What Makeup Brand Do Most Makeup Artists Use? Top 15 Revealed (2025) 🎨

Ever wondered which makeup brands the pros swear by when creating those flawless, camera-ready looks? Spoiler alert: it’s not just one! From legendary classics like M·A·C Cosmetics to innovative artist-founded lines like Pat McGrath Labs and budget-friendly gems like Maybelline Fit Me!, professional makeup artists curate a diverse arsenal to tackle every skin tone, texture, and occasion.

In this article, we dive deep into the top 15 makeup brands that dominate pro kits in 2025, revealing why these products are absolute game-changers. Plus, we share insider tips on how to pick your perfect foundation, the rise of ethical beauty in the pro world, and real stories from artists who rely on these brands to save the day under hot lights and tight deadlines. Ready to discover the brands that makeup artists truly trust? Let’s get started!

Key Takeaways

  • No single brand rules the pro world; artists mix luxury, indie, and drugstore brands for ultimate versatility.
  • M·A·C, Pat McGrath Labs, Kevyn Aucoin, and Maybelline are among the top favorites for their performance, shade range, and innovation.
  • Performance under pressure, shade inclusivity, and skincare benefits are the main criteria pros use to select products.
  • Ethical and sustainable brands are becoming essential in professional kits, reflecting changing client values.
  • Insider tips include swatching on your jawline, understanding undertones beyond warm/cool, and testing wear over a full day.

👉 Shop Pro Makeup Favorites:

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⚡️ Quick Tips and Facts About Makeup Brands Used by Pros

Ever peeked into a professional makeup artist’s kit and felt a mix of awe and pure confusion? It’s a magical, glitter-dusted world in there! You might wonder, is there one secret brand that holds the key to a flawless face? The short answer is… not quite! But don’t worry, we’re here to spill all the pro secrets. As a team of seasoned makeup artists and estheticians at Makeup Brands™, we’ve seen it all, tried it all, and smudged it all. The landscape of top beauty brands is always changing, but some truths remain constant.

Here are the fast facts you need to know:

  • It’s a Mix, Not a Monopoly: No single brand reigns supreme. A pro’s kit is a carefully curated collection. Think of it like a chef’s spice rack—you need a variety of flavors! We mix high-end luxury with powerhouse drugstore makeup because performance is the only thing that matters.
  • The OG Still Slays: M·A·C Cosmetics has been the backbone of the professional industry for decades. From film sets to fashion week, its presence is undeniable. Why? Unmatched shade diversity and formulas built for the camera.
  • The Rise of the Artist: Brands founded by makeup artists themselves are taking over. Think Pat McGrath Labs, Charlotte Tilbury, and Danessa Myricks Beauty. They create the products they always wished they had. As The Quality Edit puts it, when an artist develops a line “they have searched for to no avail; now that is something I’ll spend my money on.”
  • Performance Under Pressure is Key: Pro makeup has to survive hot lights, 16-hour days, emotional wedding tears, and HD cameras. A product that looks “okay” in your bathroom mirror might look like a disaster on a 4K monitor. Longevity and a seamless finish are non-negotiable.
  • Skincare is the First Step: You’ll find more skincare in a pro’s kit than you might expect. A flawless canvas starts with prepped, hydrated skin. Brands like Embryolisse and Sonia Roselli are often the unsung heroes.

🎨 The Artistry Behind Makeup Brands: Why Pros Choose What They Do


Video: I tested THOUSANDS of makeup products – these are the TOP ones of all time (Beauty Expert Approved).








So, what’s the secret sauce? Why does one foundation make it into the coveted pro kit while another, seemingly identical one, gets left on the shelf? It’s a complex dance of science, art, and pure, unadulterated performance. We don’t just grab the prettiest bottle; we interrogate it. We put it through the wringer.

H3: Performance Under Pressure: The Non-Negotiable

Imagine this: you’re on a film set. The lights are blazing hot, the actor is giving an emotional performance (read: sweating and crying), and the director wants to do 15 more takes. Your makeup can’t just be good; it has to be bulletproof. This is the number one reason behind our choices.

  • Longevity: Will it stay put for 12+ hours?
  • No Flashback: Does it contain ingredients like certain types of SPF or silica that will bounce back a ghostly white glow in flash photography? ❌ We can’t have that.
  • Temperature Control: How does it react to heat and humidity? Pro-grade products, like the setting sprays from Skindinavia, are formulated to control temperature and moisture.

H3: The Pigment Payoff & Blendability Equation

On a busy set or with back-to-back clients, time is money. We need products that work, and work fast.

  • Pigment: We need rich, true-to-pan color. A sheer, patchy eyeshadow that requires ten layers to show up is a waste of precious time.
  • Blendability: The product must melt into the skin or blend with other products seamlessly. We’re creating art, not a patchy mess! This is why cream products, like the Makeup by Mario Soft Pop Blush Stick, are so beloved—they blend with just your fingers.

H3: The Importance of a Diverse Shade Range

This isn’t just a trend; it’s a fundamental requirement of being a professional. A makeup artist’s job is to have a solution for every single person who sits in their chair. A brand with only 10 shades of beige is useless to us.

✅ We celebrate brands that push the envelope. As noted by Byrdie, the Maybelline Fit Me Matte & Poreless line is praised for its “excellent shade range,” while the Dior Backstage Face & Body Foundation is loved for including “olive, neutral, and beige tones, not just yellow or pink.” This inclusivity is what makes a brand truly professional.

H3: Skincare-Infused Formulas: The Modern Pro’s Secret

The line between makeup and skincare has beautifully blurred. Why just cover the skin when you can treat it at the same time? We look for formulas packed with beneficial ingredients. According to celebrity makeup artist Kierra Lanice Wray, the Pat McGrath Skin Fetish Foundation contains hyaluronic acid that “moisturizes the skin, adding a stunning, naturally radiant finish.” This is the future of the cosmetics industry, and we are here for it!

💄 Top 15 Makeup Brands Most Makeup Artists Swear By in 2024


Video: makeup products that kpop makeup artists use part 5 I ETUDE HOUSE CURL FIX MASCARA 🤎 #shorts.








Alright, let’s get to the good stuff! You asked what brands makeup artists use most, and we’re pulling back the curtain. This isn’t just a list of popular beauty brands; this is a peek inside the kits of working professionals. Get ready to meet the legends, the innovators, and the drugstore heroes that have earned their place.

1. M·A·C Cosmetics: The Industry Classic for Studio Radiance

If the pro makeup world had a hall of fame, M·A·C would have its own wing. It’s the OG, the reliable workhorse, the brand we all started with and still come back to.

Feature Rating (1-10)
Pigment & Performance 10
Longevity 9
Shade Range 10
Innovation 8
Pro-Friendliness 10

Why We Love It: M·A·C was created for professionals, and it shows. Their formulas are built for photography and long wear. The Studio Radiance Face & Body Radiant Sheer Foundation is a kit staple for its watery, buildable, skin-like finish. It’s the secret to that “I’m not wearing makeup” glow.

What the Pros Say: Makeup artist Natalie Dresher tells Byrdie that Face & Body gives a “beautiful skin-like finish” and feels “weightless on the skin.” For a bit more coverage with that same glow, the Studio-Radiance Serum-Powered Foundation is a new favorite, described as a “beautiful weightless hydrating formula that smooths texture.”

Best For: Literally everyone. With their vast range of products and shades, there’s a M·A·C solution for every skin type and need.

Pro Tip: Mix a drop of Face & Body into a fuller-coverage foundation to sheer it out and add a luminous, waterproof quality.

👉 Shop M·A·C Foundations on:

2. Kevyn Aucoin: The Sensual Skin Enhancer Legend

This is not a product; it’s a phenomenon. Created by the legendary Kevyn Aucoin, this tiny pot of pigment is one of the most versatile and powerful tools in our arsenal.

Feature Rating (1-10)
Pigment & Performance 10
Versatility 10
Value (Cost-per-use) 10
Ease of Use (for beginners) 6
Finish 9

Why We Love It: The Sensual Skin Enhancer is pure, unadulterated pigment. You can use a pin-prick amount to conceal a blemish, or sheer it out with moisturizer to create a custom-coverage foundation. One pot will last you forever.

What the Pros Say: Makeup artist Nyssa Green raves to Byrdie that it offers “amazing” coverage, works for “any skin type,” and is “one of the most economical beauty purchases” you can make. She’s not wrong!

Best For: Artists who love to mix and customize. Anyone needing serious, full-coverage concealing power.

Pro Tip: Warm a tiny amount on the back of your hand. Mix with a drop of face oil or your favorite moisturizer to create a luminous, custom-coverage foundation.

👉 Shop Kevyn Aucoin The Sensual Skin Enhancer on:

3. Pat McGrath Labs: Sublime Perfection for High Fashion

When “Mother,” the most influential makeup artist of our time, launches a makeup line, you don’t just pay attention—you buy it all. Pat McGrath Labs is luxury, innovation, and artistry bottled.

Feature Rating (1-10)
Innovation & Texture 10
Pigment 10
Luxury Feel 10
Longevity 8
Shade Range 9

Why We Love It: The Skin Fetish: Sublime Perfection Foundation is a masterpiece. It’s a serum-light formula that glides on, blurs imperfections, and leaves behind a radiant finish that looks like you were born with perfect skin. It’s the definition of “your skin but better.”

What the Pros Say: Byrdie highlights its “innovative technology and ingredients that allow it to be applied like skincare.” It’s “self-setting,” meaning you can often skip powder, and gives a “stunning, naturally radiant finish.”

Best For: Normal to dry skin types craving a luminous, high-fashion glow.

Pro Tip: Apply with your fingers first to warm up the product and melt it into the skin, then gently press and bounce a damp sponge over the top to perfect the finish.

👉 Shop Pat McGrath Labs Foundation on:

4. Maybelline: Affordable Powerhouses Like Fit Me Matte & Poreless

Never, ever sleep on the drugstore! Maybelline consistently delivers pro-level quality that we reach for again and again. It’s proof that you don’t need to break the bank for incredible performance.

Feature Rating (1-10)
Value 10
Shade Range 10
Performance 8
Accessibility 10
Finish Variety 9

Why We Love It: The Fit Me! Matte + Poreless Foundation is a modern classic. It has a stunning natural matte finish that rivals foundations five times its price, and the shade range is truly exceptional. It’s a reliable staple for controlling oil without looking flat or cakey.

What the Pros Say: Makeup artist Lavonne tells Byrdie it has “flawless coverage, longevity, and looks like skin when applied properly.” The diverse shade range also makes it a dream for highlighting and contouring.

Best For: Normal to oily skin types. Anyone looking for a budget-friendly foundation that truly performs.

Pro Tip: For a more skin-like finish, apply with a damp sponge. For more coverage, use a dense buffing brush.

👉 Shop Maybelline Fit Me! on:

5. Dior Backstage: The Celebrity Red Carpet Favorite

Inspired by the hustle and bustle behind a Dior runway show, this line is all about creating a flawless, camera-ready face that looks just as good in person.

Feature Rating (1-10)
Finish 10
Longevity & Wear 9
Shade Undertones 10
Buildable Coverage 9
Luxury Experience 9

Why We Love It: The Dior Backstage Face & Body Foundation is liquid gold. It’s waterproof, sweat-proof, and has a natural, luminous finish that never looks greasy. The buildable formula means you can go from a sheer tint to solid medium coverage without it ever looking heavy.

What the Pros Say: As makeup artist Tim MacKay shared with Byrdie, it “looks flawless in video, photos, and in person” and provides “beautiful coverage that has a natural finish” with a “subtle glow.”

Best For: All skin types. A must-have for bridal, event, and red carpet makeup.

Pro Tip: It’s called Face & Body for a reason! Use it to even out the skin tone on the décolletage, arms, and legs for a seamless, all-over glow.

👉 Shop Dior Backstage on:

6. RMS Beauty: The “Un” Cover-Up Natural Glow

For the clean beauty lovers, RMS is a pioneer. Their philosophy is about using living, organic ingredients to enhance the skin, not just cover it.

Feature Rating (1-10)
Clean Ingredients 10
Finish 9
Versatility 9
Skin Benefits 10
Longevity (without setting) 7

Why We Love It: The “Un” Cover-Up can be used as a concealer or sheered out as a foundation. It melts into the skin, leaving a dewy, healthy finish that looks incredibly natural. It’s packed with nourishing oils like coconut and jojoba.

What the Pros Say: Makeup artist Tricia Turner praises it as a “creamy, lightweight option offering medium to full coverage with a flawless natural finish.” Byrdie also notes its “fantastic” shade range for deeper skin tones.

Best For: Normal to dry skin types who love a dewy, “no-makeup makeup” look.

Pro Tip: Because it’s so emollient, it’s best to set the T-zone with a translucent powder if you have combination or oily skin to increase wear time.

👉 Shop RMS Beauty “Un” Cover-Up on:

7. Danessa Myricks Vision Cream Cover: Creamy Coverage with a Twist

Danessa Myricks is a true artist’s artist, and her line is built for ultimate creativity and performance. This is makeup for people who love to play.

Feature Rating (1-10)
Versatility 10
Pigment 10
Customization 10
Innovation 9
Finish 9

Why We Love It: The Vision Cream Cover is a multi-tasking dream. It’s a foundation and concealer in one, with a highly concentrated formula that can be used for anything from a sheer skin tint to full-on theatrical coverage.

What the Pros Say: Danessa herself describes it as an “all-in-one, one-and-done complexion multi-tasker.” Byrdie notes it can create “everything from an everyday ‘no-makeup makeup’ finish to a flawless, natural coverage for textured skin, hyperpigmentation, and rosacea.”

Best For: Makeup artists and enthusiasts who want one product that does it all. Excellent for all skin types, including those with texture or discoloration.

Pro Tip: Mix it with her Beauty Oil for a radiant, dewy finish, or with a liquid illuminator for a custom glow. A little goes a very, very long way.

👉 Shop Danessa Myricks Vision Cream Cover on:

8. Charlotte Tilbury: Hollywood Flawless Filter Magic

Darlings, you knew this was coming! Charlotte Tilbury has bottled that magical, J.Lo-esque, lit-from-within glow, and we are forever grateful.

Feature Rating (1-10)
Glow Factor 10
Versatility 10
User-Friendliness 9
Luxury Feel 10
“It” Factor 10

Why We Love It: The Hollywood Flawless Filter is a category of its own. Is it a primer? A highlighter? A foundation? Yes! You can wear it under foundation, mixed with foundation, or on top as a highlighter. It blurs, smooths, and illuminates without any chunky glitter.

What the Pros Say: Makeup artist Jose Corella calls it a “kit secret” in his interview with Byrdie, describing the look as “supermodel skin” in a tube. We couldn’t agree more.

Best For: Anyone and everyone who wants to look glowy and radiant. It’s a universal enhancer.

Pro Tip: On a minimal makeup day, just apply Flawless Filter all over with a bit of concealer where you need it. You’ll look rested, radiant, and ready to go.

👉 Shop Charlotte Tilbury Hollywood Flawless Filter on:

9. Beautyblender Bounce Liquid Whip: Bounce to Flawless Skin

From the brand that revolutionized makeup application with a simple pink sponge comes a foundation that lives up to the legacy.

Feature Rating (1-10)
Finish 9
Coverage 9
Longevity 8
Packaging Innovation 8
Shade Range 9

Why We Love It: The Bounce Liquid Whip Foundation offers beautiful, full coverage with a modern, velvety-matte finish. It doesn’t feel heavy and truly does create a flawless, airbrushed look, especially when applied with its namesake sponge.

What the Pros Say: Makeup artist Autumn Moultrie recommends it to Byrdie for full coverage, especially on deeper skin tones, praising its “great color choices” and “realistic skin finish.”

Best For: Those who love a full-coverage, soft-matte look. Great for combination to oily skin.

Pro Tip: Use the unique reservoir on the bottle to mix in a drop of liquid highlighter or facial oil for a more customized finish without making a mess.

👉 Shop Beautyblender Bounce Foundation on:

10. Chanel Vitalumière: Moisture-Rich Radiance Fluid

Chanel is the epitome of timeless elegance, and their foundations are no exception. This is sophisticated radiance in a bottle.

Feature Rating (1-10)
Radiance 10
Hydration 9
Photographic Quality 9
Luxury Scent & Feel 10
Coverage 7

Why We Love It: Vitalumière is like a drink of water for the skin. It provides a sheer-to-medium coverage that instantly makes skin look plump, hydrated, and incredibly healthy. The glow is sophisticated, not glittery.

What the Pros Say: Makeup artist Nina Park tells Byrdie that it passes her rigorous tests for wear, photographic quality, and a true “second-skin glow.”

Best For: Dry, mature, or dull skin that needs a boost of moisture and luminosity.

Pro Tip: Apply with a synthetic foundation brush in small, circular motions to buff it into the skin for an airbrushed, radiant effect.

👉 Shop Chanel Vitalumière on:

11. Shiseido Synchro Skin: Self-Refreshing Foundation Innovation

Leave it to Japanese beauty giant Shiseido to create a foundation with cutting-edge technology that adapts to your skin throughout the day.

Feature Rating (1-10)
Technology & Innovation 10
Longevity 10
Finish 9
Weightless Feel 9
Shade Range 9

Why We Love It: The Synchro Skin Self-Refreshing Foundation is truly remarkable. It resists heat, humidity, oil, and facial movements to maintain a just-applied look all day long. It feels weightless but provides flawless medium coverage.

What the Pros Say: According to Byrdie, makeup artist Emily Cheng loves its “wide range” of tones and “very seamless” finish that minimizes texture. She describes it as “moisturizing” with a “beautiful satin finish.”

Best For: All skin types, but especially combination/oily skin or anyone needing their makeup to last through a long, demanding day.

Pro Tip: For an extra boost of hydration, apply with a sponge that’s been spritzed with a hydrating facial mist.

👉 Shop Shiseido Synchro Skin on:

12. Veil Cosmetics Complexion Fix Concealer: The Pro’s Secret Weapon

Sometimes the biggest game-changers come in the smallest packages. This concealer is a pro-kit secret that many artists use as an all-over complexion perfector.

Feature Rating (1-10)
Versatility 10
Texture 10
Coverage 8
Natural Finish 10
Portability 10

Why We Love It: Complexion Fix has a unique water-based, oil-free formula that melts into the skin without settling into fine lines. It brightens and perfects without ever looking like makeup. It’s the ultimate tool for spot-concealing and strategic coverage.

What the Pros Say: Makeup artist Troy Edwards tells Byrdie it’s “the most versatile and flattering to a wide range of skin tones” and that he uses it as a foundation because it’s “incredibly versatile, portable, and anyone can use it with incredible results.”

Best For: Minimalists and artists who prefer a “no-makeup makeup” approach. Perfect for all skin types, including mature and acne-prone skin.

Pro Tip: Use a shade lighter than your skin tone under the eyes to brighten, a matching shade to cover blemishes, and a deeper shade for a subtle contour.

👉 Shop Veil Cosmetics Complexion Fix on:

13. Maybelline Dream Urban Cover: City-Proof Foundation

Another drugstore gem from Maybelline! This one is specifically designed for city dwellers, packing in benefits you’d expect from a high-end brand.

Feature Rating (1-10)
Skin Protection (SPF/Antioxidants) 10
Coverage 9
Weightless Feel 9
Value 10
Finish 8

Why We Love It: Dream Urban Cover is a lightweight, buildable foundation that not only perfects the skin but also protects it with broad-spectrum SPF 50 and antioxidants to fight pollution. It’s an everyday workhorse.

What the Pros Say: Makeup artist Jenna Kristina calls it her “go-to” in Byrdie, praising its buildable coverage that “looks and feels like flawless skin.”

Best For: All skin types, especially for daily wear when you need sun and environmental protection.

Pro Tip: For fuller coverage, apply with a flat foundation brush first, then pounce a damp sponge over top to blend it seamlessly into the skin.

👉 Shop Maybelline Dream Urban Cover on:

14. Maybelline Dream Radiant Liquid Foundation: Radiance on a Budget

Yes, a third Maybelline foundation! That’s how good their complexion products are. This one is for all our glow-getters on a budget.

Feature Rating (1-10)
Radiance & Glow 9
Hydration 9
Value 10
Lightweight Feel 9
Coverage 8

Why We Love It: Infused with hyaluronic acid and collagen, the Dream Radiant Liquid Foundation delivers up to 12 hours of hydration and a beautiful, natural-looking glow. It plumps and smooths the skin without settling into lines.

What the Pros Say: Makeup artist Vincent Oquendo tells Byrdie he loves that it’s “lightweight” and allows him to “build coverage where I need it, while keeping other areas of the face sheer and radiant.”

Best For: Normal to dry skin types looking for a hydrating, radiant finish that won’t break the bank.

Pro Tip: Oquendo recommends applying it with a fluffy blush brush for a “light, whipped effect that covers but still looks natural.”

👉 Shop Maybelline Dream Radiant Liquid on:

15. Additional Rising Stars and Indie Brands Makeup Artists Love

The world of pro makeup is always expanding! Beyond the established giants, here are a few more brands you’ll consistently find in our kits:

  • Make Up For Ever: A direct competitor to M·A·C, MUFE is another brand born for the stage and screen. Their HD Skin Foundation is legendary for being completely undetectable on camera.
  • NARS: Known for iconic shade names and buttery formulas, NARS is a pro favorite. The Radiant Creamy Concealer is in nearly every artist’s kit, and the Light Reflecting Foundation is a new star for its skin-like, glowy finish.
  • Fenty Beauty: Rihanna didn’t just launch a makeup line; she started a revolution. By launching with 40 (now 50+) foundation shades, Fenty set a new standard for inclusivity that forced the entire cosmetics industry to take notice. The Pro Filt’r Soft Matte Longwear Foundation is a go-to for oily skin.

🔍 How Makeup Artists Choose Their Favorite Brands: Ingredients, Texture, and Longevity


Video: Top 10 Best Makeup Brands In The World #shorts #trending #makeup.








Going beyond the brand name, we dissect products at a molecular level. It’s a nerdy, obsessive process, but it’s what separates a good makeup application from a great one. What are we looking for when we read that tiny ingredient list on the back of the box?

H3: Decoding the Ingredient List: What Pros Look For

  • Silicones (like Dimethicone): Don’t fear the ‘cones! In primers and foundations, they create a silky-smooth slip, fill in pores, and help makeup last longer. They are the secret to that airbrushed look.
  • Talc vs. Silica in Powders: This is a huge one. As noted by Camera Ready Cosmetics, a pro retailer, a powder like RCMA No Color Powder is beloved because it sets makeup without adding any color or texture. Finely milled, non-cakey powders are key. Some silica powders can cause flashback, so we always test them with a camera flash.
  • Humectants (like Hyaluronic Acid & Glycerin): These are moisture magnets. We love seeing these in foundations (like the Maybelline Dream Radiant Liquid) because they keep the skin looking plump and hydrated all day, preventing makeup from looking dry or crepey.
  • Film-Formers: In setting sprays like Ben Nye Final Seal, these ingredients create a flexible, invisible film over the makeup, locking it in place and making it resistant to sweat and rubbing. It’s like a force field for your face!

H3: Texture is Everything: From Whipped Mousse to Watery Serums

The feel of a product tells us so much about how it will perform. We’re constantly swatching, blending, and feeling the texture on our skin.

  • Watery/Serum Textures (e.g., M·A·C Face & Body): These are typically sheer, breathable, and great for a natural, dewy look. They feel like nothing on the skin.
  • Rich Creams (e.g., Kevyn Aucoin Sensual Skin Enhancer): These are highly concentrated with pigment. They are perfect for building coverage and for drier skin types that benefit from the emollient texture.
  • Velvety Liquids (e.g., Beautyblender Bounce): These often provide a soft-matte or natural finish. They have enough slip to blend easily but set down to a long-wearing finish.
  • Whipped/Mousse Textures: These often feel airy and lightweight and are excellent for blurring the appearance of pores.

H3: The Longevity Test: From Red Carpet to Reality

A product can look beautiful upon application, but what does it look like after 8 hours under hot lights? This is the ultimate test. We look for foundations that are “self-setting,” like the one from Pat McGrath Labs, which require minimal powder. We also rely on a system of layering. A typical pro application might involve:

  1. Skin Prep: A non-greasy moisturizer and sometimes a grip-primer.
  2. Foundation Application: Applying in thin, even layers.
  3. Setting Powder: Using a translucent powder like Laura Mercier’s or RCMA’s to strategically set key areas (T-zone, under eyes).
  4. Setting Spray: A final mist of a professional setting spray to meld all the layers together and lock it all in.

💡 Insider Tips: How to Pick the Perfect Foundation Like a Pro


Video: What I learnt from Korea’s Top Makeup Artist.








Feeling overwhelmed? Don’t be! We’re giving you our secret playbook for finding your holy grail foundation. Forget everything you thought you knew about foundation shopping. This is how the pros do it.

Step 1: Understand Your Undertone (It’s Not Just Warm or Cool!)

This is the most common mistake we see. Getting your undertone right is more important than getting the shade depth perfect (which can be adjusted).

  • Cool: Skin has a pink, red, or blueish hue. You burn easily. Veins on your wrist look blue.
  • Warm: Skin has a yellow, golden, or peachy hue. You tan easily. Veins on your wrist look green.
  • Neutral: A mix of both warm and cool tones. Veins look like a mix of blue and green.
  • The Secret Fourth Undertone: Olive! This is a game-changer. Olive skin has a greenish or greyish cast. People with olive undertones often struggle to find a match, as foundations can look too orange or too pink on them. Brands like Dior and Fenty are great at catering to olive tones.

Step 2: The Swatch Test, Reimagined

❌ Stop swatching on your hand or wrist! The skin there is a completely different color and texture from your face.
✅ Apply three stripes of potential shades on your jawline, extending down to your neck. The perfect shade will be the one that disappears into your skin.
✅ Walk outside! Store lighting is a lie. Natural daylight will show you the truth.
✅ Let it dry. Many foundations oxidize, meaning they get darker as they dry and react with the oils in your skin. Wait 10-15 minutes to see the final color.

Step 3: Consider Your Finish Preference

How do you want your skin to look? This is just as important as the color.

Finish Looks Like… Best For Skin Type Pro-Loved Example
Matte Velvety, no shine, pore-blurring Oily, Combination Maybelline Fit Me! Matte + Poreless
Satin/Natural Like healthy, real skin. A soft glow. All Skin Types Shiseido Synchro Skin
Radiant/Dewy Luminous, glowy, moist-looking Normal, Dry, Mature Chanel Vitalumière

Step 4: Ask for a Sample and Wear It All Day

This is the ultimate test drive. A foundation might feel great for the first hour, but how does it hold up through your workday, your workout, or a night out? Ask for a sample at the counter, take it home, and live in it for a full day. See how it wears, feels, and photographs before you commit to a full bottle. This is one of our most crucial beauty tips!

🎥 Behind the Scenes: Makeup Artists’ Personal Stories and Brand Preferences

Every artist has “that” story—the time a product saved the day. One of our senior artists, Chloe, recalls a chaotic outdoor wedding shoot in the middle of July. “The bride was sweating, the humidity was at 100%, and we were losing light,” she says. “My secret weapon? A light layer of Dior Backstage Face & Body followed by a spritz of Ben Nye Final Seal. Her makeup did not move. It looked as fresh at midnight as it did at noon. The photos were flawless. I’ll never be without those two products in my kit.”

These personal experiences and trust in a product’s performance are what truly drive our preferences. It’s not about hype; it’s about reliability. We see this echoed by other pros in the industry. As makeup artist Kierra Lanice Wray told Byrdie, the Pat McGrath’s foundation is perfect for “dry to normal skin that needs a bit of luminosity.” It’s this specific, experience-based knowledge that helps us choose the right product for the right person, every time.

If you want to see what happens when you take luxury to the absolute extreme, the video embedded above, titled ‘FULL FACE OF THE WORLD’S MOST LUXURIOUS MAKEUP! 💎’ is a wild ride. While not every product is a pro-kit staple, it’s a fascinating look at the most opulent ingredients in the cosmetics industry. You can jump straight to it by clicking here.

🌍 The Impact of Ethical and Sustainable Makeup Brands in the Pro Community


Video: Celeb Makeup Brands✨💄: Who’s Your Fave? #shorts.








The conversation in the pro community has shifted. Performance is still king, but brand ethos is a powerful contender for the throne. More and more, artists and clients alike are asking: Is it cruelty-free? Is it vegan? Is the packaging sustainable?

✅ Brands that prioritize ethical practices are gaining massive traction.

  • RMS Beauty, a longtime favorite, built its entire brand on being organic, clean, and non-toxic.
  • Jones Road, from makeup legend Bobbi Brown, focuses on “clean, minimalistic, and high-grade formulations,” as highlighted by The Quality Edit.
  • Indie darlings like Lethal Cosmetics and legacy brands like Kryolan (which is committed to being cruelty-free) are proving that you don’t have to sacrifice performance for principles.

As professionals, we have a responsibility to listen to our clients and adapt to the changing landscape. Stocking our kits with high-performing, ethical options is no longer a bonus—it’s becoming a standard practice. This is a topic we’re always following in our Beauty News section.

🛍️ Where to Buy Professional Makeup Brands: Retailers, Online Shops, and Pro Discounts


Video: Testing the World’s Most Full Coverage Foundation.







Think you need a special license to get your hands on these pro-approved products? Think again! The best brands are more accessible than ever. Here’s where to look.

H3: Your Go-To Retailers

You can find many of our favorite brands at your local beauty superstores.

  • Sephora: A fantastic place to find brands like Pat McGrath Labs, Fenty Beauty, Dior Backstage, Charlotte Tilbury, and Danessa Myricks Beauty.
  • Ulta Beauty: Your destination for M·A·C, Chanel, NARS, and a huge selection of Maybelline products.
  • Department Stores (Nordstrom, Macy’s, etc.): Often carry luxury brands like Chanel, Dior, and Shiseido.

H3: The Pro’s Secret Stash: Online Retailers

For a more curated, pro-focused selection, we often turn to specialty online stores.

  • Camera Ready Cosmetics: Founded by a makeup artist, this site is a one-stop shop for hard-to-find pro brands like RCMA, Ben Nye, Skindinavia, and Kryolan. They carry a massive range of products tailored for artists.
  • Frends Beauty: Another L.A.-based pro store that ships worldwide, offering a huge selection of film, TV, and special effects makeup alongside beauty staples.

H3: The Holy Grail: Pro Discount Programs

This is one of the biggest perks of being a working professional! Many top-tier brands offer a significant discount to makeup artists, estheticians, and cosmetologists.

  • How it Works: Brands like M·A·C Pro, Make Up For Ever, and NARS have dedicated pro programs. You typically apply online by submitting credentials, which could be a professional license, union card, tear sheets from published work, or a call sheet from a film/TV production.
  • The Benefit: Discounts can range from 20% to 40%, which makes a huge difference when you’re building and maintaining a professional kit. It’s a brand’s way of supporting the artists who use and champion their products in the field.

📊 Comparing Pro Makeup Brands: Coverage, Finish, and Skin Types Table


Video: *MUST HAVE* makeup products for 2025 | beginner friendly & easy to use.







Need a quick cheat sheet? We’ve got you. Here’s a breakdown of some of our top picks to help you find your perfect match at a glance.

Brand/Product Coverage Level Finish Best for Skin Type(s)
M·A·C Face & Body Sheer, Buildable Natural, Radiant All, especially Dry/Normal
Kevyn Aucoin SSE Full, Customizable Natural, Radiant All (when mixed properly)
Pat McGrath Sublime Perfection Sheer-Medium, Buildable Luminous, Radiant Normal, Dry, Mature
Maybelline Fit Me! Matte Medium, Buildable Natural Matte Combination, Oily
Dior Backstage Face & Body Sheer-Medium, Buildable Natural, Satin All Skin Types
RMS “Un” Cover-Up Sheer-Medium Dewy, Radiant Normal, Dry
Danessa Myricks Vision Cream Full, Customizable Natural, Satin All, especially Textured
Charlotte Tilbury Flawless Filter Sheer Glow Enhancer Luminous, Glowy All Skin Types
Shiseido Synchro Skin Medium, Buildable Natural, Satin All, especially Combo/Oily
Fenty Pro Filt’r Soft Matte Medium-Full, Buildable Soft Matte Combination, Oily
NARS Light Reflecting Medium, Buildable Natural Normal, Dry, Combination
Make Up For Ever HD Skin Medium, Buildable Natural, Satin All Skin Types


Video: I Didn’t Expect this from the Cosmic Brushes Smoulder Palette – Swatches, Thoughts & Comparisons.








The most exciting trend in the beauty world right now is the rise of the artist-as-founder. These aren’t just celebrity-endorsed lines; they are products born from decades of on-the-job experience. As The Quality Edit so perfectly stated, “an artist who uses their ample amount of experience in a field to develop a product line that they have searched for to no avail; now that is something I’ll spend my money on.”

We’re seeing this with industry titans like Pat McGrath, Charlotte Tilbury, and Mario Dedivanovic. They knew exactly what was missing from the market because they had searched for it for years. They understood the nuances of texture, the importance of undertones, and the need for products that perform under pressure.

What to Watch:

  • Indie Darlings: Keep an eye on brands like Hindash and Lisa Eldridge. These globally respected artists are creating small, curated collections of products that sell out in minutes because they are, simply put, perfect.
  • The Next Wave: We anticipate more and more influential artists launching their own lines, focusing on niche products that solve specific problems they’ve encountered in their careers.
  • Pro-Led Collaborations: Even when not launching a full brand, artists collaborating with established companies (like the ongoing collabs we see with M·A·C) often result in some of the most innovative and useful products of the year. It’s a trend we love and one that ultimately benefits everyone who loves makeup.

🔚 Conclusion: The Ultimate Makeup Brand Choice for Every Artist and Enthusiast

a woman in a white shirt is smiling and holding makeup brushes

So, what makeup brand do most makeup artists use? The answer is delightfully complex: there is no one brand that rules them all. Instead, professional makeup artists curate a versatile kit filled with a blend of legendary classics, innovative artist-founded lines, and reliable drugstore gems. From the timeless dependability of M·A·C Cosmetics to the cutting-edge radiance of Pat McGrath Labs, and the budget-friendly brilliance of Maybelline Fit Me!, each brand plays a unique role in the pro’s toolkit.

Our journey through the top 15 brands revealed that makeup artists prioritize performance under pressure, shade inclusivity, texture innovation, and skincare benefits. Whether it’s the creamy coverage of Kevyn Aucoin The Sensual Skin Enhancer, the glow-boosting magic of Charlotte Tilbury Hollywood Flawless Filter, or the adaptable versatility of Danessa Myricks Vision Cream Cover, these products have earned their place through real-world reliability and artistry.

We also uncovered that ethical and sustainable brands are no longer niche but essential, with artists embracing clean beauty without sacrificing quality. The rise of artist-founded brands reflects a deep desire for products born from experience and passion, not just marketing.

If you’re wondering which product to try first, consider your skin type, desired finish, and budget. For sheer radiance, try M·A·C Face & Body; for full coverage with a natural finish, Kevyn Aucoin SSE is legendary; and for a glow that turns heads, Pat McGrath Skin Fetish is a must-have. And don’t underestimate the power of drugstore heroes like Maybelline Fit Me! that deliver professional results without the luxury price tag.

Remember Chloe’s story from the chaotic wedding shoot? The right products can truly save the day. Your makeup journey is about finding those reliable, transformative gems that make you feel confident and radiant every time.

Now that you know the brands and products that makeup artists trust, are you ready to build your own pro-worthy kit? Dive in, experiment, and most importantly—have fun creating your masterpiece!

Ready to shop the pros’ favorites? Here are quick links to help you snag these top-tier products and learn more about the artistry behind them:

  • Face Paint: The Story of Makeup by Lisa Eldridge — A deep dive into the history and artistry of makeup.
    Amazon Link

  • Making Faces by Kevyn Aucoin — The legendary makeup artist’s classic guide to beauty.
    Amazon Link

  • Bobbi Brown Makeup Manual by Bobbi Brown — A professional guide to makeup artistry from the queen herself.
    Amazon Link

❓ FAQ: Your Burning Questions About Pro Makeup Brands Answered

a table topped with lots of makeup and brushes

Professional makeup artists tend to favor brands that offer exceptional performance, shade inclusivity, and versatility. Classic staples like M·A·C Cosmetics remain dominant due to their extensive shade ranges and formulas designed for photography and long wear. Artist-founded brands such as Pat McGrath Labs, Charlotte Tilbury, and Danessa Myricks Beauty are increasingly popular because they are created by pros who understand the needs of the industry. Drugstore brands like Maybelline also hold a strong place for their affordability and surprisingly high-quality formulas. Ultimately, pros curate their kits with a mix of these brands to cover every client and occasion.

Read more about “13 Must-Know High-End Makeup Brands to Try in 2025 💄”

What makeup products do celebrities use and recommend to their fans?

Celebrities often rely on the same pro-favorite brands, especially those that perform well under intense lighting and long hours. For example, Kim Kardashian’s makeup artist Mario Dedivanovic developed Makeup by Mario to recreate her signature sculpted glam. Rihanna’s Fenty Beauty revolutionized inclusivity and is a favorite among many stars. Celebrities also love products like Charlotte Tilbury’s Hollywood Flawless Filter for its glow and Pat McGrath Labs for luxurious finishes. Many stars recommend drugstore gems like Maybelline Fit Me! for everyday wear, proving that great makeup doesn’t always have to be high-end.

Are high-end makeup brands really better than affordable drugstore options for everyday use?

Not necessarily! While high-end brands often invest more in innovative ingredients, luxurious packaging, and extensive shade ranges, many drugstore brands now offer pro-level performance at a fraction of the cost. For example, Maybelline Fit Me Matte & Poreless is praised by professionals for its shade range and longevity, rivaling pricier counterparts. The key is to find products that suit your skin type, desired finish, and lifestyle. High-end brands might offer more specialized formulas or unique textures, but drugstore options can be just as effective for everyday use, especially when applied with the right technique.

What are the essential makeup products that every makeup artist should have in their kit?

Every pro kit should include:

  • Foundations and concealers with a wide shade range and various finishes (sheer, medium, full coverage).
  • Setting and finishing powders like RCMA No Color Powder or Laura Mercier Translucent Powder to lock makeup in place.
  • Setting sprays such as Skindinavia The Original Makeup Finishing Spray for longevity.
  • Multipurpose products like Danessa Myricks Vision Cream Cover for versatility.
  • Primers and skincare essentials to prep the canvas.
  • A selection of brushes and tools for flawless application.
  • Products for all skin types and tones, including options for oily, dry, sensitive, and mature skin.
  • Ethical and cruelty-free options to meet client values.

How do makeup artists ensure their products work well on all skin tones?

Professional artists prioritize brands with extensive and inclusive shade ranges to accommodate every skin tone. They often mix products like Kevyn Aucoin The Sensual Skin Enhancer to customize coverage and undertones. Testing products under natural light and on different skin types is standard practice. Artists also stay updated on new launches and trends in inclusivity, supporting brands that push for diversity in their offerings.

How important is skincare in professional makeup application?

Skincare is the foundation of flawless makeup. Hydrated, well-prepped skin allows makeup to glide on smoothly and last longer. Many pros incorporate skincare-infused foundations and primers, such as those with hyaluronic acid or antioxidants, to nourish the skin while providing coverage. Brands like Pat McGrath Labs and M·A·C have embraced this trend, blending makeup and skincare for healthier-looking results.

Read more about “12 Pro Tips for Applying High-End Makeup Like a Boss 💄 (2025)”

Dive into these resources to deepen your knowledge and discover even more about the brands shaping the professional makeup world today!

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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