What Are the 12 Most Popular Makeup Brands for Beginners? 💄 (2025)

red leather bag beside black makeup brush

Starting your makeup journey can feel like stepping into a dazzling maze of colors, formulas, and endless choices. But fear not! Whether you’re aiming for a natural glow or a bold statement, knowing which brands cater best to beginners can save you time, money, and a few makeup mishaps. Did you know that over 70% of new makeup users prefer brands that offer easy-to-use products with inclusive shade ranges? That’s why we’ve curated the ultimate list of 12 popular makeup brands that blend affordability, quality, and beginner-friendly formulas perfectly.

In this article, we’ll dive into the top brands like e.l.f. Cosmetics, Maybelline, Fenty Beauty, and more, breaking down their strengths, must-try products, and insider tips from our expert team at Makeup Brands™. Plus, we’ll guide you through building your first makeup kit, mastering simple application techniques, and avoiding common rookie mistakes. Ready to unlock your beauty potential? Let’s get started!

Key Takeaways

  • e.l.f. Cosmetics and Maybelline lead the pack for affordable, beginner-friendly makeup with wide shade ranges and easy formulas.
  • Fenty Beauty by Rihanna shines for inclusivity and innovative products that suit all skin tones.
  • Building a beginner’s kit should focus on essentials: foundation, mascara, blush, and a neutral eyeshadow palette.
  • Mastering blending and starting with light layers are crucial techniques for flawless application.
  • Avoid common mistakes like over-applying products or skipping primer to ensure a natural, long-lasting look.
  • Explore both drugstore and mid-range brands to find what fits your style and budget best.

👉 Shop beginner-friendly makeup brands here:

Table of Contents

⚡️ Quick Tips and Facts for Makeup Newbies

As makeup artists, cosmetologists, and estheticians at Makeup Brands™, we understand that diving into the world of makeup can be both exciting and overwhelming. With so many products and techniques out there, it’s easy to get lost. Here are some quick tips and facts to get you started on your makeup journey:

  • Start with the basics: Understand your skin type (normal, dry, oily, combination) and tone (cool, warm, neutral) to choose products that suit you.
  • Invest in good quality brushes and sponges: They make a big difference in the application and finish of your makeup.
  • Practice, practice, practice: Like any skill, makeup takes practice. Don’t be too hard on yourself if it doesn’t turn out perfectly at first.
  • Watch tutorials and read reviews: Learning from others and understanding what works for people with similar skin types and concerns can be incredibly helpful.
  • Less is more: Especially when you’re starting out, it’s better to start with a natural look and build up as you become more comfortable with different products and techniques.

For more insights and to learn from our experiences, check out our article on Beauty Tips and explore the world of Beauty Brands to find what works best for you.

💄 The Evolution of Beginner-Friendly Makeup: A Journey Through Brands

The makeup industry has seen a significant evolution in recent years, with more brands catering to beginners and offering a wide range of products that are easy to use and understand. According to an article by Makeup Brands, the key to choosing the right makeup brand as a beginner is to look for products that are labeled as “beginner-friendly” or “easy to use.”

When it comes to beginner-friendly makeup brands, there are several options available. Some popular brands include e.l.f. Cosmetics, Maybelline, and NYX Professional Makeup. These brands offer a variety of products that are perfect for those who are new to makeup, including foundation, concealer, powder, blush, and eyeshadow.

For example, e.l.f. Cosmetics is known for its affordable and easy-to-use products, making it a great option for beginners. Their Flawless Finish Foundation is a popular choice among newbies, as it provides a natural-looking finish and is easy to apply. You can find e.l.f. Cosmetics on Amazon or visit their official website.


Video: The 5 makeup products I would use if I was a makeup beginner!







Here are our top picks for the most popular makeup brands for beginners:

1. e.l.f. Cosmetics: The Budget-Friendly Beauty Powerhouse

Aspect Rating (1-10)
Design 8
Functionality 9
Price 10
Ease of Use 9

e.l.f. Cosmetics is a favorite among beginners due to its affordable prices and wide range of products. From foundation to eyeshadow, e.l.f. has everything you need to get started with makeup.

2. Maybelline New York: Drugstore Darling for Every Look

Aspect Rating (1-10)
Design 8
Functionality 9
Price 8
Ease of Use 9

Maybelline New York is another popular brand that offers a variety of products for beginners. Their Fit Me! line is particularly popular, with a wide range of foundation shades to suit different skin tones.

3. NYX Professional Makeup: Pro-Quality, Beginner-Friendly

Aspect Rating (1-10)
Design 9
Functionality 9
Price 8
Ease of Use 8

NYX Professional Makeup offers high-quality products at affordable prices, making it a great option for beginners who want to try out different looks without breaking the bank.

4. L’Oréal Paris: Classic Elegance, Accessible Beauty

Aspect Rating (1-10)
Design 8
Functionality 9
Price 7
Ease of Use 8

L’Oréal Paris is a well-known brand that offers a wide range of products for beginners. Their True Match foundation is a popular choice, with a variety of shades to suit different skin tones.

5. ColourPop Cosmetics: Trendy, Affordable, and Fun

Aspect Rating (1-10)
Design 9
Functionality 8
Price 10
Ease of Use 8

ColourPop Cosmetics is a popular brand that offers trendy and affordable products for beginners. Their Yes, Please! eyeshadow palette is a great option for those who want to try out different eye looks.

6. Milani Cosmetics: Luxe for Less, High-Performance Pigments

Aspect Rating (1-10)
Design 8
Functionality 9
Price 8
Ease of Use 8

Milani Cosmetics offers high-quality products at affordable prices, making it a great option for beginners who want to try out different looks without breaking the bank.

7. Revlon: Timeless Beauty, Modern Appeal

Aspect Rating (1-10)
Design 8
Functionality 8
Price 7
Ease of Use 8

Revlon is a well-known brand that offers a wide range of products for beginners. Their ColorStay foundation is a popular choice, with a variety of shades to suit different skin tones.

8. Essence Cosmetics: Playful & Pocket-Friendly Essentials

Aspect Rating (1-10)
Design 8
Functionality 8
Price 10
Ease of Use 8

Essence Cosmetics is a great option for beginners who want to try out different products without breaking the bank. Their Pure Nude foundation is a popular choice, with a variety of shades to suit different skin tones.

9. Physicians Formula: Gentle Formulas for Sensitive Skin

Aspect Rating (1-10)
Design 8
Functionality 9
Price 7
Ease of Use 8

Physicians Formula offers gentle and hypoallergenic products that are perfect for beginners with sensitive skin. Their Mineral Wear foundation is a popular choice, with a variety of shades to suit different skin tones.

10. Wet n Wild: Ultra-Affordable, Surprisingly Potent

Aspect Rating (1-10)
Design 8
Functionality 8
Price 10
Ease of Use 8

Wet n Wild is a great option for beginners who want to try out different products without breaking the bank. Their MegaLast lipstick is a popular choice, with a variety of shades to suit different skin tones.

11. Fenty Beauty by Rihanna: Inclusive Shades, Innovative Formulas

Aspect Rating (1-10)
Design 9
Functionality 9
Price 8
Ease of Use 8

Fenty Beauty by Rihanna is a popular brand that offers inclusive shades and innovative formulas for beginners. Their Pro Filt’r foundation is a popular choice, with a variety of shades to suit different skin tones.

12. Glossier: The “No-Makeup” Makeup Aesthetic for Effortless Glow

Aspect Rating (1-10)
Design 9
Functionality 8
Price 7
Ease of Use 8

Glossier is a great option for beginners who want to achieve a natural, effortless look. Their Skin Tint is a popular choice, with a variety of shades to suit different skin tones.

🛍️ Curating Your First Makeup Kit: Essential Products for Newbies


Video: Top 10 Best Makeup Brands In The World #shorts #trending #makeup.








When it comes to building your first makeup kit, it can be overwhelming to know where to start. Here are the essential products you’ll need to get started:

Foundation & Concealer: Your Base Game Strong

  • Foundation: Look for a foundation that matches your skin tone and type. You can choose from liquid, cream, or powder foundation.
  • Concealer: Use a concealer that’s one shade lighter than your foundation to cover up dark circles, blemishes, and other imperfections.

Mascara & Eyeliner: Eye-Opening Magic

  • Mascara: Choose a mascara that lengthens and volumizes your lashes. Look for a waterproof formula to prevent smudging.
  • Eyeliner: Start with a pencil eyeliner and gradually move to liquid or gel eyeliner as you become more comfortable with the application.

Blush & Bronzer: Adding Dimension and Warmth

  • Blush: Choose a blush that complements your skin tone. Look for a shade that’s one to two shades deeper than your natural flush.
  • Bronzer: Use a bronzer to add warmth and definition to your face. Look for a shade that’s one to two shades deeper than your natural skin tone.

Lip Products: A Pop of Color or Subtle Shine

  • Lipstick or Lip Gloss: Choose a lip product that complements your skin tone. Look for a shade that’s one to two shades deeper than your natural lip color.

Eyeshadow Palettes: Dipping Your Toes into Color

  • Neutral Eyeshadow Palette: Start with a neutral eyeshadow palette that includes shades of brown, beige, and taupe.
  • Colorful Eyeshadow Palette: Gradually move to colorful eyeshadow palettes as you become more comfortable with the application.

For more information on building your makeup kit, check out our article on Drugstore Makeup and explore the latest trends in Beauty News.

🎨 Mastering Makeup Application: Simple Techniques for Beginners


Video: Top 10 Best Makeup Brands in the World 2021.







Mastering makeup application takes time and practice, but with these simple techniques, you can get started:

The Art of Blending: Your Best Friend

  • Use a light hand: Start with a light hand and build up your makeup as needed.
  • Blend, blend, blend: Blend your makeup well to prevent harsh lines and uneven coverage.

Less is More: Building Up Your Look

  • Start with a natural look: Begin with a natural look and gradually add more products as you become more comfortable with the application.
  • Build up your coverage: Build up your coverage gradually to prevent cakey makeup.

Lighting Matters: See Your True Self

  • Natural light: Apply your makeup in natural light to see the true color and coverage of your products.
  • Artificial light: Use artificial light to enhance your features and create a more dramatic look.

For more tips and tricks on makeup application, check out our article on Beauty Tips and explore the world of Cosmetics Industry.

💰 Budget-Friendly vs. Mid-Range Makeup: Where to Invest Your Pennies


Video: RANKING MAKEUP PRODUCTS IN THE ORDER THAT I APPLY THEM! 🥳 #makeup.







When it comes to makeup, you don’t have to break the bank to get high-quality products. Here’s a breakdown of budget-friendly and mid-range makeup options:

  • Budget-friendly: Look for affordable brands like e.l.f. Cosmetics, Wet n Wild, and Milani Cosmetics.
  • Mid-range: Invest in mid-range brands like Maybelline, L’Oréal Paris, and Revlon.

For more information on budget-friendly and mid-range makeup options, check out our article on Drugstore Makeup and explore the latest trends in Beauty News.

🚫 Common Beginner Makeup Mistakes to Avoid: Learn from Our Blunders!


Video: ranking celebrity makeup brands… 🫣 | Sean Anthony.








As beginners, we’ve all made mistakes when it comes to makeup. Here are some common mistakes to avoid:

  • Not blending: Failing to blend your makeup can lead to harsh lines and uneven coverage.
  • Using too much product: Using too much product can lead to cakey makeup and a heavy finish.
  • Not priming: Not priming your skin can lead to uneven coverage and a shorter-lasting finish.

For more tips and tricks on avoiding common makeup mistakes, check out our article on Beauty Tips and explore the world of Cosmetics Industry.

💖 Building Your Confidence with Makeup: It’s All About You!


Video: BEST MAKEUP UNDER $15 😍 #shorts #makeup #beauty #drugstoremakeup.








Makeup is all about enhancing your natural beauty and building your confidence. Here are some tips to help you build your confidence with makeup:

  • Experiment with different looks: Try out different makeup looks to find what works best for you.
  • Practice, practice, practice: Practice makes perfect, so keep practicing until you feel confident with your makeup skills.
  • Focus on your strengths: Focus on your strengths and enhance your natural beauty with makeup.

For more information on building your confidence with makeup, check out our article on Beauty Brands and explore the latest trends in Beauty News.

🧖‍♀️ Skincare Essentials for a Flawless Canvas: The Foundation of Good Makeup


Video: BUY THIS, NOT THAT!! MY FAVORITE DRUGSTORE ALTERNATIVES!!








Skincare is the foundation of good makeup. Here are some skincare essentials to help you achieve a flawless canvas:

  • Cleanser: Use a gentle cleanser to clean your skin and remove dirt and impurities.
  • Moisturizer: Use a moisturizer to hydrate your skin and keep it healthy.
  • Sunscreen: Use a broad-spectrum sunscreen to protect your skin from the sun’s harmful rays.

For more information on skincare essentials, check out our article on Beauty Tips and explore the world of Cosmetics Industry.

🖌️ Makeup Tools Every Beginner Needs: Brushes, Sponges, and More!


Video: Are they GOOD? (Glamzilla x Glamnetic press on nail collaboration) FULL REVIEW !








Makeup tools are essential for applying makeup like a pro. Here are some makeup tools every beginner needs:

  • Brushes: Invest in a set of good-quality brushes to apply your makeup smoothly and evenly.
  • Sponges: Use a beauty sponge to apply your foundation and concealer for a smooth and even finish.
  • Tweezers: Use tweezers to shape your eyebrows and remove unwanted hair.

For more information on makeup tools, check out our article on Beauty Brands and explore the latest trends in Beauty News.

🛒 Where to Shop for Beginner Makeup: Online vs. In-Store Experiences


Video: THESE are the best makeup brands ⬅️.







When it comes to shopping for beginner makeup, you have two options: online or in-store. Here are some pros and cons of each:

  • Online shopping: Online shopping is convenient and allows you to read reviews and compare prices. However, you can’t try out products before buying.
  • In-store shopping: In-store shopping allows you to try out products before buying and get advice from sales assistants. However, it can be overwhelming and time-consuming.

For more information on where to shop for beginner makeup, check out our article on Drugstore Makeup and explore the latest trends in Beauty News.

✨ Beyond the Basics: Expanding Your Makeup Horizons

Once you’ve mastered the basics of makeup, it’s time to expand your horizons and try out new products and techniques. Here are some tips to help you take your makeup to the next level:

  • Experiment with new products: Try out new products and formulas to find what works best for you.
  • Watch tutorials: Watch tutorials and online videos to learn new techniques and get inspiration.
  • Practice, practice, practice: Practice makes perfect, so keep practicing until you feel confident with your makeup skills.

For more information on expanding your makeup horizons, check out our article on Beauty Tips and explore the world of Cosmetics Industry.

🎉 Conclusion

black and pink makeup brush set

So, what are the most popular makeup brands for beginners? After diving deep into the world of cosmetics with our expert team at Makeup Brands™, we’ve uncovered a treasure trove of brands that perfectly balance affordability, ease of use, and quality. From the budget-friendly powerhouse e.l.f. Cosmetics to the inclusive and innovative Fenty Beauty by Rihanna, there’s something for every newbie makeup enthusiast.

Positives across these brands include:

  • Wide shade ranges for diverse skin tones (Fenty Beauty, Maybelline)
  • Affordable price points without compromising quality (e.l.f., Wet n Wild, Milani)
  • Beginner-friendly formulas that are easy to blend and build (NYX, ColourPop)
  • Gentle options for sensitive skin (Physicians Formula)
  • Trendy, modern packaging and product design that inspire creativity (Glossier, Essence)

Drawbacks to consider:

  • Some mid-range brands may have a steeper price tag (L’Oréal Paris, Fenty Beauty)
  • Limited availability of certain shades in drugstore brands (though improving)
  • Some formulas may require a bit more practice to master (liquid eyeliners, contour sticks)

Our confident recommendation? Start with drugstore favorites like e.l.f. Cosmetics and Maybelline for your foundational products — they offer excellent quality, shade variety, and user-friendly textures. As you grow more confident, explore mid-range brands like NYX and Fenty Beauty to experiment with trendier and more specialized products.

Remember, makeup is a journey, not a race. The brands we highlighted are your trusted companions to help you build confidence, express yourself, and have fun along the way. So, what’s stopping you? Dive in, play around, and discover your unique beauty style!

Ready to shop your beginner makeup kit? Here are direct links to explore the brands and products we discussed:

Books to deepen your makeup knowledge:

  • Making Faces by Kevyn Aucoin — A classic guide from one of the most iconic makeup artists.
  • Face Paint: The Story of Makeup by Lisa Eldridge — Learn the history and artistry behind makeup.
  • Bobbi Brown Makeup Manual by Bobbi Brown — A comprehensive manual perfect for beginners.

❓ FAQ

cosmetics and brushes on white panel

What makeup brands offer the best products for beginners?

Brands like e.l.f. Cosmetics, Maybelline, and NYX Professional Makeup are top choices for beginners. They provide affordable, easy-to-use products with wide shade ranges and helpful tutorials. These brands focus on creating formulas that are forgiving and blendable, perfect for those just starting out.

Read more about “Which Makeup Brand Is Best in US? Top 25 Picks for 2025 💄”

Which affordable makeup brands are ideal for new users?

If you’re on a budget, Wet n Wild, Essence Cosmetics, and Milani Cosmetics offer excellent quality at wallet-friendly prices. Their products are widely available, easy to apply, and often come with great pigmentation and staying power, making them ideal for beginners.

Read more about “🎨 What Are the Top 15 Makeup Brands for Beginners in 2025?”

What are the easiest makeup brands to use for beginners?

Brands like Glossier and Physicians Formula focus on natural, minimalistic makeup with simple application techniques. Their products often have lightweight textures and multi-use formulas, which reduce the learning curve for beginners.

Read more about “25 Affordable Makeup Brands for Beginners You’ll Love in 2025 💄”

Are there cruelty-free makeup brands suitable for beginners?

Absolutely! Brands such as e.l.f. Cosmetics, ColourPop Cosmetics, and Essence Cosmetics are cruelty-free and offer beginner-friendly products. These brands combine ethical practices with affordability and quality, so you can feel good about your purchases.

Read more about “Which Makeup Products Are Best for Beginners? 9 Essentials to Start! 💄 (2025)”

What makeup brands provide beginner-friendly tutorials?

Many brands offer tutorials, but Revolution Beauty and NYX Professional Makeup stand out for their extensive online content, including step-by-step videos and social media guides tailored for beginners. These resources help demystify makeup application and inspire creativity.

Which brands have the best starter kits for makeup beginners?

Starter kits from Maybelline, e.l.f. Cosmetics, and ColourPop often include curated essentials like foundation, mascara, and eyeshadow palettes, designed specifically for beginners. These kits provide a convenient way to try multiple products without overwhelming your collection.

Read more about “What Are the 12 Best Affordable Makeup Brands to Try in 2025? 💄”

For sensitive skin, brands like Physicians Formula and Clinique (though not covered extensively here) offer hypoallergenic, fragrance-free products that minimize irritation. Their gentle formulas are perfect for beginners who want to avoid breakouts or redness.

Read more about “Which Makeup Brands Are Best and Cheap? Top 15 Picks for 2025 💄”

How do I choose the right foundation shade as a beginner?

Choosing the right foundation shade can be tricky! We recommend testing shades along your jawline in natural light and selecting one that disappears seamlessly into your skin. Brands like Maybelline Fit Me and Fenty Beauty Pro Filt’r offer extensive shade ranges to help you find your perfect match.

Read more about “12 Best Makeup Products for a Beginner’s Starter Kit in 2025 🎨”

Can beginners use contour and highlight products effectively?

Yes! Start with cream or stick formulas that are easier to blend, like Fenty Beauty Match Stix. Use a light hand and blend well to add subtle dimension without harsh lines. Practice makes perfect, and tutorials from brands like NYX can guide you through the process.

Read more about “25 Best Makeup Brands to Try in 2025: Unlock Your Glow! ✨”

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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