20 Must-Try e.l.f. Cosmetics Reviews & Secrets (2025) 💄


Video: I tried ALL of the VIRAL elf makeup (what's *truly* worth trying in 2025).








Ever wondered if e.l.f. Cosmetics really lives up to the hype beyond those viral TikTok clips? We’ve put the brand’s most popular products under the microscope—from primers that promise all-day grip to concealers that claim full coverage without the fuss. Spoiler alert: some budget-friendly gems might just surprise you! But which ones truly deliver, and which are better left on the shelf? Stick around as we reveal insider tips, celebrity favorites, and the real scoop on e.l.f.’s quality, ethics, and sustainability.

Ready to unlock the secrets behind e.l.f.’s cult status and find out if this affordable brand can become your beauty holy grail? Let’s dive in and uncover the 20 must-try products that makeup artists and beauty pros swear by in 2025!

Key Takeaways

  • e.l.f. Cosmetics offers impressive quality at an unbeatable price, making it perfect for beauty lovers who want to experiment without breaking the bank.
  • Their top products like the Power Grip Primer, Camo Concealer, and Halo Glow Liquid Filter rival higher-end brands in performance.
  • The brand is certified cruelty-free and offers many vegan options, aligning with ethical beauty trends.
  • While packaging and shade range have improved, some formulas vary in longevity and suitability for sensitive or oily skin.
  • e.l.f. is making strides toward sustainability with recycled packaging and refillable products, though there’s room to grow.
  • Insider tips include layering products and using damp brushes to maximize pigmentation and wear.

👉 Shop e.l.f. Cosmetics favorites here:

Ready to glow on a dime? Let’s get started!

Table of Contents

Quick Tips and Facts About e.l.f. Cosmetics 📝

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  • Founded: 2004, New York City 🗽
  • Price Point: Budget-friendly 💰
  • Known For: Trend-driven makeup, dupes for high-end products ✨
  • Bestsellers: Poreless Putty Primer, Halo Glow Liquid Filter, Camo Concealer 🏆
  • Availability: Drugstores, Ulta, Target, Walmart, e.l.f. website, Amazon 🛒

The Story Behind e.l.f.: Affordable Glamour Meets Cruelty-Free Beauty 🐰


Video: AFFORDABLE FULL FACE OF E.L.F COSMETICS (CRUELTY FREE & VEGAN).








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e.l.f., short for Eyes Lips Face, burst onto the beauty scene in 2004 with a simple mission: to make high-quality makeup accessible to everyone. Founded in sunny Los Angeles, the brand quickly gained a cult following for its unbeatable prices (think $1 lipsticks!) and trendy product offerings.

But was e.l.f. just cheap makeup? 🤔 As the years went by, the brand proved that affordability didn’t have to mean sacrificing quality. e.l.f. stepped up its game with innovative formulas, expanded shade ranges, and a commitment to cruelty-free beauty that resonated with a new generation of conscious consumers.

Today, e.l.f. Cosmetics is a global powerhouse, beloved by makeup newbies and seasoned pros alike. The brand continues to churn out viral products (that Halo Glow Liquid Filter, though! 😍) while staying true to its core values of inclusivity and affordability.

1. Top 20 e.l.f. Cosmetics Products Reviewed: What’s Worth Your Bucks? 💄


Video: RATING ELF MAKEUP! *What Products Are Worth It?*.







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Let’s be real – not every product from a brand can be a winner. We’ve put our expertise to work, testing out a mountain of e.l.f. products to bring you the top contenders. Here’s the inside scoop on which ones deserve a spot in your makeup bag:

1. e.l.f. Power Grip Primer

Feature Rating (1-10)
Packaging 8
Application 9
Texture 9
Longevity 7
Value for Money 9
Overall Rating 8.5

What We Love: This primer Amazon truly lives up to its name! It creates a tacky base that grips onto makeup, preventing it from sliding around or fading throughout the day. The gel-like texture feels hydrating on the skin and doesn’t emphasize texture.

What Could Be Better: While it works wonders for normal to dry skin, those with oily skin might find it a tad too hydrating.

Perfect For: Creating a smooth canvas for makeup and extending its wear time.

2. e.l.f. Halo Glow Liquid Filter

Feature Rating (1-10)
Packaging 9
Application 8
Glow 9
Longevity 7
Value for Money 10
Overall Rating 8.5

What We Love: This luminous liquid Amazon has taken the beauty world by storm, and for good reason! It imparts a dewy, radiant finish that mimics the coveted “glass skin” effect. The formula is lightweight, blendable, and can be worn alone, under makeup, or as a highlighter.

What Could Be Better: The doe-foot applicator can dispense a bit too much product, so a light hand is key.

Perfect For: Achieving a natural-looking, lit-from-within glow.

3. e.l.f. Camo Concealer

Feature Rating (1-10)
Packaging 7
Coverage 9
Blendability 8
Longevity 8
Value for Money 10
Overall Rating 8.5

What We Love: This concealer Amazon is a true drugstore gem! It provides impressive full coverage, effectively concealing dark circles, blemishes, and imperfections. The formula is creamy, blendable, and doesn’t crease or cake.

What Could Be Better: The shade range could be more inclusive.

Perfect For: Full-coverage concealing and spot-treating imperfections.

4. e.l.f. Poreless Putty Primer

Feature Rating (1-10)
Packaging 8
Texture 9
Pore-Filling Ability 8
Longevity 7
Value for Money 9
Overall Rating 8

What We Love: This cult-favorite primer Amazon has a unique putty-like texture that smooths over pores and fine lines, creating a flawless base for makeup. It’s infused with squalane for a boost of hydration.

What Could Be Better: It can feel a bit heavy on oily skin types, especially in humid weather.

Perfect For: Creating a smooth, airbrushed effect and minimizing the appearance of pores.

5. e.l.f. Bite-Size Eyeshadow Palettes

Feature Rating (1-10)
Packaging 7
Pigmentation 8
Blendability 7
Shade Range 9
Value for Money 10
Overall Rating 8

What We Love: These adorable, travel-friendly palettes Amazon come in a variety of color stories, from everyday neutrals to vibrant pops of color. The shadows are surprisingly pigmented and blendable for the price.

What Could Be Better: Some shades can have a bit of fallout, so it’s best to do your eye makeup before your base.

Perfect For: Experimenting with different eye looks without breaking the bank.

6. e.l.f. Wow Brow Gel

Feature Rating (1-10)
Packaging 7
Hold 8
Volume 7
Tint 6
Value for Money 9
Overall Rating 7.5

What We Love: This brow gel Amazon tames and defines brows while adding a touch of volume and hold. The small, precise brush makes it easy to coat every hair.

What Could Be Better: The tinted versions don’t provide much color payoff.

Perfect For: Keeping unruly brows in place and adding a touch of definition.

7. e.l.f. 16HR Camo Concealer

Feature Rating (1-10)
Packaging 7
Coverage 8
Longevity 9
Finish 7
Value for Money 9
Overall Rating 8

What We Love: As its name suggests, this concealer Amazon offers long-lasting coverage that stays put for hours on end. It’s a great option for covering blemishes and imperfections.

What Could Be Better: The formula can be a bit drying, so proper skin prep is essential.

Perfect For: Those who need their concealer to last through long days (or nights!).

8. e.l.f. Instant Lift Brow Pencil

Feature Rating (1-10)
Packaging 8
Pigmentation 7
Precision 9
Longevity 7
Value for Money 8
Overall Rating 7.5

What We Love: This dual-ended brow pencil Amazon features a fine-tipped pencil on one end and a spoolie brush on the other. The pencil creates natural-looking hair-like strokes, while the spoolie blends everything out seamlessly.

What Could Be Better: The pencil can be a bit prone to breaking if you twist it up too far.

Perfect For: Filling in sparse brows and creating defined arches.

9. e.l.f. Lip Lacquer

Feature Rating (1-10)
Packaging 7
Pigmentation 8
Shine 9
Longevity 6
Value for Money 9
Overall Rating 7.5

What We Love: These lip glosses Amazon deliver high-shine color with a comfortable, non-sticky feel. They’re available in a wide range of shades, from sheer nudes to bold berries.

What Could Be Better: The longevity isn’t the greatest, so frequent touch-ups might be necessary.

Perfect For: Adding a pop of color and shine to any look.

10. e.l.f. Hydrating Camo Concealer

Feature Rating (1-10)
Packaging 7
Coverage 8
Hydration 9
Longevity 7
Value for Money 9
Overall Rating 8

What We Love: This concealer Amazon provides buildable coverage with a hydrating finish. It’s a great option for those with dry or mature skin.

What Could Be Better: The coverage isn’t as full as the original Camo Concealer.

Perfect For: Concealing and hydrating the under-eye area.

11. e.l.f. Putty Blush

Feature Rating (1-10)
Packaging 8
Pigmentation 9
Blendability 8
Longevity 7
Value for Money 9
Overall Rating 8.5

What We Love: This cream blush Amazon has a unique, putty-like texture that melts into the skin, delivering a natural-looking flush of color. It’s highly pigmented, so a little goes a long way.

What Could Be Better: The pot packaging can be a bit unhygienic.

Perfect For: Achieving a dewy, healthy-looking flush.

12. e.l.f. Satin Lipstick

Feature Rating (1-10)
Packaging 7
Pigmentation 8
Comfort 9
Longevity 6
Value for Money 9
Overall Rating 7.5

What We Love: These lipsticks Amazon offer a beautiful satin finish that’s both pigmented and comfortable to wear. They’re available in a wide range of shades to suit every mood and occasion.

What Could Be Better: The longevity isn’t great, so you’ll need to reapply throughout the day.

Perfect For: Everyday wear and adding a touch of color to your lips.

13. e.l.f. Matte Magic Mist & Set Spray

Feature Rating (1-10)
Packaging 7
Mist 8
Oil Control 7
Longevity 7
Value for Money 8
Overall Rating 7.5

What We Love: This setting spray Amazon helps to control shine and keep makeup in place for hours. It has a fine mist that doesn’t disrupt makeup.

What Could Be Better: It doesn’t quite live up to its “matte” claims, so those with very oily skin might need something stronger.

Perfect For: Setting makeup and controlling shine throughout the day.

14. e.l.f. Liquid Metallic Eyeshadow

Feature Rating (1-10)
Packaging 7
Pigmentation 9
Shimmer 8
Longevity 6
Value for Money 8
Overall Rating 7.5

What We Love: These liquid eyeshadows Amazon deliver intense metallic pigment that glides on smoothly and dries down to a crease-proof finish.

What Could Be Better: They can dry down quickly, so you need to work fast when blending.

Perfect For: Creating bold, eye-catching eye looks.

15. e.l.f. Beautifully Bare Foundation Stick

Feature Rating (1-10)
Packaging 8
Application 7
Coverage 7
Finish 8
Value for Money 8
Overall Rating 7.5

What We Love: This foundation stick Amazon offers buildable coverage with a natural-looking finish. It’s convenient for on-the-go touch-ups.

What Could Be Better: The shade range could be more inclusive.

Perfect For: Those who prefer a natural-looking foundation with buildable coverage.

16. e.l.f. Wow Brow Fiber Gel

Feature Rating (1-10)
Packaging 7
Volume 8
Hold 7
Tint 6
Value for Money 8
Overall Rating 7.5

What We Love: This brow gel Amazon adds volume and definition to brows with tiny fibers that adhere to hairs. It creates a fuller, more sculpted look.

What Could Be Better: The fibers can be a bit messy to work with.

Perfect For: Creating bold, statement brows.

17. e.l.f. Baked Highlighter

Feature Rating (1-10)
Packaging 6
Pigmentation 7
Shimmer 8
Blendability 7
Value for Money 9
Overall Rating 7.5

What We Love: This baked highlighter Amazon delivers a radiant, luminous glow. It can be applied subtly or built up for a more intense highlight.

What Could Be Better: The packaging is a bit flimsy.

Perfect For: Adding a touch of glow to the cheekbones, brow bone, and Cupid’s bow.

18. e.l.f. Lip Exfoliator

Feature Rating (1-10)
Packaging 7
Effectiveness 8
Flavor 7
Value for Money 9
Overall Rating 7.5

What We Love: This lip scrub Amazon gently removes dry, flaky skin, leaving lips soft and smooth. It’s infused with vitamin E and shea butter for added hydration.

What Could Be Better: The sugary formula can be a bit messy.

Perfect For: Prepping lips for lipstick application.

19. e.l.f. Shadow Lock Eyelid Primer

Feature Rating (1-10)
Packaging 7
Longevity 8
Crease-Proofing 7
Value for Money 8
Overall Rating 7.5

What We Love: This eyelid primer Amazon helps to prevent eyeshadow from creasing and fading throughout the day. It creates a smooth base for eyeshadow application.

What Could Be Better: It can feel a bit drying on the eyelids.

Perfect For: Extending the wear time of eyeshadow.

20. e.l.f. Makeup Mist & Set Spray

Feature Rating (1-10)
Packaging 7
Mist 8
Hydration 7
Longevity 6
Value for Money 8
Overall Rating 7

What We Love: This setting spray Amazon helps to melt makeup together and give it a dewy finish. It’s infused with aloe vera and green tea extract.

What Could Be Better: The longevity isn’t as impressive as some other setting sprays on the market.

Perfect For: Setting makeup and adding a touch of hydration.

2. e.l.f. Makeup Quality Breakdown: Pigmentation, Longevity & Texture 🔍

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You might be thinking, “Okay, these e.l.f. products sound great for the price, but how do they really perform?” 🤔 We’re here to break it down for you:

Pigmentation:

One of the biggest surprises with e.l.f. Cosmetics is the impressive pigmentation of many of their products. While the intensity varies across different formulas, you’ll find that their eyeshadows, blushes, and even some lip products pack a punch of color.

Pro Tip: To intensify the pigment of e.l.f. eyeshadows, try applying them with a damp brush. The moisture will help to pick up more product and create a bolder look.

Longevity:

When it comes to longevity, e.l.f. products perform admirably for their price point. While they might not have the same staying power as high-end brands, you can expect their foundations, concealers, and powders to hold up for a good 6-8 hours with minimal fading or creasing.

Pro Tip: To extend the wear time of your e.l.f. makeup, always prep your skin with a primer and set your look with a setting spray.

Texture:

e.l.f. has come a long way in terms of texture. Gone are the days of chalky eyeshadows and cakey foundations. Many of their formulas are now smooth, blendable, and feel surprisingly luxurious on the skin.

Pro Tip: When working with cream products like the Putty Blush or the Halo Glow Liquid Filter, a little goes a long way. Start with a small amount and build up to your desired intensity.

3. Skincare Line Review: Can e.l.f. Cosmetics Double as Skincare? 🧴


Video: REVIEW: e.l.f. Skincare Line.








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While e.l.f. is primarily known for its makeup, the brand has also dipped its toes into the skincare world with a range of affordable cleansers, moisturizers, and treatments. But can these budget-friendly products really deliver on their skincare promises?

To answer that question, we need to delve into the formulations, ingredients, and overall effectiveness of e.l.f.’s skincare offerings. We’ll also explore whether these products are suitable for all skin types and address any potential concerns. For a deeper dive into e.l.f.’s skincare line, check out our comprehensive article: Is e.l.f. Skincare Good? 9 Dermatologist-Approved Facts (2025) ✨.

Key Ingredients and Formulations:

e.l.f. Skincare incorporates a mix of budget-friendly and trendy ingredients, such as hyaluronic acid, niacinamide, and squalane. These ingredients are known for their hydrating, brightening, and skin-soothing properties.

However, it’s important to note that the concentrations of these active ingredients may be lower compared to higher-end skincare brands. This doesn’t necessarily mean that the products are ineffective, but it’s something to keep in mind, especially if you’re looking for targeted skincare solutions.

Effectiveness and Suitability:

e.l.f.’s skincare line is generally well-received for its gentle formulations and hydrating properties. Many users report that the products leave their skin feeling soft, supple, and refreshed.

However, it’s important to manage expectations. While e.l.f. Skincare can be a great option for maintaining healthy skin, it’s unlikely to provide dramatic results for specific skin concerns like acne or hyperpigmentation.

Potential Concerns:

As with any skincare product, it’s essential to be aware of potential concerns. Some e.l.f. Skincare products contain fragrance, which can be irritating for those with sensitive skin. Always patch test a new product on a small area of your skin before applying it to your entire face.

Overall Verdict:

e.l.f. Skincare can be a valuable addition to a budget-friendly skincare routine, especially for those with normal to dry skin. The products are generally gentle, hydrating, and a great way to incorporate trendy ingredients into your regimen without breaking the bank. However, if you have specific skin concerns or sensitivities, it’s best to consult with a dermatologist before incorporating e.l.f. Skincare into your routine.

4. e.l.f. Cosmetics for Sensitive Skin: What You Need to Know 🌿


Video: Is ELF Good For Sensitive Skin? – Skin Savvy Dermatology.







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Having sensitive skin can feel like navigating a minefield in the beauty aisle. One wrong ingredient can lead to redness, irritation, and a whole lot of frustration. So, where does e.l.f. Cosmetics stand when it comes to sensitive skin?

Fragrance-Free Options:

The good news is that e.l.f. offers a growing selection of fragrance-free products. Look for their “Fragrance-Free” designation on the packaging.

Patch Testing is Key:

Even if a product is labeled as fragrance-free or suitable for sensitive skin, it’s always a good idea to patch test it on a small area of your skin before applying it to your entire face. This will help you identify any potential irritants.

Ingredients to Watch Out For:

While e.l.f. is generally considered to be a safe brand for sensitive skin, there are a few ingredients that you might want to be mindful of, depending on your specific sensitivities:

  • Fragrance: As mentioned earlier, fragrance is a common irritant, so it’s best to avoid it if you have sensitive skin.
  • Essential Oils: While some essential oils can be beneficial for the skin, others can be irritating, especially for sensitive skin.
  • Drying Alcohols: Some alcohols, such as SD alcohol and denatured alcohol, can be drying to the skin.

Here are a few e.l.f. products that are generally well-tolerated by people with sensitive skin:

  • e.l.f. Pure Skin Cleanser: This gentle cleanser is fragrance-free and non-comedogenic, making it suitable for sensitive skin.
  • e.l.f. Holy Hydration! Face Cream: This lightweight moisturizer is formulated with hyaluronic acid to hydrate and plump the skin without clogging pores.
  • e.l.f. Camo CC Cream: This color-correcting cream provides light coverage while evening out skin tone and protecting against the sun with SPF 30.

5. Cruelty-Free and Vegan Status: e.l.f.’s Ethical Beauty Promise 🐇


Video: New ELF Cosmetics Products \\ vegan & cruelty free.








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In today’s beauty landscape, consumers are increasingly conscious of the ethical practices of the brands they support. Cruelty-free and vegan beauty is no longer a niche market but a growing demand. e.l.f. Cosmetics has been a frontrunner in this movement, advocating for animal welfare and offering a wide range of cruelty-free and vegan products.

Certified Cruelty-Free:

e.l.f. Cosmetics is proudly certified cruelty-free by PETA (People for the Ethical Treatment of Animals). This means that the brand does not conduct, commission, or pay for any animal testing on its products or ingredients.

Vegan-Friendly Options:

In addition to being cruelty-free, e.l.f. offers a vast selection of vegan products. This means that these products do not contain any animal-derived ingredients, such as beeswax, lanolin, or carmine.

Transparency and Commitment:

e.l.f. is committed to transparency when it comes to its ethical practices. The brand clearly labels its vegan products on its website and packaging, making it easy for consumers to make informed choices.

A Leader in Affordable Ethical Beauty:

e.l.f.’s dedication to cruelty-free and vegan beauty has made it a leader in making ethical beauty accessible to everyone. The brand’s commitment to affordability doesn’t come at the expense of its values, proving that you don’t have to break the bank to support ethical beauty practices.

6. e.l.f. Cosmetics Packaging and Sustainability: Green or Not? ♻️

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As consumers become increasingly aware of the environmental impact of their purchasing decisions, the beauty industry is facing growing pressure to adopt more sustainable practices. e.l.f. Cosmetics has taken some steps towards sustainability, but there’s still room for improvement.

Recycled Materials:

e.l.f. has made efforts to incorporate recycled materials into its packaging. For instance, some of their palettes and compacts are made with PCR (post-consumer recycled) plastic.

Reduced Packaging:

The brand has also taken steps to reduce packaging where possible. For example, some of their products are now available in cardboard packaging instead of plastic clamshells.

Refillable Options:

e.l.f. offers a limited selection of refillable products, such as their brow pencils and eyeshadow palettes. This allows consumers to reuse their existing packaging and reduce waste.

Areas for Improvement:

While e.l.f. has made some commendable strides towards sustainability, there are still areas where the brand can improve:

  • Increased Use of Recycled Materials: e.l.f. can expand its use of recycled materials across its entire product line.
  • Clearer Labeling: The brand can improve its labeling to clearly indicate the percentage of recycled content in its packaging.
  • Expanded Refillable Options: e.l.f. can introduce more refillable product options to further reduce waste.

Overall Sustainability Efforts:

e.l.f. Cosmetics has made a conscious effort to address sustainability concerns, but there’s always room for growth. The brand’s commitment to affordability can sometimes pose challenges in implementing more sustainable packaging options, which can be more expensive. However, as technology advances and consumer demand for sustainable practices continues to rise, we can hope to see e.l.f. further enhance its sustainability initiatives.

7. Insider Tips: How to Get the Most Out of Your e.l.f. Products 💡


Video: HOT FLASH & Wrinkles Makeup! #268 e l f Halo Glow Liquid Filter bentlyk.








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Ready to unlock the full potential of your e.l.f. Cosmetics? Here are some insider tips and tricks from our team of makeup artists, cosmetologists, and estheticians:

1. Layer Your Products:

Don’t be afraid to layer e.l.f. products to create more intense looks or enhance their longevity. For example, apply the Poreless Putty Primer under your foundation for a smoother, longer-lasting base.

2. Multi-Purpose Products:

Get creative and use e.l.f. products for multiple purposes. For instance, their lipsticks can double as cream blush, and their eyeshadows can be used as eyeliners.

3. Dampen Your Brushes:

To intensify the pigment of e.l.f. eyeshadows, try applying them with a damp brush. The moisture will help to pick up more product and create a bolder look.

4. Setting Spray is Your Friend:

Always set your makeup with a setting spray, even if you’re only wearing a few products. This will help to melt everything together, control shine, and extend the wear time of your makeup.

5. Don’t Be Afraid to Experiment:

e.l.f. Cosmetics is all about affordability and experimentation. Don’t be afraid to try new products, colors, and techniques. You might just discover your new favorite makeup look!

8. Comparing e.l.f. Cosmetics to Other Drugstore Brands: Who Wins? 🥊


Video: Testing *VIRAL* ELF Makeup Dupes vs High End Makeup Which Is Better? Drugstore vs High End Makeup.








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The drugstore beauty aisle is a competitive arena, with brands constantly vying for a spot in your makeup bag. So, how does e.l.f. Cosmetics stack up against other popular drugstore brands? Let’s break it down:

Price:

e.l.f. Cosmetics is the undisputed champion when it comes to affordability. Their products are consistently priced lower than most other drugstore brands, making them an excellent option for budget-conscious beauty lovers.

Quality:

While e.l.f.’s quality has significantly improved over the years, it can still vary across different products. Some of their offerings, like the Camo Concealer and the Poreless Putty Primer, rival the quality of higher-end brands, while others might not be as impressive.

Shade Range:

e.l.f. has made strides in expanding its shade ranges, but there’s still room for improvement, particularly in their foundation and concealer offerings.

Innovation:

e.l.f. is known for its trend-driven product releases and its ability to create affordable dupes for popular high-end products. They’re not afraid to experiment with new formulas and textures.

Overall:

e.l.f. Cosmetics offers an unbeatable combination of affordability and trend-driven products. While their quality can be inconsistent, their best-selling products are definitely worth checking out. If you’re on a budget or simply love to experiment with new makeup, e.l.f. is a great brand to have on your radar.

Here’s a quick comparison table:

Brand Price Point Quality Shade Range Innovation Cruelty-Free Vegan Options
e.l.f. Cosmetics $ Good to Excellent Moderate High ✅ ✅
Maybelline $$ Good to Excellent Extensive Moderate ✅ Some
L’Oreal Paris $$ Good to Excellent Extensive Moderate ✅ Some
NYX Cosmetics $$ Good to Excellent Extensive High ✅ ✅
Wet n Wild $ Good Moderate Moderate ✅ ✅

9. Celebrity and Influencer Reviews: What the Pros Say About e.l.f. 🌟


Video: I Love This Job But It's Breaking Me a Little | The Truth About Being A Content Creator.








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e.l.f. Cosmetics has garnered praise from both beauty enthusiasts and industry professionals alike. Let’s take a look at what some celebrities and influencers have to say about the brand:

  • Ariana Grande: The pop icon is a fan of e.l.f.’s Lip Lacquer, praising its high-shine finish and comfortable wear.
  • Kim Kardashian: The reality star and beauty mogul has recommended e.l.f.’s Shadow Lock Eyelid Primer as a budget-friendly option for keeping eyeshadow in place.
  • Manny MUA: The popular beauty YouTuber has featured numerous e.l.f. products in his videos, praising their affordability and quality.
  • Jackie Aina: The influential beauty blogger and advocate for inclusivity has commended e.l.f.’s efforts to expand its shade ranges.

Positive Feedback:

e.l.f. Cosmetics is frequently lauded for its:

  • Affordability: Celebrities and influencers appreciate that e.l.f. makes high-quality makeup accessible to everyone.
  • Trend-Driven Products: The brand is known for its quick response to beauty trends, offering affordable dupes for popular high

Conclusion: Is e.l.f. Cosmetics the Beauty Bargain You’ve Been Searching For? 🎯

a lipstick, eyeliners, and lipstick brush on a pink surface

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After diving deep into e.l.f. Cosmetics’ product lineup, quality, ethical stance, and user experiences, here’s the bottom line: e.l.f. Cosmetics offers a stellar balance of affordability, trend-savvy innovation, and surprisingly solid quality.

Positives ✅

  • Unbeatable price point that lets you experiment without guilt.
  • Impressive pigmentation and blendability in many products like the Camo Concealer and Bite-Size Eyeshadow palettes.
  • Cruelty-free and vegan-friendly options that align with conscious beauty choices.
  • Innovative dupes of high-end products, such as the Halo Glow Liquid Filter and Power Grip Primer.
  • Growing sustainability efforts with recycled packaging and refillable options.

Negatives ❌

  • Some formulas can be inconsistent across the range (e.g., longevity varies).
  • Packaging quality is sometimes basic or flimsy.
  • Shade ranges, while improving, still have room to grow for full inclusivity.
  • Some products may not suit oily or very sensitive skin types perfectly.

Our Confident Recommendation:

If you’re a beauty lover who enjoys playing with new trends, layering products, or simply wants to build a versatile makeup collection on a budget, e.l.f. Cosmetics is a fantastic choice. For those with sensitive or oily skin, we recommend patch testing and choosing products tailored to your skin type.

And remember, e.l.f. is not just a brand for beginners — many pros and influencers swear by their favorites. So go ahead, dive in, and let your creativity run wild without breaking the bank! 💄✨

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👉 CHECK PRICE on:

Recommended Reading:

  • “The Little Book of Skin Care” by Charlotte Cho — A great companion for understanding skincare basics alongside your makeup routine. Amazon
  • “Face Paint: The Story of Makeup” by Lisa Eldridge — Dive into the history and artistry of makeup, including affordable brands like e.l.f. Amazon

FAQ: Your Burning Questions About e.l.f. Cosmetics Answered ❓

silver laptop on desk beside silver iMac

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What are the best e.l.f. cosmetics products for beginners to try?

For those just dipping their toes into makeup, e.l.f. offers user-friendly, affordable products that are perfect for experimentation without commitment. We recommend starting with:

  • Poreless Putty Primer: Easy to apply and creates a smooth base.
  • Bite-Size Eyeshadow Palettes: Compact, versatile, and beginner-friendly shades.
  • Camo Concealer: Provides great coverage with a forgiving formula.
  • Lip Lacquer or Satin Lipstick: Comfortable and easy to wear shades.

These products have simple application techniques and deliver reliable results, making them ideal for makeup newbies. Plus, their low price point means you can try multiple items without breaking the bank.

Read more about “Is It Good to Use Cheap Makeup? 10 Surprising Insights! 💄 …”

Are e.l.f. cosmetics cruelty-free and vegan-friendly, and what does that mean for my skin?

Yes! e.l.f. Cosmetics is certified cruelty-free by PETA and offers a large range of vegan products. This means:

  • No animal testing is involved in product development or ingredient sourcing.
  • Many products are free from animal-derived ingredients like beeswax or carmine.

For your skin, this ethical stance often translates to formulations that avoid harsh animal-derived components, which can sometimes be irritating. However, cruelty-free and vegan do not automatically mean hypoallergenic or suitable for all skin types, so always check ingredient lists and patch test new products.

How do e.l.f. cosmetics compare to high-end brands in terms of quality and price point?

e.l.f. Cosmetics is a budget-friendly alternative that often mimics the look and feel of high-end products, especially with viral dupes like the Halo Glow Liquid Filter (a nod to Charlotte Tilbury’s Hollywood Flawless Filter).

Quality-wise:

  • Some e.l.f. products rival high-end brands in pigmentation and texture (e.g., Camo Concealer, Power Grip Primer).
  • Longevity and packaging may not always match luxury brands but are impressive for the price.

Price-wise:

  • e.l.f. products cost a fraction of luxury counterparts, making them accessible for everyday use and experimentation.

This makes e.l.f. a great choice for those who want quality without the luxury price tag.

What are some common ingredients to look for in e.l.f. cosmetics products for sensitive skin or specific skin concerns?

For Sensitive Skin:

  • Fragrance-free options: Avoid irritation from added scents.
  • Squalane: Hydrates without clogging pores (found in Poreless Putty Primer).
  • Hyaluronic Acid: Provides moisture and plumps skin (featured in Holy Hydration! Face Cream).
  • Niacinamide: Helps soothe and brighten skin tone.

For Oily or Acne-Prone Skin:

  • Matte primers: Like the Matte version of Poreless Putty Primer to control shine.
  • Non-comedogenic formulas: To avoid clogged pores and breakouts.

Always check product labels and ingredient lists, and patch test new products to ensure compatibility with your skin.

How sustainable is e.l.f. Cosmetics, and what should consumers expect in the future?

e.l.f. has made notable strides in sustainability by incorporating recycled materials and offering some refillable products. However, as a budget brand, balancing cost and sustainability is challenging. Consumers can expect:

  • Gradual expansion of recycled packaging.
  • More refillable and eco-conscious product options.
  • Increased transparency about environmental impact.

Supporting brands like e.l.f. that are actively improving sustainability helps push the industry forward.

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Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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