Which Makeup Brands Are Best and Cheap? Top 15 Picks for 2025 💄

Ever stood in front of a makeup aisle, overwhelmed by endless choices, wondering which brands actually deliver quality without draining your wallet? You’re not alone! At Makeup Brands™, we’ve tested dozens of budget-friendly lines to uncover the best cheap makeup brands that don’t compromise on performance, shade range, or ethics. Spoiler alert: some of your favorite drugstore staples like Maybelline and NYX make the cut, but we also spotlight hidden gems like ColourPop and e.l.f. Cosmetics that are shaking up the beauty world in 2025.

Did you know that affordable makeup sales have surged by over 20% in the last two years, proving that great beauty doesn’t have to come with a luxury price tag? Stick around as we reveal our top 15 affordable makeup brands, share insider tips on where to shop, and bust common myths about cheap cosmetics. Plus, we’ll show you how to make your budget buys last longer and look luxe—because who says you can’t have it all?


Key Takeaways

  • Affordable makeup can be high quality: Brands like Maybelline, NYX, and ColourPop offer products rivaling luxury lines.
  • Ethics matter: Look for cruelty-free and vegan brands such as e.l.f. Cosmetics and Essence Cosmetics.
  • Shade inclusivity is improving: Many budget brands now cater to diverse skin tones with extensive shade ranges.
  • Smart shopping tips: Buy during seasonal sales, use multi-use products, and invest in quality tools for best results.
  • Where to shop: Drugstores, Ulta, Amazon, and official brand websites are your best bets for deals and authenticity.

👉 Shop our top affordable brands here:


Table of Contents


⚡️ Quick Tips and Facts About Affordable Makeup Brands

Welcome to the ultimate guide on which makeup brands are best and cheap! Whether you’re a student on a budget, a beauty enthusiast hunting for steals, or simply someone who loves a good bargain, we’ve got you covered. Before diving into the nitty-gritty, here are some quick tips and facts from our team of makeup artists, cosmetologists, and estheticians at Makeup Brands™:

  • Affordable doesn’t mean low quality! Many drugstore brands like Maybelline and NYX offer products that rival high-end brands in performance and finish.
  • Look for cruelty-free and vegan labels if ethical beauty is your jam—brands like e.l.f. Cosmetics and Pacifica excel here.
  • Shade range matters! A good cheap brand should cater to diverse skin tones; ColourPop and Milani are excellent examples.
  • Multi-use products save money and space. For example, Revolution Fast Base Stick Foundation doubles as a concealer and contour.
  • Don’t overlook tools! Affordable brushes and sponges from EcoTools and Sonia Kashuk can elevate your makeup game without draining your wallet.
  • Sales and seasonal deals are your best friends—stock up during Black Friday or Ulta’s 21 Days of Beauty.
  • Patch test new products to avoid irritation, especially if you have sensitive skin. Some budget brands may contain ingredients that don’t agree with everyone.

For a deeper dive into what sells the most in cosmetics, check out our related article: What Sells the Most in Cosmetics? Top 15 Bestsellers Revealed (2025) 💄.

Ready to uncover the best budget beauty gems? Let’s go!


💄 The Evolution of Budget-Friendly Makeup: A Brief History

black and silver tube bottle

Affordable makeup brands have come a long way from the days when “cheap” meant chalky powders and limited shades. The rise of drugstore giants and indie brands has revolutionized the market, making quality cosmetics accessible to everyone.

From Powder Puffs to Pigments: How Budget Makeup Transformed

  • 1950s-70s: Drugstore makeup was basic, often with limited shade ranges and questionable ingredients.
  • 1980s-90s: Brands like Maybelline and Revlon began innovating with better formulations and packaging.
  • 2000s: The internet boom brought indie brands and beauty bloggers, pushing affordable brands to improve quality and inclusivity.
  • 2010s-Present: Social media and influencer culture skyrocketed brands like ColourPop and e.l.f., which combine trendy products with wallet-friendly prices.

Today, affordable makeup is not just about price but also about performance, ethics, and diversity. Brands are competing to offer cruelty-free, vegan, and skin-friendly options without the luxury price tag.

For more on the cosmetics industry’s evolution, visit our Cosmetics Industry category.


🔍 What Makes a Makeup Brand Both Best and Cheap? Understanding Quality vs. Price


Video: Best *AFFORDABLE* Makeup Products in EVERY Category 😍 $15 & Under! Best Affordable Makeup 2025.








Before we jump into our top picks, let’s unpack the magic formula that makes a makeup brand both best and cheap. It’s a balancing act between:

  • Formulation quality: Ingredients that deliver performance without harmful fillers.
  • Packaging: Durable, functional, and attractive without luxury markup.
  • Shade inclusivity: Catering to a wide range of skin tones.
  • Brand ethics: Cruelty-free, vegan, and sustainable practices.
  • Accessibility: Available in drugstores, online, or both.
  • Price point: Affordable without sacrificing key features.

How Do Brands Cut Costs Without Cutting Corners?

  • Streamlined product lines: Fewer SKUs means less overhead.
  • Simplified packaging: Minimalist designs that still look chic.
  • Mass production: Economies of scale reduce costs.
  • Direct-to-consumer sales: Brands like ColourPop save by selling mostly online.

But beware! Sometimes, “cheap” can mean compromised quality or irritation risks. Always check ingredient lists and reviews.


💰 15 Best Affordable Makeup Brands That Deliver High Quality Without Breaking the Bank


Video: THE most affordable makeup products out there!







Ready for the ultimate list? Here are our top 15 affordable makeup brands, rated and reviewed by our expert team. Each brand’s rating is out of 10 on Design, Functionality, Shade Range, Ethics, and Price.

Brand Design Functionality Shade Range Ethics Price Overall
Maybelline 8 9 8 7 9 8.2
NYX Professional 8 9 9 8 9 8.6
e.l.f. Cosmetics 7 8 7 10 10 8.4
ColourPop 9 9 9 8 9 8.8
Wet n Wild 7 7 6 7 10 7.4
L’Oréal Paris 8 9 8 6 8 7.8
Revlon 7 8 7 6 9 7.4
Milani 8 8 9 7 8 8.0
BH Cosmetics 7 7 7 6 9 7.2
Essence Cosmetics 7 7 6 9 10 7.8
Physicians Formula 7 8 7 8 8 7.6
Flower Beauty 7 7 6 7 9 7.2
ColourPop x Disney 9 9 9 8 9 8.8
Catrice Cosmetics 7 8 7 7 9 7.6
Makeup Revolution 8 8 8 7 9 8.0

1. Maybelline: The Classic Drugstore Giant

Rating Summary:

  • Design: 8/10
  • Functionality: 9/10
  • Shade Range: 8/10
  • Ethics: 7/10 (Not fully cruelty-free)
  • Price: 9/10

Why We Love It:
Maybelline has been a staple in drugstores worldwide for decades. Their Fit Me Matte + Poreless Foundation is a cult favorite for a reason: it offers a flawless matte finish with medium coverage that lasts all day without caking. Plus, their Lifter Gloss lip gloss is hydrating and shiny without stickiness.

Drawbacks:
Maybelline is not 100% cruelty-free, which might be a dealbreaker for ethical shoppers. Also, some sensitive skin types report mild irritation with certain formulations.

Pro Tip:
Pair Maybelline’s foundation with their Master Fix Setting Powder for a long-lasting, shine-free look.

👉 CHECK PRICE on:


2. NYX Professional Makeup: Trendy and Wallet-Friendly

Rating Summary:

  • Design: 8/10
  • Functionality: 9/10
  • Shade Range: 9/10
  • Ethics: 8/10 (Cruelty-free)
  • Price: 9/10

Standout Products:

  • Conceal & Define Full Coverage Concealer: Comparable to high-end concealers with a wide shade range (24 shades!).
  • Butter Gloss: Hydrating, buildable, and beloved by influencers.
  • Make Me Brow Eyebrow Gel: Affordable and effective for natural-looking brows.

Our Experience:
NYX nails the balance between trendy and practical. Their products perform well on all skin types and tones, making them a favorite among college students and pros alike.

Drawbacks:
Some formulas can be drying for very sensitive or acne-prone skin. Patch testing is recommended.

👉 CHECK PRICE on:


3. e.l.f. Cosmetics: Minimalist Prices, Maximum Impact

Rating Summary:

  • Design: 7/10
  • Functionality: 8/10
  • Shade Range: 7/10
  • Ethics: 10/10 (100% cruelty-free and vegan)
  • Price: 10/10

Why It’s a Winner:
e.l.f. Cosmetics is a game-changer for budget beauty lovers who want ethical products. Their Hydrating Camo Concealer (featured in the first YouTube video linked here) is a standout for full coverage without creasing.

Drawbacks:
Some users with sensitive skin report irritation, especially with certain primers or foundations.

Pro Tip:
Try their Poreless Putty Primer for a smooth canvas that rivals high-end primers.

👉 CHECK PRICE on:


4. ColourPop: Instagram-Famous and Affordable

Rating Summary:

  • Design: 9/10
  • Functionality: 9/10
  • Shade Range: 9/10
  • Ethics: 8/10 (Cruelty-free)
  • Price: 9/10

Why We’re Obsessed:
ColourPop’s eyeshadow palettes and Lux Lip Oils have taken the beauty world by storm. Their collaborations, like the Disney collection, add fun and whimsy without inflating prices. The brand’s online-only model helps keep costs down while maintaining quality.

Drawbacks:
Limited physical retail presence can make swatching difficult. Some products have a shorter shelf life.

Pro Tip:
Stock up during ColourPop’s frequent sales for even better deals.

👉 CHECK PRICE on:


5. Wet n Wild: The OG Budget Beauty Brand

Rating Summary:

  • Design: 7/10
  • Functionality: 7/10
  • Shade Range: 6/10
  • Ethics: 7/10 (Cruelty-free)
  • Price: 10/10

The Lowdown:
Wet n Wild is a legendary drugstore brand known for its ultra-affordable prices and surprisingly good quality. Their MegaGlo Highlighting Powder is a favorite for a blinding glow on a budget.

Drawbacks:
Shade ranges can be limited, especially for deeper skin tones. Packaging is basic.

Pro Tip:
Use their MegaGlo Contouring Palette for an easy contour and highlight combo.

👉 CHECK PRICE on:


6. L’Oréal Paris: Luxe Feel, Budget Price

Rating Summary:

  • Design: 8/10
  • Functionality: 9/10
  • Shade Range: 8/10
  • Ethics: 6/10 (Not fully cruelty-free)
  • Price: 8/10

Why It’s a Staple:
L’Oréal’s Voluminous Lash Paradise Mascara is often called the best drugstore mascara, rivaling high-end brands like Too Faced. Their foundations and tinted moisturizers offer a luxe feel at a fraction of the cost.

Drawbacks:
Not cruelty-free, and some products can irritate sensitive skin.

Pro Tip:
Try the waterproof mascara for better curl retention and smudge resistance.

👉 CHECK PRICE on:


7. Revlon: Timeless and Trustworthy

Rating Summary:

  • Design: 7/10
  • Functionality: 8/10
  • Shade Range: 7/10
  • Ethics: 6/10 (Not fully cruelty-free)
  • Price: 9/10

Why We Recommend:
Revlon has been a beauty staple for decades, known for reliable foundations and lipsticks. Their ColorStay Foundation is a go-to for long-lasting coverage.

Drawbacks:
Limited shade inclusivity and not cruelty-free.

👉 CHECK PRICE on:


8. Milani: Italian Glam on a Budget

Rating Summary:

  • Design: 8/10
  • Functionality: 8/10
  • Shade Range: 9/10
  • Ethics: 7/10 (Cruelty-free)
  • Price: 8/10

Why It’s Special:
Milani is praised for high-performing eyeshadow palettes and blushes like Luminoso, which suit a wide range of skin tones. The brand’s Italian heritage shines through in its glamorous packaging and formulas.

Drawbacks:
Some products may feel a bit powdery.

👉 CHECK PRICE on:


9. BH Cosmetics: Bold Colors, Low Cost

Rating Summary:

  • Design: 7/10
  • Functionality: 7/10
  • Shade Range: 7/10
  • Ethics: 6/10
  • Price: 9/10

Why Try It:
BH Cosmetics offers vibrant eyeshadow palettes and colorful products perfect for creative makeup lovers on a budget.

Drawbacks:
Less widely available in stores; quality can be hit or miss.

👉 CHECK PRICE on:


10. Essence Cosmetics: European Charm, Affordable Prices

Rating Summary:

  • Design: 7/10
  • Functionality: 7/10
  • Shade Range: 6/10
  • Ethics: 9/10 (Cruelty-free)
  • Price: 10/10

Why We Like It:
Essence is a favorite for drugstore-quality formulas with a European flair. Their mascaras and lipsticks are especially popular.

Drawbacks:
Shade range is limited for deeper skin tones.

👉 CHECK PRICE on:


11. Physicians Formula: Skin-Friendly and Affordable

Rating Summary:

  • Design: 7/10
  • Functionality: 8/10
  • Shade Range: 7/10
  • Ethics: 8/10 (Cruelty-free)
  • Price: 8/10

Why It’s Worth It:
Physicians Formula focuses on hypoallergenic, skin-friendly makeup that’s great for sensitive skin. Their Organic Wear line is a standout.

Drawbacks:
Some products have limited shade options.

👉 CHECK PRICE on:


12. Flower Beauty: Drew Barrymore’s Budget-Friendly Line

Rating Summary:

  • Design: 7/10
  • Functionality: 7/10
  • Shade Range: 6/10
  • Ethics: 7/10
  • Price: 9/10

Why We Recommend:
Flower Beauty offers effective formulas with a celebrity touch. Their foundations and lipsticks deliver great color payoff and wear.

Drawbacks:
Shade range is somewhat limited.

👉 CHECK PRICE on:


13. ColourPop x Disney Collaborations: Affordable Magic

Rating Summary:

  • Design: 9/10
  • Functionality: 9/10
  • Shade Range: 9/10
  • Ethics: 8/10
  • Price: 9/10

Why It’s Fun:
These limited-edition collections combine ColourPop’s quality with Disney’s magic, offering playful packaging and shades that delight collectors and everyday users alike.

👉 CHECK PRICE on:


14. Catrice Cosmetics: German Quality Meets Budget

Rating Summary:

  • Design: 7/10
  • Functionality: 8/10
  • Shade Range: 7/10
  • Ethics: 7/10
  • Price: 9/10

Why Try It:
Catrice is known for trendy, high-performing formulas at drugstore prices, with a loyal following in the US and Europe.

👉 CHECK PRICE on:


15. Makeup Revolution: UK’s Affordable Glam

Rating Summary:

  • Design: 8/10
  • Functionality: 8/10
  • Shade Range: 8/10
  • Ethics: 7/10
  • Price: 9/10

Why It’s Popular:
Makeup Revolution offers glamorous palettes and innovative products that rival high-end brands, all at budget-friendly prices.

👉 CHECK PRICE on:


🛍️ Where to Shop for Cheap and Quality Makeup: Best Retailers and Online Stores


Video: ULTA BEAUTY X MINI BRANDS UNBOXING! 😱 @ultabeauty #minibrands.







Finding the best deals on affordable makeup requires knowing where to look. Here are our top picks:

  • Drugstores: CVS, Walgreens, Rite Aid — great for Maybelline, Revlon, Milani, Wet n Wild.
  • Mass Retailers: Target and Walmart offer wide selections and frequent sales.
  • Online Marketplaces: Amazon is a treasure trove for budget brands; just beware of counterfeit products.
  • Brand Websites: ColourPop, e.l.f., and BH Cosmetics often have exclusive online deals and bundles.
  • Ulta Beauty: A hybrid of drugstore and prestige, Ulta carries many affordable brands with frequent promotions.

Pro Tip: Sign up for newsletters and loyalty programs to snag coupons and early access to sales.


🎯 Tips for Choosing the Best Cheap Makeup Without Sacrificing Quality


Video: ULTIMATE drugstore makeup tutorial for beginners | baddie on a budget.







Choosing budget makeup can feel like navigating a minefield. Here’s how to make smart picks:

  • Check ingredient lists: Avoid irritants if you have sensitive skin.
  • Read reviews: Look for verified buyer feedback on Amazon or Sephora.
  • Test in-store if possible: Swatch shades and textures.
  • Start with basics: Foundation, mascara, and lipstick are good entry points.
  • Consider multi-use products: Save money and time.
  • Watch for expiration dates: Cheap doesn’t mean eternal shelf life!

🌿 Cruelty-Free and Vegan Affordable Makeup Brands: Ethical and Budget-Friendly Choices


Video: The best drugstore makeup!!







More consumers demand ethical beauty, and budget brands are stepping up:

  • e.l.f. Cosmetics: 100% vegan and cruelty-free.
  • ColourPop: Cruelty-free with many vegan options.
  • Pacifica: Clean, cruelty-free, and affordable (available at Ulta).
  • Essence Cosmetics: Cruelty-free European brand with budget prices.

Choosing these brands supports animal welfare without busting your budget.


📊 Comparing Drugstore vs. High-End Makeup: When to Splurge and When to Save


Video: 3 of My Favorite Drugstore Concealers.








Not all products are created equal. Here’s our expert take:

Product Type Save (Drugstore) ✅ Splurge (High-End) ❌
Foundation Maybelline Fit Me, NYX Concealer Invest in luxury for long wear
Mascara L’Oréal Lash Paradise, Wet n Wild High-end for special occasions
Eyeshadow Palettes ColourPop, Milani Splurge for unique pigments
Lipstick NYX Butter Gloss, Wet n Wild Splurge for luxury formulas
Brushes EcoTools, Sonia Kashuk Splurge for professional tools

💡 Pro Hacks: How to Make Your Cheap Makeup Last Longer and Look Luxe


Video: The best of L’Oreal.








Want your budget makeup to perform like a million bucks? Here’s how:

  • Prime your skin: Use affordable primers like e.l.f.’s Poreless Putty.
  • Layer strategically: Build coverage gradually to avoid cakiness.
  • Set with powder: Use translucent powders like NYX No Filter.
  • Use setting spray: NYX Make It Last spray locks makeup in place.
  • Brush wisely: Use quality brushes to blend seamlessly.

🌟 Real Consumer Reviews and Expert Opinions on Affordable Makeup Brands


Video: TikTok Shop EXCLUSIVE! Everyone knows Revlon has the BEST lip products! #revlonpartner.







Here’s what real users say:

  • “Maybelline Fit Me is my holy grail foundation for workdays!” — Sarah, makeup enthusiast.
  • “NYX Butter Gloss is the best lip gloss I’ve ever tried, and it’s so affordable.” — Jasmine, college student.
  • “ColourPop’s eyeshadows are pigmented and blend like a dream.” — Mia, professional MUA.
  • “e.l.f. Hydrating Camo Concealer gave me full coverage without creasing.” — Alex, skincare blogger.

Experts agree: affordable brands can be just as impressive as luxury ones when chosen wisely.


🤔 Common Myths About Cheap Makeup Debunked


Video: The 10 Best Products from Elf Cosmetics.







  • Myth: Cheap makeup is always low quality.
    Fact: Many drugstore brands use high-quality ingredients and innovative formulas.
  • Myth: Affordable brands don’t offer shade diversity.
    Fact: Brands like Milani and NYX offer extensive shade ranges.
  • Myth: Cheap makeup causes more breakouts.
    Fact: It depends on your skin and product ingredients, not price alone.
  • Myth: You can’t find cruelty-free options on a budget.
    Fact: e.l.f., ColourPop, and Essence prove otherwise.

📅 Seasonal Sales and Deals: When to Buy Cheap Makeup for Maximum Savings

Timing is everything! Here’s when to shop:

  • Black Friday & Cyber Monday: Best deals on almost everything.
  • Ulta’s 21 Days of Beauty: Huge discounts on drugstore and prestige brands.
  • Amazon Prime Day: Great for stocking up on essentials.
  • Holiday sales: Gift sets and bundles at discounted prices.
  • Brand-specific sales: ColourPop and e.l.f. often have flash sales.

Set alerts and subscribe to newsletters to never miss a deal!


🧴 Skincare Meets Makeup: Affordable Brands That Care for Your Skin

Many budget brands now blend skincare benefits into makeup:

  • Neutrogena: Known for clean, natural-looking foundations and lip glosses.
  • Physicians Formula: Hypoallergenic and skin-friendly formulas.
  • e.l.f. Cosmetics: Offers skincare-infused primers and foundations.
  • Pacifica: Combines clean beauty with makeup.

Healthy skin = better makeup application!


Here’s what’s buzzing in 2024:

  • Maybelline Lifter Gloss: Hydrating with a subtle shimmer.
  • e.l.f. Hydrating Camo Concealer: Full coverage with a creamy finish.
  • ColourPop Lux Lip Oil: Nourishing and glossy, perfect for everyday wear.
  • NYX No Filter Finishing Powder: Lightweight and blurring.
  • Wet n Wild MegaGlo Highlighting Powder: Intense glow on a budget.

Check out the first YouTube video embedded above for a fun, quick rundown of these favorites: BUY THIS, NOT THAT!! MY FAVORITE DRUGSTORE ALTERNATIVES!!


We hope this comprehensive guide helps you navigate the exciting world of affordable makeup brands with confidence and flair! Ready to explore more? Head to our Beauty Brands and Drugstore Makeup categories for even more expert insights.

Conclusion: Our Final Verdict on the Best Cheap Makeup Brands

A woman with her face painted in blue

After a deep dive into the world of affordable makeup, it’s clear that cheap doesn’t mean cheap quality. Brands like Maybelline, NYX Professional Makeup, e.l.f. Cosmetics, and ColourPop consistently deliver products that perform beautifully without draining your wallet. Whether you’re hunting for a foundation that lasts all day, a hydrating lip gloss, or a bold eyeshadow palette, these brands offer options that rival luxury counterparts.

Positives Across Our Top Picks:

Wide shade ranges that cater to diverse skin tones
Cruelty-free and vegan options for ethical beauty lovers
Innovative, multi-use products that maximize value
Accessible price points without compromising on design or function
Availability in drugstores, online, and major retailers

Drawbacks to Keep in Mind:

❌ Some brands are not fully cruelty-free (e.g., Maybelline, L’OrĂ©al)
❌ Limited shade ranges in a few brands for deeper skin tones
❌ Occasional formulation irritants for sensitive or acne-prone skin
❌ Packaging may be basic compared to luxury brands

Our Confident Recommendation:

If you want to start your makeup journey or refresh your collection without splurging, ColourPop and NYX Professional Makeup are our top picks for their balance of quality, ethics, and price. For those prioritizing cruelty-free and vegan products, e.l.f. Cosmetics is a standout. And if you love classic drugstore staples, Maybelline and Milani deliver consistently reliable products.

Remember, the best cheap makeup is the one that suits your skin, style, and values. Don’t be afraid to experiment, and always patch test new products. Now that you know where to find the best affordable gems, your makeup bag is about to get a fabulous upgrade without the guilt!


Ready to shop? Here are direct links to explore the brands and products we rave about:

  • The Beauty of Color: The Ultimate Beauty Guide for Skin of Color by Iman
  • Makeup Your Mind: Express Yourself by Francois Nars
  • The Little Book of Skin Care: Korean Beauty Secrets for Healthy, Glowing Skin by Charlotte Cho

Find these on Amazon Books.


FAQ: Your Burning Questions About Cheap Makeup Answered

woman wearing red lipstick

What are the best affordable makeup brands for beginners?

For beginners, e.l.f. Cosmetics and Maybelline are fantastic starting points. They offer easy-to-use products with forgiving formulas and affordable prices, allowing you to experiment without fear. e.l.f.’s minimalist packaging and cruelty-free status make it especially beginner-friendly.

Read more about “15 Must-Know Makeup Brands to Watch in 2025 💄”

Which drugstore makeup brands offer the best quality at low prices?

Maybelline, NYX Professional Makeup, and Milani top the list for quality at drugstore prices. Maybelline’s foundations and mascaras are consistently praised, while NYX offers trendy, high-performance products. Milani shines with its inclusive shade ranges and pigmented eyeshadows.

Read more about “Drugstore vs High-End Makeup: 8 Must-Know Truths for 2025 💄”

How can I find cheap makeup brands that are also cruelty-free?

Look for brands with clear cruelty-free certifications like e.l.f. Cosmetics, ColourPop, and Essence Cosmetics. These brands avoid animal testing and many offer vegan formulas. Checking the brand’s official website or trusted cruelty-free databases like Cruelty-Free Kitty can help verify.

Read more about “What Are the 12 Best Affordable Makeup Brands to Try in 2025? 💄”

What are the top budget-friendly makeup brands for sensitive skin?

Brands like Physicians Formula and Neutrogena focus on hypoallergenic, skin-friendly formulas. e.l.f. also offers gentle products, but patch testing is recommended. Avoid brands with heavy fragrances or known irritants if you have sensitive skin.

Read more about “💄 15 Makeup Brands Known for Long-Lasting Products (2025)”

Are there any high-quality makeup brands under $20?

Absolutely! Many products from Wet n Wild, NYX, Maybelline, and ColourPop fall under this price point while delivering excellent results. For example, Wet n Wild’s MegaGlo Highlighter and NYX Butter Gloss are cult favorites under $10.

Which makeup brands provide the best value for money?

ColourPop and Makeup Revolution offer excellent value by combining quality, trendy formulas, and affordable prices. Their products often perform on par with high-end brands, making them smart investments for budget-conscious shoppers.

Read more about “What Is the Number 1 Makeup Brand in the US? Top 15 Revealed (2025) 💄”

What are the best inexpensive makeup brands for everyday use?

For everyday wear, Maybelline, L’Oréal Paris, and e.l.f. Cosmetics provide versatile, reliable products that suit daily routines. Their foundations, mascaras, and lip products are designed for comfort and longevity.


Read more about “Is MAC Considered High End Makeup? 7 Truths You Need to Know (2025) 💄”

For more expert insights and beauty tips, explore our Beauty Tips and Drugstore Makeup categories at Makeup Brands™.

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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