Which Makeup Brand is Best and Affordable? [2024]

woman getting lips applied with lipstick

Discover the Perfect Blend of Quality and Affordability

Are you on the hunt for the best makeup brand that won’t break the bank? Look no further! At Makeup Brands™, we understand the struggle of finding high-quality cosmetics at affordable prices. That’s why we’ve compiled a comprehensive guide to help you navigate the world of makeup and find the perfect blend of quality and affordability. From drugstore favorites to up-and-coming indie brands, we’ve got you covered. So, let’s dive in and discover the best and most affordable makeup brands in 2024!

Table of Contents

Quick Answer

Looking for a quick answer? Here are some of the best and most affordable makeup brands in 2024:

  • Maybelline – A trusted drugstore brand known for its quality and affordability.
  • NYX – A budget-friendly brand with a wide range of products and shades.
  • ColourPop – A cult-favorite brand offering trendy and affordable makeup.
  • e.l.f. Cosmetics – A wallet-friendly brand with a vast selection of products.
  • Wet n Wild – A budget-friendly brand known for its high-quality products.
  • Revlon – A classic brand offering affordable and reliable makeup options.

CHECK PRICE on: Maybelline | NYX | ColourPop | e.l.f. Cosmetics | Wet n Wild | Revlon

Quick Tips and Facts

Before we dive into the world of affordable makeup brands, here are some quick tips and facts to keep in mind:

  • Quality doesn’t always come with a hefty price tag. Many affordable makeup brands offer high-quality products that rival their high-end counterparts.
  • Affordable makeup brands often excel in specific product categories. While one brand may have amazing foundations, another may shine in the lipstick department. It’s all about finding the right brand for your specific needs.
  • Don’t be afraid to experiment with different brands and products. You never know when you’ll stumble upon a hidden gem that becomes a staple in your makeup routine.
  • Affordable makeup brands are a great option for beginners or those on a budget. They allow you to experiment with different looks and products without breaking the bank.

Now that you’re armed with some quick tips and facts, let’s explore the fascinating history of affordable makeup and how it has evolved over the years.

Background: The Evolution of Affordable Makeup

makeup brush beside palette

Makeup has been a part of human culture for centuries. From ancient civilizations to modern times, people have used cosmetics to enhance their beauty and express themselves. However, affordable makeup as we know it today has a relatively recent history.

In the early 20th century, makeup was primarily a luxury reserved for the wealthy. High-end brands dominated the market, and their products were often out of reach for the average consumer. However, as the demand for cosmetics grew, so did the need for more affordable options.

In the 1950s, drugstore makeup brands started gaining popularity. These brands offered affordable alternatives to high-end products, making makeup accessible to a wider audience. Over the years, drugstore brands have continued to innovate and improve their formulas, giving consumers high-quality options at affordable prices.

The rise of the internet and social media has also played a significant role in the evolution of affordable makeup. Indie brands, once overshadowed by big-name companies, now have a platform to showcase their products and connect with consumers directly. This has led to a surge in affordable indie makeup brands that offer unique and innovative products.

Now that we have a better understanding of the history of affordable makeup, let’s explore some of the best and most affordable makeup brands in 2024.

The Rising Stars: Affordable Makeup Brands to Watch

Video: Top 10 Best Makeup Brands in the World 2021.






In recent years, several affordable makeup brands have emerged as rising stars in the industry. These brands offer high-quality products at affordable prices, making them a favorite among beauty enthusiasts. Let’s take a closer look at some of these rising stars:

1. Milani

Rating: 9.5/10

Aspect Rating
Design 9
Functionality 10
Performance 9
Cost-effectiveness 10
Overall 9.5

Milani is a brand that has gained a loyal following for its affordable yet high-quality products. From foundations to eyeshadows, Milani offers a wide range of options that cater to different skin tones and preferences. Their products are known for their pigmentation, longevity, and ease of use. Whether you’re a makeup novice or a seasoned pro, Milani has something for everyone.

One of the standout products from Milani is their Baked Blush. This blush is highly pigmented and gives a beautiful flush of color to the cheeks. It’s available in a variety of shades, so you can find the perfect one for your skin tone. The formula is smooth and blendable, making it easy to achieve a natural-looking glow.

Milani also offers a range of lip products, including their popular Color Statement Lipsticks. These lipsticks come in a wide range of shades and finishes, from bold mattes to sheer shimmers. The formula is creamy and comfortable to wear, and the pigmentation is impressive. Whether you’re looking for a classic red or a trendy nude, Milani has a shade for every occasion.

CHECK PRICE on: Milani

2. Makeup Revolution

Rating: 9/10

Aspect Rating
Design 8
Functionality 9
Performance 9
Cost-effectiveness 10
Overall 9

Makeup Revolution is a UK-based brand that has taken the beauty world by storm. Known for their affordable dupes of high-end products, Makeup Revolution offers a wide range of options that won’t break the bank. Their products are cruelty-free and often vegan, making them a favorite among conscious beauty enthusiasts.

One of the standout products from Makeup Revolution is their Conceal & Define Full Coverage Concealer. This concealer is often compared to high-end options like Tarte Shape Tape, but at a fraction of the price. It offers full coverage and is available in a wide range of shades, making it suitable for all skin tones. The formula is creamy and blendable, and it lasts all day without creasing or fading.

Makeup Revolution also offers a variety of eyeshadow palettes, including their iconic Reloaded palettes. These palettes are known for their pigmentation and versatility. Whether you’re into neutral tones or bold pops of color, Makeup Revolution has a palette that will inspire your creativity.

CHECK PRICE on: Makeup Revolution

3. Juvia’s Place

Rating: 9.5/10

Aspect Rating
Design 10
Functionality 9
Performance 9
Cost-effectiveness 9
Overall 9.5

Juvia’s Place is a brand that celebrates diversity and inclusivity. Their products are inspired by the vibrancy and richness of African culture, and they offer a wide range of shades that cater to all skin tones. Juvia’s Place is known for their highly pigmented eyeshadows and bold color stories.

One of the standout products from Juvia’s Place is their Nubian Eyeshadow Palette. This palette features a mix of warm neutrals and rich jewel tones, allowing you to create a variety of stunning looks. The eyeshadows are buttery and blendable, and the pigmentation is out of this world. Whether you’re going for a natural everyday look or a dramatic evening look, the Nubian palette has you covered.

Juvia’s Place also offers a range of complexion products, including their popular I Am Magic Foundation. This foundation offers full coverage and a matte finish, perfect for those who want a flawless base. It’s available in a wide range of shades, so you can find the perfect match for your skin tone.

CHECK PRICE on: Juvia’s Place

These are just a few examples of the rising stars in the world of affordable makeup. Each brand offers unique products that cater to different preferences and needs. Whether you’re looking for high-quality foundations, pigmented eyeshadows, or long-lasting lipsticks, these brands have you covered.

The Classics: Timeless Affordable Makeup Brands

Video: "THE BEST" Affordable Makeup.







While there are many up-and-coming brands to explore, let’s not forget about the classics. These timeless affordable makeup brands have stood the test of time and continue to offer reliable and affordable options. Let’s take a closer look at some of these classics:

1. Maybelline

Rating: 9/10

Aspect Rating
Design 8
Functionality 9
Performance 9
Cost-effectiveness 10
Overall 9

Maybelline is a household name when it comes to affordable makeup. This drugstore brand has been around for decades and continues to offer high-quality products at affordable prices. From foundations to mascaras, Maybelline has a wide range of options that cater to different needs and preferences.

One of the standout products from Maybelline is their Fit Me Matte + Poreless Foundation. This foundation offers medium to full coverage and a matte finish, perfect for those with oily or combination skin. It’s available in a wide range of shades, so you can find the perfect match for your skin tone. The formula is lightweight and blendable, and it lasts all day without caking or fading.

Maybelline is also known for their mascaras, with the iconic Great Lash Mascara being a fan favorite. This mascara gives lashes volume and length without clumping or smudging. The formula is buildable, allowing you to achieve your desired level of drama.

CHECK PRICE on: Maybelline

2. NYX

Rating: 9/10

Aspect Rating
Design 8
Functionality 9
Performance 9
Cost-effectiveness 10
Overall 9

NYX is a brand that has gained a cult following for its affordable and high-quality products. From lipsticks to eyeshadows, NYX offers a wide range of options that cater to different preferences and budgets. Their products are known for their pigmentation, longevity, and ease of use.

One of the standout products from NYX is their Soft Matte Lip Cream. This lip cream offers a matte finish without drying out the lips. It’s available in a wide range of shades, from classic nudes to bold reds and purples. The formula is creamy and comfortable to wear, and it lasts for hours without smudging or fading.

NYX is also known for their eyeshadows, with the Ultimate Shadow Palettes being a fan favorite. These palettes offer a mix of matte and shimmer shades, allowing you to create a variety of looks. The eyeshadows are pigmented and blendable, making them a dream to work with.

CHECK PRICE on: NYX

3. Revlon

Rating: 8.5/10

Aspect Rating
Design 8
Functionality 9
Performance 8
Cost-effectiveness 9
Overall 8.5

Revlon is a classic brand that has been around for decades. Known for their reliable and affordable products, Revlon offers a wide range of options that cater to different needs and preferences. Whether you’re looking for a long-lasting lipstick or a high-quality foundation, Revlon has you covered.

One of the standout products from Revlon is their Super Lustrous Lipstick. This lipstick offers a creamy and comfortable formula with a wide range of shades to choose from. Whether you prefer a classic red or a subtle nude, Revlon has a shade for every occasion. The formula is long-lasting and doesn’t feather or bleed.

Revlon is also known for their ColorStay Foundation, which offers long-lasting coverage and a natural finish. This foundation is available in different formulas for different skin types, ensuring that you find the perfect match for your needs. The formula is buildable and blends seamlessly into the skin, giving you a flawless complexion.

CHECK PRICE on: Revlon

These classic affordable makeup brands have stood the test of time and continue to offer reliable and affordable options. Whether you’re a makeup enthusiast or a beginner, these brands are a great place to start.

The Hidden Gems: Affordable Indie Makeup Brands

Video: Indie Makeup Brands You Need to Buy!







In addition to the rising stars and the classics, there are also hidden gems in the world of affordable makeup. These indie brands may not have the same recognition as the big-name companies, but they offer unique and innovative products that are worth exploring. Let’s take a closer look at some of these hidden gems:

1. ColourPop

Rating: 9/10

Aspect Rating
Design 9
Functionality 9
Performance 9
Cost-effectiveness 10
Overall 9

ColourPop is an indie brand that has gained a massive following for its trendy and affordable makeup. From eyeshadows to lipsticks, ColourPop offers a wide range of options that cater to different preferences and budgets. Their products are known for their pigmentation, blendability, and unique color stories.

One of the standout products from ColourPop is their Super Shock Shadows. These cream-powder hybrid eyeshadows have a unique bouncy texture and offer intense pigmentation. They come in a variety of finishes, from matte to metallic, and the shade range is extensive. Whether you’re into neutral tones or bold pops of color, ColourPop has a Super Shock Shadow for you.

ColourPop is also known for their Ultra Matte Liquid Lipsticks, which offer a comfortable matte finish without drying out the lips. The formula is long-lasting and doesn’t transfer or feather. With a wide range of shades to choose from, you’re sure to find the perfect lip color for any occasion.

CHECK PRICE on: ColourPop

2. BH Cosmetics

Rating: 8.5/10

Aspect Rating
Design 8
Functionality 9
Performance 8
Cost-effectiveness 9
Overall 8.5

BH Cosmetics is an indie brand that offers high-quality makeup at affordable prices. They are known for their extensive range of eyeshadow palettes, which offer a mix of matte and shimmer shades. Whether you’re into neutral tones or vibrant colors, BH Cosmetics has a palette that will inspire your creativity.

One of the standout products from BH Cosmetics is their Take Me Back to Brazil Palette. This palette features a stunning array of colorful shades inspired by the vibrant culture of Brazil. The eyeshadows are pigmented and blendable, allowing you to create a variety of eye-catching looks. Whether you’re going for a bold rainbow eye or a subtle pop of color, this palette has you covered.

BH Cosmetics also offers a range of complexion products, including their Studio Pro Total Coverage Concealer. This concealer offers full coverage and a natural finish, perfect for concealing imperfections and brightening the under-eye area. The formula is creamy and blendable, and it lasts all day without creasing or fading.

CHECK PRICE on: BH Cosmetics

3. Makeup Geek

Rating: 9/10

Aspect Rating
Design 9
Functionality 9
Performance 9
Cost-effectiveness 10
Overall 9

Makeup Geek is an indie brand that offers high-quality makeup at affordable prices. They are known for their eyeshadows, which are highly pigmented and blendable. Whether you’re into neutral tones or bold pops of color, Makeup Geek has a shade for every occasion.

One of the standout products from Makeup Geek is their Foiled Eyeshadows. These eyeshadows have a unique formula that combines the intensity of a foil with the ease of a powder. The pigmentation is out of this world, and the metallic finish is stunning. Whether you’re going for a dramatic smoky eye or a subtle shimmer, these eyeshadows will make your eyes pop.

Makeup Geek also offers a range of blushes, highlighters, and lip products. Their blushes are highly pigmented and long-lasting, giving your cheeks a natural flush of color. Their highlighters offer a beautiful glow without emphasizing texture or pores. And their lip products come in a variety of finishes, from matte to metallic, allowing you to create different lip looks.

CHECK PRICE on: Makeup Geek

These hidden gems offer unique and innovative products that are worth exploring. Whether you’re looking for vibrant eyeshadows, long-lasting lipsticks, or stunning highlighters, these indie brands have you covered.

FAQ

makeup palette box

Which makeup brand is best?

The best makeup brand ultimately depends on your personal preferences and needs. Different brands excel in different product categories, so it’s important to consider what you’re looking for. Maybelline, NYX, ColourPop, and e.l.f. Cosmetics are some of the best and most affordable makeup brands in 2024. They offer a wide range of products that cater to different preferences and budgets. Whether you’re looking for high-quality foundations, pigmented eyeshadows, or long-lasting lipsticks, these brands have you covered.

Read more about “Best Makeup Products …”

What makeup brand is the healthiest?

When it comes to the healthiest makeup brands, it’s important to look for brands that prioritize clean and safe ingredients. Some brands that are known for their commitment to clean beauty include ILIA, RMS Beauty, and Beautycounter. These brands offer products that are free from harmful chemicals and are made with natural and organic ingredients. However, it’s important to note that everyone’s skin is different, and what works for one person may not work for another. It’s always a good idea to do your own research and consult with a dermatologist if you have specific concerns.

Read more about “Unveiling the Pinnacle of Makeup Quality: The Ultimate Guide …”

What is the best makeup to buy?

The best makeup to buy depends on your individual needs and preferences. It’s important to consider factors such as your skin type, skin tone, and the look you’re trying to achieve. Some staple makeup products that are worth investing in include a high-quality foundation that matches your skin tone, a versatile eyeshadow palette, a long-lasting mascara, and a comfortable lipstick in a shade that flatters your complexion. Additionally, it’s always a good idea to invest in skincare products that will help create a smooth canvas for your makeup application.

Read more about “The 20 Best Makeup Foundations of 2024, Tested and Reviewed”

What is the highest selling makeup brand?

The highest selling makeup brand can vary depending on the region and time period. However, some of the consistently popular and best-selling makeup brands include Maybelline, L’Oréal Paris, MAC Cosmetics, and Revlon. These brands have a wide range of products that cater to different needs and preferences, and they have built a loyal following over the years. Additionally, indie brands like ColourPop and Juvia’s Place have gained popularity in recent years and have become fan favorites among beauty enthusiasts.

Read more about “Is Dior Makeup High-End? …”

Conclusion

woman with red lipstick and black mascara

Finding the best and most affordable makeup brand can be a daunting task, but with our comprehensive guide, you’re well-equipped to make an informed decision. From the rising stars to the classics and the hidden gems, there are plenty of options to explore. Maybelline, NYX, ColourPop, and e.l.f. Cosmetics are some of the best and most affordable makeup brands in 2024, offering high-quality products at affordable prices. Whether you’re a makeup enthusiast or a beginner, these brands have something for everyone.

So go ahead, experiment with different brands and products, and find the perfect blend of quality and affordability that suits your needs. Remember, makeup is all about self-expression and having fun, so don’t be afraid to step out of your comfort zone and try something new. Happy shopping!

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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