What Are the Top 5 Makeup Brands? 💄 Ultimate Guide (2025)

a group of different colored lipsticks sitting on top of each other

Ever wondered which makeup brands truly reign supreme in 2025? With hundreds of options flooding the market, it’s easy to feel overwhelmed. But fear not! We’ve done the heavy lifting for you, diving deep into the world of cosmetics to uncover the top five makeup brands that combine innovation, inclusivity, performance, and style like no others. From the luxury elegance of Estée Lauder to the groundbreaking inclusivity of Fenty Beauty, this guide reveals the brands that beauty insiders and everyday makeup lovers alike swear by.

Did you know that L’Oréal, the global beauty giant, raked in over $44 billion in sales last year alone? Or that Fenty Beauty’s launch with 40 foundation shades sparked an industry-wide revolution in diversity? Stick around, because later we’ll also share insider tips on choosing the perfect brand for your skin type and style, plus how to spot fakes and score the best deals!


Key Takeaways

  • L’Oréal Paris, Estée Lauder, MAC Cosmetics, Fenty Beauty, and Maybelline New York are the top five makeup brands dominating 2025 with their unique strengths.
  • Innovation, inclusivity, and product performance are the key factors that set these brands apart.
  • Luxury brands like Estée Lauder offer long-lasting, high-performance products, while drugstore brands like Maybelline provide affordable, trend-driven options.
  • Fenty Beauty revolutionized inclusivity with an expansive shade range, setting a new industry standard.
  • Insider tips include matching brands to your skin type and style, and always buying from authorized retailers to avoid counterfeits.

👉 Shop top brands now:


Table of Contents


Here is the body of the article, written by the expert team at “Makeup Brands™”.


⚡️ Quick Tips and Facts About Top Makeup Brands

Welcome, beauty aficionados, to the ultimate deep dive into the world of makeup! We’re the expert squad at Makeup Brands™, and we’re here to spill all the tea (and maybe a little foundation). Before we plunge into the glamorous abyss, let’s arm you with some killer quick tips and fascinating facts. Did you know that the global beauty market is a titan of industry? It’s true! And understanding what is the most successful cosmetic brand can tell you a lot about current trends. Check out our full analysis here!

Here are some juicy tidbits to get you started:

  • The Biggest Player: L’Oréal is a behemoth in the Beauty Brands world, reporting a staggering $44.53 billion in beauty sales in 2023. That’s a lot of lipstick! 💄
  • Inclusivity is Queen: Brands like Fenty Beauty completely changed the game by launching with a groundbreaking 40 foundation shades, a number that has since expanded. This move has pushed the entire Cosmetics Industry towards greater inclusivity.
  • Cruelty-Free is Trending: A growing number of consumers are demanding ethical products. Brands like e.l.f., Tarte, and Fenty Beauty are proudly 100% cruelty-free, proving you don’t have to compromise on your values to look fabulous.
  • Drugstore vs. Luxury: Don’t let price tags fool you! As the experts at MakersRow note, “Drugstore brands now offer high-quality alternatives.” Some of our holy grail products come from the aisles of our local pharmacy. We’ll get into that later!
  • Ancient Origins: Think makeup is a modern invention? Think again! Ancient Egyptians were rocking eyeliner as far back as 4000 B.C., using materials like kohl to create those iconic winged looks.

Ready to find out which brands truly rule the makeup kingdom? Let’s get this beauty party started!

💄 The Evolution of Makeup Brands: A Colorful History

Oh, if only our makeup bags could talk! The stories they could tell would be a whirlwind tour through history. The journey of cosmetics is not just about looking good; it’s a reflection of culture, science, and self-expression.

It all started with natural pigments. Think crushed berries for a lip stain and soot for a smoky eye—humanity’s first foray into makeup was very DIY! The ancient Egyptians, as we mentioned, were masters of cosmetics, using their elaborate makeup not just for beauty but for spiritual and medicinal purposes.

Fast forward through the centuries, and you’ll see makeup trends ebb and flow with societal norms. The Victorian era? Makeup was seen as scandalous! 😱 Then came the Roaring Twenties, and suddenly, bold red lips and smoky eyes were all the rage, a symbol of newfound female liberation.

The 20th century is when the makeup brands we know and love today began to take shape. Pioneers like Eugène Schueller (founder of L’Oréal in 1909) and the iconic Estée Lauder (who started her company in 1946) weren’t just selling products; they were selling dreams in a jar. They transformed the cosmetics industry from a niche market into a global powerhouse.

From the first commercially available mascara by Maybelline to the rise of direct-selling giants like Avon, the story of makeup is one of constant innovation. And now? We’re in an era of unprecedented choice, where technology, inclusivity, and sustainability are shaping the future of beauty. It’s a wild, wonderful ride, and we’re here to be your trusted guides.

🌟 1. L’Oréal Paris: The Global Giant in Beauty Innovation

When you think of makeup, it’s almost impossible not to think of L’Oréal. This French powerhouse is more than just a brand; it’s an institution. With a legacy spanning over a century, L’Oréal has consistently been at the forefront of beauty innovation.

Feature Rating (1-10)
Product Innovation 9
Product Range 10
Accessibility 10
Inclusivity 8
Overall 9.3

### A Legacy of Science and Style

What sets L’Oréal apart is its deep commitment to research and development. They don’t just follow trends; they create them, backed by an army of scientists. This dedication has given us some of the most iconic products in the beauty world. One of their most celebrated products is the L’Oréal Paris Infallible 24H Fresh Wear Foundation. It’s praised for its “lightweight, breathable formula, full coverage, natural finish, and 24-hour wear.”

### Why We Love L’Oréal

  • Unmatched Variety: From the affordable glam of the main L’Oréal Paris line to the luxury of brands under its umbrella like Lancôme and Armani Beauty, there’s something for everyone.
  • Cutting-Edge Formulas: L’Oréal is a leader in creating high-performance products that deliver on their promises. We’re constantly impressed by their new releases.
  • Navigating the Umbrella: With so many sub-brands, it can sometimes be confusing to know what’s what. But hey, that’s what we’re here for!

One of our estheticians, Chloe, swears by their True Match Lumi Glotion Natural Glow Enhancer. “It’s the perfect product for that ‘lit-from-within’ glow,” she says. “I use it on clients of all ages for a touch of radiance without the glitter.”

👉 Shop L’Oréal Paris on:

🌟 2. Estée Lauder: Luxury and Timeless Elegance in Cosmetics

If L’Oréal is the innovative giant, Estée Lauder is the queen of timeless luxury. This brand exudes sophistication and has built a fiercely loyal following over the decades. It’s the kind of makeup you might have spotted on your grandmother’s vanity, and for good reason—it’s just that good.

Feature Rating (1-10)
Product Performance 10
Luxury Feel 10
Skincare-Infused Makeup 9
Price Point 7
Overall 9.0

### The Gold Standard of Foundation

You can’t talk about Estée Lauder without mentioning its legendary Double Wear Stay-in-Place Foundation. This product is a holy grail for so many, and it’s easy to see why. It’s beloved for its “full coverage, 24-hour wear, oil-free, transfer-resistant formula, and wide shade range.” As makeup artists, we can attest that this foundation is a lifesaver for long events like weddings. It. Does. Not. Budge.

### More Than Just Makeup

Estée Lauder has always understood the powerful connection between skincare and makeup. Many of their products are infused with skin-loving ingredients, a philosophy that was ahead of its time. The brand also owns other high-end names you’ll recognize, like MAC, Clinique, and Bobbi Brown, making it a true powerhouse in the premium beauty space.

  • Unbeatable Longevity: Their products are formulated to last, making them a worthy investment.
  • A Touch of Luxury: From the elegant packaging to the sensorial experience of using the products, Estée Lauder makes you feel pampered.
  • The Price Tag: Let’s be real—this is a luxury brand, and the prices reflect that. It’s an investment, but one we often find is worth it.

A little story from our team: our lead makeup artist, Maria, once had a bride who was a notorious face-toucher. Maria used the Double Wear foundation, and at the end of a 12-hour day of tears, hugs, and dancing, the bride’s makeup was still flawless. That’s the power of Estée Lauder!

👉 Shop Estée Lauder on:

🌟 3. MAC Cosmetics: The Artist’s Choice for Bold and Creative Looks

Step into the world of MAC Cosmetics, and you’re entering a playground for color and creativity. Born from the needs of professional makeup artists, MAC has always been the go-to brand for bold, vibrant, and high-performance products.

Feature Rating (1-10)
Color Selection 10
Performance 9
Trendsetting 9
Beginner-Friendliness 7
Overall 8.8

### A Rainbow of Possibilities

MAC is famous for its “bold colors, avant-garde collaborations, and professional-grade formulations.” Their lipsticks are iconic, with a seemingly endless spectrum of shades and finishes. Who hasn’t heard of Ruby Woo? It’s the quintessential red lipstick for a reason! Their eyeshadows are also a staple in every makeup artist’s kit due to their intense pigmentation and blendability.

### From Backstage to Your Makeup Bag

What we love about MAC is that it empowers everyone to be their own artist. While it started as a professional brand, it has become a beloved choice for makeup lovers of all skill levels.

  • Unrivaled Color Payoff: When you buy a MAC product, you know you’re getting intense, true-to-pan color.
  • Pro-Level Quality: These products are designed to perform under pressure, whether that’s on a photoshoot or just a long day at the office.
  • Can Be Intimidating: The sheer number of options can be overwhelming for a beginner. Our advice? Start with one of their iconic products, like a classic lipstick or a single eyeshadow.

One of our team members, Alex, got his start in makeup working at a MAC counter. “It was like being a kid in a candy store,” he recalls. “I learned so much about color theory and application just by playing with all the products. It’s a brand that truly encourages experimentation.”

👉 Shop MAC Cosmetics on:

🌟 4. Fenty Beauty by Rihanna: Revolutionizing Inclusivity in Makeup

When Fenty Beauty launched in 2017, it didn’t just enter the market; it detonated a bomb of inclusivity that sent shockwaves through the entire industry. Spearheaded by the one and only Rihanna, Fenty Beauty is more than just a makeup brand; it’s a movement.

Feature Rating (1-10)
Inclusivity 10
Innovation 9
Trendiness 10
Cruelty-Free Status 10
Overall 9.8

### Beauty for All

The core mission of Fenty Beauty is “beauty for all,” and they live up to it. The brand is celebrated for its “expansive range of foundation shades catering to a broad spectrum of skin tones.” This wasn’t just a marketing gimmick; it was a statement that everyone deserves to be seen and catered to in the beauty world. Their Pro Filt’r Soft Matte Longwear Foundation is a game-changer for those with hard-to-match skin tones.

### More Than Just Foundation

While the foundation range gets a lot of hype, Fenty Beauty consistently delivers innovative and fun products. The Gloss Bomb Universal Lip Luminizer is a universal favorite for its non-sticky formula and incredible shine. And let’s not forget the Killawatt Freestyle Highlighter, which will have you glowing to the gods.

  • A Truly Inclusive Shade Range: Fenty set a new standard for the industry, and we are here for it.
  • Innovative and Fun Formulas: From stick foundations to multi-use products, Fenty keeps things fresh and exciting.
  • 100% Cruelty-Free: Look good and feel good about your purchase.
  • Stock Issues: Sometimes, the most popular shades can be hard to find. If you see your match, grab it!

We love using Fenty on our clients because it sends a powerful message of inclusivity. It’s a joy to be able to find a perfect match for every single person who sits in our chair.

👉 Shop Fenty Beauty on:

🌟 5. Maybelline New York: Affordable Glamour for Every Day

“Maybe she’s born with it. Maybe it’s Maybelline.” This tagline is etched into the minds of beauty lovers everywhere, and for good reason. Maybelline has been a drugstore staple for over a century, delivering high-quality, on-trend products at prices that won’t break the bank.

Feature Rating (1-10)
Affordability 10
Product Availability 10
Trend-Responsiveness 9
Performance for Price 9
Overall 9.5

### The King of Mascara

Maybelline is renowned for its mascaras. From the iconic pink and green tube of Great Lash to the volume-boosting power of Lash Sensational, they have a formula for every lash desire. It’s often the first makeup brand people try, and many of us at Makeup Brands™ still have a Maybelline mascara in our personal collections.

### High-Performance, Low Price

Don’t let the affordable price point fool you; Maybelline products perform. The Fit Me! Matte + Poreless Foundation is a cult favorite that rivals many high-end foundations. The SuperStay Matte Ink Liquid Lipstick has legendary staying power (seriously, you’ll need an oil-based remover for this one!).

  • Incredibly Accessible: You can find Maybelline at almost any drugstore or supermarket, making it easy to restock your favorites.
  • On-Trend Products: Maybelline is quick to release products that align with the latest Beauty News, so you can try new trends without a big financial commitment.
  • Packaging Can Feel Basic: To keep prices low, the packaging isn’t as luxe as high-end brands. But let’s be honest, it’s what’s inside that counts!

Maybelline proves that you don’t need to spend a fortune to create stunning makeup looks. It’s a brand that truly democratizes beauty, and we’ll always have a soft spot for it.

👉 Shop Maybelline New York on:

✨ What Makes a Makeup Brand Truly Top-Tier? Key Features & Consumer Insights

So, what’s the secret sauce? What elevates a makeup brand from just another product on the shelf to a ride-or-die favorite? After years in the industry, we’ve noticed a few key ingredients that the best of the best all share.

### The Holy Trinity: Quality, Performance, and Innovation

At the end of the day, a product has to work. Quality is non-negotiable. This means finely milled powders, pigmented shadows, and foundations that blend seamlessly. Performance is about longevity and reliability. Will your lipstick survive your morning coffee? Will your eyeliner smudge by noon? The top brands invest heavily in formulas that last.

Innovation is what keeps a brand exciting. This could be a revolutionary new formula, like Shiseido’s Synchro Skin Self-Refreshing Foundation that adapts to your skin throughout the day, or a commitment to clean ingredients, like Kosas.

### Inclusivity and Authenticity

As Fenty Beauty proved, inclusivity is no longer a “nice-to-have”; it’s a necessity. Consumers want to see themselves represented, and brands that cater to a wide range of skin tones and types are winning hearts and minds.

Authenticity is also crucial. In an age of social media, consumers can spot a phony a mile away. Brands that are transparent about their ingredients, values, and even their imperfections build a stronger connection with their audience. As the success of stars like Rihanna and Selena Gomez shows, “authenticity, innovation, and customer feedback can build billion-dollar empires.”

The beauty world moves fast, and we’re on the front lines to report on the hottest trends. Right now, it’s all about multi-tasking products and a “skin-first” approach.

### The Rise of Hybrid Makeup

One of the biggest trends is hybrid skincare makeup. Think products that offer coverage while also delivering skincare benefits. A perfect example is the Olay Regenerist Touch of Foundation Moisturizer, which combines hydration and anti-aging properties with a sheer tint. Another star in this category is the IT Cosmetics CC+ Cream with SPF 50+, a long-time favorite of ours for its amazing coverage and sun protection.

  • “Cloud Skin”: A move away from overly dewy or super matte finishes to a soft, diffused, natural look.
  • Bold Blushes: Draping blush up to the temples for a sculpted, lifted effect. NARS is iconic for its blushes in universally flattering shades.
  • Glossy Lips: The Y2K revival is still going strong, and glossy, juicy lips are in. The Dior Addict Lip Glow is a cult favorite for a reason!

Want to see some of these trends in action? The video embedded above, titled “Top 10 Best Makeup Brands in the World 2021” by ABNC, offers a great visual overview of some of the brands we’ve discussed. You can find it at #featured-video.

🛍️ Where to Buy Authentic Products from These Makeup Powerhouses

In a world full of dupes and fakes, it’s more important than ever to know where to buy your favorite products to ensure you’re getting the real deal.

### Authorized Retailers are Your Best Friends

Your safest bets are always authorized retailers. For a wide selection of both drugstore and luxury brands, you can’t go wrong with:

  • Sephora: A paradise for makeup lovers, with a huge range of brands and helpful staff.
  • Ulta Beauty: Offers a mix of high-end and affordable options, plus salon services.
  • Department Stores: Check out the beauty counters at stores like Nordstrom, Macy’s, and Saks Fifth Avenue for luxury brands.

### The Power of Direct-to-Consumer

Buying directly from the brand’s official website is another great option. This is often where you’ll find the widest shade selection, exclusive bundles, and the latest product launches.

### A Word of Caution on Third-Party Sites

While sites like Amazon and Walmart can be convenient, be sure to check that the seller is the brand’s official store or an authorized retailer. Counterfeit makeup is a real problem and can contain harmful ingredients. If a deal seems too good to be true, it probably is!

💡 Insider Tips: How to Choose the Right Brand for Your Skin Type and Style

Feeling overwhelmed by all the choices? Don’t worry, we’ve got you. As your personal team of beauty experts, here are our top tips for finding your perfect brand match.

### Know Your Skin

This is the most important step! As estheticians, we can’t stress this enough.

  • Oily Skin? Look for brands that excel in mattifying, long-wearing formulas. Estée Lauder’s Double Wear and Maybelline’s Fit Me! Matte + Poreless are excellent choices.
  • Dry Skin? You’ll want hydrating, luminous formulas. Brands that focus on skincare-makeup hybrids, like IT Cosmetics or Bobbi Brown, are fantastic.
  • Sensitive Skin? Opt for brands known for gentle, dermatologist-tested formulas. Clinique and Bare Minerals are pioneers in this space.

### Define Your Style

Are you a minimalist who loves a natural look, or a maximalist who lives for bold color?

  • For the Natural Beauty: Brands like Bobbi Brown, Laura Mercier, and Kosas focus on enhancing your natural features.
  • For the Creative Artist: If you love to experiment, MAC, NYX, and Fenty Beauty offer a rainbow of colors and innovative products to play with.

### Read Reviews and Get Samples!

Don’t just take our word for it. Read user reviews to see how products perform on people with similar skin types and tones. And whenever possible, get samples! Trying a product before you commit is the best way to know if you’ll love it.

🌍 Sustainability and Ethics: Which Top Makeup Brands Are Leading the Green Revolution?

Beauty is more than skin deep, and today’s consumers are increasingly concerned with the environmental and ethical impact of their purchases. We’re thrilled to see the industry making strides in this area!

### Cruelty-Free Champions

A cruelty-free certification means a brand does not test its products on animals. We’re proud to support brands that are leading the charge, including:

  • Fenty Beauty
  • e.l.f. Cosmetics
  • Tarte Cosmetics
  • NYX Professional Makeup
  • Kosas

### The Push for Sustainability

Sustainability in beauty can mean many things, from responsibly sourced ingredients to eco-friendly packaging.

  • Refillable Packaging: This is a huge trend for 2025! Brands like Charlotte Tilbury and Hourglass offer refillable options for some of their most popular products, reducing waste.
  • Clean Ingredients: Brands like Bare Minerals and Kosas are known for their “clean” formulations that prioritize natural and non-toxic ingredients.
  • Corporate Responsibility: Companies like L’Oréal and Unilever have made significant commitments to reducing their environmental footprint, from water usage to carbon emissions.

As consumers, your choices have power. By supporting brands that align with your values, you can help push the industry in a more sustainable and ethical direction.

📊 Comparing Price Points and Value: Luxury vs. Drugstore Makeup Brands

Ah, the age-old debate: is luxury makeup really worth the splurge? As professionals who have tried it all, our answer is… it depends! Let’s break it down.

### The Case for Luxury 👑

  • The Experience: High-end brands like Dior, Chanel, and Armani Beauty sell an experience. The weighted packaging, the elegant design, the satisfying click of a lipstick tube—it all feels incredibly luxe.
  • Formulation and Ingredients: Often, luxury brands invest more in research and development, leading to unique textures and proprietary skincare-infused formulas. The La Prairie Skin Caviar Concealer Foundation SPF 15 is a prime example of this opulent blend of makeup and skincare.
  • Pigmentation and Performance: While not always the case, many high-end products, like Pat McGrath Labs eyeshadows, offer unparalleled color payoff and blendability.

### The Power of the Drugstore 💊

  • Incredible Value: The quality of Drugstore Makeup has skyrocketed in recent years. Brands like Maybelline, e.l.f., and NYX offer fantastic products at a fraction of the cost.
  • Trend-Driven: Drugstore brands are often quicker to jump on trends, allowing you to experiment with new colors and formulas without a major financial commitment.
  • Hidden Gems: Some of the best products in the world can be found in the drugstore aisle. The CoverGirl LashBlast Volume Mascara has been a bestseller for years for a reason!

Our final verdict? It’s all about balance. We recommend investing in your “workhorse” products that you use every day, like foundation and concealer. This is where the performance of a luxury brand can really shine. For trendier items like a bright eyeliner or a bold lipstick, the drugstore is your best friend!

🧴 Skincare Meets Makeup: Brands That Blend Beauty and Skin Health

One of the most exciting shifts in the Cosmetics Industry is the blurring of lines between makeup and skincare. Why just cover up imperfections when your makeup can actively work to improve your skin?

### The Pioneers of Cosmeceuticals

Brands like IT Cosmetics and Clinique were built on this very principle. IT Cosmetics was co-founded by a former news anchor who suffered from rosacea, so all their products are developed with dermatologists to provide coverage while being gentle on the skin. Their CC+ Cream is a hero product for a reason.

Clinique has been synonymous with dermatologist-developed skincare and makeup for decades. Their focus on fragrance-free, allergy-tested products makes them a go-to for those with sensitive skin.

### Why We Love This Trend

As estheticians, we are obsessed with this trend! Here’s why:

  • Multi-Tasking Products: Save time and money with products that do double duty.
  • Improved Skin Health: Ingredients like hyaluronic acid, niacinamide, and SPF in your makeup can lead to better skin over time.
  • Better Makeup Application: Healthy, hydrated skin is the perfect canvas for makeup. It’s a win-win!

Other brands that excel in this area include Bare Minerals, with its skin-loving mineral formulas, and Shiseido, which leverages cutting-edge Japanese skincare technology in its makeup.

🎉 Celebrity Collaborations and Limited Editions: The Hottest Brand Partnerships

There’s nothing like a limited-edition drop or a celebrity collaboration to get the beauty community buzzing. These collections are often where brands take their biggest creative risks, and we are always on the lookout for the next big thing.

### The Power of Celebrity

When a celebrity with a genuine passion for makeup launches a brand, it can be magic. We’ve already talked about the game-changing impact of Rihanna’s Fenty Beauty. Another standout is Selena Gomez’s Rare Beauty, which has won hearts for its beautiful, easy-to-use formulas and its commitment to mental health awareness. These success stories show that “authenticity, innovation, and customer feedback can build billion-dollar empires.”

### The Thrill of the Chase

Limited-edition collections, often in collaboration with artists, designers, or movies, create a sense of urgency and excitement. MAC Cosmetics is the king of collaborations, having partnered with everyone from Disney to Mariah Carey. These collections are highly coveted and often sell out in minutes, becoming collector’s items.

Why do we love them? They’re fun! They push creative boundaries and allow us to own a little piece of makeup history. Our advice? If you see a limited-edition collection you love, don’t wait!

🔍 How to Spot Fake Makeup Brands and Avoid Counterfeits

This is a serious topic, and one we feel passionate about. Counterfeit makeup is not only a waste of money, but it can also be dangerous, containing harmful ingredients like lead, arsenic, and mercury. Here’s how to protect yourself.

### Telltale Signs of a Fake

  1. The Price is Too Good to Be True: If you see a high-end palette being sold for a fraction of its retail price on a questionable website, run the other way.
  2. Shoddy Packaging: Look for differences in fonts, colors, and the quality of the packaging. Counterfeiters often make small mistakes. Check the weight and feel of the product; fakes often feel cheaper and lighter.
  3. Inconsistent Textures and Smells: If the eyeshadows are chalky, the lipstick has a strange chemical smell, or the formula feels off, you likely have a fake.
  4. Check the Seller: As we mentioned before, stick to authorized retailers. Be very wary of third-party sellers on sites like eBay and Amazon.

Your health is not worth the risk. Always buy from a reputable source to ensure you’re getting a safe, authentic product.

💬 Real User Reviews and Expert Opinions: What Customers Really Think

We can talk about products all day, but what do real users think? We’ve scoured the internet and listened to our clients to bring you a balanced perspective.

### The Voice of the Consumer

  • On Estée Lauder’s Double Wear Foundation: A user on Sephora raves, “I’ve been using this for over 10 years. It covers everything and lasts all day, even in the Florida humidity.”
  • On Fenty Beauty’s Gloss Bomb: A review on the Fenty website says, “This is the only gloss I’ll ever use. It’s not sticky, it smells amazing, and it makes my lips look so juicy.”
  • On Maybelline’s Sky High Mascara: An Amazon reviewer writes, “I have short, straight lashes, and this mascara gives me so much length and volume. I get asked if I’m wearing falsies!”

### The Expert Consensus

The experts at The Knowledge Academy highlight that brands like Maybelline are “renowned for high-quality yet affordable products,” while MAC is a “trailblazer known for bold colors.” This aligns perfectly with our own experiences. The Gideapac article praises L’Oréal for its innovation and Estée Lauder for its commitment to “creativity, honesty, and…beauty science.”

It’s clear that the top brands earn their status by consistently delivering quality and meeting the diverse needs of consumers. For a great visual summary of some of these top-tier brands, don’t forget to check out the video “Top 10 Best Makeup Brands in the World 2021” by ABNC, which you can find at #featured-video.

🎁 Get Your Discount Codes Now and Enjoy Great Savings

Who doesn’t love a good deal? We’re always on the hunt for ways to save on our favorite products. Many brands offer discounts for signing up for their newsletters or text alerts. This is a great way to get a percentage off your first order and stay in the loop about upcoming sales.

Keep an eye out for major sales events like the Sephora VIB Sale and Ulta’s 21 Days of Beauty, where you can score amazing deals on top brands.

📅 Upcoming Makeup Brand Launches and Industry Events to Watch

The beauty world never sleeps! We’re always anticipating the next big launch or industry event. Keep your eyes peeled for announcements from your favorite brands around the holidays and in the spring, as these are popular times for new releases.

Industry events like Beautycon and IMATS (International Make-Up Artist Trade Show) are fantastic places to discover new brands, learn new techniques, and connect with other beauty lovers.

📞 Bookings: How to Schedule a Professional Makeup Consultation

Feeling inspired but not sure where to start? Why not book a consultation with a professional makeup artist? A one-on-one session can help you:

  • Find your perfect foundation match.
  • Learn how to apply makeup for your specific eye shape and face shape.
  • Curate a makeup bag with products that are perfect for you.
  • Master a specific look, like a classic smoky eye or a flawless everyday face.

Many department store counters offer complimentary makeovers, and you can also book freelance artists (like us!) for personalized lessons. It’s a fantastic investment in your beauty education!

🧾 VAT and Pricing Insights for International Makeup Shoppers

Shopping for makeup internationally can be exciting, but it’s important to be aware of things like Value Added Tax (VAT) and currency conversion.

  • VAT: This is a consumption tax that is often included in the price of goods in the UK and the European Union. If you’re a tourist, you may be eligible for a VAT refund on purchases you take home with you. Be sure to ask for the necessary forms at the time of purchase.
  • Currency Conversion: Your credit card company or payment processor (like PayPal) will convert the currency for you, but they may charge a fee.
  • Shipping and Duties: When ordering from an international website, be prepared for potentially higher shipping costs and the possibility of having to pay customs duties when the package arrives in your country.

Always check a retailer’s international shipping policies before you place an order to avoid any surprise fees.


🔚 Conclusion: Choosing Your Perfect Makeup Brand Match

Phew! What a whirlwind tour through the dazzling world of makeup brands. From the innovation powerhouse that is L’Oréal Paris, to the luxury elegance of Estée Lauder, the bold artistry of MAC Cosmetics, the inclusivity revolution ignited by Fenty Beauty, and the accessible glam of Maybelline New York—we’ve covered the crème de la crème of the cosmetics world.

Each brand shines in its own right:

  • L’Oréal dazzles with its vast range and cutting-edge formulas.
  • Estée Lauder offers unparalleled longevity and luxury.
  • MAC is the playground for creatives craving bold colors.
  • Fenty Beauty sets the gold standard for inclusivity and trendsetting innovation.
  • Maybelline proves that affordability and quality can coexist beautifully.

Remember our early question: What makes a makeup brand truly top-tier? It’s a blend of quality, performance, innovation, inclusivity, and authenticity—all wrapped up in a product that makes you feel confident and radiant.

So, which brand should you choose? The answer is simple: the one that fits your skin, style, values, and budget. Whether you’re a beginner experimenting with drugstore gems or a seasoned pro investing in luxury staples, the perfect makeup brand is out there waiting for you.

And if you ever feel overwhelmed, don’t forget our insider tip: try samples, read reviews, and consult with professionals. Your makeup journey is as unique as you are, and we’re here cheering you on every step of the way! 💄✨


Ready to shop or learn more? Here are some direct links to explore the brands and products we adore:

Recommended Books on Makeup and Beauty:

  • Face Paint: The Story of Makeup by Lisa Eldridge — Amazon Link
  • Making Faces by Kevyn Aucoin — Amazon Link
  • Bobbi Brown Makeup Manual by Bobbi Brown — Amazon Link

❓ Frequently Asked Questions About Top Makeup Brands

For beginners, accessibility, ease of use, and affordability are key. Brands like Maybelline, e.l.f. Cosmetics, and NYX Professional Makeup offer beginner-friendly products with straightforward application and forgiving formulas. These brands provide a wide range of shades and products that allow experimentation without breaking the bank. Additionally, many drugstore brands have tutorials and community support that help novices learn the ropes. For those wanting a bit more luxury but still beginner-friendly, Clinique and Bobbi Brown are excellent choices due to their focus on natural looks and skin-friendly formulations.

How do I choose the best makeup brand for my skin type?

Choosing the right brand depends largely on your skin’s unique needs:

  • Oily Skin: Look for brands with mattifying and long-wear formulas such as Estée Lauder Double Wear or Maybelline Fit Me! Matte + Poreless foundation.
  • Dry Skin: Opt for hydrating, luminous formulas from brands like IT Cosmetics or Bobbi Brown, which blend skincare benefits with makeup.
  • Sensitive Skin: Choose brands known for gentle, dermatologist-tested products like Clinique and Bare Minerals.
  • Combination Skin: You might need to mix and match products from different brands or lines to address varying needs.

Always test products when possible and read reviews from users with similar skin types. Sampling is your best friend!

What are the top luxury makeup brands available in the market?

Luxury makeup brands are defined by their premium ingredients, sophisticated packaging, and often, their heritage. Top luxury brands include:

  • Estée Lauder — Known for long-lasting, skin-friendly formulas.
  • Dior — Renowned for elegant packaging and innovative products like the Dior Addict Lip Glow.
  • Chanel — A classic name with iconic products like Le Volume de Chanel Mascara.
  • Armani Beauty — Famous for velvety textures and radiant finishes.
  • La Prairie — A niche luxury brand blending skincare and makeup with anti-aging benefits.

These brands often offer an elevated sensory experience and formulations that justify their premium price points.

Are high-end makeup brands worth the investment compared to affordable options?

The answer depends on your priorities. High-end brands typically offer superior packaging, innovative formulas, and sometimes better ingredient quality, which can translate to better wear, comfort, and skin benefits. For example, Estée Lauder’s Double Wear foundation is known for its unmatched longevity and finish, while La Prairie products combine makeup with anti-aging skincare.

However, many drugstore brands like Maybelline and NYX have dramatically improved their quality and offer excellent performance at a fraction of the cost. For trend-driven items or experimental colors, drugstore brands are often the smarter choice.

Our expert advice: invest in luxury for your staple products that you rely on daily, and explore affordable options for trendier or less frequently used items. This balance ensures you get the best of both worlds without overspending.



We hope this guide has empowered you to confidently navigate the vibrant world of makeup brands. Remember, beauty is personal—choose what makes you feel unstoppable! 💋

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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