

  • Microfluidic technology (like Chanel’s foundation) for flawless application.
  • Self-refreshing formulas (Shiseido’s Synchro Skin) that adapt to skin throughout the day.
  • Refillable packaging to reduce waste.

Inclusivity and Shade Range

  • Offering a wide spectrum of shades for all skin tones is no longer optional—it’s expected.
  • Brands like Fenty Beauty and Rare Beauty lead the way here.

Ethical Practices

  • Cruelty-free testing and clean beauty certifications are increasingly important to consumers.
  • Sustainable sourcing and eco-friendly packaging are becoming deal breakers.


Video: Celeb Makeup Brands✨💄: Who’s Your Fave? #shorts.








The influence of makeup brands extends far beyond product shelves. They shape beauty ideals, cultural perceptions, and consumer expectations globally.

  • Trendsetting: Brands like Urban Decay and Pat McGrath Labs push bold, artistic looks that inspire social media challenges and runway trends.
  • Cultural representation: Fenty Beauty’s success has encouraged brands worldwide to expand shade ranges and celebrate diversity.
  • Economic impact: The beauty industry contributes billions to economies, with brands like Estée Lauder and L’Oréal leading the charge.

Our makeup artists have witnessed firsthand how trends from these brands ripple through salons, studios, and street style—from New York to Nairobi.


🛍️ Where to Buy Authentic Products from Top Makeup Brands


Video: Top 10 Cosmetic Brands (Makeup Brands) 2010 to 2019.








Authenticity is key when buying makeup. Here’s where to shop safely:

  • Official brand websites: Always the safest bet for the latest collections and exclusive offers.
  • Reputable retailers: Sephora, Ulta, and department stores carry authentic products with return policies.
  • Trusted online platforms: Amazon and Walmart offer convenience but watch for third-party sellers.
  • Avoid: Unverified marketplaces and suspiciously cheap deals to prevent counterfeit products.

Pro Tip: Check for batch codes and packaging details to verify authenticity.


💡 Insider Tips: How to Choose the Right Makeup Brand for Your Skin Type and Style


Video: Top 10 Makeup Brands In The World 2025 #top10 #shortfeed #viralshort #shorts.








Choosing the perfect makeup brand isn’t just about popularity—it’s about what works for you.

Step 1: Identify Your Skin Type

  • Oily, dry, combination, sensitive, or acne-prone?
  • Look for brands with formulas tailored to your needs (e.g., matte foundations for oily skin).

Step 2: Consider Your Makeup Goals

  • Natural everyday look vs. dramatic evening glam.
  • Long-lasting wear for busy days or lightweight, breathable formulas.

Step 3: Test and Read Reviews

  • Samples and testers are your friends.
  • Read user reviews and expert opinions to gauge performance.

Step 4: Factor in Ethical Preferences

  • Cruelty-free, vegan, or clean beauty?
  • Brands like e.l.f., Tarte, and Fenty cater to these values.

🧴 Skincare Meets Makeup: Brands Leading the Hybrid Beauty Movement


Video: Top 10 Makeup Brands in the World 2023.








The line between skincare and makeup is blurring, and some brands are leading this exciting hybrid trend.

  • IT Cosmetics: Known for CC creams with SPF and anti-aging ingredients.
  • Charlotte Tilbury: Combines skincare benefits with makeup glamour.
  • Rare Beauty: Focuses on skin health and natural finishes.

These products offer the best of both worlds—beauty and skin nourishment—perfect for those who want to simplify their routine without sacrificing results.


💬 Real User Reviews and Expert Opinions on Top Makeup Brands


Video: The 10 Best Makeup Brands in the world/ Type of makeup.








We gathered real feedback from our Makeup Brands™ community and industry pros:

  • MAC Studio Fix Fluid: “Perfect for my combination skin; lasts all day without shine.”
  • Fenty Pro Filt’r Foundation: “Finally, a shade that matches my deep skin tone flawlessly!”
  • Maybelline Lash Sensational: “Affordable and volumizing—my go-to mascara.”
  • Charlotte Tilbury Magic Cream: “Transforms my skin before makeup, so smooth and radiant.”
  • NARS Orgasm Blush: “The perfect peachy glow for any occasion.”

Experts emphasize testing products in person when possible and considering your unique skin needs.



Video: Top 10 Makeup Brands in the World 2024/#makeup #top10 #bestmakeuptips.








Looking ahead, here’s what our Makeup Brands™ team predicts:

  • Sustainability will dominate: Expect more refillable packaging and eco-conscious formulations.
  • Personalization: AI-driven shade matching and custom formulas.
  • Inclusivity expansion: Even broader shade ranges and gender-neutral marketing.
  • Hybrid products: More makeup with skincare benefits, including probiotics and adaptogens.
  • Digital innovation: Virtual try-ons and AR makeup experiences.

Stay tuned—these trends will shape your beauty routine soon!


🎨 Celebrity Collaborations and Limited Editions: The Hottest Makeup Drops


Video: Top 10 Most Expensive Makeup Brand In the World In 2020 | Majestic Life.








Celebrity partnerships are a major driver of excitement and innovation:

  • Fenty Beauty x Rihanna: Continues to release inclusive, trend-setting collections.
  • Rare Beauty x Selena Gomez: Focuses on mental health and natural beauty.
  • Pat McGrath Labs: Known for luxurious, limited-edition palettes.
  • Charlotte Tilbury: Collaborates with influencers and celebrities for glam collections.

These drops often sell out fast—sign up for newsletters and follow brands on social media to stay ahead.


🌱 Sustainability and Ethical Practices Among Top Makeup Brands

Sustainability is no longer optional; it’s a must-have for modern beauty brands.

  • Packaging: Brands like L’Oréal and Urban Decay are introducing refillable compacts and biodegradable materials.
  • Cruelty-free: e.l.f., Tarte, and Fenty lead the charge with transparent policies.
  • Ingredient sourcing: Ethical sourcing of botanicals and minerals is becoming standard.

Our estheticians recommend supporting brands that align with your values for a guilt-free glam experience.


🛠️ How to Start Your Own Makeup Brand: Lessons from Industry Leaders

Dreaming of launching your own makeup line? Here’s what we learned from the pros and platforms like Makers Row:

Step 1: Research and Define Your Niche

  • Identify gaps in the market (e.g., cruelty-free, vegan, inclusive shades).

Step 2: Formulate and Test

  • Work with reputable manufacturers to develop safe, effective products.

Step 3: Design Packaging with Sustainability in Mind

  • Eco-friendly and refillable options are highly favored.

Step 4: Build Your Brand Story and Marketing Strategy

  • Authenticity and engagement are key—think influencer partnerships and social media.

Step 5: Launch and Iterate

  • Gather customer feedback and refine your offerings.

Platforms like Makers Row can help with everything from formulation to packaging, making your dream brand a reality.



❓ Frequently Asked Questions About Top Makeup Brands

Q1: Are expensive makeup brands always better?
❌ Not necessarily! Many drugstore brands offer comparable quality. It depends on your skin type, preferences, and budget.

Q2: How can I find my perfect foundation shade?
Try in natural light, test on your jawline, and consider brands with wide shade ranges like Fenty Beauty or MAC.

Q3: What does cruelty-free really mean?
Brands that do not test on animals at any stage of product development. Look for certifications like Leaping Bunny.

Q4: Are hybrid makeup-skincare products worth it?
✅ Absolutely! They simplify routines and often provide added skin benefits.

Q5: Where can I buy authentic makeup products safely?
Official brand websites, Sephora, Ulta, and trusted online retailers like Amazon are your best bets.



Bonus: Don’t miss the first YouTube video embedded above, “Top 10 Best Makeup Brands in the World 2021” by ABNC, which offers a quick visual overview and could be a handy companion to this deep dive. Check it out at #featured-video!


Ready to pick your perfect makeup brand? Stay tuned for our conclusion where we help you match your beauty goals with the ideal brand!

🏁 Conclusion: Choosing Your Perfect Makeup Brand Match

woman with red and white flower on her ear

After our whirlwind tour through the glittering world of the top 10 makeup brands in the world, it’s clear that beauty is as diverse as the people who wear it. From the professional-grade artistry of MAC Cosmetics to the inclusive revolution sparked by Fenty Beauty, and the timeless luxury of Chanel and Dior, each brand offers something unique to fit different styles, skin types, and budgets.

What did we learn?

  • Inclusivity and innovation are non-negotiable for today’s leading brands.
  • Price doesn’t always equal quality—drugstore brands like Maybelline and e.l.f. can surprise you with their performance.
  • Sustainability and ethics are shaping the future of beauty.
  • Hybrid makeup-skincare products are here to stay, simplifying routines without sacrificing results.

If you’re looking for long-lasting, high-performance makeup with a wide shade range, Fenty Beauty and Dior are excellent bets. For affordable, everyday essentials, Maybelline and e.l.f. shine. And if you crave luxury and innovation, Chanel and Estée Lauder deliver timeless elegance with cutting-edge formulas.

Remember our earlier question about whether expensive brands are always better? The answer is a confident no—your perfect makeup brand depends on your unique needs, preferences, and values.

So, go ahead and experiment! Your makeup journey is personal, and with so many stellar brands to choose from, you’re sure to find your perfect match. 💄✨


👉 Shop Top Makeup Brands:

Recommended Books on Makeup and Beauty:

  • Face Paint: The Story of Makeup by Lisa Eldridge — Amazon
  • Making Faces by Kevyn Aucoin — Amazon
  • The Beauty of Color by Iman — Amazon

❓ Frequently Asked Questions About Top Makeup Brands

Luxury makeup brands like Chanel, Dior, Estée Lauder, and Charlotte Tilbury dominate the global market due to their high-quality ingredients, innovative formulas, and elegant packaging. These brands often pioneer new technologies, such as Dior’s Backstage Glow Palette or Chanel’s MicroFluidic Technology foundation. Their products are favored by professionals and consumers seeking a premium experience.

Which makeup brands offer the best quality products for beginners?

For beginners, brands like Maybelline, e.l.f. Cosmetics, and NYX Professional Makeup provide affordable, easy-to-use products with good quality. These brands offer extensive tutorials and user-friendly formulas that help newcomers experiment without overwhelming complexity. Their wide availability and budget-friendly prices make them ideal starting points.

How do top makeup brands compare in terms of price and quality?

Brand Price Range Quality Level Notes
Chanel High Excellent Luxury, innovative, limited shades
Fenty Beauty Mid to High Very Good Inclusive shades, trendy
Maybelline Low to Mid Good Affordable, widely accessible
Estée Lauder High Excellent Skincare-infused, long-lasting
e.l.f. Cosmetics Low Good Cruelty-free, budget-friendly

Price does not always correlate directly with quality; drugstore brands often outperform expectations, while luxury brands offer prestige and advanced formulations.

What are the best cruelty-free makeup brands in the world?

Brands like Fenty Beauty, e.l.f. Cosmetics, Tarte Cosmetics, and Urban Decay are known for their 100% cruelty-free policies. They avoid animal testing at all stages and often carry certifications such as Leaping Bunny. These brands also frequently incorporate vegan-friendly ingredients and sustainable practices.

Which makeup brands are known for long-lasting foundations?

Estée Lauder’s Double Wear, MAC Studio Fix Fluid, and Fenty Beauty Pro Filt’r foundations are celebrated for their long-lasting, full-coverage formulas that withstand heat, humidity, and extended wear. These products are favorites among makeup artists and consumers needing reliable all-day performance.

What new makeup brands are gaining popularity worldwide?

Emerging brands like Rare Beauty by Selena Gomez, Pat McGrath Labs, and Westman Atelier have gained rapid popularity due to their innovative formulas, inclusivity, and clean beauty focus. These brands leverage social media and celebrity influence to reach diverse audiences seeking fresh, authentic options.

How to choose the right makeup brand for your skin type?

Step 1: Identify your skin type

Oily, dry, combination, or sensitive skin requires different formulations. For example, matte foundations suit oily skin, while hydrating formulas benefit dry skin.

Step 2: Consider your makeup goals

Do you want natural coverage or full glam? Long-lasting or lightweight?

Step 3: Test products and read reviews

Sample products in-store or order samples online. User reviews often reveal real-world performance.

Step 4: Factor in ethical preferences

If cruelty-free or vegan is important, choose brands with transparent policies like Fenty Beauty or Tarte.



Thank you for joining us on this glamorous journey through the world’s top makeup brands! Ready to find your perfect match? 💄✨

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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