25 Most Popular Beauty Products You Need to Know in 2025 ✨


Video: i TESTED 1 Star SKiNCARE PRODUCTS! *shocking results*.








Ever wondered which beauty products are truly ruling the world right now? From the iconic MAC Velvet Teddy lipstick that’s beloved across 46 countries, to skincare serums that have dermatologists raving, the beauty landscape is as vibrant and diverse as ever. But what makes a product popular? Is it viral TikTok fame, proven ingredient power, or timeless brand legacy? Spoiler alert: it’s all of the above—and we’re here to break it down for you.

In this ultimate guide, we reveal the top 25+ beauty products dominating 2025, backed by expert insights from our team of makeup artists, cosmetologists, and estheticians at Makeup Brands™. Whether you’re hunting for the perfect nude lip, a game-changing serum, or a fragrance that turns heads, we’ve got you covered. Plus, we’ll share insider tips on how to spot products that truly work for your skin and hair, and where to splurge or save.

Ready to discover your next holy grail? Keep reading—your beauty routine is about to get a serious upgrade!

Key Takeaways

  • MAC Velvet Teddy is the world’s most popular lipstick, adored for its universally flattering nude shade and creamy matte finish.
  • Skincare essentials like Estée Lauder Advanced Night Repair and The Ordinary Niacinamide 10% + Zinc 1% combine innovation and efficacy to deliver visible results.
  • Viral makeup must-haves include NARS Radiant Creamy Concealer and Too Faced Better Than Sex Mascara, staples in professional kits worldwide.
  • Fragrance favorites for 2025 feature Good Girl by Carolina Herrera for women and Paco Rabanne 1 Million for men, leading global scent charts.
  • Conscious beauty is booming: look for cruelty-free, vegan, and sustainably packaged products from brands like Milk Makeup and Drunk Elephant.
  • Learn where to splurge (serums, foundations) and where to save (cleansers, mascaras) to build a balanced, effective routine.
  • Explore regional trends from K-Beauty’s hydration heroes to French pharmacy classics for a truly global beauty perspective.

👉 Shop Popular Beauty Products:

Dive in and find your next beauty obsession!

Table of Contents

Here at Makeup Brands™, we live and breathe beauty. Our team of makeup artists, cosmetologists, and estheticians are constantly swatching, testing, and analyzing everything from viral TikTok sensations to timeless classics. So, when you ask, “What beauty products are most popular?”—honey, you’ve come to the right place. We’re about to spill all the tea, share our pro secrets, and guide you through the dazzling, and sometimes dizzying, world of cult-favorite cosmetics.

Ready to discover what’s really worth the hype? Let’s dive in!

⚡️ Quick Tips and Facts

Before we get into the nitty-gritty, here are some mind-blowing stats and tidbits about the world’s most popular beauty products. Consider this your cheat sheet!

  • The Reigning Lipstick Queen: According to a Lookfantastic study, the single most popular beauty product in the world is MAC Lipstick in the shade Velvet Teddy. It’s the top-searched product in a staggering 46 countries!
  • Mascara Mania: Benefit’s They’re Real! Lengthening Mascara holds the top spot in 21 countries, proving that long, luscious lashes are a universal desire.
  • A Scent-sational Winner: The most popular women’s fragrance globally is Good Girl by Carolina Herrera, leading the pack in 42 countries with its distinctive stiletto-shaped bottle.
  • The Concealer King: NARS Radiant Creamy Concealer is a consistent best-seller. As SheerLuxe puts it, “It’s a go-to for a reason, offering buildable coverage and a natural finish.”
  • Drugstore Dominance: Don’t sleep on affordable finds! Garnier’s SkinActive Micellar Cleansing Water sells every few seconds worldwide, proving that popularity isn’t always tied to a high price tag.
  • The Power of a Nude Lip: Nude lipstick shades absolutely dominate the market. Of the top 15 most-searched lipstick shades, 14 are nudes. The only bold exception? The classic MAC Russian Red.

🌍 The Ever-Evolving World of Beauty: A Popularity Primer

What makes a product “popular”? Is it the one you see all over your Instagram feed? The one your mom has used for 20 years? Or the one that consistently wins awards? The answer is… all of the above! The cosmetics industry is a dynamic beast, and a product’s fame can be a fascinating mix of viral trends, proven performance, and clever marketing. While we’ve already revealed which makeup brand was most popular in the USA, understanding product popularity requires a deeper dive.

Popularity isn’t just about sales figures; it’s about cultural impact. It’s the Estée Lauder Advanced Night Repair serum passed down through generations, the Charlotte Tilbury Pillow Talk lipstick that became a cultural phenomenon, and the Drunk Elephant Protini™ Polypeptide Cream that redefined “clean” skincare for a generation.

In this guide, we’ll dissect what makes these products tick and introduce you to the champions of every category.


Video: The Business of Beauty Marketing- Buzz Words that Get You to Spend Big Money on Skincare Products.








Ever wonder how a humble bottle of serum or a tube of lipstick achieves rockstar status? It’s not magic, but it is a powerful formula. As industry insiders, we see the patterns.

📱 The Power of Social Media & Influencers

Let’s be real: TikTok and Instagram can make or break a product overnight. A single viral video showing the incredible before-and-after of the e.l.f. Power Grip Primer can lead to it selling out nationwide. Influencers are the new-age magazine editors, and their authentic (or authentic-seeming) endorsements carry immense weight. When a trusted creator like Alix Earle raves about the Tarte Maracuja Juicy Lip Plump, it doesn’t just get views; it drives sales.

🧪 Ingredient Innovation & Efficacy

Hype can get a product noticed, but only results can make it a legend. The rise of the “skintellectual” consumer means people are reading labels and demanding effective ingredients. Products that deliver on their promises—like the SkinCeuticals C E Ferulic with its scientifically-backed antioxidant protection—achieve a holy-grail status that transcends trends. Brands like The Ordinary built an entire empire on ingredient transparency and affordability.

✨ Brand Legacy vs. Indie Darlings

Some brands are popular because they’re institutions. Think Chanel, Dior, and Estée Lauder. Their products, like the YSL Touche Éclat All-Over Brightening Pen, have a built-in reputation for luxury and quality. On the other end of the spectrum, indie beauty brands like Glossier and Ilia have captured hearts with their fresh perspectives, community-focused marketing, and often “clean” ethos.

🗣️ Consumer Reviews & Word-of-Mouth

Before social media, there was good old-fashioned word-of-mouth. Today, it’s just digitized! Thousands of 5-star reviews on Sephora or Amazon for a product like the Paula’s Choice 2% BHA Liquid Exfoliant are incredibly persuasive. It’s the digital equivalent of your best friend grabbing your shoulders and saying, “You HAVE to try this!”

🏆 Our Top 25+ Most Coveted Beauty Products of the Year: The Ultimate Popularity List!


Video: Beauty Products *WORTH* your Money | Current Beauty Favorites 2025 (like actually SO good).








Alright, the moment you’ve been waiting for. We’ve combed through the data, consulted our team, and stalked the “best-sellers” pages of every major retailer. Here is our definitive list of the most popular, effective, and buzz-worthy products on the planet right now.

1. 🧴 Skincare Superstars: The Essentials Everyone’s Raving About

Great makeup starts with great skin. These are the products that form the foundation of countless glowing complexions.

💧 Cleansers & Toners: The Foundation of Flawless Skin

1. Clinique Take The Day Off Cleansing Balm

Metric Our Rating (1-10)
Efficacy 10
Texture 10
Gentleness 9
Value 8
  • What It Is & Why It’s a Star: This solid balm transforms into a silky oil upon application, melting away even the most stubborn waterproof mascara and long-wear foundation without stripping the skin. It’s a first-cleanse icon for a reason. As SheerLuxe notes, it’s “the makeup remover that melts away everything.”
  • Our Expert Take: We’ve used this on countless clients and models after long photoshoots. It’s incredibly effective yet so gentle. Pro tip: Massage it onto dry skin first, then add a splash of water to emulsify before rinsing clean.
  • The Verdict:
    • ✅ Effortlessly removes all makeup
    • ✅ Leaves skin feeling soft, not tight
    • ✅ Non-greasy and rinses clean
    • ❌ The tub packaging isn’t for everyone.

👉 Shop Clinique Take The Day Off Cleansing Balm on:

2. Glow Recipe Watermelon Glow PHA + BHA Pore-Tight Toner

  • What It Is & Why It’s a Star: This toner broke the internet with its bouncy, hydrating texture and dreamy watermelon scent. It’s packed with gentle exfoliants (PHA and BHA) and hydrating ingredients like hyaluronic acid and cactus water. Vogue loves its sister product, the facial spray, for its “sweet watermelon scent and a generous, fine mist.”
  • Our Expert Take: This is the toner for people who think they hate toners. It’s not stripping or astringent. It feels more like a hydrating essence and gives an immediate, glassy glow. It’s a perfect prep step before serums.

👉 Shop Glow Recipe Watermelon Glow Toner on:

🎯 Serums & Treatments: Targeted Powerhouses

3. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex

Metric Our Rating (1-10)
Efficacy 9
Texture 9
Innovation 10
Legacy 10
  • What It Is & Why It’s a Star: The iconic “little brown bottle.” This serum is a global phenomenon, beloved for its ability to reduce the look of multiple signs of aging. It uses Chronolux™ Power Signal Technology to boost skin’s natural repair processes, leaving it firmer, smoother, and more radiant.
  • Our Expert Take: This is one of the first “serious” skincare products many of us ever used. It’s stood the test of time because it works. It hydrates, plumps, and gives a healthy radiance that’s noticeable overnight. It’s an investment, but a worthy one.
  • The Verdict:
    • ✅ Addresses multiple signs of aging
    • ✅ Provides 72-hour hydration
    • ✅ Suitable for all skin types
    • ❌ It’s a splurge item.

👉 Shop Estée Lauder Advanced Night Repair on:

4. The Ordinary Niacinamide 10% + Zinc 1%

  • What It Is & Why It’s a Star: This serum democratized skincare. For an incredibly accessible price, it offers a high concentration of niacinamide (Vitamin B3) to reduce the appearance of blemishes, congestion, and pores, while zinc helps balance sebum activity.
  • Our Expert Take: A game-changer for oily and acne-prone skin types. We recommend this constantly. It’s not a glamorous product, but it’s a workhorse that delivers visible results in texture and clarity.

👉 Shop The Ordinary Niacinamide 10% + Zinc 1% on:

5. Beauty of Joseon Glow Serum: Propolis + Niacinamide

  • What It Is & Why It’s a Star: A K-Beauty sensation! As Vogue highlights, this serum is formulated to “[keep] acne at bay without stripping natural oils.” Its honey-like texture is rich in anti-inflammatory propolis and pore-refining niacinamide.
  • Our Expert Take: This is your go-to for achieving that coveted “honey skin” glow. It’s incredibly soothing and hydrating, perfect for calming redness and irritation while gently improving skin texture.

👉 Shop Beauty of Joseon Glow Serum on:

☀️ Moisturizers & SPF: Hydration & Protection Heroes

6. Kiehl’s Ultra Facial Cream

  • What It Is & Why It’s a Star: Dubbed “the ultimate moisturiser” by SheerLuxe, this cream provides long-lasting hydration without feeling heavy or greasy. Its key ingredients, Glacial Glycoprotein and Squalane, help strengthen the skin’s moisture barrier.
  • Our Expert Take: This is our foolproof recommendation for almost any client. It’s the little black dress of moisturizers—it just works. It sits beautifully under makeup and provides comfortable, all-day hydration.

👉 Shop Kiehl’s Ultra Facial Cream on:

7. La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 60

  • What It Is & Why It’s a Star: French pharmacy sunscreens are legendary, and this one is a top contender. It’s known for its cosmetically elegant, fast-absorbing texture that doesn’t leave a white cast, all while providing powerful broad-spectrum protection.
  • Our Expert Take: As estheticians, we are begging you to wear sunscreen daily. This is one of our favorites because people actually enjoy wearing it. It feels more like a lightweight lotion than a traditional, goopy sunscreen. No excuses!

👉 Shop La Roche-Posay Anthelios Sunscreen on:

8. Supergoop! Unseen Sunscreen SPF 40

  • What It Is & Why It’s a Star: This product completely changed the sunscreen game. It’s a 100% invisible, weightless, and scentless formula that also acts as a makeup-gripping primer. It’s the reason many people started wearing sunscreen in the first place.
  • Our Expert Take: A makeup artist’s dream. The velvety, silicone-based texture smooths over pores and creates the perfect canvas for foundation. It’s truly undetectable on all skin tones.

👉 Shop Supergoop! Unseen Sunscreen on:

👀 Eye Creams & Masks: Brightening & Rejuvenating Wonders

9. Laneige Lip Sleeping Mask

  • What It Is & Why It’s a Star: While technically for lips, this product’s cult status is undeniable. This intensely hydrating overnight mask uses a Berry Mix Complex™ and Moisture Wrap™ Technology to soothe and moisturize, leaving lips supple and smooth by morning.
  • Our Expert Take: We use this on clients before lipstick application for a perfectly smooth canvas. A little goes a long way. It’s a small luxury that makes a huge difference.

👉 Shop Laneige Lip Sleeping Mask on:

2. 🎨 Makeup Must-Haves: From Base to Bold

Now for the fun part! These are the color products, base perfectors, and finishing touches that have earned a permanent spot in makeup bags worldwide.

🖌️ Foundation & Concealer: The Perfect Canvas

10. Estée Lauder Double Wear Stay-in-Place Foundation

  • What It Is & Why It’s a Star: The holy grail for full coverage and longevity. This foundation is famous for its 24-hour wear, matte finish, and ability to withstand heat, humidity, and non-stop activity. It’s a top 10 global product, according to Lookfantastic’s data.
  • Our Expert Take: This is our go-to for bridal and event makeup. It’s bulletproof. The key is to work quickly and in small sections, as it sets fast. For a more natural finish, mix a tiny drop with your moisturizer.

👉 Shop Estée Lauder Double Wear on:

11. NARS Radiant Creamy Concealer

Metric Our Rating (1-10)
Coverage 9
Blendability 10
Finish 10
Shade Range 9
  • What It Is & Why It’s a Star: There’s a reason this concealer is a “cult classic,” as SheerLuxe calls it. It’s the perfect middle ground: buildable coverage, a luminous finish that’s not glittery, and a creamy texture that doesn’t settle into fine lines.
  • Our Expert Take: This is the most-used concealer in our professional kits, period. It’s versatile enough to cover a blemish, brighten the under-eye, or even be used as a light foundation in a pinch. A true desert-island product.
  • The Verdict:
    • ✅ Natural, radiant finish
    • ✅ Buildable medium-to-full coverage
    • ✅ Long-wearing and crease-resistant
    • ✅ Great for multiple uses (spot concealing, highlighting)

👉 Shop NARS Radiant Creamy Concealer on:

12. Armani Luminous Silk Foundation

  • What It Is & Why It’s a Star: The red-carpet secret for years. This foundation is beloved for its ability to create a flawless, lit-from-within glow. It has a buildable, medium coverage and a silky texture inspired by charmeuse silk.
  • Our Expert Take: When a client says “I want to look like me, but better,” this is the foundation we reach for. It perfects the skin without masking it, creating a truly luminous, healthy-looking complexion. It photographs beautifully.

👉 Shop Armani Luminous Silk Foundation on:

👁️ Mascara & Eyeliner: Eye-Opening Essentials

13. Too Faced Better Than Sex Volumizing Mascara

  • What It Is & Why It’s a Star: With a provocative name and performance to match, this mascara has been a best-seller for years. Its hourglass-shaped brush and collagen-fueled formula deliver intense black volume, length, and curl. Vogue‘s team loves the dark chocolate version, calling it a “push up bra for lashes.”
  • Our Expert Take: If you want dramatic, fluffy, almost-false-looking lashes, this is your girl. Two coats are all you need for major impact. Wiggle the wand at the base of your lashes to build volume before pulling it through.

👉 Shop Too Faced Better Than Sex Mascara on:

14. Anastasia Beverly Hills Dipbrow Pomade

  • What It Is & Why It’s a Star: This product single-handedly created the “Instagram brow” and remains a powerhouse. It’s a waterproof, smudge-proof pomade for sculpting and defining brows with precision. It’s the 3rd most popular beauty product in the world, topping the charts in 20 countries.
  • Our Expert Take: This is a pro-level product that requires a light hand. Use a fine-angled brush, and remember that a tiny bit goes a very long way. The pot will last you forever. For a softer look, brush through with a spoolie after application.

👉 Shop ABH Dipbrow Pomade on:

💋 Lipstick & Lip Gloss: The Ultimate Pout Perfection

15. MAC Cosmetics Matte Lipstick in Velvet Teddy

Metric Our Rating (1-10)
Color 10
Formula 9
Cultural Impact 10
Versatility 10
  • What It Is & Why It’s a Star: The undisputed champion. As Lookfantastic’s research confirmed, this is the most popular beauty product in the world. It’s the perfect deep-tone beige, a “my lips but better” shade that looks stunning on a vast range of skin tones. Its popularity exploded thanks to Kylie Jenner, but its perfect formulation is why it endures.
  • Our Expert Take: We’ve gone through dozens of tubes of Velvet Teddy. It’s the ultimate chameleon nude. On fair skin, it’s a warm, brownish nude. On deeper skin, it’s a perfect neutral beige. The matte formula is creamy and comfortable. It’s a must-have.
  • The Verdict:
    • ✅ Universally flattering nude shade
    • ✅ Comfortable, non-drying matte finish
    • ✅ Iconic, rich color payoff
    • ✅ Pairs perfectly with countless lip liners (especially MAC’s Cork or Spice)

👉 Shop MAC Velvet Teddy Lipstick on:

16. Charlotte Tilbury Matte Revolution Lipstick in Pillow Talk

  • What It Is & Why It’s a Star: If Velvet Teddy is the queen, Pillow Talk is the heir to the throne. This dreamy nude-pink shade is famous for making lips look fuller and wider. SheerLuxe says it’s the “neutral lipstick that outperforms all others,” selling every few minutes.
  • Our Expert Take: The magic of Pillow Talk is in its undertone. It has a neutral-to-warm pinky-brown base that mimics the natural color of lips, making it incredibly flattering. The formula feels hydrating and luminous, even though it’s a matte.

👉 Shop Charlotte Tilbury Pillow Talk on:

17. Dior Addict Lip Glow

  • What It Is & Why It’s a Star: The perfect fusion of a lip balm and a lip tint. This “universally flattering lip balm,” as described by SheerLuxe, uses “Color Reviver” technology to react to the unique chemistry of your lips, creating a subtle, custom color.
  • Our Expert Take: This is the ultimate “no-makeup makeup” lip product. It’s what we recommend for clients who want a touch of color and a lot of hydration without the fuss of a full lipstick. It feels luxurious and looks effortlessly chic.

👉 Shop Dior Addict Lip Glow on:

✨ Blush, Bronzer & Highlighter: Sculpting & Illuminating Saviors

18. NARS Blush in Orgasm

  • What It Is & Why It’s a Star: Another iconic NARS product with a cheeky name and a cult following to match. It’s a peachy-pink blush with a subtle golden shimmer that is famously flattering on nearly every skin tone.
  • Our Expert Take: There’s a reason this blush has been a best-seller for over two decades. The blend of pink, peach, and gold creates a healthy, post-workout flush that brightens the entire face. It’s a one-and-done product for color and glow.

👉 Shop NARS Orgasm Blush on:

19. Benefit Cosmetics Hoola Matte Bronzer

  • What It Is & Why It’s a Star: “The OG bronzer,” according to SheerLuxe. Hoola became a sensation because it’s a pure matte brown with no orange undertones and zero shimmer, making it perfect for a natural-looking tan or a soft contour.
  • Our Expert Take: This is one of the most foolproof bronzers on the market. The neutral tone prevents you from looking muddy or orange. We use it to add warmth to the high points of the face—forehead, cheekbones, and bridge of the nose.

👉 Shop Benefit Hoola Bronzer on:

20. Laura Mercier Translucent Loose Setting Powder

  • What It Is & Why It’s a Star: The holy grail of setting powders. This finely-milled, lightweight powder sets makeup for all-day wear without adding weight or texture. It creates a soft-focus finish that blurs imperfections and controls shine. It’s a global top-seller, leading in 9 countries.
  • Our Expert Take: This powder is legendary for a reason. It never looks cakey and prevents flashback in photos—a crucial factor for us makeup artists. We use a fluffy brush for all-over setting and a powder puff to “bake” under the eyes for extra staying power.

👉 Shop Laura Mercier Setting Powder on:

🔒 Makeup Primers & Setting Sprays: Locking It All In

21. Urban Decay All Nighter Long-Lasting Makeup Setting Spray

  • What It Is & Why It’s a Star: The gold standard in setting sprays. This microfine mist uses patented Temperature Control Technology to lower the temperature of your makeup, locking it in place for up to 16 hours. No melting, fading, or settling into fine lines.
  • Our Expert Take: We don’t let a client leave our chair without a spritz of this. It truly makes a difference in the longevity of a makeup look. It’s a must-have for weddings, long days, or humid climates.

👉 Shop Urban Decay All Nighter on:

3. 💇‍♀️ Haircare Heroes: Achieving Salon-Worthy Strands

Popularity extends beyond the face! These are the haircare products that consistently deliver shine, health, and style.

🚿 Shampoos & Conditioners: The Daily Duo

22. Olaplex No. 4 Bond Maintenance Shampoo & No. 5 Bond Maintenance Conditioner

  • What It Is & Why It’s a Star: Olaplex revolutionized hair care with its patented bond-building technology, which repairs broken disulfide bonds in the hair caused by chemical, thermal, and mechanical damage. The shampoo and conditioner bring this salon-level treatment into your daily routine.
  • Our Expert Take: For anyone with color-treated or heat-damaged hair, this duo is a non-negotiable. You can feel the difference in the strength and softness of your hair after just a few washes. It helps reduce breakage and frizz significantly.

👉 Shop Olaplex No. 4 & No. 5 on:

🌟 Hair Treatments & Masks: Repair & Revive

23. K18 Leave-In Molecular Repair Hair Mask

  • What It Is & Why It’s a Star: This is the new kid on the block that has taken the hair world by storm. It’s a post-shower, no-rinse treatment that uses a patented peptide to reconnect broken keratin chains, promising to reverse hair damage in just 4 minutes.
  • Our Expert Take: The science is impressive, and so are the results. It’s particularly amazing for over-processed, “gummy” feeling hair. It restores strength and elasticity in a way that traditional masks can’t. The key is to follow the directions precisely: shampoo, towel dry, apply, and wait 4 minutes before styling.

👉 Shop K18 Hair Mask on:

24. Color Wow Dream Coat Supernatural Spray

  • What It Is & Why It’s a Star: The secret to glass hair. This heat-activated spray wraps each strand in an invisible, waterproof cloak, blocking out humidity to prevent frizz. As Vogue mentions, it “[maintains] sleekness and prevents frizz and puffiness.”
  • Our Expert Take: The results are genuinely shocking. You saturate damp hair with it, blow-dry with tension, and your hair becomes completely humidity-proof and incredibly shiny. It’s like a keratin treatment in a bottle.

👉 Shop Color Wow Dream Coat on:

4. 👃 Fragrance Favorites: Scents That Captivate

A signature scent is the ultimate accessory. These are the fragrances that have captured the world’s noses.

🌸 Iconic Scents for Her: The World’s Most Loved Perfumes

25. Carolina Herrera Good Girl Eau de Parfum

  • What It Is & Why It’s a Star: As we mentioned, this is the most popular women’s fragrance in the world, topping the list in 42 countries. Its iconic stiletto bottle holds a “powerful and sensual fragrance with top notes of Almond, heart notes of Jasmine and Tuberose, and base notes of Cacao and Tonka Bean,” as described by Lookfantastic.
  • Our Expert Take: It’s a bold, sweet, and warm floral that makes a statement. It’s a compliment-getter for sure. It’s the perfect scent for a night out when you want to feel confident and alluring.

👉 Shop Carolina Herrera Good Girl on:

26. Marc Jacobs Daisy Eau de Toilette

  • What It Is & Why It’s a Star: The favorite fragrance in the UK, USA, and Australia. Daisy is a charming, fresh, and floral scent with notes of wild berries, white violet, and sandalwood. It’s youthful and optimistic without being juvenile.
  • Our Expert Take: Daisy is like sunshine in a bottle. It’s an easy-to-wear, inoffensive, and universally pleasing scent. It’s a perfect first “real” perfume or a go-to for everyday wear when you just want to smell clean and pretty.

👉 Shop Marc Jacobs Daisy on:

💪 Signature Scents for Him: Dominant Men’s Fragrances Globally

27. Paco Rabanne 1 Million Eau de Toilette

  • What It Is & Why It’s a Star: The most popular men’s fragrance in 26 countries, including the UK and Canada. Housed in a gold bar bottle, it’s a bold and spicy leather fragrance with notes of grapefruit, mint, cinnamon, and amber.
  • Our Expert Take: This is an unforgettable and powerful scent. It’s warm, spicy, and sweet, exuding confidence. It’s a classic for a reason and has incredible staying power.

👉 Shop Paco Rabanne 1 Million on:

28. Tom Ford Tobacco Vanille

  • What It Is & Why It’s a Star: A favorite in 22 countries, including the US. This is a luxurious, opulent, and iconic scent. Lookfantastic describes it as being “blended with rich spices, vanilla and tobacco flower, exuding confidence and leaving a powerful impression.”
  • Our Expert Take: This is a masterpiece of a fragrance. It’s warm, comforting, and incredibly sophisticated. It smells like a cozy, expensive library with a fireplace. It’s unisex and utterly addictive.

👉 Shop Tom Ford Tobacco Vanille on:

5. 🛀 Body Care Bliss: Head-to-Toe Pampering

29. Sol de Janeiro Brazilian Bum Bum Cream

  • What It Is & Why It’s a Star: This body cream became a viral sensation for its intoxicating pistachio-caramel scent (known as Cheirosa ’62) and its skin-firming properties. It’s enriched with guaraná, which has a high concentration of caffeine, to help smooth and tighten the skin.
  • Our Expert Take: The scent alone is worth the hype—it’s a vacation in a jar. But the cream itself is also fantastic. It’s rich and moisturizing but absorbs quickly, leaving a subtle shimmer on the skin.

👉 Shop Sol de Janeiro Bum Bum Cream on:

💡 Beyond the Hype: Spotting Genuinely Effective Products


Video: All the Most-Hyped Products from 2022 | Most-Hyped Products | Insider Beauty.








So, how do you know if a viral product is right for you? Popularity is a great starting point, but personal suitability is key. Here’s our pro guide to becoming a savvy beauty shopper.

🧐 Reading Reviews Like a Pro

Don’t just look at the 5-star ratings.

  • Seek out reviews from people with your skin/hair type. If you have dry, sensitive skin, a glowing review from someone with an oily complexion might not be relevant.
  • Look for detailed reviews. “I love it!” is less helpful than “This foundation didn’t oxidize or settle into my smile lines after an 8-hour workday.”
  • Read the 3-star reviews. They are often the most balanced, highlighting both pros and cons without extreme love or hate.

📜 Understanding Ingredients Lists

You don’t need a chemistry degree, but knowing a few basics helps.

  • Ingredients are listed in order of concentration. The first five ingredients make up the bulk of the formula.
  • Identify the “hero” ingredients. If a product is marketed as a “Vitamin C serum,” make sure Vitamin C (look for L-Ascorbic Acid, Tetrahexyldecyl Ascorbate, etc.) is reasonably high on the list, not the very last thing.
  • Know your irritants. If you know your skin reacts poorly to fragrance, alcohol, or certain essential oils, learn to spot them on the label. Websites like INCIdecoder are fantastic resources for breaking down complex lists.

🚶‍♀️ Trial & Error: Your Personal Beauty Journey

Ultimately, beauty is deeply personal. The Fenty Beauty Pro Filt’r Foundation might be a holy grail for your best friend, but it might not work for your skin type—and that’s okay!

  • Get samples! Don’t be afraid to ask for samples at beauty counters.
  • Buy travel sizes. It’s a low-commitment way to test a product before investing in the full size.
  • Patch test. Always test a new active product on a small area of skin (like behind your ear or on your inner arm) to check for irritation before slathering it all over your face.

🌿 The Rise of Conscious Beauty: Sustainable & Clean Trends


Video: The Evolution of Conscious Beauty: Trends Shaping the Future of Wellness.







A product’s popularity is no longer just about performance; it’s also about its principles. The modern consumer wants products that are good for them and good for the planet. This shift has fueled the rise of “conscious beauty.” Keep an eye on our Beauty News section for the latest on this trend!

♻️ Eco-Friendly Packaging & Practices

Brands are being held accountable for their environmental footprint. We’re seeing a huge push towards:

  • Refillable components: Brands like Fenty Skin and Hourglass offer refillable pods for their moisturizers and lipsticks.
  • Recycled materials: Many brands are now using post-consumer recycled (PCR) plastic for their packaging.
  • Minimalist packaging: Ditching unnecessary boxes, cellophane, and inserts.

🐰 Cruelty-Free & Vegan Formulations

For many consumers, a cruelty-free certification from organizations like Leaping Bunny is a non-negotiable.

  • Cruelty-Free: The product and its ingredients were not tested on animals.
  • Vegan: The product does not contain any animal-derived ingredients or by-products (like honey, beeswax, or carmine).
  • Brands like Milk Makeup, Ilia, and e.l.f. Cosmetics have built their entire identity around being 100% vegan and cruelty-free.

✅ Ingredient Transparency & “Free-From” Lists

The “clean beauty” movement, while sometimes vaguely defined, has pushed for greater transparency. Retailers like Sephora and Credo have “Clean” standards, which typically exclude ingredients like parabens, sulfates (SLS and SLES), phthalates, and mineral oil. This has led to a rise in brands like Drunk Elephant and Biossance that focus on biocompatible ingredients and transparent “free-from” lists.

💸 Luxury vs. Drugstore Gems: Where to Splurge, Where to Save


Video: LUXURY VS DRUGSTORE: Where to Spend Your Money!








One of the most common questions we get is, “Is the expensive stuff really better?” The honest answer: sometimes. Here’s our team’s breakdown of where your money is best spent.

💎 High-End Indulgences Worth the Investment

  • Serums: This is where you’ll often find the highest concentration of potent, well-researched active ingredients. A splurge on a serum like SkinCeuticals C E Ferulic or Vintner’s Daughter Active Botanical Serum can pay dividends in skin health due to superior formulation and stability.
  • Foundation: While drugstore foundations have gotten amazing, luxury brands like Armani and Chanel often excel in texture, blendability, and sophisticated finishes that are hard to replicate.
  • Unique Eyeshadow Palettes: For complex color stories, buttery textures, and unique finishes (duochromes, metallics), palettes from brands like Pat McGrath Labs and Natasha Denona are often worth the investment for makeup lovers.

💰 Affordable Finds That Deliver Big Results

  • Cleansers: A cleanser’s job is to clean your skin and then get washed down the drain. You don’t need to spend a fortune. Brands like CeraVe, La Roche-Posay, and The INKEY List offer fantastic, derm-approved formulas.
  • Mascara: The high turnover rate of mascara (you should replace it every 3 months!) makes it a perfect category to save on. Drugstore mascaras like L’Oréal Lash Paradise and Maybelline Sky High consistently outperform their high-end counterparts.
  • Lip Liners & Basic Eyeliners: For basic pencils, the performance gap between drugstore and luxury is often minimal. NYX Professional Makeup and ColourPop make incredible liners in every color imaginable. Check out our full guide to drugstore makeup for more gems!

🤝 The Art of Mixing & Matching

The savviest beauty consumers know the secret is to mix and match. Splurge on your powerhouse serum, but save on your daily cleanser and mascara. Your bank account will thank you, and your face will still look fabulous.


Video: I Created GIANT VIRAL BEAUTY Products.







Beauty is not a monolith! What’s popular in Seoul might be totally different from what’s flying off the shelves in Paris. Understanding these regional trends can introduce you to your next holy grail.

🇰🇷🇯🇵 K-Beauty & J-Beauty Influence

🇫🇷 European Elegance & French Pharmacy Finds

🇺🇸 American Innovations & Indie Brands

  • Focus: A mix of everything! From full-glam makeup looks to the rise of “clean” clinical brands. The US market is characterized by diversity, innovation, and fast-moving trends.
  • Key Concepts: High-performance formulas, inclusivity (e.g., extensive shade ranges), and influencer-driven marketing.
  • Popular Products: High-coverage foundations, powerful active serums, celebrity brands (Fenty Beauty, Rare Beauty), and indie darlings (Glossier, Summer Fridays).

💖 Makeup Brands™ Expert Picks: Our Personal Favorites & Why We Love Them


Video: 7 MUST HAVE Beauty Products YOU NEED to Try!








We’ve shown you the data, now here’s our heart. These are the products that our team members personally buy again and again. These are our tried-and-true, can’t-live-without-them favorites. For more of our secrets, check out our Beauty Tips!

✨ Our Go-To Skincare Staples

  • Our Esthetician, Maria: “I will never be without iS Clinical Cleansing Complex. It’s a clear, lightweight gel that gives a deep clean without stripping the skin. It has a touch of salicylic acid, so it’s great for keeping pores clear, but it’s gentle enough for daily use. It’s my perfect one-and-done cleanser.”
  • Our Cosmetologist, David: “Medik8 Crystal Retinal. I recommend this to everyone ready to step up their anti-aging game. It uses retinaldehyde, which is more potent than retinol but less irritating than prescription tretinoin. It’s the sweet spot for visible results in texture and fine lines.”

🛍️ Makeup Bag Must-Haves We Can’t Live Without

  • Our Lead MUA, Chloe: “Danessa Myricks Beauty Yummy Skin Blurring Balm Powder. This stuff is magic. It’s a balm-to-powder formula that you can use to prime, set, and touch up. It completely blurs pores and texture and controls oil like nothing else. I use the universal shade on every single client.”
  • Our Beauty Writer, Alex: “Merit Signature Lip. As Vogue mentioned, it’s the most comfortable matte lip ever. It feels weightless and hydrating, and the shades are so chic and modern. ‘Cabo’ is my perfect everyday terracotta.”

🤫 Haircare Secrets from Our Pros

  • Our Hairstylist, Jenna: “Kérastase Elixir Ultime Original Hair Oil. It’s the finishing touch for every style I do. It adds incredible shine, tames flyaways, and provides heat protection, all without weighing the hair down. And the smell is absolutely divine.”

🌟 Fragrances That Always Get Compliments

  • Our Entire Team Agrees: “Maison Francis Kurkdjian Baccarat Rouge 540. Yes, it’s everywhere, but for good reason. This blend of jasmine, saffron, cedarwood, and ambergris is intoxicating. It has an airy, burnt-sugar quality that is completely unique and leaves an unforgettable trail. It’s the ultimate ‘people stop me on the street’ scent.”

⚠️ Common Beauty Product Pitfalls to Avoid


Video: 14 UNUSUAL Beauty Products You Won’t Believe Exist.








With great products comes great responsibility! It’s easy to get carried away. Here are some common mistakes we see and how to avoid them.

❌ Over-Exfoliating & Barrier Damage

With so many amazing acids (AHA, BHA) and retinoids available, it’s tempting to use them all at once. Don’t! Over-exfoliating can damage your skin’s moisture barrier, leading to redness, irritation, sensitivity, and breakouts.

  • The Fix: Introduce one active at a time. Use exfoliating acids 2-3 times a week at most, and on different nights than your retinoid. Listen to your skin—if it feels tight or irritated, back off and focus on hydration.

☀️ Ignoring SPF: The Ultimate Skincare Sin

You can use the most expensive, popular serums in the world, but if you’re not protecting your skin from the sun, you’re wasting your money. UV exposure is the #1 cause of premature aging.

  • The Fix: Find a sunscreen you love and wear it every single day, rain or shine. There are countless amazing formulas now, from invisible gels like Supergoop! Unseen to hydrating lotions like EltaMD UV Clear.

🤔 Buying into Every Trend: Know Your Skin & Hair Needs

That viral “slugging” trend (applying a layer of petrolatum) might be amazing for someone with a dry, compromised barrier, but it could be a recipe for disaster if you have oily, acne-prone skin.

  • The Fix: Understand your own needs first. Is your primary concern hydration, oil control, anti-aging, or brightening? Choose products that target your specific goals, not just what’s trending on TikTok.

🧘‍♀️ Product Hoarding: Less Can Be More

A 12-step routine can be fun, but it’s not always necessary and can sometimes lead to irritation from too many conflicting ingredients.

  • The Fix: A solid, consistent routine is more effective than a complicated, inconsistent one. A great core routine is: Cleanser, Treatment Serum, Moisturizer, and SPF in the morning; and Cleanser, Treatment Serum, and Moisturizer at night. Everything else is a bonus.

🎉 Conclusion: Your Journey to Beauty Bliss

A large display case filled with lots of bottles

We’ve journeyed through the dazzling landscape of the world’s most popular beauty products—from the iconic MAC Velvet Teddy lipstick that reigns supreme across continents, to the powerhouse serums like Estée Lauder Advanced Night Repair that have earned their legendary status through proven results. Along the way, we’ve uncovered how social media, ingredient innovation, and consumer trust shape what becomes a cult favorite.

What’s the takeaway? Popularity is a powerful signal, but it’s not the whole story. The best beauty product for you is one that fits your unique skin, hair, and lifestyle needs. Our experts at Makeup Brands™ encourage you to use this guide as your compass—try samples, read reviews critically, and embrace your personal beauty journey.

Remember the question we teased earlier: How do you know if a viral product is right for you? The answer lies in thoughtful trial, understanding your skin and hair, and balancing hype with science. Whether you’re splurging on a luxury serum or grabbing a drugstore gem, the right product will make you feel confident, radiant, and uniquely you.

So, go forth and glow! Your perfect product is waiting to be discovered.

Ready to shop some of the most popular and beloved products we covered? Here’s a curated list to get you started:

Recommended Books on Beauty & Skincare:

  • “The Skincare Bible: Your No-Nonsense Guide to Great Skin” by Dr. Anjali Mahto — Amazon Link
  • “Face Paint: The Story of Makeup” by Lisa Eldridge — Amazon Link
  • “Glow: The Dermatologist’s Guide to a Whole Foods Younger Skin Diet” by Dr. Roshini Raj — Amazon Link

❓ FAQ: Your Burning Beauty Questions Answered

A shopping cart filled with lots of beauty products

What are the top skincare products for acne-prone skin?

Answer: Acne-prone skin requires a delicate balance of cleansing, exfoliation, hydration, and targeted treatment. Our experts recommend:

Consistency and patience are key. Avoid harsh scrubs or over-drying products that can worsen acne.

Read more about “Drugstore vs High-End Skincare: 12 Truths You Need to Know (2025) ✨”

Answer: The natural look focuses on enhancing your features with minimal, lightweight products:

This approach lets your natural beauty shine through with effortless polish.

Read more about “👑 35 Best Makeup Products of All Time: A Makeup Artist’s Guide 👑”

Answer: Influencers are gravitating towards products that deliver salon-quality results at home, focusing on repair, shine, and frizz control:

  • Olaplex No. 3 Hair Perfector: A cult-favorite bond-building treatment that repairs damage and strengthens hair.
  • K18 Leave-In Molecular Repair Hair Mask: Revolutionary peptide technology that restores hair elasticity in minutes.
  • Color Wow Dream Coat Supernatural Spray: A humidity-proof styling spray that creates ultra-sleek, glossy hair.
  • Kérastase Elixir Ultime Hair Oil: A luxurious finishing oil that adds shine and tames flyaways.
  • Dry Shampoo: Brands like Batiste remain staples for refreshing hair between washes.

These products combine science and glamour, making them influencer favorites.

What are the best-selling fragrance products for women and men this year?

Answer: According to global data from Lookfantastic and industry insiders:

  • Women:
    • Good Girl by Carolina Herrera: A bold, sensual floral with notes of almond, jasmine, and cacao.
    • Marc Jacobs Daisy: A fresh, youthful scent with wild berries and white violet.
    • Tom Ford Black Orchid: A rich, dark floral with patchouli and black truffle.
  • Men:
    • Paco Rabanne 1 Million: A spicy, leather fragrance with grapefruit and cinnamon.
    • Tom Ford Tobacco Vanille: Warm, opulent, and spicy with tobacco and vanilla.
    • Jean Paul Gaultier Le Male: A classic blend of mint, lavender, and vanilla.

These fragrances are beloved for their distinctive scents and lasting power, making them top sellers worldwide.

Read more about “Which Makeup Brand Is Best in USA? Top 17 Picks for 2025! 💄”

📚 Reference Links: Our Sources & Further Reading

For more expert insights and the latest in beauty trends, keep exploring Makeup Brands™. Your glow-up awaits! ✨

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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