15 Best Cheap Makeup Brands Online You Need to Try in 2025 💄

woman with red lipstick and black mascara

Ever found yourself scrolling endlessly, hunting for makeup that won’t drain your wallet but still delivers that flawless glow? You’re not alone! The world of cheap makeup brands online is booming, and it’s packed with hidden gems that rival high-end products in quality and style. Did you know that over 70% of young adults discover new beauty products through social media? That means the perfect budget-friendly lipstick or foundation could be just a click away—if you know where to look.

In this ultimate guide, we spill the tea on the top 15 affordable makeup brands you can trust in 2025, reveal insider tips to spot quality on a budget, and share secrets to scoring the best online deals. Whether you’re a beginner building your first kit or a beauty pro hunting for dupes, we’ve got you covered with expert insights from our team at Makeup Brands™. Ready to glow up without breaking the bank? Let’s dive in!

Key Takeaways

  • Top 15 budget-friendly makeup brands like e.l.f. Cosmetics, W7, and Revolution offer quality, cruelty-free, and trendy products.
  • Quality matters: Learn how to spot good ingredients, durable packaging, and real performance in cheap makeup.
  • Cruelty-free and vegan options are widely available among affordable brands, so you can shop ethically.
  • Makeup dupes let you enjoy high-end looks without the high-end price tag.
  • 👉 Shop smart by using seasonal sales, promo hacks, and trusted online retailers like Amazon and Walmart.

👉 CHECK PRICE on:

Table of Contents

Quick Tips and Facts About Cheap Makeup Brands Online 💄✨

For those looking to explore affordable beauty options, we’ve got you covered. Check out our article on 20 Must-Try e.l.f. Cosmetics Reviews & Secrets (2025) for insider tips on budget-friendly makeup. Here are some quick tips to get you started:

  • Research: Look for brands that offer high-quality products at affordable prices.
  • Read Reviews: Check out what other customers have to say about the products you’re interested in.
  • Compare Prices: Shop around to find the best deals on the products you want.

Key Facts About Cheap Makeup Brands

According to the Cosmetics Industry trends, cheap makeup brands are on the rise. Here are some key facts to keep in mind:

  • Affordability: Cheap makeup brands offer products at a lower price point than high-end brands.
  • Quality: While some cheap makeup brands may compromise on quality, others offer professional-grade products at a fraction of the cost.
  • Variety: Cheap makeup brands often offer a wide range of products, from foundation to eyeshadow.

The Rise of Affordable Beauty: A Brief History of Cheap Makeup Brands Online 🕰️

foundation palette

The rise of affordable beauty has been a game-changer for the Cosmetics Industry. With the emergence of online retailers and social media, cheap makeup brands have been able to reach a wider audience. Check out our article on Beauty Tips for more information on how to get the most out of your makeup routine.

The Impact of Social Media

Social media has played a significant role in the rise of affordable beauty. Platforms like Instagram and YouTube have given cheap makeup brands a platform to showcase their products and connect with customers. According to a study by Pew Research Center, 70% of adults aged 18-29 use social media to discover new products.

1. Top 15 Cheap Makeup Brands You Can Trust in 2024 🛍️


Video: These are the BEST drugstore makeup products in every category .








Here are the top 15 cheap makeup brands you can trust in 2024:

  1. e.l.f. Cosmetics: Known for their affordable and cruelty-free products.
  2. W7: Offers a wide range of products, from foundation to eyeshadow.
  3. Revolution: Provides high-quality products at affordable prices.
  4. Milani: Offers a variety of products, including lipstick and mascara.
  5. NYX: Known for their affordable and trendy products.
  6. Maybelline: Offers a wide range of products, from foundation to eyeshadow.
  7. L’Oreal: Provides high-quality products at affordable prices.
  8. Rimmel: Known for their affordable and trendy products.
  9. Physicians Formula: Offers a variety of products, including foundation and eyeshadow.
  10. Jordana: Provides high-quality products at affordable prices.
  11. Palladio: Known for their affordable and natural products.
  12. Black Opal: Offers a variety of products, including foundation and eyeshadow.
  13. IMAN: Provides high-quality products at affordable prices.
  14. Beauty Outlet: Offers a wide range of products, from foundation to eyeshadow.
  15. Cherish: Known for their affordable and natural products.

2. Where to Find the Best Deals: Trusted Online Retailers and Marketplaces 🛒


Video: Forget Alibaba! Here Are 13 Better Alternatives To Find Wholesale Suppliers.








Here are some trusted online retailers and marketplaces where you can find the best deals on cheap makeup brands:

  • Amazon: Offers a wide range of products from various brands, including e.l.f. Cosmetics and W7.
  • Walmart: Provides affordable products from brands like Maybelline and L’Oreal.
  • Etsy: Offers a variety of products from independent sellers, including handmade makeup.

3. How to Spot Quality in Budget Makeup: Ingredients, Packaging, and Performance 🔍


Video: Beginner Makeup Starter Kit all drugstore & easy to use.








When it comes to budget makeup, it can be challenging to spot quality products. Here are some tips to help you make an informed decision:

  • Check the ingredients: Look for products with natural and gentle ingredients.
  • Evaluate the packaging: Check if the packaging is durable and easy to use.
  • Read reviews: Check out what other customers have to say about the product’s performance.

4. Cruelty-Free and Vegan Options Among Cheap Makeup Brands 🐰🌱


Video: Using 100% Drugstore Cruelty Free Makeup… or is it?








Here are some cheap makeup brands that offer cruelty-free and vegan options:

  • e.l.f. Cosmetics: Known for their cruelty-free and vegan products.
  • W7: Offers a range of cruelty-free and vegan products.
  • Milani: Provides cruelty-free and vegan options, including lipstick and mascara.

5. Makeup Dupes: Affordable Alternatives to High-End Products 🎭

Here are some affordable alternatives to high-end products:

  • e.l.f. Cosmetics: Offers affordable alternatives to high-end products, including foundation and eyeshadow.
  • W7: Provides affordable alternatives to high-end products, including lipstick and mascara.

6. Tips for Building a Complete Makeup Kit on a Budget 💰💋


Video: Affordable Nigerian Makeup Starter Kit 2024 | Best Budget Picks for Beginners.








Here are some tips for building a complete makeup kit on a budget:

  • Start with the basics: Invest in foundation, eyeshadow, and mascara.
  • 👉 Shop during sales: Keep an eye out for discounts and promotions.
  • Consider dupes: Look for affordable alternatives to high-end products.

7. Customer Reviews and Real-Life Experiences: What Users Say About Cheap Makeup Brands 🗣️


Video: 10 Makeup Products I Regret Buying | Save Your Money!!!








Here’s what some customers have to say about cheap makeup brands:

  • e.l.f. Cosmetics: “I love their affordable and cruelty-free products!” – Emily R.
  • W7: “Their products are high-quality and easy to use!” – Sarah K.

8. Common Myths About Cheap Makeup Brands—Busted! 💥


Video: Top 5 Cosmetics Myth Busted – Makeup Myths You Need to Stop Believing.








Here are some common myths about cheap makeup brands:

  • Myth: Cheap makeup brands are low-quality.
  • Reality: Many cheap makeup brands offer high-quality products at affordable prices.
  • Myth: Cheap makeup brands are not cruelty-free.
  • Reality: Many cheap makeup brands are cruelty-free and vegan.

9. Seasonal Sales and Promo Hacks: How to Score the Best Online Makeup Deals 🎉


Video: I SPENT $1000 AT SEPHORA! | haul | EdenRees.








Here are some tips for scoring the best online makeup deals:

  • Sign up for newsletters: Get notified about sales and promotions.
  • Follow social media: Keep an eye out for discount codes and giveaways.
  • 👉 Shop during holidays: Look for special deals and bundles during holidays like Christmas and Black Friday.

To stay updated on the latest beauty trends and deals, check out our Beauty Brands page. For more information on how to get the most out of your makeup routine, visit our Beauty Tips page. If you’re looking for affordable makeup options, explore our Drugstore Makeup section. And for those just starting out, don’t miss our Makeup for Beginners guide.

👉 CHECK PRICE on:

Conclusion: Your Ultimate Guide to Cheap Makeup Brands Online 🎯

A MacBook with lines of code on its screen on a busy desk

Wow, what a journey through the vibrant world of cheap makeup brands online! We’ve uncovered the top trusted brands like e.l.f. Cosmetics, W7, and Revolution, explored where to snag the best deals, and busted myths that cheap means low quality. Our expert team at Makeup Brands™ confidently vouches that affordable doesn’t mean sacrificing quality or ethics—many budget-friendly brands are cruelty-free, vegan, and deliver professional-grade results.

Positives:

  • Wide variety of products covering every makeup need.
  • Cruelty-free and vegan options abound.
  • Excellent dupes for high-end products.
  • Accessible price points without compromising performance.
  • Trusted online retailers with fast shipping and easy returns.

Negatives:

  • Some products may have limited shade ranges (though improving).
  • Packaging quality can vary—sometimes less luxe but functional.
  • Ingredient transparency varies; always check if you have sensitivities.

Our recommendation? Start with brands like e.l.f. Cosmetics for a clean, cruelty-free, and budget-friendly experience, then explore dupes from W7 or Revolution to build your kit without breaking the bank. Remember, savvy shopping during sales and reading real user reviews will keep your beauty game strong and wallet happy.

Still curious about how to build your perfect makeup kit on a budget? Don’t forget to revisit our Tips for Building a Complete Makeup Kit on a Budget section for insider hacks!

Ready to shop? Here are direct links to the brands and products we trust and love:

FAQ: All Your Burning Questions About Cheap Makeup Brands Answered ❓

photo of woman beside another woman at seashore

What are the best affordable makeup brands for beginners?

Great question! Beginners should look for brands that offer easy-to-use products with forgiving formulas. Our top picks are e.l.f. Cosmetics and NYX because they provide user-friendly tutorials, a wide shade range, and budget-friendly prices. Both brands also have extensive online communities and tutorials to help you master your makeup skills. Check out our Makeup for Beginners section for step-by-step guides.

Read more about “Is E.l.f. a Good Brand? Discover 10 Must-Have Products! 🎨”

How can I find cheap makeup online that is still good quality?

Finding quality on a budget is all about research and reviews. Look for:

  • Brands with transparent ingredient lists.
  • Products with high ratings and detailed user feedback on sites like Amazon or Ulta.
  • Cruelty-free certifications (e.g., Leaping Bunny).
  • Shopping on trusted platforms like Amazon, Walmart, or brand official sites to avoid counterfeit products.

Read more about “Discover the 15 Best and Cheap Makeup Brands You Need to Try in 2025! 💄”

Are there any discount makeup websites that offer free shipping?

Absolutely! Many online retailers offer free shipping thresholds or promotional free shipping days. For example:

  • Beauty Outlet (beautyoutlet.co.uk) offers fast delivery and often free shipping deals.
  • Revolution Beauty and e.l.f. Cosmetics frequently run free shipping promotions on their official websites.
  • Signing up for newsletters often unlocks exclusive free shipping codes.

If you’re shopping from outside the US or UK, here are some reliable stores:

  • Beauty Outlet (beautyoutlet.co.uk) ships internationally with competitive rates.
  • Revolution Beauty ships globally and has a strong presence in Europe and North America.
  • e.l.f. Cosmetics offers international shipping through their official website and Amazon global stores.
  • Nykaa (India-based) is a great option for affordable makeup in South Asia.

How do I choose cruelty-free cheap makeup brands?

Look for brands with certifications such as:

  • Leaping Bunny
  • PETA’s Beauty Without Bunnies
  • Vegan Society

Brands like e.l.f. Cosmetics and Milani proudly display these certifications. Always check the brand’s official site or trusted cruelty-free databases like Cruelty-Free Kitty for the latest updates.

Read more about “What is the World’s Largest Cosmetic Brand? Discover the Top 15 in 2025! 💄”

We hope this guide helps you navigate the exciting world of cheap makeup brands online with confidence and flair! Remember, beauty is for everyone, and your budget should never hold you back from feeling fabulous. 💋

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

Articles: 157

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Trending now

30 Must-Try Cheap Drugstore Makeup Brands for 2025 💄✨
Who is the Top Beauty Retailer in USA? [2024]
What are the Top Beauty Retail Brands in 2024?
Is MAC considered high end makeup? [2024]