Best Makeup Brands in India [2024]

Did you know that the Indian makeup market is projected to reach a staggering size of 2.27 million USD by 2028? That’s right, the beauty industry in India is booming, and there are some incredible makeup brands that are taking the country by storm. In this article, we will explore the top makeup brands in India, their history, and what makes them stand out. Whether you’re a makeup enthusiast or just looking to upgrade your beauty routine, this article is for you. So, let’s dive in and discover the best makeup brands in India in 2024!

Quick Answer
Quick Tips and Facts
Background: The Evolution of Makeup in India
The Top 15 Makeup Brands in India
Must-Have Products from Indian Makeup Brands
Choosing the Right Makeup Brand for You
Frequently Asked Questions
Conclusion
Recommended Links
Reference Links

Quick Answer

Looking for the best makeup brands in India? Here are the top 15 makeup brands that have captured the hearts of Indian beauty enthusiasts:

M.A.C.
Lakme
Maybelline
Shahnaz Husain
L’Oréal Professional
Sugar Cosmetics
Nykaa
Colorbar
Lotus
Coloressence
Faces Canada
Revlon
Innisfree
Bobbi Brown
Estée Lauder

Now, let’s take a closer look at each of these brands and what makes them special.

Quick Tips and Facts

The Indian makeup market is projected to reach 2.27 million USD by 2028.
M.A.C., Lakme, and Maybelline are among the most popular makeup brands in India.
Indian makeup brands offer a wide range of products catering to diverse skin tones and preferences.
Many Indian makeup brands focus on natural and herbal ingredients.
Online beauty platforms like Nykaa have played a significant role in promoting Indian makeup brands.

Background: The Evolution of Makeup in India

Makeup has a rich history in India, dating back thousands of years. In ancient times, Indian women used natural ingredients like turmeric, sandalwood, and kohl to enhance their beauty. Over the years, makeup trends in India have evolved, influenced by various cultures and fashion trends.

In the early 20th century, Western makeup brands started gaining popularity in India. However, Indian women longed for products that catered specifically to their skin tones and needs. This led to the rise of Indian makeup brands that understood the unique beauty requirements of Indian women.

Today, Indian makeup brands have not only captured the domestic market but also gained recognition globally. Let’s explore the top 15 makeup brands in India and what sets them apart.

The Top 15 Makeup Brands in India

1. M.A.C.

M.A.C. needs no introduction. This iconic makeup brand offers a wide range of high-quality products loved by makeup artists and beauty enthusiasts worldwide. From their famous Retro Matte lipstick collection to their Studio Fix foundation, M.A.C. has become a staple in every makeup lover’s collection.

2. Lakme

Lakme is one of the oldest and most trusted Indian makeup brands. Known for its affordable yet high-quality products, Lakme offers a wide range of cosmetics, skincare, and haircare products. Their 9 to 5 range is particularly popular among working women for its long-lasting formulas.

3. Maybelline

Maybelline, although not an Indian brand, has made a significant impact on the Indian makeup market. With products tailored to Indian skin tones and preferences, Maybelline has become a go-to brand for many. Their Fit Me foundation and Colossal Kajal are among their best-selling products.

4. Shahnaz Husain

Shahnaz Husain is a pioneer in the field of herbal beauty products. This Indian brand offers a wide range of skincare, haircare, and makeup products made from natural ingredients. Their Pearl Cream and Herbal Kajal are highly sought after by those looking for natural beauty solutions.

5. L’Oréal Professional

L’Oréal Professional is a favorite among professionals in the beauty industry. Known for their high-quality skincare, haircare, makeup, and hair color products, L’Oréal Professional offers a wide range of options for every beauty need. Their Infallible Pro-Matte foundation and Color Riche lipsticks are highly recommended.

6. Sugar Cosmetics

Sugar Cosmetics is a homegrown Indian brand that has gained immense popularity in recent years. Known for their trendy and vibrant makeup products, Sugar Cosmetics offers a wide range of lipsticks, eyeshadows, and face products. Their Smudge Me Not liquid lipsticks are a fan favorite.

7. Nykaa

Nykaa is not just a makeup brand but also an online beauty platform that has revolutionized the way Indians shop for beauty products. Nykaa offers its own line of makeup products, including foundations, lipsticks, and eyeshadows. Their Matte To Last Liquid Lipsticks and So Creme! Creamy Matte Lipsticks are highly recommended.

8. Colorbar

Colorbar is known for its wide range of affordable and high-quality makeup products. From foundations to eyeshadows, Colorbar offers a variety of options for every makeup need. Their Perfect Match Primer and Velvet Matte lipsticks are highly popular among makeup enthusiasts.

9. Lotus

Lotus Herbals is a brand that focuses on natural and herbal ingredients. Their makeup products are infused with botanical extracts and are free from harmful chemicals. Lotus offers a wide range of skincare and makeup products, including their popular Ecostay Kajal and Pure Colors lipsticks.

10. Coloressence

Coloressence is another Indian brand that offers affordable and high-quality makeup products. Their range includes foundations, lipsticks, eyeshadows, and more. Coloressence is known for its vibrant and long-lasting makeup products, making them a favorite among makeup enthusiasts.

11. Faces Canada

Faces Canada is a brand that offers a wide range of makeup and skincare products. From foundations to mascaras, Faces Canada has something for everyone. Their Ultime Pro Matte Lip Crayons and Magneteyes Kajal are highly recommended.

12. Revlon

Revlon is a global brand that has made its mark in the Indian makeup market. Known for their high-quality and innovative products, Revlon offers a wide range of makeup options. Their ColorStay foundation and Super Lustrous lipsticks are highly popular among makeup lovers.

13. Innisfree

Innisfree is a Korean brand that has gained a loyal following in India. Known for their natural and eco-friendly products, Innisfree offers a wide range of skincare and makeup options. Their No-Sebum Mineral Powder and My Lip Balm are highly recommended.

14. Bobbi Brown

Bobbi Brown is a luxury makeup brand that offers high-quality products loved by makeup artists and beauty enthusiasts. From their iconic Shimmer Brick highlighters to their Long-Wear Gel Eyeliners, Bobbi Brown products are known for their exceptional quality and performance.

15. Estée Lauder

Estée Lauder is a renowned global brand that offers a wide range of luxury makeup and skincare products. From their Double Wear foundation to their Advanced Night Repair serum, Estée Lauder products are known for their effectiveness and luxurious feel.

Must-Have Products from Indian Makeup Brands

Now that we’ve explored the top makeup brands in India, let’s take a look at some must-have products from these brands:

Brand	Must-Have Product
M.A.C.	Retro Matte Lipstick
Lakme	9 to 5 Foundation
Maybelline	Fit Me Concealer
Shahnaz Husain	Herbal Kajal
L’Oréal Professional	Infallible Pro-Matte Foundation
Sugar Cosmetics	Smudge Me Not Liquid Lipstick
Nykaa	Matte To Last Liquid Lipstick
Colorbar	Perfect Match Primer
Lotus	Ecostay Kajal
Coloressence	HD Matte Lipstick
Faces Canada	Ultime Pro Matte Lip Crayon
Revlon	ColorStay Foundation
Innisfree	No-Sebum Mineral Powder
Bobbi Brown	Shimmer Brick Highlighter
Estée Lauder	Double Wear Foundation

These products have gained a reputation for their quality, performance, and popularity among makeup enthusiasts. Whether you’re looking for a long-lasting lipstick or a flawless foundation, these brands have got you covered.

Choosing the Right Makeup Brand for You

With so many makeup brands to choose from, it can be overwhelming to find the right one for you. Here are a few factors to consider when selecting a makeup brand:

Skin Type: Different brands cater to different skin types. If you have oily skin, look for brands that offer mattifying products. If you have dry skin, opt for brands that offer hydrating formulas.
Coverage: Determine the level of coverage you prefer. Some brands offer sheer coverage, while others provide full coverage options. Choose a brand that aligns with your desired coverage level.
Ingredients: If you have sensitive skin or prefer natural products, look for brands that offer organic or herbal options. These brands use ingredients that are gentle on the skin.
Price Range: Consider your budget when selecting a makeup brand. There are brands available at various price points, so you can find quality products that fit your budget.
Product Range: Assess the range of products offered by a brand. If you prefer a one-stop-shop for all your makeup needs, look for brands that offer a wide range of products.

By considering these factors, you can narrow down your options and find the perfect makeup brand for you.

Frequently Asked Questions

Which is the best brand of makeup?

The best brand of makeup ultimately depends on your personal preferences and needs. However, some of the top makeup brands in India include M.A.C., Lakme, Maybelline, and L’Oréal Professional. These brands offer a wide range of high-quality products loved by makeup enthusiasts.

What is the #1 beauty brand?

The #1 beauty brand globally is subjective and can vary depending on different factors. However, L’Oréal is one of the leading beauty brands in the world, with an annual turnover of over USD 29.4 billion. L’Oréal offers a wide range of makeup, skincare, and haircare products loved by millions.

Which quality is best for makeup?

When it comes to makeup, the quality of the products is crucial. Look for brands that offer high-quality ingredients, long-lasting formulas, and a wide range of shades to cater to diverse skin tones. Additionally, consider your specific needs, such as coverage, finish, and skin type, to find the best quality makeup for you.

Which is the most successful makeup brand?

The most successful makeup brand can be subjective, as success can be measured in various ways. However, some of the most successful makeup brands globally include M.A.C., Maybelline, L’Oréal, and Estée Lauder. These brands have gained recognition for their high-quality products, innovation, and popularity among consumers.

Conclusion

The Indian makeup market is thriving, and there are some incredible makeup brands that have made a mark in the industry. From iconic international brands like M.A.C. and Estée Lauder to homegrown favorites like Lakme and Sugar Cosmetics, there is something for everyone. Whether you’re looking for high-quality products, affordable options, or natural and herbal ingredients, these brands have got you covered. So, go ahead and explore the world of Indian makeup brands, and find the perfect products to enhance your beauty.

Reference Links

Top 10 popular Indian makeup brands in 2023 – Times Prime

Best Makeup Brands in India [2024]

Table of Contents

Quick Answer

Quick Tips and Facts

Background: The Evolution of Makeup in India